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Nuloom Elfriede Farmhouse Jute Blend Indoor Area Rug - 2 of 4Nuloom Elfriede Farmhouse Jute Blend Indoor Area Rug - 3 of 4Nuloom Elfriede Farmhouse Jute Blend Indoor Area Rug - 4 of 4
Nuloom Elfriede Farmhouse Jute Blend Indoor Area Rug - 1 of 4

Nuloom Elfriede Farmhouse Jute Blend Indoor Area Rug, 12' x 15', Charcoal

$1,023.99 reg $1,462.84
Sale save $438.85 (30% off)

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Nuloom
Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • 60% Jute, 40% Cotton, made in India
  • This durable yet stylish natural fiber rug is perfect for your living room, dining room, kitchen, hallway and any other high traffic rooms in your home
  • Sleek and functional 0.45” thickness allows for convenient placement in entryways and underneath furniture
  • Vacuum your jute rug 1-2 times a week on the lowest power level or with handheld attachment and spot clean as needed with mild detergent
  • We recommend using a rug pad to provide extra cushioning and to prevent any possible slipping and sliding on your flooring. Rug pads serve as protective layering piece for your floor and your rug from any wear and tear, extending the life of your rug.
  • Shedding Management: Expect normal shedding of loose fibers, which will diminish over time with regular vacuuming, and address any sprouting fibers by simply snipping them down to the surface.
  • Elevate Your Space: Transform any room into a cozy retreat with the understated sophistication and natural beauty of our meticulously crafted rug.
  • Functional Design: With a low pile of 0.25 inches, this rug offers sleek aesthetics while ensuring practicality in high-traffic areas of your home.
  • Earthy Texture: Experience the inviting texture and warmth of our rug, blending 60% jute and 40% cotton for a soft yet durable feel underfoot.

Description

The beauty of artisanal techniques and quality craftsmanship are prevalent in this handmade, jute and cotton rug. Featuring naturally occurring, and eco-friendly materials, this piece is the ideal complement to a lifestyle inspired by the Earth. Hearken back to slower methods of fabrication, the Responsibly Handcrafted collection exudes an organic look and feel that’ll ground any space.
Features: Rectangle (shape)
Dimensions (Overall): 174 inches (L), 138 inches (W)
Fabric Name: Woven
Construction Technique: Handmade
Style: Area Rugs
Indoor/Outdoor: Indoor
Backing Material: 100% No Backing
Rug Material: 60% Jute, 40% Cotton
Pile type: Flat Pile
Protective Qualities: Not Applicable
Rug pile height: Flat Pile
Product Name: Nuloom Elfriede Farmhouse Jute Blend Indoor Area Rug, 12' x 15', Charcoal
Care & Cleaning: Rug Pad Recommended
TCIN: 1000094553
UPC: 193981257294
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

nuloom
rug size chart

Rug Size Category Size Recommended Rooms
Oversize 10'x14' & Up Living Room - bedroom
Large 8'x10' - 9'x12' Living Room - bedroom
Medium 5'x8' - 6'x9' Living Room - bedroom
Small 2'x3' - 4'x6' Living Room - Office - Den
Runners 2'x6' - 2'x14' Kitchen - Laundry Room - Hallway
Round/Square 6'x6' - 10'x10' Dining Room

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 47 inches length x 16 inches width x 9 inches height
Estimated ship weight: 68 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nuloom

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I have read reviews of a horrible mildewy odor. Has anyone experienced this?

submitted by lowi - 2 years ago

  • A: The worst smell ever. So disgusting.. sending back

    submitted byMsmunderwood - 1 year ago

  • A: I don’t think so. Mine was delivered a week ago. I love it so much I’m ordering two more.

    submitted byMom in Seattle - 5 months ago

  • A: Yes! This rug has a horrible musty smell. Even durring professional cleaning we had to leave the house as it made our home smell terrible.

    submitted byjetset6 - 2 years ago

Q: Considering this rug and I wonder how it feels. Does it have a soft or rough hand?

submitted by GGhappydays - 4 years ago

  • A: Thank you for your inquiry. This is lightweight and soft but durable enough to stand up to foot traffic.

    submitted bynuLOOM Rep - 3 years ago
    Brand expert

  • A: I would honestly say it’s not soft, I’ve had mine for a year now and when walking barefoot on it’s it’s not all the comfy, looks great tho

    submitted byadrianne - 2 years ago

  • A: I think it’s more soft than rough. I walk barefoot on it and I like the way it feels (and I have sensitive feet). Mine was delivered a week ago. I love it so much I’m ordering two more.

    submitted byMom in Seattle - 5 months ago

Q: Do they still stink ?? In 2025. I want to order but I do not do smells esp musty / mildew

submitted by Shellbell - 9 months ago

  • A: I don’t think so. Mine was delivered a week ago. I love it so much I’m ordering two more.

    submitted byMom in Seattle - 5 months ago

  • A: Hi there! Thanks so much for your question. Since the rug is made from natural jute and cotton, it might have a light earthy smell at first—that’s totally normal and just part of the natural fibers. The good news is, it usually fades pretty quickly once you unroll it and let it air out for a day or two.

    submitted bynuLOOM Rep - 8 months ago
    Brand expert

Q: Can this rug be used in high-traffic areas?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it is designed for high-traffic rooms like living rooms, dining rooms, and hallways.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How should I clean this rug to maintain its quality?

submitted by AI Shopping Assistant - 3 months ago

  • A: Vacuum the rug 1-2 times a week on low power and spot clean with mild detergent as needed.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What thickness does the rug have for placement convenience?

submitted by AI Shopping Assistant - 3 months ago

  • A: The rug has a thickness of 0.45 inches, making it suitable for entryways and under furniture.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the primary material composition of the rug?

submitted by AI Shopping Assistant - 3 months ago

  • A: The rug is made from 60% jute and 40% cotton, providing durability and style.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is a rug pad recommended for this product?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, using a rug pad is recommended to provide cushioning and prevent slipping on flooring.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can you use a robot vacuum on it?

submitted by jennymaree5 - 8 months ago

  • A: Yes, my roomba does fine on it -

    submitted byAnjaMill - 8 months ago

Q: Is the 8x10 really 8x10? This same rug is for sale on other sites and they all list it at 7'6" x 9'6"

submitted by Goodyreid - 1 year ago

  • A: Hello, thank you for your question. The 8' x 10' size actually measures 7'6" x 9'6".

    submitted bynuLOOM Rep - 11 months ago
    Brand expert
See all questions (27)

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Guests are saying

This rug has received a mix of positive and negative feedback from guests. Many appreciate its beautiful design, soft texture, and ability to complement various decor styles. Guests have noted its durability and ease of cleaning, making it suitable for high-traffic areas. However, some concerns were raised about its initial odor and potential for creasing. Overall, it is a stylish and functional addition to any space, especially for those seeking a natural fiber option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1521 reviews
    design: 4.45 out of 5
    easy to clean: 3.89 out of 5
    quality: 4.05 out of 5
    value: 4.06 out of 5
    73% would recommend
    108 recommendations
    5 out of 5 stars
    28 February, 2026
    originally posted on nuLOOM.com
    Image

    Great value

    [This review was collected as part of a promotion.] This rug looks exactly as pictured. A pad is recommended but if your plan to put furniture on it, and prefer a low profile, it’s fine w o pad.
    Eva R.
    Did you find this review helpful?
    2 out of 5 stars
    24 February, 2026
    originally posted on nuLOOM.com
    Image

    Return of Jute Rug

    [This review was collected as part of a promotion.] I am returning this rug. Too difficult to move things on it and it bunches up when we it is moved
    Laurie M.
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on nuLOOM.com
    Image

    Super rug

    [This review was collected as part of a promotion.] This jute-blend rug looks super in my new kitchen and finishes the look perfectly.
    Susan S. H.
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on nuLOOM.com
    Image

    Great – As Described!

    [This review was collected as part of a promotion.] I appreciate that it's exactly as listed and fits our kitchen galley perfectly! Stretched it taught and with double-sided carpet tape to secure the ends down and added a strip along the middle length and it feels totally secure and no-slip.
    Greg F.
    Did you find this review helpful?
    5 out of 5 stars
    19 February, 2026
    originally posted on nuLOOM.com
    Image

    Love these RUGS!!!

    [This review was collected as part of a promotion.] I purchased two of the Jute Natural rugs and loved them so much I purchased another one for my hallway! Great quality and quick service! Lovely addition to our modern styled home!
    Annette C.
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on nuLOOM.com
    Image

    Jute rug

    [This review was collected as part of a promotion.] The jute rug is perfect for my foyer. Color and size are great
    Katie B.
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on nuLOOM.com
    Image

    Runner

    [This review was collected as part of a promotion.] Perfect runner for the kitchen. Only a couple days in but seems durable!
    Ryan B.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 February, 2026Verified purchase

    Great Rug, Great Color, Great Quality

    This rug is perfect. I love the color variation (subtle) and it is better in person than what you see online
    Dana M
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on nuLOOM.com
    Image

    Another winner from Rugs USA

    [This review was collected as part of a promotion.] I purchased two sizes of this rug, one for my entry (4 x6) and a second for my dining area (8x 10). I chose them for the color and their natural fiber. Both are perfect and give my decor an updated look. I also purchased the recommended rug pads. I was impressed with the speed of shipping and the careful packaging. Both rugs laid flat right away. I didn’t detect and offensive odor as commented in some of the reviews.i a very satisfied with my purchase.
    Jean M. C.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 February, 2026
    originally posted on nuLOOM.com
    Image

    Nice Neutral

    This rug is a great alternative to the true jute runner I used to have in our kitchen....that thing shedded a lot of fiber! This woven rug is a nice neutral, and with the pad, provides a stable, lightly cushioned spot for a lot of standing work and traffic.
    Teresa J. C.
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on nuLOOM.com
    Image

    Excellent quality

    [This review was collected as part of a promotion.] I was very pleased with the quality of the rug!love it!
    mary m.
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on nuLOOM.com
    Image

    Love it!!

    Love this rug. Soft and lays well. Perfect in our room
    Julie C.
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on nuLOOM.com
    Image

    Great Rug

    [This review was collected as part of a promotion.] Provided a great look to our entryway, soft on the feet as well!
    Tommy S.
    Did you find this review helpful?
    4 out of 5 stars
    2 February, 2026
    originally posted on nuLOOM.com
    Image

    Lovely Rug

    [This review was collected as part of a promotion.] Wished that it had been bound on all sides alike. It's still a lovely rug.
    Cindy R. M.
    Did you find this review helpful?
    1 out of 5 stars
    1 February, 2026
    originally posted on nuLOOM.com
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    Smelled, dusty and likely moldy too

    Tug pad was moldy and it was so difficult to breathe with both of these in my apartment. Had to return. I wish I had realized they were moldy sooner.
    Olivia W.
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on nuLOOM.com
    Image

    Beautiful Rug

    Beautiful rug that was a lot softer than expected (happy surprise).
    Melissa G.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 January, 2026Verified purchase

    The BEST- 10 Stars!

    I've been looking for a 12 x 15 rug for quite some time and had the budget of 3K. This by FAR has been the bestrug for the price and shows very organic modern in my space. So in LOVE with it 😍
    Meg
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on nuLOOM.com
    Image

    Great

    [This review was collected as part of a promotion.] Easy to clean and vacuum after my toddler.
    Shelby
    Did you find this review helpful?
    4 out of 5 stars
    21 January, 2026
    originally posted on nuLOOM.com
    Image

    Great rug, terrible packaging

    The rug itself is beautiful and works well with my coastal mid-century style. It's my second time buying it, just in a larger size. I deducted one star due to the terrible packaging in which this one was received, which was the rug sloppily rolled up and shoved into a carboard box. There was no protective packaging around the rug and the box was broken on the corners, so the rug was pretty much exposed to the elements. Weird creases due to the way it was bunched too. Hopefully they will flatten out with time.
    Kristin
    Did you find this review helpful?
    5 out of 5 stars
    19 January, 2026
    originally posted on nuLOOM.com
    Image

    Jute rug

    [This review was collected as part of a promotion.] Very nice rug. Good quality. Color is more brown tha the gray we ordered, but it still looks okay
    Mark F.
    Did you find this review helpful?

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