This durable yet stylish natural fiber rug is perfect for your living room, dining room, kitchen, hallway and any other high traffic rooms in your home
Sleek and functional 0.45” thickness allows for convenient placement in entryways and underneath furniture
Vacuum your jute rug 1-2 times a week on the lowest power level or with handheld attachment and spot clean as needed with mild detergent
We recommend using a rug pad to provide extra cushioning and to prevent any possible slipping and sliding on your flooring. Rug pads serve as protective layering piece for your floor and your rug from any wear and tear, extending the life of your rug.
Shedding Management: Expect normal shedding of loose fibers, which will diminish over time with regular vacuuming, and address any sprouting fibers by simply snipping them down to the surface.
Elevate Your Space: Transform any room into a cozy retreat with the understated sophistication and natural beauty of our meticulously crafted rug.
Functional Design: With a low pile of 0.25 inches, this rug offers sleek aesthetics while ensuring practicality in high-traffic areas of your home.
Earthy Texture: Experience the inviting texture and warmth of our rug, blending 60% jute and 40% cotton for a soft yet durable feel underfoot.
Description
The beauty of artisanal techniques and quality craftsmanship are prevalent in this handmade, jute and cotton rug. Featuring naturally occurring, and eco-friendly materials, this piece is the ideal complement to a lifestyle inspired by the Earth. Hearken back to slower methods of fabrication, the Responsibly Handcrafted collection exudes an organic look and feel that’ll ground any space.
Product Name: Nuloom Elfriede Farmhouse Jute Blend Indoor Area Rug, 12' x 15', Charcoal
Care & Cleaning: Rug Pad Recommended
TCIN: 1000094553
UPC: 193981257294
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
nuloom rug size chart
Rug Size Category
Size
Recommended Rooms
Oversize
10'x14' & Up
Living Room - bedroom
Large
8'x10' - 9'x12'
Living Room - bedroom
Medium
5'x8' - 6'x9'
Living Room - bedroom
Small
2'x3' - 4'x6'
Living Room - Office - Den
Runners
2'x6' - 2'x14'
Kitchen - Laundry Room - Hallway
Round/Square
6'x6' - 10'x10'
Dining Room
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 47 inches length x 16 inches width x 9 inches height
Estimated ship weight: 68 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nuloom
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
Q: I have read reviews of a horrible mildewy odor. Has anyone experienced this?
submitted by lowi - 2 years ago
A: The worst smell ever. So disgusting.. sending back
submitted byMsmunderwood - 1 year ago
A: Yes! This rug has a horrible musty smell. Even durring professional cleaning we had to leave the house as it made our home smell terrible.
submitted byjetset6 - 2 years ago
A: I don’t think so. Mine was delivered a week ago. I love it so much I’m ordering two more.
submitted byMom in Seattle - 3 months ago
Q: Considering this rug and I wonder how it feels. Does it have a soft or rough hand?
submitted by GGhappydays - 3 years ago
A: Thank you for your inquiry. This is lightweight and soft but durable enough to stand up to foot traffic.
submitted bynuLOOM Rep - 3 years ago
Brand expert
A: I would honestly say it’s not soft, I’ve had mine for a year now and when walking barefoot on it’s it’s not all the comfy, looks great tho
submitted byadrianne - 2 years ago
A: I think it’s more soft than rough. I walk barefoot on it and I like the way it feels (and I have sensitive feet). Mine was delivered a week ago. I love it so much I’m ordering two more.
submitted byMom in Seattle - 3 months ago
Q: Do they still stink ?? In 2025. I want to order but I do not do smells esp musty / mildew
submitted by Shellbell - 8 months ago
A: I don’t think so. Mine was delivered a week ago. I love it so much I’m ordering two more.
submitted byMom in Seattle - 3 months ago
A: Hi there! Thanks so much for your question. Since the rug is made from natural jute and cotton, it might have a light earthy smell at first—that’s totally normal and just part of the natural fibers. The good news is, it usually fades pretty quickly once you unroll it and let it air out for a day or two.
submitted bynuLOOM Rep - 6 months ago
Brand expert
Q: Can this rug be used in high-traffic areas?
submitted by AI Shopping Assistant - 22 days ago
A: Yes, it is designed for high-traffic rooms like living rooms, dining rooms, and hallways.
submitted byAI Shopping Assistant - 22 days ago
Ai generated
Q: How should I clean this rug to maintain its quality?
submitted by AI Shopping Assistant - 22 days ago
A: Vacuum the rug 1-2 times a week on low power and spot clean with mild detergent as needed.
submitted byAI Shopping Assistant - 22 days ago
Ai generated
Q: What thickness does the rug have for placement convenience?
submitted by AI Shopping Assistant - 22 days ago
A: The rug has a thickness of 0.45 inches, making it suitable for entryways and under furniture.
submitted byAI Shopping Assistant - 22 days ago
Ai generated
Q: What is the primary material composition of the rug?
submitted by AI Shopping Assistant - 22 days ago
A: The rug is made from 60% jute and 40% cotton, providing durability and style.
submitted byAI Shopping Assistant - 22 days ago
Ai generated
Q: Is a rug pad recommended for this product?
submitted by AI Shopping Assistant - 22 days ago
A: Yes, using a rug pad is recommended to provide cushioning and prevent slipping on flooring.
submitted byAI Shopping Assistant - 22 days ago
Ai generated
Q: Can you use a robot vacuum on it?
submitted by jennymaree5 - 6 months ago
A: Yes, my roomba does fine on it -
submitted byAnjaMill - 6 months ago
Q: Is the 8x10 really 8x10? This same rug is for sale on other sites and they all list it at 7'6" x 9'6"
submitted by Goodyreid - 10 months ago
A: Hello, thank you for your question. The 8' x 10' size actually measures 7'6" x 9'6".
This rug has received a mix of positive and negative feedback from guests. Many appreciate its beautiful design, soft texture, and ability to complement various decor styles. Guests have noted its durability and ease of cleaning, making it suitable for high-traffic areas. However, some concerns were raised about its initial odor and potential for creasing. Overall, it is a stylish and functional addition to any space, especially for those seeking a natural fiber option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
1487 star ratings
4.6 out of 5 stars with 1487 reviews
design
4.4 out of 5
design: 4.44 out of 5
easy to clean
3.9 out of 5
easy to clean: 3.87 out of 5
quality
4.0 out of 5
quality: 4.03 out of 5
value
4.0 out of 5
value: 4.05 out of 5
73% would recommend
105 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 December, 2025Verified purchase
Toxic Smell
I have never left a target review before even though I'm a regular shopper, but this rug was so bad that I needed to share. I should have read the other reviews in depth before purchasing - the smell is horrendous. It is not a natural jute smell. I have extreme chemical sensitivity so I can quickly identify things that are harmful to our health - mold, endocrine disruptors, chemicals, etc. Many reviews mention it smelling like mold - maybe their products had mold but that was not my experience. There wasn't any mold smells, since I can quickly pinpoint mold after my previous mold toxicity illness, but there was very strong chemicals of some kind. I immediately got really dizzy and felt like crying for no reason which is what happens from strong chemicals for me. I had planned to sprinkle with baking soda & vaccum the next morning, spray with EC3 & white vinegar / water for the odor, but decided it's way too risky & not something I'm comfortable exposing myself & my family to. I quickly returned it. Try the Threshold's Jute Diamond Area Rug or Safavieh's Montauk MTK701 Flat Weave instead that are Oeko-Tex certified & all natural fibers. I'm still waiting on the Safavieh to arrive but I found the Threshold Jute Diamond in store & there's 0 toxic odor(:
Healthy Living
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5 out of 5 stars
29 December, 2025
originally posted on nuLOOM.com
Beautiful rug, incredible value
[This review was collected as part of a promotion.] This rug is gorgeous and makes my room come alive. I know I'm going to have this rug for a very long time, and I'm so grateful.
rachel s.
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3 out of 5 stars
29 December, 2025
originally posted on nuLOOM.com
Really smelly
[This review was collected as part of a promotion.] The rug looks nice but had the strongest smell. I left it outside for a few days and the smell is not as potent but it is still lingering.
Kristin M.
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3 out of 5 stars
24 December, 2025
originally posted on nuLOOM.com
Hundreds of loose threads and imperfections
Ordered grey 12x16 jute rug and not happy with the hundreds of loose threads and imperfections. Need lots of trimming and super glue to make it look presentable.
Cynthia
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1 out of 5 stars
23 December, 2025
originally posted on nuLOOM.com
Horrible, Moldy Smell
Tried to air out this rug, but to no avail. It smelled of moldy dirt and was so bad I could smell it through the plastic when it was delivered. Rugs USA has not refunded my money from the prompt return.
Michelle L.
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5 out of 5 stars
23 December, 2025
originally posted on nuLOOM.com
Great breakfast nook addition
[This review was collected as part of a promotion.] Wonderful rug for my breakfast nook Color palette fit perfectly with my table and accessories. The pile on it is well suited to be underneath a table and chairs. Just the right size for the space.
Jennifer M.
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1 out of 5 stars
18 December, 2025
originally posted on nuLOOM.com
Smelled Moldy
[This review was collected as part of a promotion.] Purchased the same rug in a different size which fine. This was smelled moldy. Immediately removed from our house.
Tracy K.
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1 out of 5 stars
15 December, 2025
originally posted on nuLOOM.com
SMELLS TERRIBLE!!!!! DO NOT BUY!!!
[This review was collected as part of a promotion.] I have had this rug out to "air" for over a month now, alone in a room intended to starting being an office in the new year. Every time I open the door I am engulfed in a putrid smell of MOLD. It is not dissipating, and I will not be able to see people in an office that smells like this. I sincerely regret buying this.
HSH
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5 out of 5 stars
15 December, 2025
originally posted on nuLOOM.com
Perfect neutral!!
[This review was collected as part of a promotion.] Perfect neutral color! Was exactly what the room needed to pull all the furniture together. Can’t wait to finish dining room now for Christmas dinner. LOVE!!
RONDA G.
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5 out of 5 stars
14 December, 2025
originally posted on nuLOOM.com
Great rug
[This review was collected as part of a promotion.] I’m very pleased. It is sturdy and looks nice in my space. Looks pretty expensive
Jessica N.
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5 out of 5 stars
12 December, 2025
originally posted on nuLOOM.com
Love this rug!
This is like an upgraded jute rug- I love the blend of materials and it's not super chunky so it's easy to clean. Smells strangely good? Like plant material. Very soft underfoot.
Alexis H.
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1 out of 5 stars
11 December, 2025Verified purchase
Smells
Unfortunately, I had to return it almost immediately after unwrapping the package. It smelled like mildew and mold. I wish I had read the reviews first.
MFerr
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5 out of 5 stars
8 December, 2025
originally posted on nuLOOM.com
Handwoven Jute-Blend Rug
Looks nice and better than I expected. It does have a musty odor which I hope will dissipate.
Leslie K.
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5 out of 5 stars
8 December, 2025
originally posted on nuLOOM.com
Perfect
[This review was collected as part of a promotion.] Bought this rug on sale and it ended up being perfect for our space. It seems so high-quality and it’s very comfortable under our feet. We couldn’t be happier with our purchase.
Jamie T.
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 December, 2025Verified purchase
Horrible Mildew Smell
Horrible mildew smell. We own a larger version of this rug and the exact same size I just ordered (2X3) both without smell issues. Not sure what happened in this case, but there are two recent reviews describing the same issue, Nov 24 and Dec 2, 2025. We are very sensitive to mildew in our home. Very frustrating to encounter and now I have to return it.
AM
design
5.0 out of 5
design: 5 out of 5
easy to clean
3.0 out of 5
easy to clean: 3 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
5 December, 2025
originally posted on nuLOOM.com
The rugs add character
[This review was collected as part of a promotion.] I am happy with the rugs - the color and quality. They add warmth and texture to my home. There were not any cleaning instructions included, that’s the only missing part.
Carole N.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 December, 2025Verified purchase
Perfect rug
I love love love the rug it's absolutely perfect. Color was spot on ans really brought my living room together.
Kristi
design
5.0 out of 5
design: 5 out of 5
easy to clean
5.0 out of 5
easy to clean: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
5 December, 2025
originally posted on nuLOOM.com
Beautiful Jute Rug
[This review was collected as part of a promotion.] Fits perfectly under our breakfast room table and is beautiful blend of jute natural with hints of white - lovely color!
Katherine M.
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1 out of 5 stars
2 December, 2025
originally posted on nuLOOM.com
Terrible smell
[This review was collected as part of a promotion.] I had to return it because it smelled of mildew. The return process was a nightmare. I don’t recommend.
Myles T.
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2 out of 5 stars
2 December, 2025
originally posted on nuLOOM.com
As expected for the most part BUT beware of smell
[This review was collected as part of a promotion.] You can see the handwoven quality well in person and the green is a nice contrast to the rest of our furniture. However there was a weird smell (like damp laundry) when we opened the package. I'm hopeful that it'll disappear after we air it out but if you're in tight quarters, you might want to reconsider ordering this