Pantene Sulfate Free Biotin Shampoo for Nourishing Color Protection, Nutrient Blends - 9.6 fl oz

Pantene Sulfate Free Biotin Shampoo for Nourishing Color Protection, Nutrient Blends - 9.6 fl oz - image 1 of 4Pantene Sulfate Free Biotin Shampoo for Nourishing Color Protection, Nutrient Blends - 9.6 fl oz - image 2 of 4Pantene Sulfate Free Biotin Shampoo for Nourishing Color Protection, Nutrient Blends - 9.6 fl oz - image 3 of 4Pantene Sulfate Free Biotin Shampoo for Nourishing Color Protection, Nutrient Blends - 9.6 fl oz - image 4 of 4
Pantene Sulfate Free Biotin Shampoo for Nourishing Color Protection, Nutrient Blends - 9.6 fl oz - image 1 of 4
$7.99When purchased online

About this item

At a glance

Paraben Free
Paraben Free
Sulfate Free
Sulfate Free
Dye-Free
Dye-Free

Highlights

  • Color safe shampoo designed to protect and care for color treated hair so it always looks radiant
  • Biotin hair care formula provides gentle cleansing to keep colored strands looking fresh
  • Free of sulfates, parabens, dyes, and mineral oil
  • Formulated with biotin from France
  • Crisp, lively fragrance of white florals and juicy citrus

Specifications

Scent: Floral, Jasmine, Citrus

Hair Type: All Hair Types

Product Warning: Not for children under the age of 2 months

Product Form: Liquid

Beauty Purpose: Color Protection, Strengthening, Moisturizing

Net weight: 9.6 fl oz (US)

TCIN: 79754981
UPC: 080878191055
Item Number (DPCI): 063-02-8440
Origin: Made in the USA or Imported

Description

Pantene's Illuminating Color Care shampoo for colored hair provides nourishing protection for brilliant color. Whether you have dry or damaged colored hair, this moisturizing color protection shampoo delivers rich moisture and gentle cleansing to keep colored strands looking radiant and fresh. Enjoy the crisp, lively fragrance and the rich lather of the nutrient-infused sulfate free shampoo, with a blend of pro vitamin B5, antioxidants and biotin.
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Sulfate Free
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
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Ingredients:

water, lauramidopropyl betaine, sodium cocoyl isethionate, sodium lauroyl sarcosinate, sodium citrate, citric acid, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, dimethiconol tetrasodium edta, panthenol, panthenyl ethyl ether, histidine, biotin.

Shipping details

Estimated ship dimensions: 8.42 inches length x 1.73 inches width x 1.69 inches height
Estimated ship weight: 0.74 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.3 out of 5 stars with 171 reviews
54% would recommend
24 recommendations
quality: 3.75 out of 5
value: 3.67 out of 5

Not for me

2 out of 5 stars
Luckyme - 2 months ago, Verified purchaser
I have started coloring my hair for the first time. I wanted a shampoo for color treated hair but this seems to dry it out more than my regular dove shampoo. Also not a fan of the perfume scent. I used it all (I hate wasting) but won’t buy again.
1 reply from Pantene team - 2 months ago
Thank you for taking the time to get in touch with us about this and I'm really sorry you're unhappy. Our products go through many quality checks to ensure they reach you in perfect condition. What you've described is not something we would expect and I'm sharing your experience with our Quality Assurance Team. We are so sorry this has happened. We would like to talk with you about your experience. Can you please call us at 1-800-945-7768 so we can continue this conversation? Please reference case #19882884.
1 guest found this review helpful. Did you?

Amazing

5 out of 5 stars
compflyer - 2 months ago
originally posted on Pantene
I love this shampoo! Washing my hair is a very enjoyable experience now. This is the best my hair has ever looked.. My hair looks and smells beautiful. The color is vibrant and my hair isn't dry. I can sit and run my fingers through my fine hair and it feels thicker and softer. I can't believe the difference. Great product!
1 guest found this review helpful. Did you?

didnt work for me

1 out of 5 stars
Would not recommend
k - 4 months ago, Verified purchaser
Smells good, but I’ve been using it for 3-4 weeks now (takes a while for my hair to get used to a new product) and my hair never feels clean. I would not recommend for folks who have oily/long hair.
1 reply from Pantene team - 4 months ago
We’re very sorry you’re unhappy with your purchase. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team.
4 guests found this review helpful. Did you?

Healthy and clean shampoo

5 out of 5 stars
Would recommend
Gwen - 6 months ago, Verified purchaser
Wonderful washes great, gentle on hair
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Prefect For Color Treated Hair

5 out of 5 stars
Would recommend
MOM0307 - 7 months ago, Verified purchaser
Doesn't Weight Down My Hair And Color Looks Great
1 reply from Pantene team - 6 months ago
Thank you for taking the time to let us know about your experience with the product. We are happy to hear that you enjoy the product and to have you as a loyal consumer with our company.
5 guests found this review helpful. Did you?

Hair never felt clean

1 out of 5 stars
Would not recommend
Hmt6517 - 7 months ago, Verified purchaser
After using this shampoo for two or three weeks my hair started feeling dull and dirty. I had to use a clarifying shampoo to break up the gunk feeling. I have stopped using and will not continue to buy.
1 reply from Pantene team - 7 months ago
We’re very sorry you’re unhappy with your purchase. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team.
value: 2 out of 5
quality: 1 out of 5
6 guests found this review helpful. Did you?

I hope they never discontinue these

5 out of 5 stars
Would recommend
YalleyfromthevalleY - 8 months ago, Verified purchaser
I wasn’t a fan of Pantene until they came out with this line. I have sensitive skin and it doesn’t seem to affect me like many other shampoos do. I have tried the fragrance free clarifying, the color care illuminating, and the castor oil formula, in both the shampoo and conditioner. My favorites are the first two, although the castor oil formula does seem to be encouraging hair growth in areas that were thin.
1 reply from Pantene team - 8 months ago
Thank you for taking the time to let us know about your experience with the product. We are happy to hear that you enjoy the product and to have you as a loyal consumer with our company.
quality: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?

Strong smell

2 out of 5 stars
Would not recommend
Maggie - 8 months ago, Verified purchaser
The smell of this shampoo is very strong and chemical smelling. I only used it once and won’t be able to use it again.
1 reply from Pantene team - 8 months ago
We’re very sorry you’re unhappy with your purchase. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team.
4 guests found this review helpful. Did you?

Not a good product

2 out of 5 stars
Would not recommend
Target shopper - 10 months ago, Verified purchaser
Just average, the bottles are so small, not worth the price at all. Does not clean hair or detangled. There’s a reason why it’s discounted or on sale.
1 reply from Pantene team - 10 months ago
We’re very sorry you’re unhappy with your purchase. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team.
quality: 2 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Recommend!!!

5 out of 5 stars
Would recommend
Mary - 10 months ago, Verified purchaser
Love this leaves hair really nice
quality: 5 out of 5
value: 5 out of 5
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Greasy haired folks, beware!

3 out of 5 stars
Ava - 11 months ago, Verified purchaser
This is great for protecting fantasy colors! However, it is NOT great for cleansing. The longer I use it, the more dry shampoo I have to use in the 4 days between washes. This last wash cycle I decided to forgo dry shampoo to try and reset my hair, and this shampoo did not get rid of the grease after 2 washes. I love the smell, and I love how it extends the life of my purple hair…I just wish it did a better job of cleaning naturally greasy hair.
1 reply from Pantene team - 10 months ago
We’re very sorry you’re unhappy with your purchase. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team.
12 guests found this review helpful. Did you?

Iluminating Color Care shampoo and conditioner

5 out of 5 stars
Would recommend
Leslie T - 1 year ago, Verified purchaser
I absolutely love the Pantene Iluminating Color Care shampoo and conditioner. My hair used to be so damaged but the shampoo and conditioner in combination has helped repair my hair.
1 reply from Pantene team - 11 months ago
Thank you for taking time to let us know about your experience with the product. We are happy to hear that you enjoy the product and to have you as a loyal consumer with our company.
value: 5 out of 5
quality: 5 out of 5
5 guests found this review helpful. Did you?

Love this product!

5 out of 5 stars
MomOf2ShawneeKS - 1 year ago
I love this shampoo (and corresponding conditioner) - it leaves my hair silky soft, vivid in color, and smelling fresh! I love the scent of this product.
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

(no review title)

5 out of 5 stars
RMMc - 1 year ago
originally posted on Pantene
I love this shampoo (and the corresponding conditioner). My colored hair remains soft, vivid in color, and it leaves my hair smelling amazing! Really love it!
Did you find this review helpful?

Poor quality Shampoo

1 out of 5 stars
Would not recommend
Fashionista - 1 year ago, Verified purchaser
I just dyed and highlighted my hair a week ago so I wanted to get a good shampoo. I washed with Pantene for the first time and I was very disappointed how my hair rinsed. My hair feels greasy and itchy. Do not waste your money. I have to try another shampoo.
1 reply from Pantene team - 1 year ago
Thank you for taking the time to get in touch with us about this and I'm really sorry you're unhappy. Our products go through many quality checks to ensure they reach you in perfect condition. What you've described is not something we would expect and I'm sharing your experience with our Quality Assurance Team. We are so sorry this has happened. We would like to talk with you about your experience. Can you please call us at 1-800-945-7768 so we can continue this conversation? Please reference case #17070888.
quality: 1 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?

Love this shampoo & conditioner!

5 out of 5 stars
Would recommend
beotto15 - 1 year ago, Verified purchaser
Hair type: fine, oily, & highlighted. I have been looking for an everyday shampoo and conditioner to use and this is my favorite! I’m so happy it’s sulfate free for my colored hair! I love the scent! It makes my hair feel soft and healthy. These are my go-to, I’ll definitely buy again!
1 reply from Pantene team - 1 year ago
Thank you for taking time to let us know about your experience with the product. We are happy to hear that you enjoy the product and to have you as a loyal consumer with our company.
value: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

Meh..

3 out of 5 stars
Would not recommend
Christina Elizabeth - 1 year ago, Verified purchaser
I’ve tried all of the shampoos from this line. Scent is really nice. I think it lathers well. No Parabens, silicone etc...but still a lot of alcohol. I noticed this shampoo doesn’t fair well during Summer Months. My roots were getting greasy after a Day and the ends were dry. Also shedding like crazy and have lost volume. I am unsure as to IF that is due to the humidity or not...
1 reply from Pantene team - 1 year ago
Thank you for taking the time to get in touch with us about this and I'm really sorry you're unhappy. Our products go through many quality checks to ensure they reach you in perfect condition. What you've described is not something we would expect and I'm sharing your experience with our Quality Assurance Team. We are so sorry this has happened. We would like to talk with you about your experience. Can you please call us at 1-800-945-7768 so we can continue this conversation? Please reference case #17150347.
quality: 3 out of 5
value: 4 out of 5
7 guests found this review helpful. Did you?

(no review title)

4 out of 5 stars
JMS12 - 1 year ago
originally posted on Pantene
Your shampoos are great. I use both the color and volume shampoos. However, my problem is with the caps. The color shampoo has a cap that you simply press on and it opens. The volume shampoo has a cap that you have to totally remove, which is really inconvenient in the shower. It looks like you can just lift it and shampoo will come out of the small hole in the middle, but it doesn't. Why would you use two different caps?
2 guests found this review helpful. Did you?

Meh!

2 out of 5 stars
Asia - 1 year ago, Verified purchaser
So the good is that this product is sulfate free, scent is nice, and it is affordable. The bad is that it takes a lot of product to get your hair clean. This is in comparison to other sulfate-free shampoos out there (for a better one look at Ion Color Defense Sulfate-free Shampoo). Sulfate-free shampoos tend to not lather or not lather much in general but you can tell if your hair feels clean this product doesn't do that with a regular amount of product. The ugly is that this doesn't protect your color at all, in fact, it helps strip it out. I used it a few times and each time I could see a ton of color wash down the drain which is NOT normal for a shampoo that is formulated for colored hair.
1 reply from Pantene team - 1 year ago
Thank you for your feedback Asia. This is not the experience that we hope for you to have with our products. As for the stripping of your hair color our products are safe for dyed, bleached and permed hair. Nothing in our products can strip your hair of dye or make it fade. We do apologize that you did not get the clean that you hoping for.
5 guests found this review helpful. Did you?

Love It

5 out of 5 stars
Would recommend
HalesD - 1 year ago, Verified purchaser
Best shampoo and smells so great.
1 reply from Pantene team - 1 year ago
Thank you for taking time to let us know about your experience with the product. We are happy to hear that you enjoy the product and a loyal consumer with our company.
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

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