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PATTERN Curl Gel - Ulta Beauty
$12.00 ($4.00/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Features & Benefits:
- A favorite for wash-and-gos
- Styles are defined
- Curls are left flexible, springy and touchable
- Flake and crunch-free finish
- Great for 3B-4C
- Research Results:
- 92% agreed this gel did not flake in their hair.
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other: Cruelty-free, Color-safe, Contains Coconut Oil
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are a sweet floral essence of Neroli, Rose and Patchouli.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Apply on wet hair for wash-and-gos, braids and twist-outs or on damp or dry hair for slick looks.
Description
The Curl Gel is a dream for defined, bouncy, touchable, and juicy curls looking for medium hold. Glides on effortlessly and gives life to coils with the nourishment of Aloe Vera, Coconut Oil and Cacay Oil.
Hair Type: Curly, Textured
Trial/Mini/Travel Size: Yes
Product Form: Gel
Beauty Purpose: Curl Enhancing
Net weight: 3 fl oz (US)
TCIN: 82568169
UPC: 810015150795
Item Number (DPCI): 342-03-8283
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, glycerin, cetearyl alcohol, aloe barbadensis leaf extract, cocos nucifera (coconut) oil, behentrimonium methosulfate, wheat amino acids, benzyl alcohol, hydrolyzed silk, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) seed oil, peg-40 hydrogenated castor oil, peg-60 hydrogenated castor oil, cetrimonium chloride, citric acid, hydroxyethylcellulose, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, disodium edta, potassium sorbate, sodium benzoate, phenethyl alcohol, caprylyl glycol, polysorbate 60, phenoxyethanol, disodium phosphate, sodium phosphate, sodium sulfite, fragrance/parfum, benzyl benzoate, hexyl cinnamal, amyl cinnamal, hydroxycitronellal, linalool, citronellol, limonene' '
Allergens & Warnings:
CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.Shipping details
Estimated ship dimensions: 4.72 inches length x 2.87 inches width x 2.07 inches height
Estimated ship weight: 0.24 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This curl gel has garnered enthusiastic praise for its ability to define and moisturize curls without leaving a crunchy or greasy residue. Guests appreciate its lightweight formula that provides a soft hold, making it ideal for wash-and-go styles. Many have noted the pleasant scent and the way it enhances curl definition while minimizing frizz. However, some guests experienced varying results based on their hair type, indicating that it may work best for certain textures.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3380 reviews
60% would recommend
30 recommendations
5 out of 5 stars
15 October, 2025
originally posted on PATTERN Beauty
This gel is awesome!!
[This review was collected as part of a promotion.] I have extremely dense, thick curly hair and this gel is the PERFECT consistency for keeping my curls lightweight and fluffy yet still fairly defined. I prefer my hair to be more touchable than defined, and this does exactly that. Even after 3 days it still feels so soft and looks really lived-in.
5 out of 5 stars
13 October, 2025
originally posted on PATTERN Beauty
Perfect Product
[This review was collected as part of a promotion.] The curl gel is amazing paired with the curly custard or on its own. Not stiff at all, just enough hold, and smells great too!
5 out of 5 stars
10 September, 2025
originally posted on http://www.ulta.com
Love this Gel!
I have very curly and dry hair. I started doing wash and gos using this product and it make my curls pop!
5 out of 5 stars
3 September, 2025
originally posted on PATTERN Beauty
Soft curls
[This review was collected as part of a promotion.] Love this product. Great if you want moisturized Soft curls.
5 out of 5 stars
1 September, 2025
originally posted on PATTERN Beauty
Awesome Products
[This review was collected as part of a promotion.] I absolutely love how the products make my hair feel so soft and manageable. There's no build up or greasy residue, really like how my curls are so defined! Tracee did her thing with these products!
5 out of 5 stars
30 August, 2025
originally posted on PATTERN Beauty
Great product
[This review was collected as part of a promotion.] I am obsessed with this gel, it's not sticky at all, very lightweight, but still manages to have a lot of hold at least for me. the smell is fine, and it was shipped very fast. overall 10 out of 10
5 out of 5 stars
27 August, 2025
originally posted on PATTERN Beauty
leave in conditioner
[This review was collected as part of a promotion.] it always leave my hair so soft and very very moisturized i definitely recommend if you have a hard time styling when wet because it detangles really well
3 out of 5 stars
23 August, 2025
originally posted on PATTERN Beauty
Curl gel
[This review was collected as part of a promotion.] I tried the curl gel for my slick back bun. It looks fabulous but doesn’t last on my hair. After a few hours, it looks dry and starts to frizz. I will try it again with my other products to see if that helps.
5 out of 5 stars
21 August, 2025
originally posted on http://www.ulta.com
very much worth it!
at first i was using moisture miracle for my curls to be cheap, but when i saw this cream gel at ulta i decided to give it a try and im glad i did! i really do recommend it and it popped out my curls and turned out lovely. definitely worth the money!
5 out of 5 stars
14 August, 2025
originally posted on PATTERN Beauty
Curly Gel leaves my hair
[This review was collected as part of a promotion.] Curly Gel leaves my hair soft and manageable; however the next day it looks dried out
5 out of 5 stars
13 August, 2025
originally posted on PATTERN Beauty
Amazing!
[This review was collected as part of a promotion.] My favorite product for definition and hydration. It really defines my curls with out a crunchy feeling
5 out of 5 stars
12 August, 2025
originally posted on http://www.ulta.com
Love
I was hesitant to try this because the description said for 3a-4c curls and im more like a 2b-c. I always try new products on days i let my hair air dry to see how they do. This gave my hair such nice curl definition and a little extra oomph on my fine-medium wavy hair. I had my hair colorwd that day and my atylist commented on how nice my curls looked! Will try this and diffuse my hair next. This brand's mousse is also great on my hair! Will try more things from this line for sure!
5 out of 5 stars
7 August, 2025
originally posted on PATTERN Beauty
THE HAIR LOVE AFFAIR
[This review was collected as part of a promotion.] I LOVE my curls with Pattern Leave-in . . . I am a minimalist. In the morning shower, I wet my hair, put on leave-in conditioner, finger through. When I get out of the shower, I bend over and wrap a tee-shirt around my hair. After brushing teeth, etc. I take the tee off, shake hair down. . . and it's PERFECT curls . . . Perfect for me, because getting up at 5am I don't want to go through 3-4 steps and products . . . and I don't like the stiff feel of curl gels. TOTALLY HAPPY CURLY GIRL!
5 out of 5 stars
4 August, 2025
originally posted on PATTERN Beauty
Great for Slick Back Ponytails!
[This review was collected as part of a promotion.] This works so well when doing a slick back pony tail on my daughter!
5 out of 5 stars
3 August, 2025
originally posted on PATTERN Beauty
Curl Gel is Fantastic
[This review was collected as part of a promotion.] The Curl Gel is my new go to for wash & go curls!! My curls were moist, bouncy and zero flakes!! Highly recommend!!
2 out of 5 stars
1 August, 2025
originally posted on PATTERN Beauty
Type 4 hair
[This review was collected as part of a promotion.] This product didn’t produce a strong hold of my hair while styling my 4c type curls.
5 out of 5 stars
29 July, 2025
originally posted on PATTERN Beauty
Excellent
[This review was collected as part of a promotion.] Excellent left my hair filling, soft, natural and bouncy curls. No complaints I will purchase the product again.
5 out of 5 stars
29 July, 2025
originally posted on PATTERN Beauty
The Best Gel EVER!
[This review was collected as part of a promotion.] Absolutely the BEST gel I've ever tried on my hair EVER! I will never go back.
2 out of 5 stars
28 July, 2025
originally posted on PATTERN Beauty
It's ok
[This review was collected as part of a promotion.] I did not care for this product, I keep my hair cut short. So to me this more like a Conditioner than a curl gel. My daughter has longer hair perhaps it will work better for her.
5 out of 5 stars
28 July, 2025
originally posted on PATTERN Beauty
Outstanding!
[This review was collected as part of a promotion.] Products leave my hair naturally soft. Most importantly I’m not losing hair when I wash it. Other brands make my hair fall it when I shampoo. Pattern is definitely protecting my hair.