Persil Intense Fresh HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz
$12.99 ($0.15/fluid ounce)
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Guests are saying
The recent formula change of this laundry detergent has sparked mixed feelings among guests. While many appreciate its cleaning power and fresh scent, others are disappointed with the new fragrance and consistency. Guests highlight its effectiveness in removing tough stains and maintaining color, making it a reliable choice for families. However, the strong scent has raised concerns for some, suggesting a need for a balance between fragrance and cleaning efficiency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 2236 reviews
cleans effectively: 4.82 out of 5
quality: 4.76 out of 5
scent: 4.65 out of 5
value: 4.57 out of 5
89% would recommend
273 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2026Verified purchase
smells awful
I realized they changed the sent AFTER I poured it into the wash. the smell is absolutely disgusting & I had to wash my clothes twice with something else to get it out.
5 out of 5 stars
26 August, 2026
originally posted on persilproclean.com
Great clean and freshness
I love how clean and fresh my laundry came out. I will by this product more .
1 out of 5 stars
26 August, 2026
originally posted on persilproclean.com
New smell is awful
Please bring back the Proclean intense scent. This one smells awful. Will be returning.
1 out of 5 stars
19 August, 2026
originally posted on persilproclean.com
Triple Care STINKS
I am heartbroken over the new formula. I have been a die hard Persil user for 10 years. It has always smelled better and cleaned better than ANY other detergent. As soon as I opened the new bottle, my heart sank. It smells terrible, like a cheap off brand “red bottle” wanna be. It’s now thin and green when it used to be deep blue and luxuriously thick. I could tell after the one load that it’s not the same cleaning power at all. I haven’t looked into what ingredients have changed, but I’m devastated. There wasn’t anything wrong with the previous formula. I wish companies would stop doing this. If it’s not broke, don’t fix it!
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2026Verified purchase
Great smell
I have used Persil for many years. It cleans clothes very well and creates a lovely smell on your laundry.
1 reply from Persil Team team - 21 days ago
Hi! Years of Persil love plus a fresh-smelling laundry day is a combination we’re happy to hear about 😊 Thanks for sticking with us! — Karl — Adviser
1 out of 5 stars
16 August, 2026
originally posted on persilproclean.com
Formula change is AWFUL
I used to really love the Persil Intense Fresh. Specifically the formula prior to company rebranding when it was under the label of "Advanced Clean." However, the formula of the last few years has been decent enough to continue using, especially because I find the scent to be the best out of all detergents. Now, the "Triple Care" formula is just garbage. The scent is so gross and smells more like an all-purpose spray cleaner for around the house. It really is so clinical and gross smelling. Additionally, many of the cleaning enzymes have been removed so it's just not an effective cleaner. Persil is nothing at all like it used to to be 5 plus years ago. As with so many brands, Persil is just another one that sacrificed top tier effectiveness and fragrance, for subpar "soap." This latest formula change officially marks the end of commitment to Persil. So disappointing.
1 out of 5 stars
16 August, 2026
originally posted on persilproclean.com
New formula for Intense Fresh smells awful
The NEW Intense Fresh formula smells awful and smells completely different than the ones that enjoyed for years. The new smell is very much more powerful and gives us headaches inside the house when doing laundry. If you have a good product stick with it! Should not have changed the formula. Will probably to another brand now after many years of using Persil.
5 out of 5 stars
13 August, 2026Verified purchase
Cleans and smells nice
Easy and fresh
1 reply from Persil Team team - 20 days ago
Hi Paris! Nothing like opening the washer to that fresh, clean feeling! 🧡 We’re so glad you’re loving Persil’s scent and the way it leaves your clothes — Karl — Adviser
1 out of 5 stars
13 August, 2026Verified purchase
New scent is a huge downgrade
This used to be our favorite detergent for years, excellent smell. So sad they had to ruin it. It now has a very harsh, cheap, unpleasant smell. Will have to buy another brand.
1 reply from Persil Team team - 27 days ago
We appreciate your feedback in our Persil product. Your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We are sorry to hear about your experience with the scent. Though this experience may be more of a consumer's perspective, we would like to know more about the concern. Please feel free to contact us through this website https://www.henkel.com/contact-us. Thank you for the love and support for Purex! Donna
1 out of 5 stars
12 August, 2026
originally posted on persilproclean.com
New scent formula sucks
I’ve used this for years and loved it. The new formula scent is completely different. So disappointing. I will no longer purchase - please bring back the OG scent!
1 reply from Team Clean Adviser team - 26 days ago
Hi there! After using Intense Fresh for years, we can understand why a noticeably different scent would be disappointing. Your request to bring back the scent you loved is clear. Please email our Consumer Affairs team at consumeraffairsNA@henkel.com so we can learn more about your experience.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 August, 2026Verified purchase
Not a fan of new scent
gonna find other brand
1 reply from Persil Team team - 29 days ago
Hi nuts, we’re sorry the new Intense Fresh scent has led you to consider another brand. We understand your disappointment. Please contact consumeraffairsNA@henkel.com so our Team Clean experts can assist you. - Chris, Henkel Consumer Service Adviser
5 out of 5 stars
Thumbs down graphic, would not recommend
10 August, 2026Verified purchase
(no review title)
good
1 reply from Persil Team team - 28 days ago
Stephanie, thanks for giving Persil a try and leaving us a quick note. We’re pleased to know you had a good experience with it. Abe - Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
(no review title)
Smells good and cleans my clothes a lot better than other detergents I’ve used
1 reply from Persil Team team - 29 days ago
Hi sav, thank you for sharing your experience with Persil Intense Fresh HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz. We’re glad it cleans better than other detergents you have tried while leaving a scent you enjoy. - Chris, Henkel Consumer Service Adviser
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
(no review title)
Great scent
1 reply from Persil Team team - 29 days ago
Hi Maria, thank you for sharing your experience with Persil Intense Fresh HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz. We’re glad you enjoy the Intense Fresh fragrance. - Chris, Henkel Consumer Service Adviser
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2026Verified purchase
Changed formula
I used persil intense fresh for a decade. They have changed the formula and it’s awful now!! The smell is so strong and horrendous. Nothing like before. I loved this because the scent was lighter than a lot of detergents, not now. I hope they change it back.
1 reply from Persil Team team - 29 days ago
Hi Lindsay, we’re sorry the reformulated Intense Fresh scent feels much stronger than the lighter fragrance you used for years. We understand your disappointment. Please contact consumeraffairsNA@henkel.com so our Team Clean experts can assist you. - Chris, Henkel Consumer Service Adviser
1 out of 5 stars
8 August, 2026
originally posted on persilproclean.com
New Formula- Scent Change
I have used the Intense Fresh for years, and the new formula doesn't have the same scent- it is very powdery and not fresh- it smells like cheap/dollar store laundry detergent now. Please bring back the previous formula/scent.
1 reply from Karl - Team Clean Adviser team - 26 days ago
Hi Kristen! When you've used Intense Fresh for years, a scent that suddenly smells more powdery and less fresh is a noticeable change. We hear your request for the previous formula and scent. Please email our Consumer Affairs team at consumeraffairsNA@henkel.com if you'd like to discuss your experience further.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 August, 2026Verified purchase
(no review title)
This item was delivered damaged and had detergent leaking from the sealed bag. I came in to target to exchange it for another One. I was told that i had a remaining balance due to that same item being a promo item that was no longer available. Instead they gave me a gift card of 8.00. I was sooo upset that i couldn't just get another one.
1 reply from Persil Team team - 29 days ago
Hi Cherrish, we’re sorry the Intense Fresh detergent arrived leaking and that Target could not provide an even exchange. Please contact Target Customer Service for help with the damaged promotional order. - Chris, Henkel Consumer Service Adviser
1 out of 5 stars
Thumbs down graphic, would not recommend
2 August, 2026Verified purchase
Changed Fragrance (Not a good change)
I used to love this detergent but I’m going to have to agree with several other people. The scent and quality are definitely different than the last 5 years and that super disappointing. If you like a powdery/grandma’s perfume kind of scent than it might be okay for you.
1 reply from Persil Team team - 1 month ago
Hi Lula! We're sorry to hear your experience fell short of your expectations. We appreciate you sharing those details because they help us understand your experience. We'd like to know more, so please feel free to contact us through https://www.henkel.com/contact-us. - Karl - Adviser
1 out of 5 stars
Thumbs down graphic, would not recommend
2 August, 2026Verified purchase
New "Triple Care" formulation smells awful
I have been buying Persil Intense Fresh three jugs at a time for over a decade. It's the only detergent I use. I noticed that they have changed the formulation ("Triple Care") and the new fragrance is awful. Smells like grape cough syrup. It's a overwhelming and triggered a headache for me.I have been buying Persil Intense Fresh three jugs at a time for over a decade. It's the only detergent I use. I noticed that they have changed the formulation ("Triple Care") and the new fragrance is awful. Smells like grape cough syrup. It's a overwhelming and triggered a headache for me.
1 reply from Persil Team team - 1 month ago
Hi Lpotts! We're sorry to hear the fragrance wasn't what you expected fell short of your expectations. We appreciate you sharing those details because they help us understand your experience. We'd like to know more, so please feel free to contact us through https://www.henkel.com/contact-us. - Karl - Adviser
2 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2026Verified purchase
New changed detergent
They changed the formula or something, because the new Persil is called triple care and is green in color. The old one was blue. The new smell has very strong chemical odor . The old one was mild and fresh. I don’t like the new detergent at all. Will not purchase it again
1 reply from Persil Team team - 1 month ago
Hi! We're sorry to hear the fragrance wasn't what you expected fell short of your expectations. We appreciate you sharing those details because they help us understand your experience. We'd like to know more, so please feel free to contact us through https://www.henkel.com/contact-us. - Karl - Adviser