PM Facial Moisturizing Lotion - 3 fl oz - up&up™
$11.99 ($4.00/fluid ounce)
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Guests are saying
The product has received mixed feedback from guests, with many expressing disappointment over a recent formula change that has led to adverse skin reactions such as breakouts and irritation. However, some guests appreciate its lightweight texture and effectiveness for daily use, particularly for those with sensitive skin. The moisturizer is praised for its affordability compared to name brands, making it a potential staple in skincare routines for those seeking a budget-friendly option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 778 reviews
Hydrates Skin: 3.63 out of 5
Moisturizing: 3.62 out of 5
Lightweight: 4.22 out of 5
Softens Skin: 3.57 out of 5
Accurate Scent: 4.2 out of 5
66% would recommend
108 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2026Verified purchase
Smells
I love the feel of this moisturizer, but someting has changed for the worse. The smell is awful. I have to apply something else to mask the odor.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2026Verified purchase
Do Not Buy
the new bottle has a white cap and smells like chemicals. I have such deep pimples from it and it was my favorite to use. I don't know if it's related but since I've been using it my throat feels like it's on fire! maybe from smelling the chemicals?
1 out of 5 stars
Thumbs down graphic, would not recommend
19 September, 2026Verified purchase
girl just dont
Burned my face so bad, broke me out and made my skin flaky and dry within just a few days of use…
1 out of 5 stars
4 September, 2026Verified purchase
What happened? Unwise business decision
They changed the formulary on this one so now it breaks out your face, burns, smells bad, has this thin non-lotion like consistency. This used to be such a good dupe!!
5 out of 5 stars
25 August, 2026Verified purchase
(no review title)
Goes on nice without feeling heavy or greasy
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2026Verified purchase
(no review title)
I love the texture of this moisturizer. I will only buy this brand! The regular creave is waayyy too thick and greasy.
1 out of 5 stars
6 August, 2026Verified purchase
(no review title)
Warning to others: Bought a new bottle recently and it looks different, smells different (bad), and it breaks out my face. I’m going back to Cereve brand!
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2026Verified purchase
(no review title)
Works just like it should
1 out of 5 stars
Thumbs down graphic, would not recommend
10 July, 2026Verified purchase
(no review title)
I've used this lotion for years but there must have been a recent change because the most recent bottle was terrible! It had a weird chemical smell and left my face with a burning sensation. I ended up washing my face after 5 minutes because it was so uncomfortable
1 out of 5 stars
Thumbs down graphic, would not recommend
23 June, 2026Verified purchase
Significant Reduction in Quality
Like most other Target store brand products, this has significantly decreased in quality. It does not moisturize at all, especially for a night cream.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 June, 2026
Please bring back the old formula!
Please bring back the old formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2026
Do not buy!
Purchased today and am very disappointed. Nothing irritates my skin and this caused a burning sensation. Do not buy. It doesn’t even deserve one star.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 May, 2026Verified purchase
Don't be fooled!
New formula is atrocious and nothing like CeraVe. It was fine, why did they change it. Would have bought this for life
2 out of 5 stars
Thumbs down graphic, would not recommend
27 May, 2026Verified purchase
Feels heavy on skin
Feels heavy on my skin but moisturizes ok. Felt like I had a layer of gunk on my face.
5 out of 5 stars
Thumbs up graphic, would recommend
22 May, 2026Verified purchase
A nice night cream for a skin care routine
I like this lotion I will continue to use it even though I believe the price has gone up significantly. I initially purchased it to see if I liked it and to save a little money and It does feel nice going on. I have a skin routine as my face is aging to my horror and this is one step and I can see a difference so I will stick with this item as a step. But Target do better these price increases as well as some of your other bad decisions drew me away before I will leave again as a customer if you are going to just keep raising your prices to ridiculous levels.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2026Verified purchase
Reformulated? Not good.
There must have been a reformulation recently because I’ve used this religiously for years and am suddenly breaking out worse than I ever have. Nothing else in my routine has changed besides opening a new bottle of this.. very disappointed but absolutely worth spending a few extra dollars on name brand if it’ll save my skin. Won’t be buying again.
2 out of 5 stars
Thumbs down graphic, would not recommend
26 April, 2026Verified purchase
Mousturizer with a bite?
I don’t usually consider my skin to be sensitive I often bleach/dye my hair or eyebrows at home without any concern. But this moisturizer has started to make different parts of my face sting as if I left bleach on my face without wiping it off. Around my eyebrow area and my lip area stings when applying. I’m glad to see some people like it but I won’t be buying this again and am back on the hunt for a daily night time moisturizer that won’t hurt lol
1 out of 5 stars
Thumbs down graphic, would not recommend
16 March, 2026Verified purchase
(no review title)
Completely dried out my skin and caused my face to feel like it’s burning. Barely used any of it, would not recommend.
3 out of 5 stars
17 February, 2026Verified purchase
(no review title)
I've been using this interchangeably with the CeraVe evening moisturizer for years. I will admit I noticed absolutely no difference in the product with the recent (2025) packaging change, which is a positive. However, the fact that there's still a HUGE amount of product left by the time you can no longer use the pump... sucks. I can genuinely open the bottle and scrape out moisturizer for another month. I don't think the old bottle was great for this either but the wider bottom likely makes it worse. The moisturizer is good. Having to manually remove product for such a significant period is enough for me to switch.
5 out of 5 stars
26 January, 2026Verified purchase
(no review title)
My absolute favorite facial moisturizer!