Morning Facial Moisturizing Lotion with Sunscreen SPF 30 - 3 fl oz - up&up™
$11.99 ($4.00/fluid ounce)
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- $10.99($3.66/fluid ounce)was $12.59 New lower priceCoupon: $2 off4.3 out of 5 stars with 980 ratings
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- $14.29($8.41/fluid ounce)was $15.99 New lower price4.6 out of 5 stars with 1763 ratings
- $13.00($7.65/ounce)was $14.00 New lower price4.6 out of 5 stars with 3827 ratings
![Biore UV Aqua Rich Aqua Highlight Lotion SPF 50+ PA++++ [70ml] JAPAN > Sunscreen for Face | Sun Protection](https://target.scene7.com/is/image/Target/GUEST_a90bbe31-ca85-417b-b9ee-c0732c20603e)
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Guests are saying
This sunscreen moisturizer has received mixed feedback from guests, with many expressing disappointment over its new formulation. While some appreciate its lightweight feel and SPF protection, others report issues such as pilling, white cast, and skin irritation. The scent has also been a point of contention, with some finding it pleasant while others dislike it. Overall, guests suggest looking for alternatives if you have sensitive skin or are seeking a reliable sunscreen moisturizer.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 175 reviews
effectiveness: 2.4 out of 5
quality: 2.22 out of 5
value: 2.38 out of 5
31% would recommend
80 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
13 July, 2026
(no review title)
I really wanted to like this moisturizer and facial sunscreen. Unfortunately, I have found that it easily pills into small white pieces. I have tried changing other parts of my skincare routine to see if it helps, but I cannot find a way for it not to pill up. It also has a very “sunscreen” scent that I don’t prefer.
5 out of 5 stars
Thumbs up graphic, would recommend
28 June, 2026Verified purchase
(no review title)
Great price and quality. Love the Target brands!
5 out of 5 stars
Thumbs up graphic, would recommend
16 June, 2026Verified purchase
soft and protective
I love this face sunscreen and moisturizer. It's so soft afterwards. I hate the way sunscreen feels and this never feels that way. I never get a sunburn on my face either.
5 out of 5 stars
Thumbs up graphic, would recommend
1 June, 2026Verified purchase
up&up SPF 30 moisturizing lotion
I wear this stuff in the summer months when UV rays are at their highest. It goes on like a lotion like Olay (which I use the rest of the year, 15 SPF but you get twice as much). Never had a sunburn/tan yet while using this stuff. Highly recommended. Bonus=it moisturizes well!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2026Verified purchase
0/10, would not recommend. Better off using Cerave
It leaves my face all white, it peels so easily and it makes it look like my skin is flaking, it is causing me to break out as well all over my face. I have not changed any other part of my skincare routine besides this sunscreen.
2 out of 5 stars
Thumbs down graphic, would not recommend
8 May, 2026Verified purchase
Does not absorb well
This is an ok sunscreen moisturizer. It smells fine and not like the usual sunscreen smell. But it absolutely does not absorb into the skin. 5 minutes after application small like streaks will appear all over the face and wipe off, suggesting it has not done its intended effect.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2026Verified purchase
(no review title)
Bought this to replace the discontinued oil free facial moisturizer. However, I cannot finish this bottle and will be throwing this away due to its white cast and pilling. Really not happy with this product.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 April, 2026Verified purchase
(no review title)
I have used this twice and both times it has turned my skin orange. I had to check and make sure it wasn't self tanner.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 April, 2026Verified purchase
Lotion doea not absorb
This sunscreen lotion is different than the last time I purchased it. This one does not absorb into my skin and literally rolls off in tiny balls. Awful and am returning it.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2026Verified purchase
Not the same
Clearly the old generic was too close to the original so they made this completely different to avoid copyright issues. Smells funky, burned my skin. I using this as an affordable for a product that helps people with sensitive skin. Don’t put fragrance in it!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 April, 2026Verified purchase
(no review title)
This is absolutely horrible, why would they change the formula the old one was better. The new formula activates my eczema on my skin and almost immediately I can start to feel burns, bring me the old formula back!
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2026
(no review title)
Better than Neutragena
1 out of 5 stars
Thumbs down graphic, would not recommend
10 April, 2026Verified purchase
Contains phototoxic compound that can cause burns when exposed to UV rays
I, like many others, am extremely disappointed in this reformulation. It contains citrus oils. Citrus oils contain a compound that is phototoxic and can cause burns when exposed to UV rays. You can see in the reviews that a few consumers complain of this very problem. I genuinely cannot imagine why a company would be a phototoxic compound into a sunscreen... I do know that I will be going back to name brand CeraVe AM Moisturizer. Risking burns is not worth saving a couple bucks. Put another way - I would gladly pay $3 extra for the name brand to not risk damaging my skin.
5 out of 5 stars
Thumbs up graphic, would recommend
6 April, 2026Verified purchase
Great face moisturizer
very gentle on skin. I needed something that would not flair up my eczema and this does not.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2026Verified purchase
contains dangerous chemical
will return this item — didn’t realize it contains a dangerous chemical — looking forward to Target producing a safe, environmental SPF
2 out of 5 stars
Thumbs down graphic, would not recommend
25 March, 2026Verified purchase
Trash New Formula
This moisturizer used to be half the price and 100 times better. As many others have said, the new formulation is terrible; it does not rub in all the way and pills when you try to make it dissolve and if it doesn't pill, it leaves a white cast. They also added fragrance to it with this update. What a shame because it used to be an awesome product that I recommended to everyone! Now I won't purchase again and I only use it on days I'm not going anywhere (hey, I paid good money for it, so I'm still gonna use it...just not where anyone can see me with it on).
1 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026Verified purchase
Will not buy again
Pills so bad I can not wear makeup on top of it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
LOVE LOVE LOVE!!!
I wish I could give 6 stars!!! One day I was complaining about how my sunscreen lotion was piling on my face and how I can't ever find one that doesn't do it. Was it my application technique? No idea. My friend said she had one she loved and sent me the link. I ordered this and honestly was skeptical. But after 2 days of using it (one day in semi humid weather and the other in cold weather... bc ohio weather is like that) and both days it worked wonderfully! This is going to be my go-to for sunscreen lotion for my face all summer long. I already have another one in my cart so I can get one for my purse for reapplication at the pool since all sunscreens do the piling.
2 out of 5 stars
1 March, 2026Verified purchase
(no review title)
Cakes up and flakes off.
2 out of 5 stars
27 February, 2026Verified purchase
(no review title)
Pills so bad and does not absorb into skin