I Can't Believe It's Not Butter! Original Buttery Spread - 15oz

[This review was collected as part of a promotion.] Tastes like regular butter to be honest, nothing special really. Spreads super smooth though. I use it on toast. I really like the packaging though, it’s easier for me to use.

I bought this a month ago and feel bad for myself for not buying it before. I really love it, the flavor and the ingredients so good!!!

[This review was collected as part of a promotion.] This item is amazing the taste is unbelievable. The texture is smooth and rich tasting. I love this smell it’s a fresh Buttery smell. I will continue to purchase this to assist with cholesterol good health scores. Really impressed with the quality! Much healthier choice than standard butter. Taste is awesome, lends a delicate yet distinct butery, nutt-like taste. Love it. Plus it's shelf stable. Far greater longevity.

[This review was collected as part of a promotion.] This spread is nice and smooth. Smells like butter and isn't far off from actual butter. Not a bad bank for your buck. Package is easy to open and light.

[This review was collected as part of a promotion.] This is what I used to solely use til I switched to real butter but it’s always nice to have some on hand. It’s cost more for less which is a bummer. It’s creamy & smooth, easy to spread. I like the stand out packaging so it’s easy to find in the butter aisle.

[This review was collected as part of a promotion.] I’ve been eating this butter since I was a kid. I love how soft the butter is and easy to spread. It tastes really good, so good I could eat it by itself. I can use this for everything I would use butter for

I'm looking for the stick form in the original. The salted sticks have buttermilk in them. Can't use for my cake recipe. Made it taste awful.

[This review was collected as part of a promotion.] I'm use to butter on everything, but when my wife switched I was very skeptical. The texture was good and the taste was much better than I expected. I believe I can eat this from now on and feel better. I highly recommend it.

[This review was collected as part of a promotion.] I use this spread daily on toast, potatoes, and for sautéing, and it performs beautifully. It spreads easily from the fridge and melts to add a rich, buttery flavor to dishes without the heaviness. My family often says it "tastes like real butter," and it works well in recipes, too. Priced similarly to other butter substitutes, this 15‑oz tub lasts a long time in my kitchen. Its versatility as both a spread and cooking ingredient provides excellent value. Additionally, it's certified heart-healthy by the American Heart Association and contains Omega-3 ALA. The durable plastic tub seals tightly, keeps the spread fresh, and has a wide top for easy scooping. When I open it, a warm, comforting buttery aroma wafts out—no artificial scents, just natural richness that enhances cooking. The texture is creamy and smooth, making it easy to spread straight from the fridge, while also melting beautifully into sauces and baked goods. Overall, I'm really impressed by I Can't Believe It's Not Butter!—it delivers a classic buttery experience without the drawbacks. I'd definitely recommend it as a reliable, heart-healthy alternative that doesn't sacrifice taste or performance

[This review was collected as part of a promotion.] For not being real butter, this taste really good. The price is very reasonable. Definitely does the job in his little healthier. I would definitely recommend for someone looking for a butter alternative.

[This review was collected as part of a promotion.] This product was easy to claim and buy at the store. The packaging is nice and sturdy. The product itself was nice and soft in the container, and easier to get out than spreadable butter. The product, however, had no taste at all. No butter taste and no margarine taste. I was not a fan. I will not be buying this again

[This review was collected as part of a promotion.] I had the chance to try the I Can’t Believe It’s Not Butter spread over the past week. I’m a lover of a simple bread and butter snack but the different butter alternatives I’ve tried have usually had an unpleasant flavor or mouthfeel. After one bite, I knew this spread was different. The flavor is closer to butter or buttery popcorn flavors. It’s not too salty or sweet and it’s easily spreadable even while cold. No need to leave it out on the counter to warm up!! It’s packaged nicely and is very affordable - way cheaper than butter and no dealing with sticks that need a separate tray. I have paired it with some flaky finishing salt, or with some fine salami and it’s quite good. I also enjoy it melted over popcorn.

[This review was collected as part of a promotion.] The spread is my all-time favorite, not only because of the brand. This genuinely makes me feel like my food is elevated with this butter in this butter alone!

[This review was collected as part of a promotion.] I can’t believe it’s not butter but it is. It’s wonderful. It spreads on anything and everything you would like. It’s really good on mashed potatoes on toast , and sweet potatoes it’s creamy it melts in the microwave. It’s great for cooking. I have a special recipe for butter cookies this is what I use. It comes in a variety of sizes And you can always use the bowl when you’re done. This butter is best on corn on the cob yummy.

[This review was collected as part of a promotion.] The scent is great allowing for no bad odor. Its texture is super creamy and the packaging makes it easy to use and store. The effectiveness is great on corn and the best value for your money.

[This review was collected as part of a promotion.] This taste exactly like butter and its always been my go-to its also very affordable. If you havent tried it you are truly missing out. I won't eat any other butter!

[This review was collected as part of a promotion.] The only type of margarine we buy. Best bang for your buck. Love the way it spreads and the texture of it as well. My kids love it as well and you cant beat the price.

[This review was collected as part of a promotion.] This spread has a very smooth texture, and it works well with my cooking and the variety of recipes. There is no strong scent, which is good, I'm my opinion. It's perfect on toast and vegetables.

[This review was collected as part of a promotion.] This has got to be our favorite butter spread and spray. It not only tastes amazing, it spreads easily and the spray is so handy to use with my air fryer. Tastes just like butter , great value, and lasts awhile ! It's definitely our go to butter for flavor & better for us!

[This review was collected as part of a promotion.] I have been using I Can’t Believe It’s Not Butter for quite awhile to help with my weight loss. It taste so much like butter with almost no calories. Butter has always been my downfall when it comes to adding flavor to my food and baking products. So when a simple alternative comes along with the same taste but less calories it’s a must in my family. Great flavor that enhances all my dishes.