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I Can't Believe It's Not Butter! NutriRich Original Spread - 15oz - 2 of 4I Can't Believe It's Not Butter! NutriRich Original Spread - 15oz - 3 of 4I Can't Believe It's Not Butter! NutriRich Original Spread - 15oz - 4 of 4
I Can't Believe It's Not Butter! NutriRich Original Spread - 15oz - 1 of 4

I Can't Believe It's Not Butter! NutriRich Original Spread - 15oz

$4.29 ($0.29/ounce)

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Rich and creamy buttery taste
  • Rich in Vitamins A, D, E, B12 and Omega 3-ALA (contains 375mg per 1 tbsp. serving (23% of the 1.6g daily value))
  • 70% less saturated fat than dairy butter*
  • Certified as a heart-healthy food by the American Heart Association**
  • Helps support a GLP-1 friendly diet by imparting buttery flavor while providing certain nutrients that may be missing in a diet due to reduced food intake

Description

Enjoy rich, creamy flavor with I Can’t Believe It’s Not Butter!® Original. This buttery spread makes it easier than ever to enjoy the taste you love with the added benefit of nutrients that you may need in your diet. A one tablespoon serving provides at least 20% of your daily value of essential vitamins A, D, E, and B12, along with Omega-3 ALA, an important fatty acid. This means that I Can’t Believe It’s Not Butter!® Original can help support a GLP-1 friendly diet, delivering delicious taste and meaningful nutrients for those looking to get more from every bite.

This delicious spread starts with simple ingredients like water, good oils, and salt. I Can’t Believe It’s Not Butter!® Original satisfies your desire for rich, buttery taste with 70% less saturated fat than dairy butter.* It’s also certified as a heart-healthy food by the American Heart Association®.**

So spread it on your toast in the morning, top off your veggies at dinner, or finish off your cooking with rich, buttery flavor that makes every dish shine. However you use it, I Can’t Believe It’s Not Butter!® Original will always bring flavor and nutrients to every meal.

Serving Size: 14.0 g

Serving Per Container: 30

Amount :

Calories: 60
% Daily Value*
Total Fat 6g8%
Saturated Fat 2g10%
Trans Fat 0g
Polyunsaturated Fat 3g
Monounsaturated Fat 1.5g
Sodium 90mg4%
Total Carbohydrate 0g0%
Protein 0g
Vitamin D mcg20%
Vitamin A mcg20%
Vitamin E mg20%
Vitamin B12 mcg20%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

water, good oils (soybean, palm kernel, palm), salt, lecithin (soy), natural flavors, lactic acid, vitamins (e, d2, a, b12)†, beta carotene (color), †vitamins e acetate and a palmitate
Features: Non-GMO
Form: Spread
State of Readiness: Ready to Use
Package Quantity: 1
Milk source: Soy
Net weight: 15 Ounces
TCIN: 13050220
UPC: 040600345002
Item Number (DPCI): 284-13-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.26 inches length x 3.61 inches width x 4.84 inches height
Estimated ship weight: 0.98 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is this butter dairy free? Is it safe for dairy allergies?

submitted by Anna - 6 months ago

  • A: Hello. I Can’t Believe It’s Not Butter! Original does not contain dairy ingredients, but it is made in a facility that also processes dairy, so there is a possibility of cross-contact. Because of this, we do not recommend it for guests with a severe milk allergy. Thank you for your question.

    submitted byBrand Expert - 6 months ago
    Brand expert

Q: What kind of vinegar is used in this

submitted by cookie - 10 months ago

  • A: Hello. Distilled white vinegar is used in I Can't Believe It's Not Butter! Original Buttery Spread. Thank you.

    submitted byBrand Expert - 10 months ago
    Brand expert

Q: How much saturated fat

submitted by Mix Dee - 1 year ago

  • A: 2gm according to the label. I’d skip this and buy real butter instead. It’s more natural and less ingredients and no chemicals to preserve it.

    submitted byMissy - 1 year ago
See all questions (3)

Additional product information and recommendations

4.1 out of 5 stars with 3975 reviews
quality: 4.4 out of 5
taste: 4.07 out of 5
value: 4.43 out of 5
83% would recommend
18 recommendations
1 out of 5 stars
4 May, 2026
originally posted on icantbelieveitsnotbutter.com
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Can’t get used to the chemical flavor

In the last year I developed quite a dairy allergy. I used this first time today. It cooked my scrambled eggs well. But the taste is too chemical! I couldn’t finish my eggs, I threw it all out. I miss real butter, this tasted nothing like butter.
1 reply from Team Unbelievable team - 17 days ago
Sorry to hear the flavor didn't land for you, especially when you were hoping for something to fill in for real butter. Glad it at least cooked your eggs well, even if the taste wasn't what you were after. Your feedback has been noted.
LorriE
Did you find this review helpful?
4 out of 5 stars
29 April, 2026
originally posted on influenster.com
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Great for cooking and baking

[This review was collected as part of a promotion.] This is the first time I used the plant-based butter. I loved that it doesn't contain cholesterol and hydrogenated oils yet provide enough of daily recommended of vitamins. I used it for all my cooking, baking, and spreading on my breads.
TamdanN
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1 out of 5 stars
24 April, 2026
originally posted on icantbelieveitsnotbutter.com
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no flavor

Why have this available when the original was awesome and was all we purchased? We only purchased this since the original was not in stock and thought it would be as good if not better. We were wrong. No flavor and will NEVER purchase again. Doesn't even taste like butter. Very dissapointed.
1 reply from Team Unbelievable team - 20 days ago
Thanks for letting us know this one didn't hit the mark for you. We appreciate you taking the time to share your thoughts.
Valeri
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5 out of 5 stars
23 April, 2026
originally posted on influenster.com
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Yummy and great tasting.

[This review was collected as part of a promotion.] Great taste! This was a little hard to smooth out but a few minutes out of the fridge softening it right up. We love this in our house. Tastes just like full fat butter.
AlyseB
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5 out of 5 stars
22 April, 2026
originally posted on influenster.com
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Great alternative to butter.

[This review was collected as part of a promotion.] The margarine was so soft and delicious. It melted perfectly on my toast this morning. Absolutely perfect!! Love to use this as an alternative to butter, especially since I only like using sticks of butter.
TheresaT
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1 out of 5 stars
11 April, 2026
originally posted on icantbelieveitsnotbutter.com
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Very Disappointed

I have been buying this for so long and the change really disappointed me and my family. The taste is just not good . We had to throw it away as non of us cared for that new taste. Sorry but I just can’t buy this anymore. Bring back the old one! I’m sorry can’t rate this.
1 reply from Team Unbelievable team - 1 month ago
We appreciate you letting us know how you and your family feel about the product. Your feedback has been noted. 💛
Jadee
Did you find this review helpful?
1 out of 5 stars
9 April, 2026
originally posted on icantbelieveitsnotbutter.com
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HORRIBLE NEW RECIPE

I am SO sad they changed the "original" which now makes it NOT original. If you wanted to create something new, fine, but don't replace the original and call it original. The new stuff is AWEFUL! The actual original could pull off the title "I can't believe it's not butter" because it actually had a real buttery taste that was amazing on toast, in mashed potatoes, etc. But this stuff?? I had guests over and had mashed potatoes and I was seriously embarrassed I served it! I don't want to use real butter with all the saturated fat but I seriously can't stand this stuff and my family can tell the difference too. PLEASE, just bring back the origianl and market the new stuff as a nutririch whatever line but don't REPLACE the original which now makes it in fact, NOT original so totally misleading! I strongly dislike when companies have a product people like and then change it - why?? Seriously, after 4 decades, why mess with it?????
1 reply from Team Unbelievable team - 1 month ago
We appreciate you sharing your experience, especially after being a loyal customer for so long. Your feedback has been noted.
Bring back the original!
1 guest found this review helpful. Did you?
5 out of 5 stars
8 April, 2026
originally posted on influenster.com
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I really can’t believe it’s not butter

[This review was collected as part of a promotion.] This was the very first time I’ve tried I can’t believe it’s not butter and it’s worth it. It tastes like fresh butter without having to thaw out the stick. It stores easily in my cheese and dairy drawer. The shelf life is long and there is a lot of product for the price. It’s texture always it be spread easily unlike butter. 8/10
MarkB
Did you find this review helpful?
5 out of 5 stars
5 April, 2026
originally posted on influenster.com
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Great product!

[This review was collected as part of a promotion.] The taste is great and it spreads easily. It holds its shape and the container is a good size for the inside draw of the fridge. Everyone in the house has enjoyed it for sandwiches, toast etc.
KatieW
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5 out of 5 stars
4 April, 2026
originally posted on influenster.com
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We love it

[This review was collected as part of a promotion.] *incentivized I couldn't even get a photo before the kids dug I to this haha We all love the creamy texture and taste of this! We've used it to toast buns in the oven, to cook eggs, in mashed potatoes etc and every one of them turned out perfect.
TeaschaH
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5 out of 5 stars
3 April, 2026
originally posted on influenster.com
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A++++

[This review was collected as part of a promotion.] The container was small and easily fit until my drawer. The value will keep me coming back. The taste is and of the best I have EVER tried. I AM NEVER SWITCHING!
TiffanyH
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5 out of 5 stars
1 April, 2026
originally posted on influenster.com
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One of the best butter spreads ever

[This review was collected as part of a promotion.] One of the best friends I've ever used when it comes to buttery toast and also using them on bagels. I love the flavor and also the way it makes the bread look at the fact that it's easy for you to get out of the container and you're not struggling makes things a lot better.
RhoneshiaW
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5 out of 5 stars
31 March, 2026
originally posted on icantbelieveitsnotbutter.com
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Something tasted off with my latest purchase.

And sure enough a new recipe. It's not for the better. I think it now has a weird texture and after taste. I'm going to look for something else after all the years. Not worth the cost!
Vonn
Did you find this review helpful?
1 out of 5 stars
28 March, 2026
originally posted on icantbelieveitsnotbutter.com
Image

The new recipe is a huge disappointment!

I have been using the original version for over 30 years and I can definitely taste the difference. It has an off-putting artificial after taste. I highly recommend bringing back the old version and having the “healthier” option available for those who don’t mind the artificial taste.
Panchie12
Did you find this review helpful?
5 out of 5 stars
25 March, 2026
originally posted on influenster.com
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Can’t believe it’s not butter

[This review was collected as part of a promotion.] Tastes very buttery and spreads smoothly and evenly. Works great as a spread on bread rolls, corn, etc. it even works great cooking with rice but I have not tried it with anything else so I’m not sure what the limits are.
DorraviaM
Did you find this review helpful?
1 out of 5 stars
25 March, 2026
originally posted on icantbelieveitsnotbutter.com
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New Recipe is Horrible!

I’ve been using I Can’t Believe it’s Not Butter Original for o40 years… the new recipe is inedible. Has a horrible aftertaste and is lacking the buttery flavor we’ve always loved. New container went straight in the trash and I won’t be buying again unless the TRUE original comes back. Really disappointed my lifetime favorite isn’t an option anymore.
1 reply from Team Unbelievable team - 2 months ago
Thank you for sharing your feedback and for being such a longtime fan of the Original spread. We’re sorry to hear this experience didn’t meet your expectations and appreciate you taking the time to let us know. Your comments have been noted and shared with our team. 💛
Amanna
1 guest found this review helpful. Did you?
5 out of 5 stars
24 March, 2026
originally posted on influenster.com
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Healthy Simple Ingredients Nutririch Spread

[This review was collected as part of a promotion.] I am thankful to have tried I Can’t Believe It’s Not Butter NutriRich Spread! I love this butter spread and brand! It tastes just like the original I can’t Believe Its Not Butter spread but made with a shorter, simplified, healthier ingredient list. I appreciate the more simple ingredients and healthier ingredients! I love cooking and baking with butter but I Can’t Believe It’s Not Butter Nutritich is a healthier alternative to real butter with 70% less saturated fat than real butter which may help with heart health. It contains healthy vitamins A, D, E, and vitamin B12 along with heart healthy Omega 3 ALAs. I love the I Can’t Believe It’s Not Butter Nutririch because it spreads super easy, has a rich texture, and delicious! This is also a perfect option if you are looking for a spread that is GLP-1 friendly!
FawnJ
Did you find this review helpful?
2 out of 5 stars
22 March, 2026
originally posted on icantbelieveitsnotbutter.com
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Taste

The nutririch does not have the buttery taste my family enjoyed with the 'original'.
1 reply from Team Unbelievable team - 2 months ago
Thank you for your feedback on the new NutriRich spread.💛 We’re sorry to hear it didn’t meet your expectations. Your feedback has been noted.
Geri
Did you find this review helpful?
4 out of 5 stars
21 March, 2026
originally posted on influenster.com
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Very good!

[This review was collected as part of a promotion.] I posted a picture of the most important thing about the new Nutrition because the butter still taste AMAZING and now for everyone who is a health freak can start eating butter instead of not eating it because it has less saturated fat in it! Also certified healthy-heart food! The spread is amazing on anything! Like toast and anything else you want with it! It’s easy to clean up when you want and easy to keep it out and easy to maintain in general! There are different sizes so very easy to put away in the refrigerator! You can put it anywhere because it’s super easy to handle. The taste is still amazing and I will continue to use this butter because it’s amazing!!!
1 reply from Team Unbelievable team - 2 months ago
Thanks for sharing your experience with the Original spread! We’re glad to hear it’s been easy to use and a great addition to your everyday meals. We appreciate you taking the time to leave a review. 💛
JulieD
Did you find this review helpful?
3 out of 5 stars
18 March, 2026
originally posted on influenster.com
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Not a fan

[This review was collected as part of a promotion.] I’m honestly not a big fan of I Can’t Believe It’s Not Butter Original Spread, but I still gave it a try. The texture was okay, but the flavor just didn’t do much for me compared to real butter. It melts fine and spreads easily, so it’s convenient, but the taste isn’t something I’d reach for again. I’m glad I tried it, though—it might work better for people who prefer lighter spreads.
1 reply from Team Unbelievable team - 2 months ago
Thank you for trying the Original spread and sharing your feedback. We appreciate you taking the time to let us know your thoughts. 💛
ShawnaL
Did you find this review helpful?

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