Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 2 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 3 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 4 of 4
Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 1 of 4

Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 15lbs

$32.99 ($0.14/ounce)
Size15lb

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Real turkey is the number 1 ingredient in this dog dry food
  • Natural dry dog food with added vitamins, minerals and nutrients and with no artificial flavors or preservatives
  • Premium high protein dry dog food with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and coat
  • Real meat Purina ONE dry dog food recipe with no artificial flavors or preservatives and zero fillers
  • Dog Dry dog food formula crafted in Purina-owned, U.S. facilities

Description

Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Turkey and Venison adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dry dog food uses real turkey as the number 1 ingredient and includes real venison. Each serving of this Purina ONE dry dog food helps deliver 30 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.

Purina ONE dry & wet dog food, dry & wet cat food, and puppy & kitten food expertly combines natural, high-quality ingredients to create nutrition that can lead to visible differences in your pet's health. From sensitive stomach dry dog food to moisture-rich wet cat food, we have over 50 unique formulas to fit your pet’s needs.
Pet Caution Statement: Not for puppies under 1 year of age
Storage Instructions: Store in Dry Place
Used For: Oral Care, Bone Health, Sensitive Stomach, Digestive Health, Skin and Coat Health, Joint Health, Immune System Health, Weight Management
Intended Pet Type: Dog
Features: No Artificial Fillers, No Artificial Preservatives, Meat as the First Ingredient, No Artificial Flavors, All Natural, No Animal By-Products, No Artificial Colors, Natural
Dietary Needs: Naturally Flavored, High Protein
State of Readiness: Ready to Eat
Form: Diced, Dried, Kibble
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 15 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 14910480
UPC: 017800154529
Item Number (DPCI): 083-06-0143
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/Kg
Vitamin E (Min) 460IU/Kg
Glucosamine (Min) 350ppm
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. 1417423

Shipping details

Estimated ship dimensions: 23.1 inches length x 15.5 inches width x 5.5 inches height
Estimated ship weight: 15.3442 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this contain any food coloring or dye?

submitted by BichonMom - 7 years ago

  • A: Great question! This recipe does contain caramel color. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert

  • A: No but they do contain moth larvae if you care about your dogs safety I wouldn’t recommend

    submitted byParina DOne - 2 years ago

Q: Is there a TrueIinstinct formula for large breed dogs, ie. 11 year old Labradoodle ?

submitted by grego - 7 years ago

  • A: Great question! The feeding amounts for this recipe ranges from 3 to over 100 pound dogs. The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level. Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert

Q: What is the size of the kibble? I have toy dogs.

submitted by Loon Gal - 8 years ago

  • A: Thank you for your interest in Purina ONE. This formula contains kibbles ranging from 3/8 to 1/2-inches each. You may instead consider our Purina ONE SmartBlend Small Breed Lamb & Rice Formula, which features 1/3-inch kibbles. - The Purina ONE Team

    submitted byPurina - 8 years ago
    Brand expert
See all questions (3)

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

This dog food has received enthusiastic praise from guests for its appealing flavors and nutritional benefits. Many dogs have shown increased energy and improved digestion after switching to this brand. The turkey and venison blend is particularly popular, with guests noting that their pets eagerly finish their meals. While some guests mentioned concerns about pricing and occasional quality issues, the overall satisfaction with the product remains high, making it a great choice for pet owners.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 1938 reviews
    dog likes it: 4.4 out of 5
    easy to digest: 4.27 out of 5
    nutrition: 4.35 out of 5
    quality: 4.28 out of 5
    value: 4.23 out of 5
    84% would recommend
    134 recommendations
    5 out of 5 stars
    7 May, 2026
    originally posted on purina.com
    Image

    Moving to the next phase

    [This review was collected as part of a promotion.] Got this one for my picky grand pup and he seems to enjoy it so far. Doesn't seem to be bother his stomach at all
    Grandpuplikes
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on purina.com
    Image

    Purina One True Instinct Turkey&Venison

    [This review was collected as part of a promotion.] Tried this flavor for the first time and it has become my dogs favorite flavor ! They love this one !
    PoppyandBear
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on purina.com
    Image

    Delicious

    [This review was collected as part of a promotion.] My baby just loves these new flavors. Very satisfying will be my choice for him.
    Lizsea
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on purina.com
    Image

    Just tried

    [This review was collected as part of a promotion.] So far has been very beneficial. My buddy loves it. I mix it with his smaller bites. Very nutritious
    Sookie
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on purina.com
    Image

    Purina One

    [This review was collected as part of a promotion.] My dog loves the dry food turkey venison flavor. He has been on Purina One since he was a puppy.
    SammyRay
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on purina.com
    Image

    Dry food

    [This review was collected as part of a promotion.] Great food for my German Shepherds. They love it. Will continue to buy this product
    Copper1981
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on purina.com
    Image

    Great food

    [This review was collected as part of a promotion.] Both of my dogs love this food! I have a beagle/cocker spaniel mix and a pit bull!
    Titán
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on purina.com
    Image

    Review for purina one true instinct

    [This review was collected as part of a promotion.] I have a very picky eater, until we tries this food, we had to add several toppings. Now she runs to her bowl and eats it all up
    Graciesmom
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on purina.com
    Image

    Purina One True Instinct Dog Food

    [This review was collected as part of a promotion.] My dog Marble loved this version! I bought a sample bag 4lbs and i will buy again
    OracleParra2
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on purina.com
    Image

    Food

    [This review was collected as part of a promotion.] My dog loves eating this type of food. He eats it everyday. He can't wait to eat it
    Kai
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on purina.com
    Image

    My Shadow

    [This review was collected as part of a promotion.] My Shadow loves the Purina One true Instincts!! He is so much healthier since we switched him to true Instincts and his coat is so much healthier. He has been a lot more of the active dog we know he can be.
    Shadowpup
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on purina.com
    Image

    Good stuff

    [This review was collected as part of a promotion.] My dog likes the mix of crunchy and softer pieces. She prefers this variety over the others.
    J9
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on purina.com
    Image

    Willow loves it

    [This review was collected as part of a promotion.] Willow loves this food! She will now eat the entire bowl at once versus here and there with the other brand that we used.
    Willow
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on purina.com
    Image

    Purina One True Instinct

    [This review was collected as part of a promotion.] My dogs love this food. When I am dishing it to them, it smells good enough for me to eat.
    Grandma
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on purina.com
    Image

    My girl loves it!

    [This review was collected as part of a promotion.] My sweet little poodle has been eating True Instinct for 8 yrs. We give her Beef in the morning and Turkey/Venison at dinner. She loves it.
    Terry
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on purina.com
    Image

    LOVE IT!

    [This review was collected as part of a promotion.] My dog has had some stomach issues in the past, but since he has been on this, he has had none! He loves the taste and gobbles it down!
    Leelee
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on purina.com
    Image

    Yum

    [This review was collected as part of a promotion.] My dog loved it.poop is smaller. And seems more energetic and begs for her food now
    piggylover3603gmailcom
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on purina.com
    Image

    Good food.

    [This review was collected as part of a promotion.] Just changed to this kind. Dog loves it. We have tried many different kinds.
    Elliott
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on purina.com
    Image

    Food review

    [This review was collected as part of a promotion.] Not many preservatives. Happy for my pup and she enjoys the food more than previous brands
    Foodie
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on purina.com
    Image

    Love

    [This review was collected as part of a promotion.] My dogs cannot wait for breakfast or dinner time! the meaty bites are the best!! It's funny watching them chow down on their favorite food!
    Kay
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy