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Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 2 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 3 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 4 of 4
Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 1 of 4

Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 15lbs

$32.99 ($0.14/ounce)

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At a glance

About this item

Highlights

  • Real turkey is the number 1 ingredient in this dog dry food
  • Natural dry dog food with added vitamins, minerals and nutrients and with no artificial flavors or preservatives
  • Premium high protein dry dog food with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and coat
  • Real meat Purina ONE dry dog food recipe with no artificial flavors or preservatives and zero fillers
  • Dog Dry dog food formula crafted in Purina-owned, U.S. facilities

Description

Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Turkey and Venison adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dry dog food uses real turkey as the number 1 ingredient and includes real venison. Each serving of this Purina ONE dry dog food helps deliver 30 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.

Purina ONE dry & wet dog food, dry & wet cat food, and puppy & kitten food expertly combines natural, high-quality ingredients to create nutrition that can lead to visible differences in your pet's health. From sensitive stomach dry dog food to moisture-rich wet cat food, we have over 50 unique formulas to fit your pet’s needs.
Pet Caution Statement: Not for puppies under 1 year of age
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Bone Health, Oral Care, Sensitive Stomach, Joint Health, Skin and Coat Health, Digestive Health, Immune System Health, Weight Management
Dietary Needs: Naturally Flavored, High Protein
Features: Meat as the First Ingredient, No Artificial Preservatives, No Artificial Fillers, No Artificial Flavors, All Natural, No Animal By-Products, Natural, No Artificial Colors
Form: Diced, Dried, Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 15 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 14910480
UPC: 017800154529
Item Number (DPCI): 083-06-0143
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/Kg
Vitamin E (Min) 460IU/Kg
Glucosamine (Min) 350ppm
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. 1417423

Shipping details

Estimated ship dimensions: 23.1 inches length x 15.5 inches width x 5.5 inches height
Estimated ship weight: 15.3442 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this contain any food coloring or dye?

submitted by BichonMom - 7 years ago

  • A: Great question! This recipe does contain caramel color. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert

  • A: No but they do contain moth larvae if you care about your dogs safety I wouldn’t recommend

    submitted byParina DOne - 2 years ago

Q: Is there a TrueIinstinct formula for large breed dogs, ie. 11 year old Labradoodle ?

submitted by grego - 7 years ago

  • A: Great question! The feeding amounts for this recipe ranges from 3 to over 100 pound dogs. The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level. Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert

Q: What is the size of the kibble? I have toy dogs.

submitted by Loon Gal - 8 years ago

  • A: Thank you for your interest in Purina ONE. This formula contains kibbles ranging from 3/8 to 1/2-inches each. You may instead consider our Purina ONE SmartBlend Small Breed Lamb & Rice Formula, which features 1/3-inch kibbles. - The Purina ONE Team

    submitted byPurina - 8 years ago
    Brand expert
See all questions (2)

Additional product information and recommendations

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Guests are saying

This dog food has garnered positive feedback from guests, highlighting its appeal to pets with various tastes and dietary needs. Many guests report noticeable improvements in their dogs' energy levels, coat health, and overall happiness. The blend of real meat ingredients, including turkey and venison, is particularly appreciated, making it a favorite among picky eaters. Additionally, the absence of by-products and fillers adds to its appeal, ensuring a nutritious option for furry companions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1868 reviews
    dog likes it: 4.4 out of 5
    easy to digest: 4.27 out of 5
    nutrition: 4.35 out of 5
    quality: 4.28 out of 5
    value: 4.23 out of 5
    84% would recommend
    134 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    15 March, 2026Verified purchase

    Dog food

    We have a pit bull and a corso leopard dog mix so we got this food thinking they might like it temporarily (their normal food was sold out somewhere else). my pit wouldn’t even touch it and okay yeah, pits can be snobby and picky.. but then my corso ate some of it and it upset her stomach soooo bad. she threw up so much and had the worst diarrhea. Def won’t feed it to them again. Only got a second star because it’s affordable for the amount you get. Obviously quality is debatable.
    1 reply from Purina team - 14 days ago
    Thank you for sharing your experience with Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food. We’re truly sorry to hear that it didn’t meet the needs of your pit bull and corso mix, and that your corso experienced stomach upset. We hope she’s feeling better now. The health and safety of our consumers and their pets is our number one priority, and we take complaints of this nature very seriously. We'd like to provide further help and better understand their experience. Please give us a call at 866-787-4621 (866-PURINA1). We're available Monday through Saturday from 8 a.m. to 6 p.m. (CT). We look forward to speaking with you. - The ONE Team
    RM
    dog likes it: 1 out of 5
    easy to digest: 1 out of 5
    nutrition: 1 out of 5
    quality: 1 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    (no review title)

    My dog loves this food!
    1 reply from Purina team - 19 days ago
    We're happy to hear that your dog loves our formula. Thank you for your continuous support. For any other questions, don't hesitate to contact us by following this link: https://www.purina.com/contact-us. - The ONE Team
    Lauren
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    8 out of 8 dogs approve!

    8 out of 8 dogs approve! My 4 dogs, plus my mom's 3 dogs and my best friends 1 dog love this stuff. I used it first, then my mom switched and my best friend switched after her dog loved it when visiting my house. We have chihuahua mixes and they have no issues eating or digestive issues. All our dogs are healthy and have shiney hair. The meat chunks are a huge hit and this particular kind has extra bits.
    Amy S
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 March, 2026Verified purchase

    (no review title)

    It’s the only dry food my two small dogs will eat!!
    Lorri
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 March, 2026Verified purchase

    (no review title)

    My greyhounds love this and what a difference it has made in their poos. No longer like mushy and hard to big up, now it’s nice and firm. Win win in our house
    Roberta
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on purina.com
    Image

    Great flavor

    [This review was collected as part of a promotion.] She loves this flavor more than the traditional chicken and rice. It’s a little bit more in price but she really enjoys it.
    Nina
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on purina.com
    Image

    Purina One true instinct

    [This review was collected as part of a promotion.] My dogs love the fact that it's turkey and venison they love the wild taste
    Barbieangel777
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on purina.com
    Image

    Great value!

    [This review was collected as part of a promotion.] We go through a lot of food in our 2 large dog household. The dogs never turn their nose up for this purina one true instinct food, they gobble it down. And I enjoy the price benefit of buying the large size knowing it won’t go to waste!
    Labmama
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on purina.com
    Image

    Her favorite

    [This review was collected as part of a promotion.] My dog won't eat anything but this.. she gets so excited everytime we fill her bowl
    CloeClo
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on purina.com
    Image

    Good Stuff!

    [This review was collected as part of a promotion.] Our dog tried this Turkey & Venison for the first time and really liked it!
    Doggo1
    Did you find this review helpful?
    4 out of 5 stars
    2 March, 2026
    originally posted on purina.com
    Image

    Awesome!

    [This review was collected as part of a promotion.] Penny loves true instinct, she’s very active and good high in protein is awesome for her!
    Madsnikole
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026Verified purchase

    (no review title)

    Like
    Yvonne
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on purina.com
    Image

    Great food

    [This review was collected as part of a promotion.] Batman has the best bathroom experience with this brand and he has energy and happy tummy
    Batmansmom
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on purina.com
    Image

    Purina one

    [This review was collected as part of a promotion.] Love the high protein option for my high energy pup. Doesn’t hurt her belly
    Sarah
    Did you find this review helpful?
    4 out of 5 stars
    28 February, 2026
    originally posted on purina.com
    Image

    Purina One Natural Instinct

    [This review was collected as part of a promotion.] Dogs seem to enjoy it. So far so good. Seems to be easy on their stomachs. Pretty new for us, switched from iams.
    Chief
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on purina.com
    Image

    Great food

    [This review was collected as part of a promotion.] My dog loves it. She seems to be very healthy since switching to this food. She’s the perfect weight now and all her bowl movements are normal now
    Nickolus12181
    Did you find this review helpful?
    4 out of 5 stars
    27 February, 2026
    originally posted on purina.com
    Image

    Turkey n venison

    [This review was collected as part of a promotion.] This one was a little rich for my pup and he had trouble first few days but we mixed it with his old food and and transitioned slower and now he loves it.
    Pua
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on purina.com
    Image

    The Purina One true instincts I always f

    [This review was collected as part of a promotion.] Very good dog food I always buy Purina One true instinct and then I'll buy the Purina One and mix them together and then I buy them the wet Purina One can food excellent food I love this product
    Jokerr
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on purina.com
    Image

    A medium size bag would be amazing

    [This review was collected as part of a promotion.] My fur baby loves it, he has no skin reactions and he loves the new flavor of the salmon
    Ax
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on purina.com
    Image

    Dogs love it

    [This review was collected as part of a promotion.] Two of my three dogs are real picky eaters. I'll buy something and they'll eat it for a month and then next month they won't eat it. My oldest dog pretty much eats anything so I decided to try this and every time I pet them they just gobble it up. So I'm going to give it more than a month's try. See what happens. Hopefully I found a winner
    Luna
    Did you find this review helpful?

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