Garnier Nutrisse Ultra Color Blondes Maximum Lightening Crème - Ultra Light Platinum: Hair Coloring, 25 Min Processing Time
ColorUltra Light Platinum
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$5 Target GiftCard with $30 hair & skin care purchase
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Guests are saying
The product has received mixed feedback from guests, with many expressing disappointment over the color results, particularly when aiming for purple or violet shades. While some guests found success with the bleaching aspect, achieving lighter hair without damage, others reported their hair turning red or pink instead of the desired color. The strong smell and potential for scalp irritation were also noted. However, several guests appreciated the nourishing formula that left their hair feeling soft and healthy after use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 4737 reviews
effectiveness: 2.98 out of 5
quality: 3.07 out of 5
value: 3.16 out of 5
50% would recommend
63 recommendations
1 out of 5 stars
18 May, 2026
originally posted on Garnierusa.com
Don’t buy it
My head is red and mad my color before with the darkest one on there does not work it’s a scam don’t buy
1 reply from Garnier team - 5 days ago
Hello, We are so sorry to hear about your experience! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We would like to help! Please call us @ Garnier 800-442-7643 Monday-Friday 9:00am - 5:30pm ET, and provide case 46613194. We look forward to your call!
1 out of 5 stars
6 May, 2026
originally posted on Garnierusa.com
bad 0% recommend do not buy this save your money
made my long thick healthy hair fall out in clumps and now i have to cut most of it off and it didnt lift at all. i left it on for 20 minutes. 20 freaking minutes and my hair started breaking off and coming out in clumps even while finger combing it while dry.
1 reply from Garnier team - 17 days ago
Hello, We are sorry to hear about the experience you had with our Hair Color. We would like to speak with you directly about it. Please give us a call @ Garnier 800-442-7643 Monday-Friday 9:00am - 5:30pm ET, and provide case 46430104. We look forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
4 May, 2026Verified purchase
Hey Blondie
Nutrisse has always been a box hair color go to for me I really love the gentle aspect of it and the conditioner that they put in there for after wards is very good. color does not take long to start taking affect.
5 out of 5 stars
2 May, 2026Verified purchase
The best!
I’ve been using this color/bleach mix for years and it never disappoints. My natural hair is medium brown as you can see in the picture. I only bleach the crown of my head. I leave it on for about 1 hour (same for root touch up. If you know what you’re doing, it will work.
1 out of 5 stars
22 April, 2026
originally posted on Garnierusa.com
Very poor lift.
I bought this brand instead of my usual blonde lightning product. I read that it was more gentle on hair. However, any of the many hair lighteners/ bleach I have tried over the years, this one is the absolute worst. My roots had only grown out a little and they were medium brown. I followed the directions explicitly and my roots still turned out completely orange. This is even after washing it and using the antipress toner. This brand seems to be considerably weaker than any other brand I've bought even though it says it lifts up to eight levels (which is what I normally buy). Is nowhere near listening? Is five levels after the allotted time. I will have to wait several days and then purchase another brand. Continue the lightning process and not damage my hair any further. I do not recommend this product at all. Complete waste of money
1 reply from Garnier team - 1 month ago
Hi there, We are sorry you were not satisfied with the results you achieved with our PL1 - Light Platinum. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There could be many reasons why your color results are different from what you had hoped. In order for us to recommend a personalized correction, we need to speak to you directly to assess your individual situation. Please call us @ Garnier 800-442-7643 M-F 9:00am - 5:30pm ET, and provide case 46226999. We look forward to hearing from you.
5 out of 5 stars
20 April, 2026
originally posted on Garnierusa.com
perfect for dark black hair results! color theory!
for those of you saying it turns your hair black, please look up color theory! the darkest black is blue black! i do use this color for black hair but it still has hints of blue in the sun! absolutely love this product and garnier’s box dye in general! it’s much safer than other brands, my hair stays extremely soft, and it smells soooo goodddd!!!!!
5 out of 5 stars
18 April, 2026
originally posted on Garnierusa.com
Great product
I love it! This color over my natural dark hair color ends up like very deep burgundy instead of a violet dye. It looks almost natural. The product does not damaged may hair at all. Using the right shampoo and conditioner my hair keeps the color for about 9 weeks. Even the faded color look good. For me this is an awesome product which deserved to be recommended.
1 out of 5 stars
8 April, 2026
originally posted on Garnierusa.com
just don’t, it’s red not purple
i wanted an simple dark purple, i found this and i loved it. but when i put it on my hair, it was red!?!?!
1 reply from LeCare team - 2 months ago
Hello! We are sorry to hear about the experience you had with V2 - Dark Intense Violet. We would like to speak with you directly about it. Please give us a call at 800-442-7643, 9:00 am - 5:30 pm ET for assistance and provide the case #46031051. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
1 out of 5 stars
2 April, 2026
originally posted on Garnierusa.com
Deceiving color
Turned my hair red. Nothing even close to purple I bought this brand because of the color and it's not even close.
1 reply from Garnier team - 19 days ago
Hello, We are sorry to hear about your experience using Nutrisse V2 - Dark Intense Violet. We would like to speak to you directly. Please call us @ Garnier 800-442-7643 M-F 9:00am - 5:30pm ET, and provide case 46400660. We look forward to your call!
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase
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1 out of 5 stars
19 March, 2026
originally posted on Garnierusa.com
Horrible.
This is genuinely the worst purple hair dye I have ever used. My hair somehow turned lighter and patchier than how I started and it’s turned my hair pink and orange??? Would NOT recommend. And smells so strong when you put it on like ammonia and when you wash out is so strong like dye.
1 reply from Garnier team - 2 months ago
Hi Elsie29, We are sorry to hear about your experience regarding V2 - Dark Intense Violet. We would like to help! Please call us @ Garnier 800-442-7643 M-F 9:00am - 5:30pm ET, and provide case @ 45779594. We look forward to your call!
4 out of 5 stars
19 March, 2026
originally posted on Garnierusa.com
My hair
Its not that too much strong but if they reach in your scalp its a little bit itchy and hurts but its fade away but actually i try this bleach its i am not so happy the result but i try again after 4 weeks brown hair turn to yellow orange turn to orange
1 reply from Garnier team - 2 months ago
Hi Mean08, We are sorry to hear about the experience you had with PL2 - Ultra Light Platinum. We would like to speak with you directly about it. Please give us a call @ Garnier 800-442-7643 for assistance and provide the case # 45775612. Looking forward to speaking with you.
4 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2026Verified purchase
Great bleach
This bleaching system works amazing !! Only issue is all the boxes were damaged?? Someone hates their job there
1 out of 5 stars
16 March, 2026
originally posted on Garnierusa.com
It’s not violet.
Did the try on this shade and loved what it said my hair would look like. It doesn’t look anything like that. My hair is red and I’m devastated. I’m going back to my other brand. I don’t trust Garnier after this and now seeing that the previous reviews also had people turn red instead of violet.
1 out of 5 stars
13 March, 2026
originally posted on Garnierusa.com
Bad
This is not Violet at all comes out a weird pinkish color. My hair is ugly now!
1 reply from Garnier team - 2 months ago
Hi Satii13, We are sorry to hear about the experience you had with V2 - Dark Intense Violet. We would like to speak with you about your experience, please give us a call @ Garnier 800-442-7643 M-F 9:00am-5:30pm ET., and provide case # 45697735 for assistance. Please have the product with you when you call, we look forward to speaking with you.
1 out of 5 stars
9 March, 2026
originally posted on Garnierusa.com
not purple/violet
not purple/violet turned my hair pink. fix this!!!
1 reply from Garnier team - 2 months ago
Hi Hanp, We are sorry to hear about the experience you had with Nutrisse V2 - Dark Intense Violet. We would like to speak with you about your experience, please give us a call @ Garnier 800-442-7643 M-F 9:00am-5:30pm ET., and provide case # 45627525 for assistance. Please have the product with you when you call, we look forward to speaking with you.
1 out of 5 stars
28 February, 2026
originally posted on Garnierusa.com
Didn't Color my Hair
I dyed my hair today with this product, B4 that I purchased in May 2025. I noticed it became very thick in the bottle after mixing it. I had to shake it several times to get it to come out. Maybe that was my warning that something was wrong. I put it on my hair and left it on 30 minutes. After rinsing it out, I noticed it barely colored my hair, and the gray was still showing. Kind of a dull color on my hair. I looked for an expiration date, but I didn't see one, only 70Z100.
1 reply from Garnier team - 3 months ago
Hello, We appreciate you reaching out about your recent purchase. Nutrisse B4 is best for anyone with natural hair between dark blonde and darkest brown. We would like to help you find a shade to cover gray hair. Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #45517148. We look forward to your call!
1 out of 5 stars
28 February, 2026
originally posted on Garnierusa.com
WARNING NOT PURPLE AT ALL!
You’d think with all the bad reviews they’d change the formula or get rid of the color.. I had high hopes that it would come out the color but it’s not even purple. It’s pink/red and not at ALL what I wanted. If I wanted red I would have gotten red..
1 reply from Garnier team - 3 months ago
Hi Cocograce, We are sorry to hear about the experience you had with Nutrisse #V2. We would like to speak with you about your experience, please give us a call @ Garnier 800-442-7643 M-F 9:00am-5:30pm ET., and provide case # 45517736 for assistance. Please have the product with you when you call, we look forward to speaking with you.
1 out of 5 stars
27 February, 2026
originally posted on Garnierusa.com
Not Violet!
The color came out so red it was not even CLOSE to the color on the box. Marketing this as a purple tone is ridiculous, I’ve never been one to want a refund for a product but this is the first time where I would actually pursue a refund.
1 reply from Garnier team - 3 months ago
Hi Cloudyclaude, We understand how upsetting it can be when a product does not perform the way you had hoped. We would like to help! Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #45459390. We look forward to your call!
1 out of 5 stars
24 February, 2026
originally posted on Garnierusa.com
Worst hair product ever
Don’t do it. My hair is magenta pink not purple and I hate it
1 reply from Garnier team - 3 months ago
Hi Dragonfly 16, We appreciate you reaching out to us about your recent purchase. We would like to help! Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #45414317. We look forward to your call!