EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

hello Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste - 4.7oz

hello Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste - 4.7oz - 2 of 4hello Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste - 4.7oz - 3 of 4hello Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste - 4.7oz - 4 of 4
hello Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste - 4.7oz - 1 of 4
$4.99 when purchased online
Target Online store #3991

About this item

Highlights

  • What I'm Getting: Includes one (1) 4.7 oz tube of hello Naturally Whitening Fluoride Toothpaste, Mint
  • See Ya Stains: Whitens naturally with natural whitening ingredients to remove stains and uses fluoride to help prevent cavities and strengthen enamel
  • So Fresh: This naturally whitening toothpaste is formulated with super-peppy peppermint so you can experience mind-blowing freshness
  • Only Good Stuff Allowed: This toothpaste is peroxide free, SLS free and has no artificial sweeteners or flavors, dyes, parabens, and titanium dioxide
  • Everyday Yay: hello Naturally Whitening Fluoride Toothpaste is a vegan toothpaste and is not tested on animals

Description

Say hello to an everyday yay whitening toothpaste with mind-blowing freshness with the hello Naturally Whitening Fluoride Toothpaste. This minty whitening toothpaste tastes awesome and works brilliantly with a calcium mineral blend that helps naturally whiten teeth by removing surface stains. It’s thoughtfully formulated to tame bad breath and moisturize. Made with high quality ingredients like farm grown super-peppy peppermint, tea tree oil, and coconut oil for extra friendliness, this naturally whitening toothpaste gives you awesome fresh breath. And because it’s formulated with fluoride, it also helps prevent pesky cavities and strengthens tooth enamel. hello Naturally Whitening Toothpaste contains no artificial sweeteners, no artificial flavors, no peroxide, no titanium dioxide, no dyes, no SLS, and this mint toothpaste is vegan.
Suggested Age: Adult
Health Facts: Vegan, Formaldehyde-Free, Propylparaben-Free, Contains Fluoride, Phthalate-Free, Nonylphenol Ethoxylate Free, Butylparaben-Free, Formaldehyde Donor-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
Net weight: 4.7 Ounces
TCIN: 75563128
UPC: 819156020233
Item Number (DPCI): 049-09-2210
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.

Serving Size: 1

Serving Per Container: 1

Amount Per Serving:

% Daily Value*
Calcium 0%
Iron 0%
Vitamin C 0%
Vitamin A mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

active ingredients: sodium fluoride (0. 24% ,)(, 0. 15%, w/v fluoride ion)( purpose: anticavity), inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, calcium, xanthan gum, flavor, titanium dioxide, coconut oil, cocamidopropyl betaine, sodium cocoyl glutamate, stevia rebaudiana leaf extract, tea tree oil..

Shipping details

Estimated ship dimensions: 1.93 inches length x 2.13 inches width x 7.35 inches height
Estimated ship weight: 0.37 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: The listing states “free of titanium dioxide” but it clearly shows titanium dioxide as an ingredient on the label. Which is it?

submitted by EJ - 1 year ago
  • A: Yes, contrary to the claim it is titanium dioxide free, this is included in your product ingredients. Please clarify each is correct!

    submitted byAnya - 1 year ago
  • A: I can't believe the manufacturer of this toothpaste is claiming that it does not contain titanium dioxide, when it clearly states that ingredient on the label! This DOES have titanium dioxide!

    submitted byCJ - 1 year ago
  • A: Titanium dioxide is clearly listed on the box itself - how can you claim it is not an ingredient??

    submitted byConnie - 11 months ago
  • A: hello, and thanks for asking. our Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste does not have titanium dioxide as an ingredient. please check our website to see the list of your ingredients. we hope this helps. https://www.hello-products.com/products/naturally-whitening-toothpaste.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Is this ADA approved?

submitted by Maria - 20 days ago
  • A: hey! to receive an ada seal of approval, a manufacturer must request that the ada study a specific product and review the research. the process can take a while. we updated the formula in 2023, so it no longer has the ada seal, but the product has been resubmitted for approval.

    submitted byColgate Palmolive Consumer Affairs - 19 days ago
    Brand expert

Q: What is the country of origin?

submitted by Janie - 2 months ago
  • A: hello there! our naturally whitening toothpaste is made in the usa.

    submitted byColgate Palmolive Consumer Affairs - 2 months ago
    Brand expert

Q: why does it say it's free of artificial sweeteners but the first ingredient is sorbitol? and also xylitol! this is false advertising!

submitted by jewels - 2 months ago
  • A: we're happy to assure you that all of our products are 100% safe to use. they're made with naturally derived ingredients, vegan, gluten-free, dairy-free, and more. the sorbitol and xylitol would be from natural, friendly sources.🤍

    submitted byColgate Palmolive Consumer Affairs - 2 months ago
    Brand expert

Q: If this doesn't contain titanium dioxide, why is it listed in the contents? Was it changed and the printing is old? When was it removed?

submitted by XB70 - 5 months ago
  • A: hey there! titanium dioxide was removed from our naturally whitening toothpaste in 2023.

    submitted byColgate Palmolive Consumer Affairs - 2 months ago
    Brand expert

Q: What does the coconut oil do for teeth?

submitted by Curious - 1 year ago
  • A: hello. hello naturally whitening paste is farm grown super-peppy peppermint and tea tree oil to tame bad breath, and coconut oil to moisturize for extra friendliness. we hope this answers your question.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Is there corn-sourced ingredients in it? Thanks. I found out I have a sensitivity.

submitted by D - 2 years ago
  • A: hello there, thanks for your question! our hello naturally whitening paste doesn't contain corn. we hope this helped.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Q: What in this toothpaste makes it whitening?

submitted by D - 2 years ago
  • A: we are stoked to answer your question! this paste is thoughtfully formulated with a calcium mineral blend that naturally whitens teeth. its farm-grown, super-peppy peppermint and tea tree oil tame bad breath, and coconut oil moisturizes for extra friendliness.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Q: Can hello Naturally Whitening Fluoride Toothpaste be used daily forever?

submitted by Hi - 3 years ago
  • A: hello there! yes, our naturally whitening paste is safe for everyday use.

    submitted byHello Products - 3 years ago
    Brand expert

Q: Is Hello Whitening Toothpaste gluten free ??

submitted by Nancy - 4 years ago
  • A: hello products do not contain any sources of gluten.

    submitted byHello Products - 3 years ago
    Brand expert

Frequently bought together

hello Peace Out Plaque Alcohol-Free and Vegan Mouthwash- 16oz

$4.99($0.31/fluid ounce)
$5 Target GiftCard with $30 on personal care items
4.6 out of 5 stars with 1084 ratings

Oral-B Glide with Scope Outlast Dental Floss Picks - Mint

$3.99 - $9.94
$5 Target GiftCard with $30 on personal care items
4.4 out of 5 stars with 7667 ratings

Guests also viewed

hello Vitamin C Teeth Whitening Toothpaste with Fluoride - Natural Peppermint - 4oz

$5.39($1.35/ounce)
was $5.99 New lower price
$5 Target GiftCard with $30 on personal care items
4.3 out of 5 stars with 303 ratings

hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz

$4.49($1.07/ounce)
was $4.99 New lower price
$5 Target GiftCard with $30 on personal care items
4.6 out of 5 stars with 1390 ratings

hello Kids' Dragon Dazzle Blue Raspberry Fluoride Toothpaste - 4.2oz

$4.49($1.07/ounce)
was $4.99 New lower price
$5 Target GiftCard with $30 on personal care items
4.6 out of 5 stars with 856 ratings

hello Kids' Fluoride Free Toothpaste - Watermelon - 4.2oz

$4.99 - $11.99
Lower price on select items
$5 Target GiftCard with $30 on personal care items
4.6 out of 5 stars with 1895 ratings

Discover more options

hello Activated Charcoal Whitening Toothpaste

$5.39
New lower price
$5 Target GiftCard with $30 on personal care items on select items
4.6 out of 5 stars with 1951 ratings

hello Kids' Dragon Dazzle Blue Raspberry Fluoride Toothpaste - 4.2oz

$4.49($1.07/ounce)
was $4.99 New lower price
$5 Target GiftCard with $30 on personal care items
4.6 out of 5 stars with 856 ratings

hello Kids' Fluoride Free Toothpaste - Watermelon - 4.2oz

$4.99 - $11.99
Lower price on select items
$5 Target GiftCard with $30 on personal care items
4.6 out of 5 stars with 1895 ratings

hello Vitamin C Teeth Whitening Toothpaste with Fluoride - Natural Peppermint - 4oz

$5.39($1.35/ounce)
was $5.99 New lower price
$5 Target GiftCard with $30 on personal care items
4.3 out of 5 stars with 303 ratings

Related Categories

4.6 out of 5 stars with 856 reviews
effectiveness: 4.71 out of 5
quality: 4.65 out of 5
value: 4.61 out of 5
87% would recommend
141 recommendations

Took This Toothpaste for Granted

5 out of 5 stars
Thumbs up graphic, would recommend
Locomoco98 - 18 days ago, Verified purchaser
I was using this toothpaste for the last year. When I ran out and tried using my mom’s Crest toothpaste, I experienced a plethora of issues within a week such as gum irritation and redness, tooth sensitivity, and a filmy residue on my teeth even after changing my toothbrush. I never experienced any of this while using the Hello toothpaste so I’m switching back to this one bc I clearly took it for granted and never had any issues while using it. I saw my dentist for my yearly checkup when using the Hello toothpaste and she also said I had no issues. It doesn’t taste the best but it’s clearly harmless to your teeth and that can’t be said for the other Big Dental brands
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Toothpaste

4 out of 5 stars
Thumbs up graphic, would recommend
Matt - 21 days ago, Verified purchaser
Seems alright. Minty, clean teeth feeling.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Meh

3 out of 5 stars
Thumbs up graphic, would recommend
1 more thing - 23 days ago, Verified purchaser
Expensive. Doesn’t whiten. Clean formula.
effectiveness: 4 out of 5
quality: 4 out of 5
value: 3 out of 5
Did you find this review helpful?

Teeth pain and headaches

1 out of 5 stars
Thumbs down graphic, would not recommend
K - 1 month ago, Verified purchaser
Although it has good ingredients, from the day I started using this toothpaste my teeth started to hurt and the pain continued towards my temples leading to severe continuous headaches. The pain was so severe I had to take multiple acetaminophen pills. The day I switched back to my old toothpaste the pain eventually subsided. I would never recommend it to anyone.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Hello

5 out of 5 stars
Thumbs up graphic, would recommend
Toothpaste - 1 month ago, Verified purchaser
Natural toothpaste no side effect
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Used to like....

2 out of 5 stars
Thumbs down graphic, would not recommend
Lily - 1 month ago, Verified purchaser
I've used this toothpaste multiple times but the last one I bought started causing the corners of my mouth to crack. Not sure if it's me or the formula has changed?
1 guest found this review helpful. Did you?

Hard to open

2 out of 5 stars
Thumbs down graphic, would not recommend
aguilar - 1 month ago, Verified purchaser
It literally hurts my hands to open up and then it feels like you’re brushing your teeth with nothing
effectiveness: 3 out of 5
quality: 3 out of 5
value: 1 out of 5
Did you find this review helpful?

Favorite Toothpaste

5 out of 5 stars
Gin93 - 1 month ago
originally posted on hello-products.com
Image
I have used this toothpaste for a couple of years now. It doesn’t contain SLS which tends to give me a dry mouth. No problems using this! It has a refreshing minty taste. Even my husband has switched over to this.
1 guest found this review helpful. Did you?

Contains titanium dioxide

1 out of 5 stars
Thumbs down graphic, would not recommend
DesignerDesires - 1 month ago
Description states no titanium dioxide, but the packaging clearly shows titanium dioxide as an ingredient. I was looking for a toothpaste without titanium dioxide - which is BAD STUFF. It’s actually banned in Europe because it’s been linked to organ damage and cancer. Please update the description. I would not call this toothpaste a healthy alternative.
quality: 1 out of 5
8 guests found this review helpful. Did you?

Minty!

5 out of 5 stars
Thumbs up graphic, would recommend
linda w - 2 months ago, Verified purchaser
I was getting sores in my mouths so I switched to sls free toothpaste. Problem solved and this has a wonderful strong mint flavor
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Good

5 out of 5 stars
Kiki - 2 months ago, Verified purchaser
I’ve been using this for a while and I really like it. The mint flavor is just right.
1 guest found this review helpful. Did you?

Works Well but Super Spicy Minty

4 out of 5 stars
taurielquendi - 3 months ago
originally posted on hello-products.com
Image
This toothpaste works well in cleaning my teeth, whitening and freshening my breath, but the mint flavor is too strong for me. Also it’s not certified gluten free, so I prefer the Vitamin C fluoride toothpaste since I get the benefits of this without the taste and the gluten.
Did you find this review helpful?

SLS free

5 out of 5 stars
Thumbs up graphic, would recommend
alf22 - 3 months ago, Verified purchaser
Works great. Our son gets canker sores with toothpaste that has sls so it’s nice to have this product. Mint flavor is pleasant.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Tastes Deliciuos

5 out of 5 stars
Thumbs up graphic, would recommend
LA - 4 months ago, Verified purchaser
I love this particular flavor of Hello because it has fluoride. It has a great taste too.
Did you find this review helpful?

Recommend!

5 out of 5 stars
Thumbs up graphic, would recommend
Unknown - 5 months ago, Verified purchaser
Favorite toothpaste with actual clean ingredients
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Titanium Dioxide

1 out of 5 stars
Ssssss - 6 months ago, Verified purchaser
This used to be my favorite…. until they just added TITANIUM DIOXIDE. Why would they do that? The reason I used it was because it didn’t contain that. Please change back to old formula.
19 guests found this review helpful. Did you?

Call sensation

5 out of 5 stars
Thumbs up graphic, would recommend
LGRAWLS77 - 7 months ago, Verified purchaser
Makes my mouth feel clean
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Good stuff

5 out of 5 stars
Thumbs up graphic, would recommend
dmmccormick - 7 months ago, Verified purchaser
Freshens breath, cleans great, and helps the enamel.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

A yes for me

5 out of 5 stars
Thumbs up graphic, would recommend
Birdie L - 7 months ago, Verified purchaser
My daughters use kids Hello toothpaste and like it. I tried this flavor for myself and enjoy it. Not to minty and makes my mouth feel clean
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

New favorite toothepaste!

5 out of 5 stars
Thumbs up graphic, would recommend
Michele - 8 months ago, Verified purchaser
Love everything about this toothpaste.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
2 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy