The Art of the Start 2.0 - by Guy Kawasaki (Hardcover)

About the Book

Revised and expanded edition of The art of the start. New York: Portfolio, 2004.

Book Synopsis

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It's 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.

Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

As Guy likes to say, "Entrepreneur is a state of mind, not a job title." His book will help you make your crazy ideas stick, through an adventure that's more art than science - the art of the start.

Review Quotes

"The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humor reflect his successes and failures. We can all benefit from his insights."
--Arianna Huffington, president and editor in chief, Huffington Post

"This is a must-read book for every entrepreneur."
--Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

"It is wise to learn from experience, but it is even wiser to learn from the experiences of others. In The Art of the Start, my friend Guy Kawasaki shares the lessons behind the scars of his entrepreneurial adventures and the wisdom he's gained in the process. Guy offers field-tested, practical help to anyone wanting to start a business, an organization, or even a church."
--Rick Warren, author of The Purpose-Driven Life

"Guy has done it again--evangelized something useful and meaningful. This time, it's a bottom-up business approach profound in its simplicity: Focus on what's real and forget the fluff. And please, read the last chapter first."
--Pierre Omidyar, founder of eBay, co-founder of Omidyar Network

Praise for the original edition of The Art of the Start:

"A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company."
--Michael Moritz, Sequoia Capital

"This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it."
--Clayton Christensen, author of The Innovator's Dilemma

"Anyone trying to change the world should read The Art of the Start."
--Wendy Kopp, founder of Teach for America

About the Author

Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers..