Running a Restaurant for Dummies - (For Dummies) 2nd Edition by Michael Garvey & Andrew G Dismore & Heather Heath (Paperback)

About the Book

Millions of Americans dream of owning and running their own restaurant -- because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant. Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant -- and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.

Book Synopsis

The easy way to successfully run a profitable restaurant

Millions of Americans dream of owning and running their own restaurant � because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant.

Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant � and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.

• New information on designing, re-designing, and equipping a restaurant with all the essentials�from the back of the house to the front of the house
• Determining whether to rent or buy restaurant property
• Updated information on setting up a bar and managing the wine list
• Profitable pointers on improving the bottom line
• The latest and greatest marketing and publicity options in a social-media world
• Managing and retaining key staff
• New and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planning

Running a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants.

P.S. If you think this book seems familiar, you�re probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Running a Restaurant For Dummies (9781118027929). The book you see here shouldn�t be considered a new or updated product. But if you�re in the mood to learn something new, check out some of our other books. We�re always writing about new topics!

From the Back Cover

• Find investors and start-up cash
• Design a unique menu and manage a wine list
• Choose a great restaurant location

Start and run a successful restaurant

If you're an aspiring restaurateur, Running a Restaurant For Dummies covers every aspect of getting started, from setting up a business plan to designing a menu and dining room. Get the nitty gritty on choosing the right location, finding financing for your new business, obtaining the right permits and licenses, and legally protecting yourself. Learn how to keep diners coming back, successfully handle customer service situations, and much more. This updated guide helps set the table for long-term success in the restaurant industry.

• The 411 on franchises
• How to write an effective business plan
• Current laws and industry requirements
• Tips for using social media to market your restaurant
• Hire, train, and manage staff

About the Author

Michael Garvey is the former general manager of Grand Central Oyster Bar. He is currently a restaurant specialist for Vision Wine Brands. Heather Dismore is a professional writer who has extensive experience in the restaurant business. Andrew G. Dismore is an award-winning professional chef.