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The 5 Paths to Persuasion - by  Robert B Miller & Gary A Williams (Paperback) - 1 of 1

The 5 Paths to Persuasion - by Robert B Miller & Gary A Williams (Paperback)

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Highlights

  • The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail.
  • Author(s): Robert B Miller & Gary A Williams
  • 256 Pages
  • Business + Money Management, Leadership

Description



Book Synopsis



The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
Dimensions (Overall): 9.0 Inches (H) x 5.9 Inches (W) x .7 Inches (D)
Weight: .8 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 256
Genre: Business + Money Management
Sub-Genre: Leadership
Publisher: Business Plus
Format: Paperback
Author: Robert B Miller & Gary A Williams
Language: English
Street Date: September 1, 2005
TCIN: 81589208
UPC: 9780446695909
Item Number (DPCI): 247-02-3433
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.7 inches length x 5.9 inches width x 9 inches height
Estimated ship weight: 0.8 pounds
We regret that this item cannot be shipped to PO Boxes.
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Return details

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Q: What is the suggested age for readers of this book?

submitted by AI Shopping Assistant - 19 days ago
  • A: The book is suggested for readers aged 22 years and up.

    submitted byAI Shopping Assistant - 19 days ago
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Q: Who are the authors of this book?

submitted by AI Shopping Assistant - 19 days ago
  • A: The book is authored by Robert B Miller, Gary A Williams, and Alden M Hayashi.

    submitted byAI Shopping Assistant - 19 days ago
    Ai generated

Q: What are the five categories of decision makers outlined?

submitted by AI Shopping Assistant - 19 days ago
  • A: The categories include Charismatics, Thinkers, Skeptics, Followers, and Controllers.

    submitted byAI Shopping Assistant - 19 days ago
    Ai generated

Q: What is the main focus of this book?

submitted by AI Shopping Assistant - 19 days ago
  • A: The book focuses on aligning presentations with decision makers' mindsets for successful persuasion.

    submitted byAI Shopping Assistant - 19 days ago
    Ai generated

Q: How many key business executives were studied in the research?

submitted by AI Shopping Assistant - 19 days ago
  • A: The authors conducted research involving over 1,700 key business executives.

    submitted byAI Shopping Assistant - 19 days ago
    Ai generated

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