$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- White-tinted lash treatment + primer in 1
- Enhances length, curl & volume of mascara
- 360° magniLASH bristle brush evenly coats lashes
- Vegan, safe for contact lens-wearers, ophthalmologist & dermatologist tested
Description
Push up & prime your lashes with tarte's™ best-selling lash primer that coats lashes to create an even base & enhance mascara’s performance. This primer lengthens & strengthens lashes with nourishing, plant-based conditioners to fend off flaking & fall-out. The lightweight, white-tinted formula enhances the bold black effects of your mascara. Includes a mini lights, camera, lashes™ 4-in-1 mascara for the ultimate voluminous finish. Formulated without: Parabens, Mineral Oil, Phthalates, Triclosan, Sodium Lauryl Sulfate, Gluten.
How to use: wedge 360° magniLASH brush at the base of lashes & comb upward to the tip. Finish with two coats of mascara for maximum lash impact.
How to use: wedge 360° magniLASH brush at the base of lashes & comb upward to the tip. Finish with two coats of mascara for maximum lash impact.
Suggested Age: 13 Years and Up
Color Palette: Light Tones
Product Form: Brush-On
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Beauty Purpose: Thickening, Filling
Net weight: 7 Milliliters
Features: Lightweight, Dermatologist Tested, Ophthalmologist Tested
TCIN: 82609068
UPC: 846733012459
Item Number (DPCI): 342-02-7592
Origin: Imported
Shipping details
Estimated ship dimensions: 6.5 inches length x 1.5 inches width x 1.5 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This lash primer has garnered enthusiastic praise from guests for its ability to enhance the length and fullness of lashes, making it a daily essential for many. Guests appreciate its lightweight formula that doesn't weigh down lashes and its compatibility with various mascaras. The primer not only improves the appearance of lashes but also contributes to their health, making it a versatile addition to any makeup routine. Many guests have repurchased it multiple times, highlighting its effectiveness and reliability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1478 reviews
100% would recommend
2 recommendations
Miracle in a tube
5 out of 5 stars
Sarah - 14 days ago
originally posted on tartecosmetics.com
Best lash conditioner ever and makes taking otherwise impossible to get off waterproof mascara (I'm looking at you bad gal) a breeze to remove! Will never wear mascara again without this first. Not to mention it really plumps up each lash
Creates Amazing Long Lasting Volume and Length
5 out of 5 stars
RockabillyChic - 1 month ago
originally posted on http://www.ulta.com

Tarte has aced mascara primer. This formula is easy to apply and remove. It creates volume, length and helps define and separate lashes. It is build buildable to create more volume and does not clump.
yes
5 out of 5 stars
Audrey - 1 month ago
originally posted on http://www.ulta.com

Goes on very easy without clumping
Helps smudging
5 out of 5 stars
Erin S. - 1 month ago
originally posted on tartecosmetics.com
My other name brand mascara was falling off with an hour. This is the only stuff that saved it.
It doesn't stick my lashes like I was seeing on TikTok
3 out of 5 stars
- 2 months ago
originally posted on http://www.ulta.com

It doesn't stick my lashes like I was seeing on TikTok. I was doing several layers, but you can barely see it on my eyelashes. The TikTok videos were convincing it didn't work for my lashes.
Great product
5 out of 5 stars
Katrina - 2 months ago
originally posted on http://www.ulta.com

My lashes are thin and short. This product helps to give them more volume. I highly recommend it.
Lashes look fuller
5 out of 5 stars
Kamilah - 2 months ago
originally posted on tartecosmetics.com
I like this primer a lot! It makes my lashes look fuller and helps the mascara stay longer.
Really works
4 out of 5 stars
Tricia R. - 5 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This primer keeps the raccoon eyes at bay & gives length & fullness
Full lashes
5 out of 5 stars
Chelle - 5 months ago
originally posted on http://www.ulta.com

I rarely write comments but this primer is amazing! My lashes look long and full and I've tried it with different mascaras. Highly recommend!
10/10 would recommend
5 out of 5 stars
Great product - 5 months ago
originally posted on http://www.ulta.com

I am obsessed with this primer! I noticed a considerable difference in my lashes the first time I used it. I am never able to achieve the curled lash look with regular mascara, so this is a game changer!
Length and thickening!
5 out of 5 stars
Danielle P. - 5 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This primer is great because it thickens and lengthens my lashes to give my mascara a great base to attach to. ALSO I love that it isn’t waterproof so when I take it off at night I don’t have to rub to hard under my eyes yet it doesn’t flake during the day ! Best yet…
Lashes will appear longer and fuller!
5 out of 5 stars
Heather B. - 6 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This is the best lash primer! I use this religiously every day. I definitely notice that my lashes appear longer and fuller. I have repurchased this multiple times. (In my initial hunt to find a lash primer, I tried less expensive brands, but they don’t hold a candle to Tarte!)
Cannot live without this!!!
5 out of 5 stars
Hannah W. - 6 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I use this daily under my mascara, it is a necessity!!!! It will make your lashes looks so full! Definitely buy, I need this product!
Okay
3 out of 5 stars
Lindsey C. - 6 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Adds volume but it kind of weighs down my thin lashes.
Use this everyday
5 out of 5 stars
Terry R. - 6 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] not only do I use opening act for my eyelashes, but I also use it to thicken my eyebrows, which are still pretty good but when I put on the opening act, it just opens up my eyes. Sometimes I only wear the lash primer and the mascara depends on what I’m doing. I love it thanks.
Great primer
5 out of 5 stars
Amanda R. - 7 months ago
originally posted on tartecosmetics.com
I am loving my lash primer. I have not used primer in the past but decided to give Tarte's primer a try and I am loving it. I highly recommend.
Amazing lash primer
5 out of 5 stars
Mari H. - 8 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Love this primer! It helps your lashes look so long.
Love!
5 out of 5 stars
Dyanna D. - 9 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Love this product and have been using it for year. I feel like I’m doing my lashes a favor putting this on first.
Extra lash drama!
5 out of 5 stars
Allison B. - 9 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This product is excellent. If you want to add even more lash drama, apply this product first!
Dried out my eyelashes
2 out of 5 stars
- 9 months ago
originally posted on http://www.ulta.com

I actually found that my Lengthening and volumizing mascara didn't work as well when I applied the primer. I went back to my original eyelash primer by Honest and my long lashes are back!