tarte Fake Awake Eye Highlight - 0.007oz - Ulta Beauty
$24.00
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This eyeliner has garnered a lot of love for its smooth application and long-lasting formula, making it a favorite among guests looking to brighten their eyes. Many appreciate the dual-ended design with a smudger for softening lines, while the variety of colors enhances different eye shades. However, some guests have experienced issues with transfer and staying power, particularly on the waterline. Overall, it remains a staple for those seeking a vibrant and awake look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1348 reviews
73% would recommend
19 recommendations
5 out of 5 stars
6 July, 2026
originally posted on tartecosmetics.com
Fake Awake For Real!!
Fake awake is a fantastic product, it goes on so smoothly it stays on all day, the nude color, brighten your eyes, actually gives you the look that you’re wide awake and ready for anything. It stays on so nicely.
5 out of 5 stars
5 July, 2026
originally posted on tartecosmetics.com
Brighten up the eyes
I love this product. It actually studs all day. It manages to be subtle while still giving a pop of light to your eyes.
1 out of 5 stars
30 June, 2026
originally posted on tartecosmetics.com
No color payoff
I tried the navy color and applied several times but the color would not show up at all. Disappointing!
5 out of 5 stars
30 June, 2026
originally posted on tartecosmetics.com
Wide awake
I don’t know how I lived without this one. Even if I don’t have time to do my makeup, I can still line my eyes and the inner corners then use the blending end and not look like I haven’t had full rest, which I never do lol. My eye color is hazel and I have gotten even more compliments after adding this to my eyes. This makes them pop!
5 out of 5 stars
30 June, 2026
originally posted on tartecosmetics.com
Love love love
Makes my small squinty eyes look so much bigger i am obsessed 🤩 i will definitely be getting again and again
5 out of 5 stars
30 June, 2026
originally posted on tartecosmetics.com
Fake awake Highlight
I've been using this eyeliner for years and love it! It makes my eyes look brighter instantly.
5 out of 5 stars
15 June, 2026
originally posted on tartecosmetics.com
Best Item in my Makeup Bag!
Five stars for this miracle liner! It goes on so easily and makes my eyes look brighter and younger. A daily go to for sure!
5 out of 5 stars
30 May, 2026
originally posted on tartecosmetics.com
Game Changer
[This review was collected as part of a promotion.] The Fake Awake™ eye highlight and the creaseless concealer are game changers to my eye routine. Lasting effects throughout my 12 hour work shifts.
5 out of 5 stars
30 May, 2026
originally posted on tartecosmetics.com
I use this every day!
They don’t call it fake awake for nothing! If I don’t have it on, I literally look like I’m tired
5 out of 5 stars
27 May, 2026
originally posted on tartecosmetics.com
Love this product
I tried this product about a year ago and fell in love. I use it to brighten my waterline. It creates a natural brightness and extra glimmer that elevates my makeup look.
2 out of 5 stars
26 May, 2026
originally posted on http://www.ulta.com
Opal Color Not as Pictured
I was so excited to get this pencil. the opal color looked beautiful and like it would go on opaque. unfortunately, the color is super sparkly/shimmery (which you can't tell from the pictures) & very light/sheer when put on the waterline. I wanted a lighter, cooler color equivalent of the Nude pencil, which is matte, but this was not it. It also does not last long on the waterline, but I haven't really found a pencil that does.
4 out of 5 stars
26 May, 2026
originally posted on http://www.ulta.com
I do like this product
I've bought this product several times and I do like it. It does seem to not last long on my eyelids though.
4 out of 5 stars
17 May, 2026
originally posted on tartecosmetics.com
you cant go back asleep
[This review was collected as part of a promotion.] love this product! the original is my fave only thing i dislike is transfer onto lash during application
5 out of 5 stars
3 May, 2026
originally posted on tartecosmetics.com
Great color! Glides on Easily!
[This review was collected as part of a promotion.] Love the pigment in this eyeliner! Glides on so easil
2 out of 5 stars
29 April, 2026
originally posted on http://www.ulta.com
Its not good for watery eyes.
If you have dry or watery eyes and use this eye liner inside your eyes, it will disappear soon or remove it or fall down. It doesn't work for me.
5 out of 5 stars
26 April, 2026
originally posted on tartecosmetics.com
Glides like buttah
It glides on the eyes so smooth and stays in place. I love the smudged on the opposite side to soften the lines. It is an amazing liner.
5 out of 5 stars
25 April, 2026
originally posted on http://www.ulta.com
I love the smudger
The reviews are the eyeliner not having any color is crazy because you're using the wrong end of this. This has an eyeliner side and a SMUDGER side. Back in the day all mechanical eyeliners came like this, so I'm guessing the reviews complaining about that are too young to be familiar with smudger. Anyway the eyeliner is fantastic and it glides so easily and stays all day. I'm adding a photo to show that both ends have a cap on them, and the longer cap is where the eyeliner is.
3 out of 5 stars
16 April, 2026
originally posted on http://www.ulta.com
Eyes do not like.
Eyes are itchy to it. Plus it cakes off in time. Hot Weather.
5 out of 5 stars
15 April, 2026
originally posted on tartecosmetics.com
Bright eyes
I never thought I would be using this product but now I can’t go a day without it. Makes my eyes look awake! I love it!
5 out of 5 stars
20 March, 2026
originally posted on tartecosmetics.com
take Awake
I absolutely love!! Brightens my eyes and makes my eyes appear brighter!! Use everyday!