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tarte Fake Awake Eye Highlight - 0.007oz - Ulta Beauty
$24.00
In Stock
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At a glance
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About this item
Highlights
- 8-hrs of beauty sleep in a pen
- 7 new shades to make your eyes pop
- blend with the built-in smudger
- Vegan & cruelty-free!
Description
Brighten up your eyes in seconds with this no-tug, gel eyeliner—now available in nude, white & 7 new eye-enhancing shades! This eye highlight delivers 8-hrs of beauty sleep in a pen. Use lighter shades on the inner corners, brow bone, waterline, bridge of the nose & Cupid’s bow for a wide-awake effect, or trace deeper shades along the lashline to define & enhance appearance of lash volume. The built-in smudger blends effortlessly for a soft finish. Vegan, cruelty-free, waterproof, dermatologist & ophthalmologist tested, safe for contact lens wearers & made to last all day.
Suggested Age: Adult Use Only
Color Palette: Light Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: .2 Grams
Features: Dermatologist Tested, Ophthalmologist Tested, Long Lasting, Built-In Smudger
TCIN: 82609060
UPC: 846733019458
Item Number (DPCI): 342-02-1898
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, trimethylsiloxysilicate, polyethylene, ceresin, diisostearyl malate, isododecane, calcium aluminum borosilicate, silica, silica silylate, isopropyl titanium triisostearate, tin oxide, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499).' '
Shipping details
Estimated ship dimensions: 0.6299 inches length x 0.6299 inches width x 5.5118 inches height
Estimated ship weight: 0.0235 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eye brightening pencil is a favorite among guests for its ability to enhance the eyes, making them appear larger and more awake. Many appreciate its long-lasting formula, which stays put throughout the day without irritation. The creamy texture allows for easy application, especially on the waterline. While some guests noted blending difficulties and packaging issues, the overall consensus is that this product is a must-have for a refreshed look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1292 reviews
73% would recommend
19 recommendations
5 out of 5 stars
3 December, 2025
originally posted on tartecosmetics.com
Wonderful
Does exactly what it says lol! My eyes look younger, brighter and yes, more awake with this product!
5 out of 5 stars
25 November, 2025
originally posted on tartecosmetics.com
The BEST eueline for the waterline!!
Love this eyeliner! I have tried so many brands as I wear pencil eyeliner in my waterline of my eyes and it would always run under my eyes. . . . I use other Tarte products and gave this a try! Love it! Its the first one that stays on my waterline and doesn't run! Please never stop making this!!
5 out of 5 stars
24 November, 2025
originally posted on tartecosmetics.com
Love it
First time I’ve tried any type of white or nude eyeliner and it is easy to use and doesn’t irritate my eyes.
5 out of 5 stars
24 November, 2025
originally posted on tartecosmetics.com
In love, engagement pending
I am so in love with these fake awake eyeliners. They are creamy and glide on smoothly w/o being so loose that it disperses too much product at a time, I love the colors , and that they have a matching tubing mascara. I have 5 of them - the classic nude, navy, emerald, magenta plum, and the brighter blue- and I love all of them. They have gone from the mass of makeup that I have into the small curated selection of makeup that I wear everyday.
5 out of 5 stars
22 November, 2025
originally posted on tartecosmetics.com
Good
This product is really good. The nude color is a really light shade. It makes eyes look really big.
5 out of 5 stars
19 November, 2025
originally posted on tartecosmetics.com
Love this Linrt
I received this in a gift set from a friend & love it! I now wear it daily & it definitely helps my old eyes brighten up!
5 out of 5 stars
14 November, 2025
originally posted on http://www.ulta.com
I would buy this product again
I love fake awake I work night shift, I dont look as tired anymore, since I started using this product
5 out of 5 stars
11 November, 2025
originally posted on tartecosmetics.com
Good Morning Gorgeous!
[This review was collected as part of a promotion.] Holy smokes…talk about fake awake! I love this stuff. It makes the eyes pop…and well, makes you look more awake than you’ve ever been!
4 out of 5 stars
2 November, 2025
originally posted on http://www.ulta.com
Better than any other one I've tried
I can still see it after an 8 hr shift. Its not as bold as whne you put it but rnough where u see it
2 out of 5 stars
31 October, 2025
originally posted on http://www.ulta.com
Keep lookin
This eyeliner is disappointing. Does not go on smooth which makes it hard to get nice line. Pigment (amethyst) leaves a lot to be desired. It does stay on well.
5 out of 5 stars
28 October, 2025
originally posted on http://www.ulta.com
Been using for years!
I love this , brightens my eyes so much
5 out of 5 stars
26 October, 2025
originally posted on tartecosmetics.com
Love the colors
The magenta and green looks great on hazel eyes. Love the color choices and variety.
5 out of 5 stars
16 October, 2025
originally posted on tartecosmetics.com
AWAKE!!
My ride or die. This and the travel size one. It really brightens up the eye area without being like toooooo much. Definite repurchase
5 out of 5 stars
24 September, 2025
originally posted on tartecosmetics.com
Staying power
Brightens and widens eyes. This product stays on your waterline like no other will.
5 out of 5 stars
18 September, 2025
originally posted on tartecosmetics.com
Redness gone!
I use a combo of the nude fake awake on my lower/inner waterline to brighten my eyes, then brown liner on the outer edge to add depth. Works great and lasts all day. Takes away the redness from a tired mama of littles. Glad to have added this into my routine!
5 out of 5 stars
10 September, 2025
originally posted on tartecosmetics.com
My secret weapon
[This review was collected as part of a promotion.] Completely transforms my look. A game changer I cannot live without. Makes my eyes look so bright and bold.
4 out of 5 stars
31 August, 2025
originally posted on tartecosmetics.com
Longwear!
[This review was collected as part of a promotion.] Works great for waterline and inner eye. Difficult to blend anywhere else.
5 out of 5 stars
31 August, 2025
originally posted on tartecosmetics.com
MUST HAVE- Fake Awake Nude
Bought this in nude and after trying multiple brands for my lower waterline that actually stays on, this by far is the best!! Stays on from the moment I put in on in the am! LOVE
4 out of 5 stars
5 August, 2025
originally posted on tartecosmetics.com
Good for waterline
I use nude, great for waterline and holds for a long time. Does not blend well at all when used as a highlight anywhere else.
4 out of 5 stars
2 August, 2025
originally posted on http://www.ulta.com
Great product
I love the way this makes my eyes look. Much more awake!