ghd Stylers Platinum + Black 1 Styler
$195.30 reg $279.00
Sale save $83.70 (30% off)
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Sold & shipped by Beacon Beauty Center
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Guests are saying
The GHD Platinum Styler is a highly praised flat iron that delivers exceptional results, making hair smooth, shiny, and manageable with minimal effort. Guests appreciate its quick heat-up time, lightweight design, and ability to style hair efficiently without causing damage. The flat iron's sleek aesthetic and built-in sound features enhance the user experience, while its automatic temperature setting ensures optimal styling without the risk of overheating. Overall, it stands out as a reliable tool for both straightening and curling hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 426 reviews
quality: 3.67 out of 5
value: 3.33 out of 5
66% would recommend
3 recommendations
5 out of 5 stars
23 April, 2026
originally posted on GHD US
The best
Finally replaced my GHD flat iron after over 15 years, and I’m so impressed. This one performs just as beautifully as the original styler I’ve loved—smooth, sleek results every time with no snagging or damage. It heats quickly, glides effortlessly, and leaves my hair shiny and polished. Definitely worth the upgrade!
4 out of 5 stars
1 April, 2026
originally posted on influenster.com

Leaves hair looking soft, shiny and manageable
[This review was collected as part of a promotion.] I gave this flat iron 4 stars instead of 5 because it doesn’t have a temperature control, and honestly, it makes me a bit nervous not being able to adjust it. Other than that, I think it leaves hair looking beautiful—soft, shiny, and manageable. I was truly impressed with the final result. The flat iron is very lightweight, has a sleek and aesthetic design, and even features a small speaker that emits a sound when you turn it on and when it reaches its maximum temperature.
5 out of 5 stars
28 March, 2026
originally posted on influenster.com

Looks more Smoother
[This review was collected as part of a promotion.] I’ve used quite a few iron over the years, and the ghd Platinum + styler definitely stands out. It feels like a professional tool right from the start it heats up quickly and glides through the hair very smoothly without pulling or snagging. What I noticed right away is how even the heat feels. It straightens my hair in fewer passes compared to cheaper iron I’ve used, which I really appreciate because it feels less damaging overall. My hair looks smoother, shinier and stayed longer.
5 out of 5 stars
24 March, 2026
originally posted on influenster.com

Great flat iron
[This review was collected as part of a promotion.] Heats up quickly and works just as expected for a hair straightener. I like that the outside of the flat iron is not 90 degrees because it can be easily used to create curls as well!
5 out of 5 stars
21 March, 2026
originally posted on influenster.com

Thee best yet
[This review was collected as part of a promotion.] 10 out of 10 recommend. I thought that one inches was gonna be too small but it’s actually perfect for my hair. I have very thick coarse hair and it takes an hour or more to straighten my hair.; not with this hair straightener. I cannot get over that It heats up within two seconds. Also having the feature of if it’s on for over 30 minutes unused it will turn off by itself. Which is a great safety measure to have. This is my new favorite straightener. I will definitely be using this all the time. It works very well with hair products. I don’t feel like it’s scorching my hair. There’s just so many good things about this hair straightener, I could go on and on and on.
5 out of 5 stars
20 March, 2026
originally posted on influenster.com

Wow!
[This review was collected as part of a promotion.] This is one of the best hot hair tools I have used! Not only does it straighten my hair, but I can get a reall nice curl with it too. It also leaves my hair smooth and shiny without feeling damaged.
4 out of 5 stars
18 March, 2026
originally posted on influenster.com

Very simple and easy to use!
[This review was collected as part of a promotion.] Very simple, sleek straightener that gets the job done! Only one button on the straightener. There's a tune to show it turning on, and another tune sounding seconds later to indicate it ready to be used. There's no dial or way to adjust the heat, just an on button. Ideal for those who don't mind the simplicity of the straightener, but not for those who like having different temperatures than the one already set. Cord feels strong and durable, grip on the straightener is easy on my hands, and only once did it snag my wavy, coarse hair. Straightened my hair in 10 minutes.
5 out of 5 stars
18 March, 2026
originally posted on influenster.com

Love it
[This review was collected as part of a promotion.] Love it and love the fact that it heats up fast! It’s so much better than my other flat iron and I love the noise feature when it’s on, off and when it heats up.
4 out of 5 stars
17 March, 2026
originally posted on influenster.com

Be patient - it works great!
[This review was collected as part of a promotion.] This Flat Iron is a little thinner than I’m used to with the 1” plates. However, I was impressed with how well it straightened. With a little patience - it worked wonders. My hair before was wavy and unmanageable, but after I used this straightener - it looks straight and honestly - not many flyaways and the frizz is minimal! The straighter itself I found to be lightweight and the cord long enough to comfortable style my hair. I actually love it!
5 out of 5 stars
17 March, 2026
originally posted on influenster.com

Great for Wigs/Styling!
[This review was collected as part of a promotion.] I tested this product on a layered wig I wanted to straighten.. it did a pretty good job! The flat iron itself worked a little different than ones I’ve had before, so I did have to read the instructions but after that I got the hang of it. It held heat nicely and has a good grip on it to keep your hands from slipping while ironing. It also came with a silicone cover for the blades once it cools off which I love. The only downside is that I can’t adjust the heat as needed, so I may use this only for wigs to avoid damaging my own hair.
5 out of 5 stars
17 March, 2026
originally posted on influenster.com

Love this straightener!
[This review was collected as part of a promotion.] Amazing straightener with all the essentials to keep your hair beautiful 😍. It heats up to max temp within seconds &just one or two passes and my hair is straight &even shinier than before! I love the plate gaurd it comes with and the fact it has a on/off tone. It's really a effective &efficient product &definitely worth the price point!
3 out of 5 stars
17 March, 2026
originally posted on influenster.com

Nest Features, Not So Great Perfomance
[This review was collected as part of a promotion.] I really wanted to love this straightener. The concept is neat: it auto-heats to a standard temperature that will not hurt your hair. It heats up fast, and the automated notification when it’s done heating is wonderful! I also loved the size and storage abilities. The heat shield that was included is great also. Unfortunately, I found the heated temperature wasn’t quite enough to allow my hair to hold, and my hair isn’t super thick, making me wonder what it would be like for someone with a different texture. My other complaint was that my hair would get stuck in the plates while straightening, which drove me insane.
4 out of 5 stars
17 March, 2026
originally posted on influenster.com

Great!
[This review was collected as part of a promotion.] This is a great flat iron. It heats up quickly and straightens the hair smoothly without pulling! My one complaint is the inability to change the temperature.
3 out of 5 stars
17 March, 2026
originally posted on influenster.com

Silky smooth and straight but don’t know temperatu
[This review was collected as part of a promotion.] Flatiron is lightweight and I like that it makes a noise when you turn it on and off. The issue is that you can’t control the heat and the temperature so you have no clue what temperature it is on. However it did make my hair smooth and silky which my previous straiightener does not.
4 out of 5 stars
17 March, 2026
originally posted on influenster.com

Beautiful flat iron
[This review was collected as part of a promotion.] This straightener is one of the best that I have ever used. It heats up within 20 seconds and I was able to style half of my hair in about 5 minutes. For me that is most definitely a record. I even was able to run my hand through the curls and they didn't unravel and turn straight again like I've had issues with in the past. The design is very sleek and is rather lightweight. My only issue is there is not a temperature adjustment, i understand the temperature has been optimized to a certain setting but it doesn't feel as though I have as much control of my tools as I would like.
5 out of 5 stars
17 March, 2026
originally posted on influenster.com

The perfect must have light weight straightener.
[This review was collected as part of a promotion.] I am absolutely in love with this straightener. I’m not gonna lie I had my last straightener for at least 10 plus years, I bought it while in cosmetology school and really never felt a need for another. I was wrong. The temperature is perfect and straightens with one pass. It also is shaped perfectly to get beautiful bouncing curls. The smart feature delivers the perfect heat to give me exactly what I’m looking for. I love that it came with a heat protective cover for putting up and traveling. It is so sleek and light weight making it easy to use and the small size makes it easy to store, but the most important part of all there’s been zero damage to my hair.
5 out of 5 stars
17 March, 2026
originally posted on influenster.com

Silky smooth straight hair made easy!
[This review was collected as part of a promotion.] This flat iron is so nice and easy to use! It is lightweight and packaged very good. It is sleek and has a matte feeling to it. It comes with a silicone sleeve which is a big plus in my book. The plates are hot and consistent. My hair has slight wave to it due to my layers and it is thick! It only took me one downward movement of the hot iron for my hair to look completely straight. My hair looks so sleek and beautiful. Any other iron would have taken a few passes to achieve this look. I am blown away at how silky my hair looks after using this iron. It is expensive but in my opinion, quality matters and this flat iron is worth the money! I’m very interested in checking out the other products this brand has to offer since they seem to be top notch!
5 out of 5 stars
16 March, 2026
originally posted on influenster.com

So easy to use and works so well!
[This review was collected as part of a promotion.] This iron is so easy to use. It’s heats up SO quickly, made my hair straight quicker than any other iron I used an left my hair looking silky and shiny. The plates seemed very high quality and I liked that the iron made a chime when it was turned off/on and it heated to the desired temperature. There only being one button for on/off made the design look so sleek. Overall this is such a great iron and would definitely recommend!
5 out of 5 stars
16 March, 2026
originally posted on influenster.com

Quick and easy
[This review was collected as part of a promotion.] I love this hair straightener. It heats up within seconds. One pass is all you need to straighten your hair. I love that it’s small and easy to handle. It makes a cute little noise when turned on. It has a nice silicone sleeve that goes over the hot part for easy cleanup and storage. I highly recommend this straightener.
4 out of 5 stars
14 March, 2026
originally posted on influenster.com

Great straightener!
[This review was collected as part of a promotion.] Very happy with this straightener! It straightens fast with not too many passes. I do wish it had a temperature setting, but it's okay! So easy to use!