Tom's of Maine Silly Strawberry Kids' Fluoride-Free Toothpaste - 5.1oz
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4.6 out of 5 stars with 1986 ratings
4.5 out of 5 stars with 685 reviews
effectiveness: 2.87 out of 5
quality: 2.93 out of 5
value: 3.13 out of 5
38% would recommend
21 recommendations
1 out of 5 stars
10 February, 2026Verified purchase
Flavor: Strawberry medicine
Flavor claims to be strawberry. But they don’t mention the mint medicine taste along with the strawberry. Both my kids spit it out and needed to rinse their mouths with water to get the taste out because they hated it so much. I tried it and threw it away immediately
1 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2026Verified purchase
Had Lead in it Colgate law suit
Do not buy!!! It’s testing positive for lead!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 January, 2026Verified purchase
terrible toothpaste
DO NOT GIVE THIS TO YOUR KIDS!!!! IT HAS VERY HIGH LEVELS OF LEAD IN IT!!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 January, 2026Verified purchase
Stay Away! Poison
Do not buy this for your children. It contains lead.
5 out of 5 stars
15 January, 2026
originally posted on tomsofmaine
The best
we've been using this brand for our children for 6 years now, they love the willy strawberry one best and refuse to use any other toothpaste 🤣
3 out of 5 stars
Thumbs down graphic, would not recommend
20 December, 2025Verified purchase
I kept smelling something that was gross and sour, figured out it was the toothpaste. I love that it's fluoride freezing the kids like the "taste" but the scent lingers, even on the toothbrushes.
sour type smell
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2025
For brushing
I don’t like it when I have a question
5 out of 5 stars
30 June, 2025
originally posted on tomsofmaine
(no review title)
I have used this toothpaste for over 4 years now. We like it!
1 out of 5 stars
27 April, 2025
originally posted on tomsofmaine
CONTAINS LEAD
My kid loves this product and we’ve been using it for years BUT IT CONTAINS LEAD while it contains calcium carbonate. My kid insisted I reach out and ask you to reformulate. Sincerely, Emily and George (6yo)
1 reply from Customer Care team - 11 months ago
Hi there. Thank you for sharing your concern with us. All Tom's of Maine Toothpastes are manufactured adhering to thorough quality and safety standards to ensure that our products are safe and effective. We make sure that all ingredients and packaging materials used in our products, meet strict quality parameters and comply with FDA regulations, including those for lead, arsenic, cadmium, and mercury.
3 out of 5 stars
19 November, 2024
originally posted on tomsofmaine
?? Possible Contamination ?? Hope not! 11/19/2024
Should I be concerned about the Strawberry Toothpaste which I bought last week?
1 reply from Customer Care team - 1 year ago
We’re working with the FDA and remedying the issues raised in their inspection. We always test finished goods before they leave our control, and we remain fully confident in the safety and quality of the toothpaste we make. Please call us with questions; we are committed to keeping your trust.
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2024Verified purchase
So good
My kids love this toothpaste! Love that it’s fluoride free as well!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2024Verified purchase
Carrageenan
Why is there carrageenan in my kids toothpaste?
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2024Verified purchase
New flavor please
I love this fluoride free tooth paste for my kids. I wish they would make a mint flavor ! My son is growing out of liking this sweet toothpaste
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2024Verified purchase
Cap breaks off easily
I have been buying this toothpaste for my kids for years but this is the third tube in a row where the cap has broken off within 1-2 days of use…leaving it very annoying to try to recap every time. Maybe the design changes? Unfortunately it’s so annoying that I will not but again.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 June, 2024
Misleading
Says in description it’s Soduim Lauryl Sulfate free and yet it’s on the back on the tube. Why can no one do their job right?
4 out of 5 stars
31 March, 2024Verified purchase
Sugar free juice?
I’m curious if the strawberry juice used is sugar free? Otherwise it tastes good.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 January, 2024Verified purchase
Artificial and chalky taste
I was looking for a kid friendly, fluoride free toothpaste and thought this would be perfect. My sons tried it and both gave me this “yuck” face. I was curious and tried it and thought it was awful! It had a chalky and artificial flavoring taste. Would not recommend at all!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2023
Hated
My son didn’t like it. Tastes awful.
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2023
Kids love it
This is my go to fluoride free toothpaste until my kids learn to spit out toothpaste. My littlest one loves feeling like a big kid using toothpaste that looks just like the regular stuff. They love the taste too. This is great for teaching healthy brushing habits.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2023Verified purchase
Terrible taste
This is usually my go-to toothpaste for my kids, but I don’t know if they changed the formula or we got a bad batch because this last one I bought is horrendous. It’s chalky and it tastes like bleach. My six year old commented that it tasted bad and I didn’t believe him until I tried it myself. Time to find another brand I guess😩