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The Luxury Strategy - 2nd Edition by  Jean-Noël Kapferer & Vincent Bastien (Hardcover) - 1 of 1

The Luxury Strategy - 2nd Edition by Jean-Noël Kapferer & Vincent Bastien (Hardcover)

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Highlights

  • Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
  • About the Author: Jean-Noël Kapferer is an internationally recognized thought leader on brands and brand management.
  • 408 Pages
  • Business + Money Management, Marketing

Description



About the Book



Luxury experts Kapferer and Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. The new edition includes more information about digital strategy, globalization, sustainable development, and why luxury brands are resilient to recessions.



Book Synopsis



Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.

Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down.

Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.

This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.

Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.



Review Quotes




"

Praise for the previous edition:

Actionable information and advice. If you market luxury products, or want to, The Luxury Strategy should be on your bookshelf.

"-- "Roger Dooley, Neurosciencemarketing.com"

"A very intriguing book that can generate passionate discussions...an original and competent point of view on luxury marketing."-- "Branduniq"

"Highly recommended for any basic business collection."-- "Midwest Book Review"

"This well-written, comprehensive volume on managing luxury products is a blueprint for successfully navigating what many marketers have found to be a treacherous path. ...Abundant examples enhance the text. All components of the marketing mix are explored in terms of how they should be applied to luxury brands ...Summing Up: Highly recommended. Practitioners, students at all levels, general readers, and researchers."-- "Choice"



About the Author



Jean-Noël Kapferer is an internationally recognized thought leader on brands and brand management. A professor at HEC Paris, he holds a PhD from Northwestern University (USA) and is an active consultant to many European, Asian and American corporations. He is the author of 12 books, including the international bestseller New Strategic Brand Management, and Reinventing the Brand (published by Kogan Page).

Vincent Bastien is one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most prestigious luxury brands. He is now Affiliate Professor at HEC Paris, teaching Strategy in Luxury.

Dimensions (Overall): 9.4 Inches (H) x 6.5 Inches (W) x 1.2 Inches (D)
Weight: 1.6 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 408
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Kogan Page
Format: Hardcover
Author: Jean-Noël Kapferer & Vincent Bastien
Language: English
Street Date: September 25, 2012
TCIN: 87269794
UPC: 9780749464912
Item Number (DPCI): 247-00-1367
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 1.2 inches length x 6.5 inches width x 9.4 inches height
Estimated ship weight: 1.6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

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Q: What is the suggested age for readers of this book?

submitted by AI Shopping Assistant - 2 months ago
  • A: The book is recommended for readers aged 22 years and up, focusing on business professionals.

    submitted byAI Shopping Assistant - 2 months ago
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Q: Who are the authors of this book?

submitted by AI Shopping Assistant - 2 months ago
  • A: The book is authored by Jean-Nol Kapferer and Vincent Bastien, both experts in luxury branding.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What insights does the book provide on brand management?

submitted by AI Shopping Assistant - 2 months ago
  • A: It offers a rigorous blueprint for effectively managing luxury brands at the highest level, exploring diverse meanings of luxury.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What new topics are covered in the second edition?

submitted by AI Shopping Assistant - 2 months ago
  • A: The new edition includes digital strategy, globalization, and sustainable development relevant to luxury brands.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the main focus of 'The Luxury Strategy'?

submitted by AI Shopping Assistant - 2 months ago
  • A: It focuses on luxury brand management, highlighting differences between premium and luxury brands and successful business models.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

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