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Polaroid Now Camera Gen 2 - 2 of 4Polaroid Now Camera Gen 2 - 3 of 4Polaroid Now Camera Gen 2 - 4 of 4
Polaroid Now Camera Gen 2 - 1 of 4

Polaroid Now Camera Gen 2

$119.99

ColorBlue
  • Black
  • Black/White
  • Blue
  • Red

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Self-timer & double exposure modes
  • Classic look made of 40% recycled material
  • Rechargeable battery
  • 15 film packs before you need to recharge
  • Accurate, human-friendly flash
  • Wrist strap and USB-C charging cable included
  • Warranty coverage

Description

Welcome to the beautifully imperfect world of Polaroid photography with the Polaroid Now Generation 2 camera. The classic, iconic analog instant camera comes with autofocus, a self-timer, and double exposure. All in a classic design, and now made with 40% recycled materials. Compatible with Polaroid i-Type & 600 film in the original Polaroid instant film format. It's made for real life.
Dimensions (Overall): 3.89 Inches (H) x 4.88 Inches (W) x 6.14 Inches (D)
Weight: 1.31 Pounds
Camera Features: Automatic Focus, Automatic Flash, Built-In Flash
Format: Polaroid i-Type
Battery: 1 Non-Universal Lithium Ion, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: March 19, 2023
TCIN: 88057603
UPC: 9120096773730
Item Number (DPCI): 056-10-0010
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.3 inches length x 5 inches width x 4 inches height
Estimated ship weight: 1.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
WARNING: These products can expose you to chemicals including Bisphenol A (BPA), which is known to the State of California to cause birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov For more information, go to https://www.p65warnings.ca.gov/

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Guests are saying

The Polaroid Now Generation 2 camera offers a nostalgic experience with modern features, making it perfect for capturing memories during family outings, birthdays, and vacations. Guests appreciate its lightweight design, ease of use, and quick photo development. While some have experienced issues with photo quality and film costs, many find the camera to be a fun and engaging way to create tangible keepsakes. Overall, it stands out for its retro charm and user-friendly operation.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 43 reviews
    quality: 3 out of 5
    value: 3 out of 5
    25% would recommend
    4 recommendations
    5 out of 5 stars
    22 May, 2025
    originally posted on http://www.swisscolony.com
    Image

    As described and works well

    Battery life is great and it's very easy to use.
    Trucking
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 January, 2025Verified purchase

    DO NOT BUY THIS JUNK

    All of the reviews were “promotional” and in truth this camera sucks. The pictures come out dark (with or without flash), blurry, and NOTHING like the Polaroid I had as a kid. NOTHING I repeat. I was so excited to give to my 20 year old. I bought the photo album and extra packs of film. He’s taken pics and is so disappointed. I’m going to see if I can return it but I kinda doubt it. Idk
    KemahMom
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 November, 2024

    DO NOT PURCHASE.

    I was so excited to purchase this camera. I've probably been through less than 3 packs of film total since purchasing this in 2023, and all of the photos are poor quality with or without the flash. Now the photos refuse to eject. I feel as if I was tricked by all the promotional reviews under this camera, so I'll be more weary next time I purchase something like this. :(
    milo
    11 guests found this review helpful. Did you?
    5 out of 5 stars
    2 May, 2024
    originally posted on influenster.com
    Image

    Memory maker love it

    [This review was collected as part of a promotion.] Love this camera reminds me of the proper old Polaroid except the quality of the picture is so much better and brighter. The picture develops very quickly. Easy to set up and use. Perfect for family photos when going away camping or for birthdays. Perfect memory makers
    highlandmamawithtwok
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    29 April, 2024
    originally posted on influenster.com
    Image

    Polaroid

    [This review was collected as part of a promotion.] I haven’t yet used this product as there isn’t many films that come with it and I am waiting for my baby girl to be born so I can take some beautiful photos with this lovely camera. I have other Polaroids and I think the idea of them are amazing! The only downfall is the cost of the films themself. I think they’re expensive considering how many you get in a pack.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    28 April, 2024
    originally posted on influenster.com
    Image

    Good quality camera

    [This review was collected as part of a promotion.] Polaroid Now Gen 2 is a really well built camera,high quality,it has a weight to it and I can see it is a durable camera ,it was easy ro set up and battery life is quite long,I did a picture with it ,it did come out a little bit blurry,I believe I exposed to light and this will be the reason picture is a bit blurry at the bottom,my daughter was really excited about it,I will do more pictures and test it again at my daughter birthday party ,I highly recommend purchasing this camera,you can capture memories in pictures and get to enjoy them straight away.
    marinelan1
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    29 March, 2024Verified purchase

    Kw

    Like the Polaroid took lots of pictures of my kids and neices and nephews.
    Kw
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    18 March, 2024
    originally posted on influenster.com
    Image

    Polaroid 2nd gen

    [This review was collected as part of a promotion.] I was selected to sample this product for free from influenster and polaroid in exchange for my honest review. I've never owned a polaroid camera before so I was super excited to try this for myself as I've previously seen photos from a camera like this and it's a great memory to keep and the picture looks quirky and different. I was initially wondering where the battery was but after reading the clear instructions, pictured. I found that it was charged with a simple USB which comes with the camera. I love that this can be easily charged so no requirement for expensive batteries. The camera is compatible with colour i-type film and I was also excited to read that you no longer have to shake the image just store it in a dark room or face down until it develops. Long gone are the complexities as everything is modern. It's really lightweight and easy to use, clear instructions and the different colour battery tell you what stage its at. I wish there was a handle attachment that came with the camera as that would be so useful but I guess these are extras so purchase. The image was great quality and looked so quirky and exciting. I will take this on holiday with me but I have to check the blank pictures in hand luggage and ask them to politely hand check them as they are sensitive to xray and scanning as it makes the image quality all hazy when they are used. Wonderful product, u think my myself and my mum will have heaps of fun with this whilst away. Memories to treasure forever. Also, as keepsakes for those you meet on your travels.
    amyrosesan
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    10 March, 2024
    originally posted on influenster.com
    Image

    Compact and easy to use

    [This review was collected as part of a promotion.] Polaroid Now Gen 2 Black and White camera is very compact and easy to use- it takes only few minutes at the beginning to set it up and once done, the only thing you need to do is to smile for a great photo! I highly recommend, because the photos are really good and come in a minute!
    bobolina84
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    9 March, 2024
    originally posted on influenster.com
    Image

    Polaroid Now Gen 2

    [This review was collected as part of a promotion.] This photo camera makes you feel old style hehe! Its in a good way. Love to use, see and have something like this oldfashioned. It is so cool to use. It has flash light if you need, can press button and photo will be taken jist after couple seonds so you can prepare for a shot. Pictures comes out very nice and silent. Dont forget to leave picture upside down for 10 minutes if its black&white and 15 minutes for colour ones. Definitely worth the money. Great fun and perfect as a gift.
    panteraaa
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 March, 2024
    originally posted on influenster.com
    Image

    Great Camera - perfect for making memories!!

    [This review was collected as part of a promotion.] Great Camera - perfect for making memories!! Great to pop in suitcase and take on holiday. The photo quality is very clear. It’s super easy to use and the photos don’t take that long to develop. Great vintage looking keep stakes ! :)
    nv6
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    6 March, 2024
    originally posted on influenster.com
    Image

    Retro style

    [This review was collected as part of a promotion.] Good quality Polaroid now gen 2 instant camera made with good quality hardened plastic.The white and red colours helps to add to the retro look and feel of the camera lust like the original back in the day. This is a great camera but this is probably more for people that want to relive the good old days of photography or want to experience using a film camera to a certain point. If you are coming from using digital cameras/mobile phones you will need to rethink how you normally take pictures or this will become very expensive BUT when you think of all the accessories, extras, gadgets etc you buy for your digital camera it probably all evens out in cost eventually. Overall I am very happy with this camera and the images and would definitely recommend it.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 December, 2023Verified purchase

    Gift

    It’s it’s a gift for someone
    Apple
    value: 5 out of 5
    quality: 5 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 November, 2023

    Terrible

    I am so disappointed in this camera. I had to return it once because it wasn’t charging at all. Now a year later the pictures on the new camera I had to get are terrible. They either come out dark or there’s a weird film over it.
    AP444
    quality: 1 out of 5
    value: 1 out of 5
    14 guests found this review helpful. Did you?
    4 out of 5 stars
    11 June, 2023
    originally posted on polaroiduk

    Retro Pictures ❤️

    [This review was collected as part of a promotion.] I love that the photos look like years ago. I love retro and the pictures looks exactly like from retro epoca! No much quality but a lot of fun. The camera looks like toy which I also like. Looks simple but it took me some time ( and 8 pictures 🫣) to work out how to use it to achieve best quality. Clear instruction, two sets of photos included
    Chmurka888
    30 guests found this review helpful. Did you?
    5 out of 5 stars
    5 June, 2023
    originally posted on polaroiduk

    Amazing!

    [This review was collected as part of a promotion.] I absolutely love this camera, it’s so different to taking normal photos on your phone and it’s great for keep sake. It’s super easy to use and put the film in, the pics come out amazing! The only downfall is that I can’t take it out with me as much as I’d like because it’s quite large so doesn’t always fit in your bag, if you want one to take out in small bags I recommend the Go size but honestly amazing either way! Looks great and comes well packaged also.
    Dr1996
    10 guests found this review helpful. Did you?
    5 out of 5 stars
    1 June, 2023
    originally posted on polaroiduk

    Love this camera

    [This review was collected as part of a promotion.] This Polaroid camera is great! The device is fairly light and easy to transport. It also appears to be very sturdy and not easily breakable. The device is easy to use, the directions are easy to follow. The photo quality is amazing!
    Rtrew1
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    28 May, 2023
    originally posted on polaroiduk

    My new photography love!!!

    [This review was collected as part of a promotion.] I recently tried the Polaroid Now Generation 2 i-Type Instant Camera and I am so happy about it. It is so easy to use and is so nostalgic and classic. The camera is simple and so worth it. The pictures that it clicked are worth so much. I have such beautiful pictures of my sons and me during our picnic. I would never do it with photos from my phone. This ends all meaningless photo-taking. The autofocus feature chooses the lens and uses the appropriate one for the picture. It is so amazing to just use simplistic technology without any frills. The flash comes on with a click of a button and the LED screen shows how many images can be taken. The self timer is bright and is such a needed feature. The camera is sturdy and fits into my hands. My son had a go and it didn't slip off. The body colour, autofocus tech, easy flash, and self-timer mode are just a few reasons why I love this camera. The type - C charger means I don't have to hunt for a special charger. It has definitely rekindled my love for instant photography and given me tangible memories. I love it and definitely recommend it.
    Lindsay
    16 guests found this review helpful. Did you?
    4 out of 5 stars
    27 May, 2023
    originally posted on polaroiduk

    Really easy to use

    [This review was collected as part of a promotion.] I thought I would try this poloroid camera and I'm glad I did as its really easy to use from putting the cartridge in to getting your instant photo and the quality of the photo is really good too even the kids loved taking photos with it.
    DonTay
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    25 May, 2023
    originally posted on polaroiduk

    Great cam

    [This review was collected as part of a promotion.] Polaroid is the best when it comes to instant camera. This is fun and easy to use camera. The photo quality is also great. I love the fact that we can physically have a photo in hands in couple of minutes after taking a picture. This is much more sentimental than a digital picture. It's handy and easy to carry. Definitely recommend it.
    Ship
    5 guests found this review helpful. Did you?

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