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Not Your Mother's Plump for Joy Volumizing Mousse - 7oz: Paraben-Free, Heat Protection, For All Hair Types - 2 of 4Not Your Mother's Plump for Joy Volumizing Mousse - 7oz: Paraben-Free, Heat Protection, For All Hair Types - 3 of 4Not Your Mother's Plump for Joy Volumizing Mousse - 7oz: Paraben-Free, Heat Protection, For All Hair Types - 4 of 4
Not Your Mother's Plump for Joy Volumizing Mousse - 7oz: Paraben-Free, Heat Protection, For All Hair Types - 1 of 4

Not Your Mother's Plump for Joy Volumizing Mousse - 7oz: Paraben-Free, Heat Protection, For All Hair Types

$8.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Medium-hold, volumizing mousse for flat, lifeless hair adds instant body and shine from hair roots to tips
  • Lightweight formula preps hair for long-lasting style with a no-crunch finish
  • Helps enhance hair shine and provides heat protection up to 450°F
  • Sparkling Orange Mango scent
  • Non-tacky and non-sticky
  • Hair product is safe for all hair types, including natural hair and color-treated hair
  • Sulfate-free, paraben-free, dye-free, cruelty-free, gluten-free, and vegan
  • Shake the mousse can vigorously, dispense a quarter-size amount upside down into hand, then start at roots, work through, and style as usual

Description

So long, lifeless hair. Not Your Mother's Plump for Joy Volumizing Mousse is a medium-hold hair mousse that adds body to hair from root to tip. This volumizing mousse enhances hair shine using a weightless formula that makes for touchable locks that are never sticky and never crunchy. Not Your Mother's Plump for Joy Volumizing Mousse is formulated with heat protection up to 450°F, so your hair locks get extra love without having to sweat the heat.

When you're ready to style, give the mousse a good shake, then turn it upside down and dispense a quarter-size amount into your hand. Start applying the product from your hair roots to your ends. Style as desired, and that's it. As you watch your hair lift before your eyes, take in the Sparkling-Orange-Mango-scented volume mousse for an energizing boost to your senses. Whether you're blow drying or air drying your hair, you're officially prepped for a voluminous, long-lasting hairstyle.

Not Your Mother's Plump for Joy Volumizing Mousse is great for all hair types, including natural and color-treated hair, but it is best for flat, lifeless hair. Made with good vibes only, this mousse for hair is sulfate-free, paraben-free, dye-free, cruelty-free, gluten-free, and vegan.

When it comes to hair, this hair product always keeps the volume turned up.
Hair Type: All Hair Types, Normal, Dry
Health Facts: Paraben-Free
Product Warning: Keep out of reach of children
Product Form: Mousse
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
Beauty Purpose: Heat Protection, Volumizing
Net weight: 7 Ounces
TCIN: 89197735
UPC: 688047131613
Item Number (DPCI): 063-00-4134
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), isobutane, polyquaternium-11, pvp, propane, stearyl alcohol, ethyl macadamiate, dipropylene glycol, polysilicone-29, steareth-21, peg-12 dimethicone, citrus aurantium dulcis (orange) fruit extract, mangifera indica (mango) fruit extract, panax ginseng root extract, glycerin, cocamidopropyl hydroxysultaine, polysorbate 80, phenethyl alcohol, caprylhydroxamic acid, panthenol, propanediol, fragrance, limonene, linalool, amyl cinnamal, hydroxycitronellal

Allergens & Warnings:

WARNING: FLAMMABLE. CONTENTS UNDER PRESSURE: Do not place in hot water or near radiators, stoves or other sources of heat. Do not use in presence of open flame or spark. No smoking during use. Do not puncture, incinerate or crush container. Do not store at temperatures above 120°F/50°C. Avoid eye contact. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. KEEP OUT OF REACH OF CHILDREN.

Shipping details

Estimated ship dimensions: 1.56 inches length x 1.63 inches width x 9.16 inches height
Estimated ship weight: 0.55 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What scent does this mousse have?

submitted by AI Shopping Assistant - 18 days ago
  • A: The mousse features a refreshing Sparkling Orange Mango scent, adding a pleasant fragrance to your hair.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: How does the mousse help with heat protection?

submitted by AI Shopping Assistant - 18 days ago
  • A: It provides heat protection up to 450°F, safeguarding your hair during styling.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Can this mousse be used on color-treated hair?

submitted by AI Shopping Assistant - 18 days ago
  • A: Yes, it is safe for color-treated hair as well as natural hair.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: What is the unique selling point of this mousse?

submitted by AI Shopping Assistant - 18 days ago
  • A: This mousse provides medium hold while adding volume, shine, and a non-crunch finish.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Is the mousse suitable for all hair types?

submitted by AI Shopping Assistant - 18 days ago
  • A: Yes, the product is designed to work effectively on all hair types.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Is it silicone free?

submitted by sarah - 5 months ago
  • A: Hey Sarah, Great question! The Not Your Mother's Plump for Joy Volumizing Mousse is not silicone free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Is the bottle of this product metal? Would this go off in a metal detector?

submitted by Judy Elbadawy - 2 years ago
  • A: Hello Judy! Thank you for reaching out! The bottle is made of aluminum, so it is possible that it could trigger a metal detector. If you have any additional questions, please reach out to our customer support team. They will be happy to assist you further!

    submitted byNYM Team - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

The Not Your Mother's Plump for Joy Volumizing Mousse is highly praised for its ability to add significant volume and hold to various hair types without leaving a sticky or crunchy residue. Guests appreciate its lightweight formula and pleasant scent, making it a favorite for achieving bouncy curls and styled looks. While some guests noted concerns about the scent and texture, many found it effective for enhancing their hair's natural beauty and maintaining style throughout the day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 273 reviews
    effectiveness: 2.75 out of 5
    quality: 2.47 out of 5
    value: 2.79 out of 5
    36% would recommend
    19 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 March, 2026Verified purchase

    Bad smell

    It wasn’t my favorite consistency and smells horrible
    1 reply from NYM Team team - 25 days ago
    Hi there! We are sorry to hear about your experience. Please reach out to our consumer Support Team and they will be happy to assist you further!
    hi
    effectiveness: 2 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 March, 2026Verified purchase

    Not Great

    Smells terrible! Not a fan of the texture either. Will not be buying this again.
    1 reply from NYM Team team - 1 month ago
    Hi Brooke! We are sorry to hear about your experience. Please reach out to our Consumer Support Team and they will be happy to assist you further!
    Brooke
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    25 February, 2026
    originally posted on NYM
    Image

    Works great, smells awful

    Really like this product, but don’t care for the scent. The orange, mango, ginseng just isn’t a good combination.
    The go girl
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 February, 2026Verified purchase

    Love this

    Just enough volume without the stiffness. Lasts for days
    Liz
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on NYM
    Image

    LOVE THIS !!

    I have been using this for more than 2 years and I am in love with it !!
    Sonik
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    30 January, 2026Verified purchase

    Poor packing

    The produce is a good product. Your packing was horrible and because of it rolling around loose in the box, the top of the can broke off. Please work on some quality in shipping please.
    1 reply from NYM Team team - 2 months ago
    Hi David! We are sorry to hear about your experience, please, reach out to our consumer support team. They will be so happy to assist you further.
    david
    Did you find this review helpful?
    3 out of 5 stars
    19 November, 2025

    (no review title)

    Love it but hate the smell
    1 reply from NYM Team team - 5 months ago
    Hi Adelina! We are sorry to hear about your experience. Please, reach out to our customer support team. They will be happy to assist you further!
    Adelina
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 October, 2025Verified purchase

    Smells horrible and leaves a crunchy hair texture

    This mousse leaves a really disgusting and pungent odor that smells neither good or bad. It doesn't smell like chemicals but it doesn't smell natural. But it definitely is too strong and gives me headaches because of it. Also, this will 100% make your hair a crunchy mess.
    1 reply from NYM Team team - 6 months ago
    Hi Quintin! We are sorry to hear about your experience. Please, reach out to our customer support team and they will be happy to assist you further.
    A
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    2 September, 2025Verified purchase

    Wavy hair staple

    Was reccomended this by Demerta on tiktok. Not all products that you are infuenced to buy work, but this sure does! It smells amazing too and does a great job of accentuating my irish curls. Would be a five but I feel that my hair looks just as good when I dont use this product so just a 4 for me :) Also not a 5 because the top of the bottle that dispenses the mousse always pops off but doesn't actully break so it's not a huge concern.
    Reilly
    effectiveness: 4 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 August, 2025Verified purchase

    Broken waste of money.

    Arrived broke. Unusable, had to trash.
    1 reply from NYM Team team - 8 months ago
    Hi Jen, We apologize for the inconvenience. As we try our best to provide exceptional service, some factors like shipping and handling are outside of our control, and issues like this can happen. We recommend reaching out to the retailer these products were purchased from. If you run into any issues here, please don't hesitate to reach back out via the Not Your Mothers website!
    Jen
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    3 August, 2025
    originally posted on NYM
    Image

    STRONG smell

    I really wanted to love this but the smell is so strong, it made me nauseous. Hours after applying, I could still smell it. This is NOT for anyone who doesn’t enjoy having strong scents on them or for anyone sensitive to fragrance.
    L190
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    22 July, 2025
    originally posted on influenster.com
    Image

    Try it but not for everyone

    [This review was collected as part of a promotion.] Didn’t really like how it worked in my hair the texture of it made my hair feel dry they scent was ok packaging was good. The value for the price I personally wouldn’t buy it.
    jasminem475_3004
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 July, 2025Verified purchase

    A Must Try If You Have Thin Hair!!!

    I found this hair product line by accident and it is incredible. I have fine hair and the volume products are top notch and the pricing is so affordable. Highly recommend!!!
    Marrt
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 June, 2025Verified purchase

    Smells awful

    Smells horrible and even after shampooing it out I can smell it for days. It hurt my scalp as well
    1 reply from NYM Team team - 9 months ago
    Hi Shagufta! We're so sorry to hear about your experience. The safety of our customers is our top priority. Please reach out to our customer support team through our official website — they’ll be happy to assist you further.
    Shagufta
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 May, 2025

    Fantastic mousse

    I discovered this a year ago. For years, I had been using a mousse that everyone liked, but they discontinued it. I ordered 4 different mousses to try because I was desperate. This is the only one I liked. There is no rough texture from it, no stickiness. I use a golf ball size amount. I have shoulder length hair with slight waviness. My hair needs body because it is fine, although I have a lot of hair. It gets body from this and keeps it for days. I style it with a blow dryer and round brush after I put this on. I will not use anything else.
    Mochafrappe
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 April, 2025Verified purchase

    So much volume!

    I love it!! I put this in my hair after washing it and used my blow dryer then put some curling rods in my hair. Left them in for about an hour & had so much volume!!!
    Karla
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    9 April, 2025
    originally posted on influenster.com
    Image

    Awesome styling mousse

    [This review was collected as part of a promotion.] This mousse smells great and the application is easy. It comes out foamy so the applicator and packaging are effective. I think it’ll last a while! I have super kinky curly hair and it kept the volume looking nice after defining my hair
    sraeee_7815
    Did you find this review helpful?
    1 out of 5 stars
    3 April, 2025
    originally posted on NYM
    Image

    Stinky mousse

    Horrible smell!! Smell stayed with me all day until I washed my hair again. Other products I’ve used were great!
    Suanne
    4 guests found this review helpful. Did you?
    4 out of 5 stars
    26 March, 2025
    originally posted on influenster.com
    Image

    smells great

    [This review was collected as part of a promotion.] left my hair a little crispy? it smelled really good and my hair looked great but i don’t like how it made my hair feel. it’d you’re a texture person, probably not for you but i’d use it again!
    steph_3209
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2025
    originally posted on influenster.com
    Image

    Va-Volume Galore!

    [This review was collected as part of a promotion.] This product brought my daughter’s curls to life! The perfect amount of volume and hold to make her curls pop. It’s great for some extra lift to the hair. The smell is mellow and pleasant. Worth the purchase if you’re considering it!
    paigenicolefitness_6906
    1 guest found this review helpful. Did you?

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