Tom's of Maine Antiplaque and Whitening Toothpaste - 4.5oz/3pk: Vegan, Gluten-Free, Peppermint, Calcium Carbonate
$13.99 ($1.04/ounce)See 2 deals for this item
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$9.99
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 690 ratings
$10.99
$5 Target GiftCard with 4 select personal care items
4.8 out of 5 stars with 32 ratings
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4.3 out of 5 stars with 186 ratings
$4.99($0.28/ounce)
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4.6 out of 5 stars with 2219 ratings
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4.5 out of 5 stars with 604 ratings
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was $9.99 New lower price
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4.6 out of 5 stars with 350 ratings
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4.6 out of 5 stars with 311 ratings
Guests are saying
This toothpaste has garnered positive feedback for its mild flavor, effectiveness in cleaning teeth, and natural ingredients. Guests appreciate the fluoride-free option, which is gentle on sensitive teeth and gums. Many have noted improvements in breath freshness and teeth whiteness after regular use. The eco-friendly packaging and commitment to supporting causes like national parks resonate well with users, making it a popular choice for families seeking healthier oral care alternatives.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 622 reviews
effectiveness: 3.46 out of 5
quality: 3.31 out of 5
value: 2.47 out of 5
39% would recommend
41 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
4 April, 2026Verified purchase
(no review title)
New taste is awful! Leaves sweet aftertaste. Returning.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 April, 2026Verified purchase
Tastes horrible & new additives/chemicals now.
The "New Improved Flavor" was just a way to add about 10 more chemicals/additives to the old product. So sad. Long time user & i'm DONE. Tastes horrible & don't like the new bad ingredients. Shame on you!
1 out of 5 stars
Thumbs down graphic, would not recommend
2 April, 2026Verified purchase
(no review title)
This new taste is horrible. Whatever you guys did to change the taste. Undo it asap. It taste very nasty. I vomited because of it.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 April, 2026Verified purchase
Would not recommend
I never write reviews, but I haven’t felt so strongly about a new formula change until now. I would give this zero stars if I could, but was extremely disappointed with the new formula as it is watery and has stevia in it which also leaves a horrible after taste. My mouth and teeth did not feel clean after using this either. I truly hope that they switch back to the original formula since many long time customers are also having the same issue.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 April, 2026Verified purchase
Terrible new formula
New formula is terrible. Tastes sweet, and not refreshing. Gritty texture doesn’t even foam like it used to. I loved the old formula. Won’t be purchasing again!
1 out of 5 stars
Thumbs down graphic, would not recommend
31 March, 2026Verified purchase
(no review title)
“New great taste” is awful compared to the original. Bring back original flavor please!
2 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2026Verified purchase
They changed the ingredients!!
I’ve been using Tom’s for years, so it came as an unwelcome surprise that they changed it. This new formula doesn’t taste as good as the previous version. Not sure why they changed it, but I’ll be looking into other brands moving forward.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2026Verified purchase
SO DISAPPOINTED WITH THE NEW RECIPE
Adding to the many comments about the new flavor in hopes that Tom's will get wind of all the complaints and change it back to the old kind! My kids and I were used to the previous recipe and loved it. Seriously, it was the best tasting toothpaste and actually made your mouth feel naturally clean. Now it just tastes like sweet overload. I don't want to taste sugar when I brush my teeth. I want to brush knowing that my mouth is getting clean. That's how it felt when I used the old toothpaste - baking soda clean, foams beautifully, and perfectly refreshing mint. This new stuff doesn't leave your tongue feeling fresh and hardly foams either. It tastes like you're taking a bite out of overly sweetened spearmint candy. Really hope Tom's changes it back. *lightbulb* Maybe I'll have my kids write to them as a homeschool assignment!
4 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026Verified purchase
Decent toothpaste.
Tastes and works just fine to me. I especially like it that I don’t get an allergic reaction from it like I do with all other large brands of toothpaste. What I don’t like are the way smaller tubes for the same price.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 March, 2026
New taste sucks!
New taste sucks! This tooth paste used to taste so good and make your teeth so white. The new formula tastes horrible. I don't know why they did this. Definitely finding a new toothpaste!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 March, 2026Verified purchase
Worst tasting toothpaste ever!!! Please bring back the old formula!!!
I don't know why companies have to change their product? I do not like the "new and improved" toothpaste. It tastes sweet and leaves a weird aftertaste. Very disappointed:( I love using Tom products. Now I do not know what to use
1 out of 5 stars
Thumbs down graphic, would not recommend
6 March, 2026Verified purchase
Hope you like fennel
The “New Great Taste” is a deal breaker. Tastes horrible!
1 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2026Verified purchase
poison
returning this product that I had been using since the early 2000s as now it contains high levels of lead, arsenic and cadmium. This is not the same product it originally wss.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 February, 2026Verified purchase
(no review title)
‼️‼️DO NOT PURCHASE THIS TOOTHPASTE IT HAS LEAD IN IT. I bought 3 of these and them stumbled across a YouTube video where a man tested this tooth paste with tester tips. That showed there was LEAD in this toothpaste. PLEASE DO NOT BUY THIS
5 out of 5 stars
23 January, 2026Verified purchase
(no review title)
Is good
5 out of 5 stars
12 December, 2025Verified purchase
(no review title)
Good quality
5 out of 5 stars
4 December, 2025Verified purchase
(no review title)
awesome toothpaste, cleans perfectly, and great for those with flouride & other mouth allergies 🤩
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025Verified purchase
Beware long term effects of flouride free
I’ve been using Tom’s for years. I love the brand, their mission, and their clean ingredients. What I don’t love is the consequences of using a fluoride free toothpaste for so long… I brush, floss, and use (Tom’s fluoride free) mouthwash. I’ve never had a cavity in my life, and now I have what the dentist is calling “dark staining” in the crevices of my molars and it’s because I use a fluoride free toothpaste. I’m 25 and have good hygiene but I now have a sealant on one of my molars and am going to need another one if I can’t reverse the effects of being fluoride free for so long. I will try Tom’s fluoride option, but buyer please do your own research before buying fluoride free.
2 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
DOESN'T CONTAIN FLUORIDE
Does not contain fluoride!!! I didn’t not realize this upon purchase. Was disappointed to see that.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025
the best
This toothpaste is. my favorite ive been using it for over 3 years now. For the longest time I used to buy them 1 by 1, but after I found the 3 pack deal I've been buying it by 3 every since. I moved places after that but there was a target close by and ive been getting it from here. Highly recommend!