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Fashion Branding Unraveled - by Kaled K Hameide (Paperback)

Name: Fashion Branding Unraveled - by Kaled K Hameide (Paperback)
Brand: Fairchild Books
SKU: 94292534
Price: 94.95 USD
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About this item

Details

Highlights

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development.
About the Author: Kaled K. Hameide is based at Montclair State College.
304 Pages
Business + Money Management, Industries

Description

About the Book

Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding.

Book Synopsis

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

About the Author

Kaled K. Hameide is based at Montclair State College.

Specifications

Dimensions (Overall): 9.5 Inches (H) x 7.3 Inches (W) x .7 Inches (D)

Weight: 1.2 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 304

Genre: Business + Money Management

Sub-Genre: Industries

Publisher: Fairchild Books

Theme: Fashion & Textile Industry

Format: Paperback

Author: Kaled K Hameide

Featured book lists: Textbooks

Language: English

Street Date: February 14, 2011

TCIN: 94292534

UPC: 9781563678745

Item Number (DPCI): 315-00-0206

Origin: Made in the USA or Imported

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Shipping & Returns

Shipping details

Estimated ship dimensions: 0.7 inches length x 7.3 inches width x 9.5 inches height

Estimated ship weight: 1.2 pounds

We regret that this item cannot be shipped to PO Boxes.

This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

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Q&A (5)

Q: What type of examples does the book provide?

AI Shopping Assistant - 20 days ago

A: It includes relevant examples and case studies from various segments, including luxury brands and private labels.
submitted byAI Shopping Assistant - 20 days ago
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Q: What is the main focus of the book?

AI Shopping Assistant - 20 days ago

A: The book focuses on the concept of branding and the process of brand development within the fashion industry.
submitted byAI Shopping Assistant - 20 days ago
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Q: What themes are explored in the book?

AI Shopping Assistant - 20 days ago

A: The book explores themes related to fashion and the textile industry, along with branding dynamics.
submitted byAI Shopping Assistant - 20 days ago
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Q: What audience is this book targeted towards?

AI Shopping Assistant - 20 days ago

A: The book is suggested for readers aged 22 years and up, particularly those interested in business and branding.
submitted byAI Shopping Assistant - 20 days ago
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