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Bubs Essential Cow-Milk Based Infant Formula Powder (Babies 0-12 Months) - 20oz - 2 of 4Bubs Essential Cow-Milk Based Infant Formula Powder (Babies 0-12 Months) - 20oz - 3 of 4Bubs Essential Cow-Milk Based Infant Formula Powder (Babies 0-12 Months) - 20oz - 4 of 4
Bubs Essential Cow-Milk Based Infant Formula Powder (Babies 0-12 Months) - 20oz - 1 of 4

Bubs Essential Cow-Milk Based Infant Formula Powder (Babies 0-12 Months) - 20oz

$26.99 ($1.35/ounce)

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About this item

Highlights

  • WHOLESOME NUTRITION: Made in Australia, Bubs Essential Infant Formula is carefully developed for babies 0-12 months. Packed full of whole cow’s milk goodness and vital vitamins and minerals, including pre and probiotics, and omega-3
  • IMMUNE SUPPORT: Our Bubs Essential Infant Formula is made with whole milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support for healthy growth
  • GOODNESS FROM THE FARM: Bubs Essential Infant Formula is made with clean, whole cow milk. No GMOs, corn syrup, artificial colors, flavors, preservatives. Plus selected for Clean Label Project Award & First 1,000 Day Promise standard certified
  • PREPARATION INSTRUCTIONS: Wash hands, bottle, feeding utensils and surfaces with soap and water. Add powder using 1 unpacked, level scoop for each 2 fl oz of water. Cap bottle, shake well until powder dissolves
  • TRUSTED FOR NEARLY 20 YEARS: Trusted by Australian families for nearly 20 years, Bubs is mom founded and on a mission to provide the cleanest and purest products that support calm, happy tummies and growing bodies

Description

Wholesome nutrition at an accessible price point. Bubs Essential Infant Formula is the latest edition to the Bubs lineup of high quality, clean label, Australian-made infant formulas. Bubs Essential is made with whole milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support. Best of all, families can rest assured knowing they’re giving their bub the very best because Bubs essential – as with all of our formulas – has been tested for over 400 heavy metals, toxins and contaminants, above and beyond the US requirements.

Serving Size: 4.9 fl. oz.

Amount 4.9 fl oz., prepared as directed:

Calories: 100
% Daily Value*
Total Fat 5.1grm0%
Sodium 47mcg0%
Total Carbohydrate 11.6grm0%
Protein 1.9grm0%
Water 140grm0%
Linoleic Acid 960mg0%
Vitamin A 3600%
Vitamin D 600%
Vitamin E 3.40%
Vitamin K 10.3mcg0%
Thiamin (Vit. B1) 145mcg0%
Riboflavin (Vit. B2) 287mcg0%
Vitamin B6 98mcg0%
Vitamin B12 0.6mcg0%
Niacin 709mcg0%
Folic Acid 30mcg0%
Pantothenic Acid 960mcg0%
Biotin 4.8mcg0%
Vitamin C (Ascorbic Acid) 18mg0%
Choline 21mg0%
Inositol 14.3mg0%
Calcium 86mg0%
Phosphorus 57mg0%
Magnesium 8.1mg0%
Iron 1.3mg0%
Zinc 0.8mg0%
Manganese 29mcg0%
Copper 105mcg0%
Iodine 22mcg0%
Selenium 3.3mcg0%
Potassium 135mg0%
Chloride 80mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

demineralised cow's milk whey powder, whole cow's milk powder, vegetable oil blend (sunflower, canola, coconut, high oleic sunflower), lactose, galacto-oligosaccharides (gos), less than 2% of: cow's milk whey protein concentrate, soy lecithin, ascorbyl palmitate, beta carotene, bifidobacterium longum bb536, biotin, calcium carbonate, calcium d pantothenate, cholecalciferol, choline bitartrate, copper sulfate, cyanocobalamin, d-alpha tocopheryl acetate, di potassium phosphate, schizochytrium sp, oil*, m,alpina oil**, ferrous sulfate, folic acid, fructo-oligosaccharides (fos), inositol, l-carnitine, lutein, magnesium sulfate, manganese sulfate, nucleotides (adenosine 5'-monophosphate, cytidine 5'-monophosphate, guanosine 5'-monophosphate, inosine 5'-monophosphate, uridine 5'-monophosphate), niacinamide, potassium chloride, potassium iodide, pyridoxine hydrochloride, riboflavin, sodium ascorbate, sodium citrate, sodium selenite, taurine, thiamine hydrochloride, tri calcium phosphate, vitamin a acetate, phylloquinone (vitamin k), zinc sulfate. * a source of dha. ** a source of ara.

Allergens & Warnings:

Contains milk and soy., Not for infants or children with Galactosemia. Warning: Follow instructions exactly. Prepare bottles and nipples as directed. Do not change proportions of powder except on medical advice. Incorrect preparation can make your baby very ill. Warning: Never use a microwave oven to warm formula. Serious burns can result. Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Prepared refrigerated formula must be used within 24 hours. After feeding begins, use the prepared formula within 1 hour, discard any leftover formula and do not re-use. Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional. Ask your baby's doctor about the need to use cooled, boiled water for mixing and the need to boil (sterilize) bottles, nipples, and rings before use.
Baby Formula Focus: Easy to Digest, Growth Support, Standard Nutrition, Brain Development, Immune System Support
Base Ingredient: Milk
Dietary Needs: Pasteurized, Naturally Flavored
Features: No Artificial Flavors, Colors or Preservatives, Non-GMO, No Artificial Preservatives, No Artificial Colors
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 20 Ounces
TCIN: 94370828
UPC: 860006764579
Item Number (DPCI): 007-12-1393
Origin: Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.9 inches length x 5.1 inches width x 5.1 inches height
Estimated ship weight: 1.7 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

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Man where do I start ? This by far has been the WORST formula given to my newborn. Others she threw up but this not only made her throw up but caused her serious stomach GAS PAINS, made her constipated, foul smelling farts, and all this woke her out her sleep many times crying ! BEWARE
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Easy switch!

I have been using Kendamil to supplement with, however, we’ve had terrible diaper rash issues on and off although things have been fine otherwise. 10 months in and I made the switch to Bubs to see if that could be the issue, and his rash cleared up almost immediately, we had no tummy issues making the switch, and I am SO relieved that it’s cheaper than expected. So happy we found this formula.
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5 out of 5 stars
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We Love BUBS Formulas!!

We used this formula when transitioning from Bubs Goat to cows milk around 1 yr old. Baby fed well and had no issues, LOVE that i can trust how clean the product is and recommend to mom’s when formula gets brought up in our conversations. My lil girl will forever be grateful for BUBS! 🩷
BunniMom
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5 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2025

We love Bubs

We tried every type of formula and tested the formulas as well. In the infant stage, my baby would spit up almost everything until we found out about this company. I love that it's organic and I definitely love that my baby did not spit up as much on this! Our son is now 11 months old and still doing amazing on this formula. It does not have the fishy smell like all the other heavy formulated formulas... Bubs is our house favorite! I always recommended it to pregnant friends if not breastfeeding. Oh, also! My baby transitioned perfectly on this once we were done with my stash!! So that's another thing! If you BF this formula won't taste disgusting to your baby. It's very light.
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quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
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Very similar results to breast milk

We had bought a common name brand formula and my babies poop started turning super dark green and it smelled terrible! I knew that he couldn’t stay on that formula so I found bubs essential and I noticed and immediate difference! He seemed happier and his poop started going back to what it was like when he was breastfed! Best choice to switch over!
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5 out of 5 stars
15 October, 2024
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What is for Dinner? "Bubs"

My Granddaughter is almost 4 weeks old, after trying a few different options this is what has been best for her. She seems to actually enjoy feedings and seems less bloaded or gassy afterwards.
Lele2024
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5 out of 5 stars
7 August, 2024
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Great formula

I do believe all formulas are great and the best one is the one your baby thrives on. However, I really like special bells and whistles with formulas. Bubs Essential is great. It smells like powdered whole milk, but tastes even sweeter. It dissolves easily and isn’t overpowering with foam like other whole milk formulas. The can is a decent size for the price during this inflation of costs. I love the prebiotics and MFGM. I think this is a great choice for an infant and my baby seems to love it!
Trish
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5 out of 5 stars
27 July, 2024
originally posted on Aussie Bubs
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Overall Great, but hard to mix

Thank you bubs letting me to try out this new product. Honestly, I like the smell, the packing, but it is harder to mix well than before. Beside that, overall great, My little one loves it, has no issue so far.
LOL101
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5 out of 5 stars
24 July, 2024
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(no review title)

My baby loved it, the flavor is delicious, nothing to do with the taste of the typical formulas, they sent me a sample totally free and of course I bought it again🤗
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Formula

This formula is great! And the trying to get in touch with the company is even greater! My baby was struggling keep milk down and gaining weight, until we’ve started using Bubs! I love it
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5 out of 5 stars
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Easy transition!

[This review was collected as part of a promotion.] Received a can for testing. Seamlessly switched from the supreme formula, to essentials and back. Baby loved it and no upset stomach!
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5 out of 5 stars
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Amazing!

Amazing formula!! Blends in so easily when prepped.
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31 May, 2024
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(no review title)

[This review was collected as part of a promotion.] We have used bubs for our last 2 babies and won't use anything else. No upset stomach or puking always a full and happy baby.
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4 out of 5 stars
31 May, 2024
originally posted on Aussie Bubs
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Loved the New Formula!

My son loves his Bubs 365 Grass Fed Formula and has been drinking that since he was a month old. When we found out that we were able to try the Bubs New Essential Formula we were very excited. We compared both formulas and the ingredients and vitamins were similar with the exception of Bubs 365 Grass Fed had organic ingredients. Both formulas contained the prebiotic and probiotics. There wasn't much difference between the two from ingredients and vitamins standpoint. I did notice that the Bubs Essential is a thinner formula and resembled breast milk. It seems to produce less gas for my son than his original formula. We wished the smell wasn't so strong between the two but have noticed that is a common trait in baby formulas, no matter what you use. We are just happy he has a formula he can have as a supplement in addition to the breast milk I am able to supply.
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4 out of 5 stars
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Easy to Mix

[This review was collected as part of a promotion.] Received a can to test. I love that it is easy to mix and I did not experience any issues with clumping! Some of the other formulas there would always be residue at the bottom or the tip of the nipple but not with this one. I do feel like it is thinner compared to the Supreme formula and my kiddo had to adjust to the taste and didn't finish the first few bottles. Once she did though she would chug them down. I was worried that she would have issues with the whole milk formula but we did not experience any tummy troubles at all. I would recommend
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5 out of 5 stars
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LOVE THIS FORMULA

[This review was collected as part of a promotion.] I LOVE this formula and the Bubs brand in general. I love how clean the ingredients are! My baby had zero trouble transitioning from BM to this formula, and I would recommend it to everyone.
Kate
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5 out of 5 stars
15 May, 2024
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Great Formula!

My grandchildren, love this brand of formula! I buy it for them when they come to visit me…
Grammy
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5 out of 5 stars
10 May, 2024
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My son loves it!

I received this can a few days ago and my son loves it! It mixes well - not clumpy and has a sweet taste to it unlikely a lot of other formulas that have a metallic taste to it. I will definitely continue using this for my baby!
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5 out of 5 stars
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Supplementing mama

I was sent this product to try and I LOVE IT !! My supply has decreased as my baby has gotten older. I was able to breastfeed my daughter for 18 months but breastfeeding my second baby has been harder. I didn’t want to supplement but I was so grateful to find this clean product to help with feedings !! I would definitely recommend to any mom!
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