Sponsored
PulpRiot Semi-Permanent Color (4 oz) - Dark Water | Darkness with Depth, The Deepest Blue You’ve Ever Seen
New at target
$18.99
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Deep, Intense Navy-Black Blue Pigment. Dark Water delivers a highly saturated, inky navy blue that creates a beautiful, dimensional depth perfect for clients seeking an intensely dark shade with a bold blue dimension in the light. The pigment is powerful and provides uniform coverage that is true to the swatch, even on levels below a 10.
- Exceptional Longevity and Predictable, On-Tone Fade. Engineered to last for a long time, this semi-permanent color can endure up to 25 to 42 washes while fading within the same deep blue color family. This superior formulation avoids the dreaded muddy or green shifts often associated with deep blues, ensuring the color remains stunning throughout its entire lifespan.
- Conditioning Formula That Boosts Health and Shine. This creamy dye base is enriched with Quinoa Seed extract, which works to strengthen the hair fiber and infuse deep moisture during the coloring process. You’ll experience an immediate increase in softness, manageability, and a high-gloss finish that looks incredibly healthy.
- No Developer Needed for Effortless, Direct Application. The formula is a direct dye, meaning it is ready to use straight out of the 4 oz tube without needing to be mixed with developer. This simplifies the process for all users, offering a smooth, easy-to-spread cream consistency that ensures flawless saturation of the hair.
- Conscious Beauty: 100% Vegan and Cruelty-Free. Pulp Riot maintains a fierce commitment to ethics; this color is proudly vegan, cruelty-free, and consciously formulated without PPD, ammonia, parabens, gluten, and MEA. You can create your boldest look with a product that is kind to both your hair and the planet.
Description
Dark Water is not just a blue; it is the ultimate black-blue that captures the mysterious depth of the ocean floor, ready to take your hair to a whole new level of darkness and dimension. Pulp Riot's Semi-Permanent Color is a game-changer for anyone wanting to achieve intense, long-lasting color without the typical damage of traditional dyes. This stunning, inky shade provides a deeply rich deposit of navy blue with a black undertone, making it the perfect choice for a bold, statement-making hue that is both intensely dark and subtly vibrant. This smooth, creamy formula makes the application seamless, saturating every strand for predictable, flawless coverage that you can rely on.
Your hair's health is prioritized in every tube; this color is housed in a revolutionary conditioner-based formula that leaves hair feeling significantly softer and looking impossibly glossier than before the application. The secret lies in the inclusion of nourishing ingredients like Quinoa Seed extract, a powerful protein that acts as a natural bond-builder to strengthen the hair and lock in essential moisture. Unlike old-school semi-permanents, this low acidic pH dye gently closes the hair cuticle, ensuring the deep pigment is sealed inside for maximum color retention and a protective, mirror-like shine. This process not only colors but conditions, protecting your strands from environmental stress and dullness.
Pulp Riot is synonymous with color longevity and ethical creation, ensuring Dark Water performs with excellence while remaining 100% vegan and cruelty-free. This dye is engineered to fade gracefully and on-tone, preventing your bold dark blue from ever turning muddy or brassy, maintaining a beautiful hue for an impressive 25 to 42 washes. For the most intense, inky results, simply apply this direct dye to clean, dry hair that has been pre-lightened to a level 8 or higher, allow it to process without heat for 25 to 40 minutes, and rinse with cool water to unveil the mesmerizing depth of Dark Water.
Your hair's health is prioritized in every tube; this color is housed in a revolutionary conditioner-based formula that leaves hair feeling significantly softer and looking impossibly glossier than before the application. The secret lies in the inclusion of nourishing ingredients like Quinoa Seed extract, a powerful protein that acts as a natural bond-builder to strengthen the hair and lock in essential moisture. Unlike old-school semi-permanents, this low acidic pH dye gently closes the hair cuticle, ensuring the deep pigment is sealed inside for maximum color retention and a protective, mirror-like shine. This process not only colors but conditions, protecting your strands from environmental stress and dullness.
Pulp Riot is synonymous with color longevity and ethical creation, ensuring Dark Water performs with excellence while remaining 100% vegan and cruelty-free. This dye is engineered to fade gracefully and on-tone, preventing your bold dark blue from ever turning muddy or brassy, maintaining a beautiful hue for an impressive 25 to 42 washes. For the most intense, inky results, simply apply this direct dye to clean, dry hair that has been pre-lightened to a level 8 or higher, allow it to process without heat for 25 to 40 minutes, and rinse with cool water to unveil the mesmerizing depth of Dark Water.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 1006926802
UPC: 3711694112975
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4 inches length x 4 inches width x 9 inches height
Estimated ship weight: 0.6 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How does this dye prevent color shifts during fading?
submitted by AI Shopping Assistant - 2 months ago
A: The formula is designed to fade on-tone, avoiding muddy or green shifts commonly seen with deep blue colors.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the main benefit of the Quinoa Seed extract?
submitted by AI Shopping Assistant - 2 months ago
A: Quinoa Seed extract strengthens hair fibers and infuses deep moisture, enhancing softness and manageability.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Can this dye be applied directly without mixing?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, this is a direct dye that requires no developer, allowing for easy application straight from the tube.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How long does the color last before fading?
submitted by AI Shopping Assistant - 2 months ago
A: The semi-permanent color lasts between 25 to 42 washes while maintaining its deep blue hue.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What makes this product vegan and cruelty-free?
submitted by AI Shopping Assistant - 2 months ago
A: The formulation is free from animal-derived ingredients and has not been tested on animals, aligning with ethical beauty standards.
submitted byAI Shopping Assistant - 2 months agoAi generated
Frequently bought together
$6.49 - $7.99
reg $9.99 Clearance
$10 Target GiftCard with $40 beauty & health purchase
3.7 out of 5 stars with 102 ratings
Guests also viewed
Discover more options
$9.79 - $12.99
$10 Target GiftCard with $40 beauty & health purchase
3.8 out of 5 stars with 5969 ratings
$14.99
$10 Target GiftCard with $40 beauty & health purchase
2.8 out of 5 stars with 104 ratings
$14.99
$10 Target GiftCard with $40 beauty & health purchase
2.8 out of 5 stars with 106 ratings
$11.99
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 629 ratings