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Reel Paper Premium Bamboo Toilet Paper - 2 of 4Reel Paper Premium Bamboo Toilet Paper - 3 of 4Reel Paper Premium Bamboo Toilet Paper - 4 of 4
Reel Paper Premium Bamboo Toilet Paper - 1 of 4

Reel Paper Premium Bamboo Toilet Paper

$24.29 ($0.34/100 count) reg $26.99
Sale save $2.70 (10% off)

SizeMega
Count24

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • 100% bamboo & tree-free
  • Biodegradable & sustainable
  • 3-ply for extra softness
  • Fragrance & chlorine free
  • Zero plastic, even our tape!
  • No inks, dyes
  • BPA free
  • Over 3 million rolls sold!

Description

Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:

● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted

We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 24 Rolls
TCIN: 93867382
UPC: 860011139041
Item Number (DPCI): 253-06-4105
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 17.2 inches length x 13 inches width x 8.9 inches height
Estimated ship weight: 9.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Even though the whitening process you use is deemed safe, why not offer a raw and natural color option.?

submitted by DarciT - 1 year ago
  • A: Yes! I would like all household paper products, including paper towels, offered this way. How can this not be available already?/!

    submitted bySueB - 8 months ago
  • A: Couldn’t agree more.need natural color!!

    submitted byBeckari2 - 4 months ago
  • A: I agree! I don't care if it's white. I just want something safe and chemical/toxin free.

    submitted byCK - 1 year ago
  • A: Hi DarciT, that's a great idea and I'll share it with the team! We know white toilet paper is the option of choice for consumers which is why our toilet paper is white.

    submitted byReel Paper - 1 year ago
    Brand expert

Q: Is this STRONG tp? and will it leave little linty pieces behind? have a family prone to infections and #1 concern is cleanliness

submitted by mamaabear - 2 years ago
  • A: It’s great TP. No lint at all. It has a pattern pressed into it for cleaning. It’s soft.

    submitted byPatty - 10 months ago
  • A: It is strong and never had any issues w left behind pieces.

    submitted byMelie - 1 year ago
  • A: Reel Toilet Paper is 3 ply sustainably sourced bamboo for premium strength and softness! Reel is lint free, dust free, BPA free and no inks or dyes. The best quality sustainable toilet paper for your family!

    submitted byReel Paper - 2 years ago
    Brand expert
  • A: I know what you're talking about, and this paper is not linty

    submitted byMaryB - 2 years ago
  • A: We have been using it for a few years now and find it to be strong, it's not soft so it fall apart easily, nor does it leave pieces behind.

    submitted byRavenz4 - 1 year ago
  • A: This is how strong it is. I'm a single guy and bought a case of 24 over 2 years ago and I still have some! I only need a 12 pack per year and have some left. 3 squares does it; lasts forever.

    submitted byJonny - today

Q: is it fragrance free and chemical free?

submitted by Claire - 2 years ago
  • A: There is still chlorine. I'm allergic to chlorine. Don't tell people there is no chlorine.

    submitted byAngel - 3 months ago
  • A: Not TCF though (Total Chlorine Free), which means they unfortunately still use Chlorine Dioxide.

    submitted byShannon - 2 years ago
  • A: The company’s reply is very ambiguous. While they say they are ECF, the other wording makes them sound TCF.

    submitted byHK - 1 month ago
  • A: Hi Claire, yes, we're fragrance-free! Like most white toilet paper, we whiten our 100% bamboo toilet paper rolls using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products. Our 100% recycled paper towels are whitened using ozone, oxygen and/or peroxide (which also means no chlorine).

    submitted byReel Paper - 2 years ago
    Brand expert

Q: Is bamboo toilet soft?

submitted by Jenny - 2 years ago
  • A: Yes!!! Reel is made from sustainably sourced bamboo that provides maximum strength and softness!

    submitted byEMS - 2 years ago
  • A: The paper is not soft like traditional tp and at 1st it will feel different but my family and I can't use anything else. It feels soft to us.

    submitted byRavenz4 - 1 year ago
  • A: Yes it’s soft and strong

    submitted byPatty - 10 months ago
  • A: In order to get strenght, you must compromise on softness; solf tissue tends to fall apart and strong tissue isn't very soft. The compromise here is comfortable, yet strong. I wouldn't go back.

    submitted byJonny - today

Q: Is it approved for septic tanks?

submitted by SS - 4 years ago
  • A: I use it with a septic, and haven't had any problems.

    submitted byMaryB - 2 years ago
  • A: It doesn’t say it is anywhere on the packaging…I’ve decided to return it just to be on the safe side… definitely not paying for any septic tank issues it may cause.

    submitted byJenn M - 4 years ago
  • A: Hi SS, We have many customers on septic who love us and we're certified “ready biodegradable” (you can view our certificate here: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe). Reel is 3-ply so if you have incredibly sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice.

    submitted byReel Paper - 4 years ago
    Brand expert
  • A: Here's the FAQ entry about that on their website: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe And in case that link stops working, here's the text: "While every septic system is different, we have customers on septic and we recently concluded biodegradability testing in July 2019 of our toilet paper and we're happy to say that we're certified “ready biodegradable”; Reel is 3-ply so if you have sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice." Here’s a link to the certificate: https://bit.ly/2M8qsYO

    submitted byKung Fu Panda - 4 years ago

Q: Someone said ECF still means chlorine on the product. Can you validate? Also is the product hypoallergenic

submitted by SJ - 1 year ago
  • A: Hi SJ, ECF whitening doesn't use elemental chlorine but rather chlorine dioxide, which is chemically bound to oxygen so it doesn't bioaccumulate (meaning living things don't absorb it). In fact, according to the American Forest and Paper Association, ECF whitening is a pollution prevention technology recognized and accepted globally by such organizations as the United Nations Environment Programme, the European Commission, the International Joint Commission and the International Court of Justice. It's an alternative bleaching agent that eliminates the formation of persistent, bioaccumulative toxic substances. And yes, our toilet paper is hypoallergenic.

    submitted byReel Paper - 1 year ago
    Brand expert

Q: Is this toilet paper free of PFAS?

submitted by Nina Elyse - 25 days ago
  • A: Hi Nina, yes it is!

    submitted byReel Paper - 24 days ago
    Brand expert

Q: Is this septic safe?

submitted by Dawna - 1 month ago
  • A: Hi Dawna, our toilet paper is septic safe and has been certified "ready biodegradable". Reel is 3-ply so if you have sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice.

    submitted byReel Paper - 1 month ago
    Brand expert

Q: What are ALL the ingredients and chemicals, please.

submitted by mcoffeesnob - 2 months ago
  • A: Hi, the toilet paper is made from 100% bamboo. We whiten our toilet paper using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products.

    submitted byReel Paper - 2 months ago
    Brand expert

Q: Why are so many people asking the same question over and over? Read the questions that have already been answered and you'll find your answer without asking the same question again!

submitted by Muffers - 2 months ago
  • A: Hi, it's no problem! Sometimes customers don't see previous responses or have a similar, but not quite the same question. We're happy to help!

    submitted byReel Paper - 2 months ago
    Brand expert

Related Categories

4.8 out of 5 stars with 6387 reviews
quality: 4.46 out of 5
softness: 3.95 out of 5
thickness: 4.33 out of 5
value: 4.11 out of 5
82% would recommend
836 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase

Great Quality

I like this toilet paper. It’s not too thin or thick and I like that it isn’t wrapped in plastic. I feel better purchasing this brand over others for it’s quality.
Camille
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
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13 December, 2025Verified purchase

Best tissue hands down!

I love this tissue! I usually try to keep it in stock in my home. There has been times where I have cheaped out and used regular tissue and it’s not the same. You immediately notice the difference
Lexi K
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase

What a wonderful product.

I have never loved a toilet paper before. Clean! Affordable! Delivered! Small business owned and operated. Did I mention it leaves you clean.. What a superior product. No chlorine, no perfumes. So glad I found it. THANK YOU!
Pamela
Did you find this review helpful?
5 out of 5 stars
11 December, 2025
originally posted on Reel
Image

High quality paper and saving

High quality paper and saving trees, nothing better!
Stephen M.
Did you find this review helpful?
5 out of 5 stars
11 December, 2025
originally posted on Reel
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Reel Bamboo Toilet Paper

I'm donating it to our local Domestic Abuse organization.
Judith M.
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5 out of 5 stars
10 December, 2025
originally posted on Reel
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Reel

Feels good knowing I am doing something to protect my body from all the crap out there.
David W.
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5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase

(no review title)

This is the only toilet paper bought in my household. We’ve been using it for years now and my husband didn’t care for any other paper. Well worth the price!
Kay Sicard
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
8 December, 2025
originally posted on Reel
Image

I’ve tried so many natural

I’ve tried so many natural toilet papers and am so happy I finally found Reel. The paper is strong but not abrasive and doesn’t create lots of toilet paper dust like some of the very soft mainstream brands that are not as eco friendly or chemical free. I haven’t run out because of the handy auto ship and I like how the rolls look in the stylish paper wrapping - no problem having them in a visible stack on the shelf because they look nice.
Nadja C.
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5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase

Great tissue!

I've been using this tp for over a year. Love the fact that it's made from bamboo. The reel brand is sturdy, no nonsense tp. Doesn't produce lint like regular tissue paper!
Lydia
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
8 December, 2025
originally posted on Reel
Image

Great buy!

Way Softer than I thought it would be ! Good to know there are no harsh chemicals !
Destiny B.
Did you find this review helpful?
5 out of 5 stars
7 December, 2025Verified purchase

(no review title)

Not going back to regular TP!
AEM
1 guest found this review helpful. Did you?
4 out of 5 stars
6 December, 2025Verified purchase

Bamboo toilet paper

Since I started buying this brand of toilet paper it seems to have lost some of its softness. It still nice of to use, but it’s a bit pricey.
Busybee 53
quality: 4 out of 5
softness: 3 out of 5
thickness: 5 out of 5
value: 3 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase

High Quality

Best bamboo paper product on the market. Get it if you don’t want any towel dingles left behind after wiping.
Jingle
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase

(no review title)

Would love to have it just a little softer but does the job and better for you than the "big brands"
S
quality: 5 out of 5
softness: 3 out of 5
thickness: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
4 December, 2025
originally posted on Reel
Image

Literally Amazing

Wow! I am astonished at the quality of these tissues. Extremely soft and durable for a good sneeze (or two!). Honestly, my main reason for the purchase (at Target) was the design of the packaging—I am so sick of the flowers—finally, a neutral tissue box design that blends in with my decor and doesn’t scream, “Hey, need to blow your nose?!” Like, for real. Bonus points that they’re environmentally friendly while being as soft and durable as the competition (if not more so!). Not really much of a price difference from the typical everyday brands. Also, they don’t create any airborne dust for those sensitive; you know what I mean! Highly recommend for those who who are looking to be eco-consious and/or stylish. I will be buying another 4-pack long before I run out. In love!! <3
NickoleB.
Did you find this review helpful?
5 out of 5 stars
2 December, 2025
originally posted on Reel
Image

Everything's good it's a good

Everything's good it's a good product and anything to keep from using trees
Yolanda W.
Did you find this review helpful?
5 out of 5 stars
30 November, 2025
originally posted on Reel
Image

liked it better than usual tp

I'm used to ordering who gives a crap TP . I love it but like reel more does to the larger thicker texture and better feel
Elizabeth M.
Did you find this review helpful?
5 out of 5 stars
30 November, 2025
originally posted on Reel
Image

Soft & thick!

This tp is very comfortable, it feels good to not compromise quality for sustainability.
Claire T.
Did you find this review helpful?
5 out of 5 stars
29 November, 2025
originally posted on Reel
Image

Great quality

This is a durable toilet tissue. Great quality with just the right amount of softness. And I love that it is good for the environment and saves cutting down trees! Also love the delivery right to my home so it is super convenient.
Lynn M.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2025Verified purchase

BAIT & Switch ** Not the Real Reel**

BAIT & Switch!!! if you have been buying this paper for a long time and you haven't bought it to restock in the last several months pay close attention. This is a cheap, rip-off, knockoff product masquerading as the original fantastic Reel paper we all came to know and love. Target should seriously consider removing this item from their inventory completely. Reel if you are watching: It is not fair to customers to completely change a product as intimate and as specific as toilet paper and then continue to package it and market it the same way. This toilet paper now is in the same category as the garbage one ply sheets that you can get at ALDI when you're scrounging on a budget. Never will I buy REEL again. I can't even believe that they would ruin such a magnificent product. It's awful now. Target, get it off the shelves - you're misleading your customers into buying a product that is no longer what it was. Shameful. Reel = Overpriced Garbage.
1 reply from Reel Paper team - 12 days ago
Hi Jillian, thanks for sharing your feedback. We're aware of a now-resolved issue affecting some retail boxes. Please email our customer support team at hello@reelpaper.co and we'll be able to take care of that for you!
Jillian
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 1 out of 5
7 guests found this review helpful. Did you?

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