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Reel Paper Premium Bamboo Toilet Paper - 2 of 4Reel Paper Premium Bamboo Toilet Paper - 3 of 4Reel Paper Premium Bamboo Toilet Paper - 4 of 4
Reel Paper Premium Bamboo Toilet Paper - 1 of 4

Reel Paper Premium Bamboo Toilet Paper

$26.99 ($0.37/100 count)

SizeMega
Count24

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • 100% bamboo & tree-free
  • Biodegradable & sustainable
  • 3-ply for extra softness
  • Fragrance & chlorine free
  • Zero plastic, even our tape!
  • No inks, dyes
  • BPA free
  • Over 3 million rolls sold!

Description

Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:

● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted

We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 24 Rolls
TCIN: 93867382
UPC: 860011139041
Item Number (DPCI): 253-06-4105
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 17.2 inches length x 13 inches width x 8.9 inches height
Estimated ship weight: 9.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Even though the whitening process you use is deemed safe, why not offer a raw and natural color option.?

submitted by DarciT - 1 year ago
  • A: Couldn’t agree more.need natural color!!

    submitted byBeckari2 - 2 months ago
  • A: Please offer Natural color products

    submitted byLily - 10 days ago
  • A: Yes! I would like all household paper products, including paper towels, offered this way. How can this not be available already?/!

    submitted bySueB - 6 months ago
  • A: I agree! I don't care if it's white. I just want something safe and chemical/toxin free.

    submitted byCK - 1 year ago
  • A: Hi DarciT, that's a great idea and I'll share it with the team! We know white toilet paper is the option of choice for consumers which is why our toilet paper is white.

    submitted byReel Paper - 1 year ago
    Brand expert

Q: Is this STRONG tp? and will it leave little linty pieces behind? have a family prone to infections and #1 concern is cleanliness

submitted by mamaabear - 2 years ago
  • A: It is strong and never had any issues w left behind pieces.

    submitted byMelie - 1 year ago
  • A: I know what you're talking about, and this paper is not linty

    submitted byMaryB - 2 years ago
  • A: Reel Toilet Paper is 3 ply sustainably sourced bamboo for premium strength and softness! Reel is lint free, dust free, BPA free and no inks or dyes. The best quality sustainable toilet paper for your family!

    submitted byReel Paper - 2 years ago
    Brand expert
  • A: We have been using it for a few years now and find it to be strong, it's not soft so it fall apart easily, nor does it leave pieces behind.

    submitted byRavenz4 - 11 months ago
  • A: It’s great TP. No lint at all. It has a pattern pressed into it for cleaning. It’s soft.

    submitted byPatty - 9 months ago

Q: Is it approved for septic tanks?

submitted by SS - 4 years ago
  • A: Hi SS, We have many customers on septic who love us and we're certified “ready biodegradable” (you can view our certificate here: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe). Reel is 3-ply so if you have incredibly sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice.

    submitted byReel Paper - 4 years ago
    Brand expert
  • A: I use it with a septic, and haven't had any problems.

    submitted byMaryB - 2 years ago
  • A: Here's the FAQ entry about that on their website: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe And in case that link stops working, here's the text: "While every septic system is different, we have customers on septic and we recently concluded biodegradability testing in July 2019 of our toilet paper and we're happy to say that we're certified “ready biodegradable”; Reel is 3-ply so if you have sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice." Here’s a link to the certificate: https://bit.ly/2M8qsYO

    submitted byKung Fu Panda - 4 years ago
  • A: It doesn’t say it is anywhere on the packaging…I’ve decided to return it just to be on the safe side… definitely not paying for any septic tank issues it may cause.

    submitted byJenn M - 4 years ago

Q: is it fragrance free and chemical free?

submitted by Claire - 2 years ago
  • A: Hi Claire, yes, we're fragrance-free! Like most white toilet paper, we whiten our 100% bamboo toilet paper rolls using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products. Our 100% recycled paper towels are whitened using ozone, oxygen and/or peroxide (which also means no chlorine).

    submitted byReel Paper - 2 years ago
    Brand expert
  • A: Not TCF though (Total Chlorine Free), which means they unfortunately still use Chlorine Dioxide.

    submitted byShannon - 2 years ago
  • A: There is still chlorine. I'm allergic to chlorine. Don't tell people there is no chlorine.

    submitted byAngel - 2 months ago

Q: Is bamboo toilet soft?

submitted by Jenny - 2 years ago
  • A: Yes!!! Reel is made from sustainably sourced bamboo that provides maximum strength and softness!

    submitted byEMS - 2 years ago
  • A: The paper is not soft like traditional tp and at 1st it will feel different but my family and I can't use anything else. It feels soft to us.

    submitted byRavenz4 - 11 months ago
  • A: Yes it’s soft and strong

    submitted byPatty - 9 months ago

Q: Someone said ECF still means chlorine on the product. Can you validate? Also is the product hypoallergenic

submitted by SJ - 1 year ago
  • A: Hi SJ, ECF whitening doesn't use elemental chlorine but rather chlorine dioxide, which is chemically bound to oxygen so it doesn't bioaccumulate (meaning living things don't absorb it). In fact, according to the American Forest and Paper Association, ECF whitening is a pollution prevention technology recognized and accepted globally by such organizations as the United Nations Environment Programme, the European Commission, the International Joint Commission and the International Court of Justice. It's an alternative bleaching agent that eliminates the formation of persistent, bioaccumulative toxic substances. And yes, our toilet paper is hypoallergenic.

    submitted byReel Paper - 1 year ago
    Brand expert

Q: What are ALL the ingredients and chemicals, please.

submitted by mcoffeesnob - 13 days ago
  • A: Hi, the toilet paper is made from 100% bamboo. We whiten our toilet paper using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products.

    submitted byReel Paper - 9 days ago
    Brand expert

Q: Why are so many people asking the same question over and over? Read the questions that have already been answered and you'll find your answer without asking the same question again!

submitted by Muffers - 13 days ago
  • A: Hi, it's no problem! Sometimes customers don't see previous responses or have a similar, but not quite the same question. We're happy to help!

    submitted byReel Paper - 13 days ago
    Brand expert

Q: What changes were recently made to this toilet paper?

submitted by honey0319 - 2 months ago
  • A: Hi, if you're having issues with your toilet paper, please reach out to our customer support hello@reelpaper.co!

    submitted byReel Paper - 2 months ago
    Brand expert

Q: What change did you recently make to this toilet paper? It is now causing burning, itching, and dryness.

submitted by honey0319 - 2 months ago
  • A: Hi, I'm sorry to hear about your rolls! If you haven't done this yet, please email our customer support team at hello@reelpaper.com.

    submitted byReel Paper - 2 months ago
    Brand expert

Related Categories

4.8 out of 5 stars with 6267 reviews
quality: 4.45 out of 5
softness: 3.93 out of 5
thickness: 4.32 out of 5
value: 4.09 out of 5
82% would recommend
812 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase

(no review title)

Good toilet paper
Trinity
quality: 5 out of 5
softness: 4 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase

(no review title)

I liked
Nino
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
26 October, 2025Verified purchase

(no review title)

This is the best quality bamboo tp I’ve tried. Better than angle soft regular tp.
LM
Did you find this review helpful?
5 out of 5 stars
25 October, 2025
originally posted on Reel
Image

Strong and clean

We like the paper because it is strong and not fuzzy. Shipped in a nice clean box.
Uta Z.
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase

Scratchy

Great idea but not a great product. This tp is single ply and scratchy. Makes me feel like I am travelling when I really miss the TP back at home.
Melinda
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
24 October, 2025
originally posted on Reel
Image

Best toilet paper!

We started with Reel, 4 years ago via Mighty Nest and have not switched since! We even took some rolls with us when we went to Japan over the summer! No sense in risking poor quality TP in another country!
Aimee F.
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2025Verified purchase

(no review title)

Best toilet paper ever!!!! Amazing for the sensitive peeps!!! I was suffering from UTI constantly and would have neeever thought it could be the toilet paper I was using! Since I've made the switch to this brand last year it hasn't come back 😭🙏🏻
Destinee Renderos
2 guests found this review helpful. Did you?
3 out of 5 stars
23 October, 2025
originally posted on Reel
Image

Rough texture

A bit disappointed with the quality of this paper.
Lisa B.
Did you find this review helpful?
5 out of 5 stars
22 October, 2025Verified purchase

(no review title)

Great and good for you!
Jacquelin
Did you find this review helpful?
4 out of 5 stars
21 October, 2025
originally posted on Reel
Image

I liked it but expensive

I have skin conditions and was told by my doctor to use a natural toilet paper. I really like this, and I like the feel of it and the thickness is nice. I gave my boyfriend a roll and he said it was great except for the price.
Robin V.
Did you find this review helpful?
4 out of 5 stars
21 October, 2025
originally posted on Reel
Image

Good not toxic

The important part for me is that this is a not toxic material
Paola G.
Did you find this review helpful?
5 out of 5 stars
21 October, 2025
originally posted on Reel
Image

Love it.

I like the feel better than traditional toilet paper.
bethanyshipp S.
Did you find this review helpful?
5 out of 5 stars
19 October, 2025
originally posted on Reel
Image

Love Reel!!

Subscription is easy to manage—sometimes I have to have orders sent early or delay them due to travel. Tree-free paper and plastic-free packaging is what drew me in. Very happy to find that the paper is soft and high-quality as well! I’ve been using it for over a year and couldn’t be happier. Also just found out they have eco trash bags, resealable sandwich bags and more. Excited to try those in the future.
Aryn H.
1 guest found this review helpful. Did you?
5 out of 5 stars
18 October, 2025
originally posted on Reel
Image

Switched from another brand.

So far it’s been good. The rolls seems to last a bit less than the previous subscription I had but the price is much better. I assume it’s a wash.
Angela C.
Did you find this review helpful?
5 out of 5 stars
17 October, 2025Verified purchase

great!

we love this toilet paper! cleaner and better, plant paper is next on my list to try, i think it’s a step cleaner than this, but overall very happy.
DG19
Did you find this review helpful?
5 out of 5 stars
16 October, 2025
originally posted on Reel
Image

Love it!

Reel toilet paper lasts a long time, and just when we ran out, our order arrived. Love the texture & thickness. I plan on continuing with Reel. Affordable, great product!!!
Laura W.
Did you find this review helpful?
5 out of 5 stars
16 October, 2025
originally posted on Reel
Image

Perfect Product

No plastic packaging - no trees killed - and it is a great product!
Vicki L.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase

Love it !

Absolutely love this toilet paper! Doesn't leave any residue or extra dust. Has zero plastic from the packaging to the actual roll! Love the sustainability.
ellie
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase

Not the same. What happened?

I used to love this TP! Been using for over a year, but about a month ago I noticed the paper quality changed. It falls apart now, and leaves paper residue behind. What happened? I’m really sad they changed it, I hope they go back to the original. It used to be the best.
Jd
quality: 1 out of 5
softness: 3 out of 5
thickness: 2 out of 5
value: 4 out of 5
10 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase

Reel Good

Reel is awesome! I love that every aspect is sustainable and/or recyclable - cardboard box container instead of plastic, paper wrapping, bamboo toilet paper, etc. It's not AS soft as traditional toilet paper, but not scratchy by any means. I will continue to buy this!
Chloe
quality: 5 out of 5
softness: 4 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

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