$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Sustainability Claims: Compostable, Biodegradable, Renewable Material, Plant-Based, Renewable Resource
Count: 12 Rolls
Features: Septic-Safe
TCIN: 81656337
UPC: 860003777930
Item Number (DPCI): 253-06-0233
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14 inches length x 9.4 inches width x 8.4 inches height
Estimated ship weight: 4.85 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 6013 reviews
quality: 4.48 out of 5
softness: 3.91 out of 5
thickness: 4.33 out of 5
value: 4.1 out of 5
83% would recommend
745 recommendations
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
Jessica - today, Verified purchaser
This was the first time i bought this TP, and I am pleasantly surprised. I think this will replace my Charmin Ultra Strong. My only critique is that I wish they weren't individually wrapped in paper. Id be ok with them being unwrapped inside the outer wrapping, much like other TP. Im glad they dont use plastic, but we could also save that little extra paper :)
So much softer than the "crap" brand.
5 out of 5 stars
Thumbs up graphic, would recommend
RennieZ - today, Verified purchaser
Your family won't know you changed to bamboo toilet paper unless you tell them. Buy Reel products through Target; they are much more expensive on the Reel website.
Changed for the worst...
2 out of 5 stars
Thumbs down graphic, would not recommend
cbonds - 2 days ago, Verified purchaser
I’m extremely disappointed that the quality of this TP has changed. It was so perfect before with grip that made me feel clean. Now sadly it’s just as bad as all the other popular brands. Please switch it back!!
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
Rach - 2 days ago, Verified purchaser
I wish it would have more paper in the rolls but everything else is great
Good, but mostly for the non toxic factor
4 out of 5 stars
Thumbs up graphic, would recommend
AmandaW - 4 days ago, Verified purchaser
I love that this is non toxic, and it’s quite a thick toilet paper which could be a good or a bad thing. My plumbing can handle it, but it certainly wouldn’t have done well in my last house with old plumbing. Rolls go quick too.
Sustainable
5 out of 5 stars
Thumbs up graphic, would recommend
Mary B - 4 days ago, Verified purchaser
Great product, love that it is made from bamboo.
Best TP!
5 out of 5 stars
Thumbs up graphic, would recommend
Heather G - 5 days ago, Verified purchaser
Everything you could dream of in TP! For now on this will be my go to TP!
Love this T.P
5 out of 5 stars
Thumbs up graphic, would recommend
Malorie06 - 6 days ago, Verified purchaser
This toilet paper is soft and strong. You dont need much and its a good price for how long it lasts.
Great Product
5 out of 5 stars
Ann M. - 6 days ago
originally posted on Reel
Reel Bamboo Toilet Paper is just the right consistency. It's a pleasure to use it.
Bamboo toilet tissue
5 out of 5 stars
Thumbs up graphic, would recommend
Hope - 7 days ago, Verified purchaser
Can use less with no break through and bamboo is sustainable
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Cacochrell - 9 days ago, Verified purchaser
I actually really like this toilet tissue! I like the quality, how it tears well along the perforation, and I liked reading about how it’s better for the environment because it comes from bamboo and not trees. I’ve bought his two times now… Will purchase again!
Save trees!
5 out of 5 stars
Kathy W. - 9 days ago
originally posted on Reel
I love my bamboo t. p. !!!! Save those poor trees! Thank you Reel™!
Quality/product changed for the worst
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 10 days ago, Verified purchaser
I’ve been buying this for quite a while now, but noticed this recent box is different—the raised texture is gone (it’s flat now) and the paper is smooth, and not in a good way. Before, it was gripped and beefy in the best way, perfect for bidet users especially, but now it’s not so great. I came in here to red reviews, to see if anyone else had the same experience, or if I just got a bad box. Please change it back!
Love the quality!
5 out of 5 stars
Maria P. - 10 days ago
originally posted on Reel
I love the quality and sustainability of this toilet paper. I'm just concerned that the prices will rise because of the tariffs.
Not as Soft as I hoped
3 out of 5 stars
Kevin - 10 days ago
originally posted on Reel
I love the idea and goal behind this toilet paper, however it is no where near the softness I was hoping for. If you are used to Charmin Ultra Soft or equivalent this will fall short.
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
AWcoop - 10 days ago, Verified purchaser
Soft and affordable compared to other brands.
Used to be perfect — what happened?
1 out of 5 stars
Thumbs down graphic, would not recommend
tatisole - 11 days ago, Verified purchaser
I’ve been buying Reel bamboo toilet paper for years and loved it. It was the perfect balance — soft but strong, didn’t fall apart when wet (which is so important for women), and felt gentle without being flimsy. But this latest batch is different. Right when I unpacked it, the rolls felt softer, and sure enough, they don’t hold up the same. The paper sticks, falls apart, and leaves bits behind — really unpleasant and disappointing. I even checked reviews on Target and saw others saying the same recently. So sad to say I’m switching brands now. Please bring the old formula back!
It's changed!
1 out of 5 stars
Thumbs down graphic, would not recommend
MamaLex - 11 days ago, Verified purchaser
We've been using this for nearly two years. This last box is absolutely horrendous. It's super thin now, tears way too easily and it just asked apart when my kids use it. I don't know what they were thinking when they changed it. Gas station worker paper would be better than this. Won't continue buying this and reaching out to the company.
Best TP
5 out of 5 stars
Sam C. - 11 days ago
originally posted on Reel
Once I found out about the to making process and the chemicals used, I knew I had to find a non-toxic alternative. Reel paper is ahhhmazing! Not only is it a safer alternative for my family’s bums, it’s better for the environment and that makes my heart happy. The subscription service makes it so easy and honestly it’s cheaper than buying store bought big brands. It’s cool to go to the store and skip the tp aisle! Adulting win!
Now soft and thin
1 out of 5 stars
Thumbs down graphic, would not recommend
loverrrrswiftie - 12 days ago, Verified purchaser
Used to be amazing, they changed it recently. No more raised texture, just flat and soft. A lot thinner now