$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- Gentle enough for the most sensitive skin, including delicate diaper areas
- 15% zinc oxide creates a breathable barrier to protect against external moisture and irritants while soothing redness and inflammation
- Nurturing ingredients lock in moisture and reinforce the skin’s natural barrier from within
- Provides soothing hydration and antioxidant benefits from red algae extract to support skin health
- Supports skin resilience by replenishing lipids and promoting natural skin renewal with probiotic technology
- Thick, creamy texture spreads easily for gentle, quick application
- Made without fragrance, dyes, gluten, or common irritants
Description
Roe Wellness Diaper Rash Cream is a soothing, thick, and creamy formula designed to protect and comfort delicate skin. With 15% zinc oxide as the active ingredient, it forms a breathable barrier that helps shield skin from wetness, irritants, and bacteria, leading causes of diaper rash. It also helps calm redness and inflammation while promoting healing. Red algae extract delivers hydration and antioxidant support to relieve discomfort, while probiotic technology with Lactococcus Ferment Lysate supports skin renewal and resilience. The rich texture glides on smoothly and spreads easily with just a small amount, making diaper changes quick and gentle. Made without common irritants and fragrance-free, this cream is safe for sensitive skin and suitable for daily use.
Suggested Use:
Clean: Begin by changing your little one’s diaper and gently cleaning the diaper area with a gentle wipe or body wash and warm water. Pat the area dry with a soft cloth or allow it to air dry completely before applying the cream. Moisture can worsen diaper rash, so allowing the skin to dry is best.
Apply: Using clean fingers or a rubber spatula, apply a nickel-sized amount of cream to the affected area. Spread into a thin, even layer to create a protective barrier. Once applied, dress your baby in a clean diaper and soft, comfortable clothing to keep them dry and cozy.
For Best Care:
Change wet or soiled diapers promptly to keep your baby's skin dry and comfortable. Apply the cream whenever you expect prolonged exposure to moisture, such as during travel or extended outings, to help protect and maintain healthy skin.
Ingredients:
Active:
Zinc Oxide- 12%
Inactive
Water, Caprylic/Capric Triglyceride, Glycerin, C13-15 Alkane, Ethylhexyl Olivate, Propanediol, Polyglyceryl-3 Polyricinoleate, Bis-Octyldodecylhexyl Dimer Dilinoleate/Propanediol Copolymer, Cocoglycerides, Meadowfoam Estolide, Disteardimonium Hectorite, Jojoba Esters, Hydrogenated Caster Oil, Lactococcus Ferment Lysate, Rhus Verniciflua Peel Wax, Squalane, * 1,2-Hexanediol, Butyrospermum Parkii (Shea) Butter, Caprylyl Glycol, Pyrus Malus (Apple) Fruit Extract, Sodium Chloride, Linoleic Acid, Betaine, Sucrose, Hydroxyacetophenone, Phospholipids, Phytosterols, Sodium Citrate, Hydrolyzed Rhodophyceae Extract, Bisabolol, Panthenol, Sodium Dehydroacetate, Stearyl Glycyrrhetinate, Tocopherol, Tetrasodium Glutamate Diacetate, Linolenic Acid, Avena Sativa (Oat) Kernel Extract
* – 1% line
About roe:
Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.
Allergens & Warnings:
For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Choking Hazard:
The cap may fit easily into small mouths. Keep out of reach of children to prevent accidental ingestion.
Suggested Use:
Clean: Begin by changing your little one’s diaper and gently cleaning the diaper area with a gentle wipe or body wash and warm water. Pat the area dry with a soft cloth or allow it to air dry completely before applying the cream. Moisture can worsen diaper rash, so allowing the skin to dry is best.
Apply: Using clean fingers or a rubber spatula, apply a nickel-sized amount of cream to the affected area. Spread into a thin, even layer to create a protective barrier. Once applied, dress your baby in a clean diaper and soft, comfortable clothing to keep them dry and cozy.
For Best Care:
Change wet or soiled diapers promptly to keep your baby's skin dry and comfortable. Apply the cream whenever you expect prolonged exposure to moisture, such as during travel or extended outings, to help protect and maintain healthy skin.
Ingredients:
Active:
Zinc Oxide- 12%
Inactive
Water, Caprylic/Capric Triglyceride, Glycerin, C13-15 Alkane, Ethylhexyl Olivate, Propanediol, Polyglyceryl-3 Polyricinoleate, Bis-Octyldodecylhexyl Dimer Dilinoleate/Propanediol Copolymer, Cocoglycerides, Meadowfoam Estolide, Disteardimonium Hectorite, Jojoba Esters, Hydrogenated Caster Oil, Lactococcus Ferment Lysate, Rhus Verniciflua Peel Wax, Squalane, * 1,2-Hexanediol, Butyrospermum Parkii (Shea) Butter, Caprylyl Glycol, Pyrus Malus (Apple) Fruit Extract, Sodium Chloride, Linoleic Acid, Betaine, Sucrose, Hydroxyacetophenone, Phospholipids, Phytosterols, Sodium Citrate, Hydrolyzed Rhodophyceae Extract, Bisabolol, Panthenol, Sodium Dehydroacetate, Stearyl Glycyrrhetinate, Tocopherol, Tetrasodium Glutamate Diacetate, Linolenic Acid, Avena Sativa (Oat) Kernel Extract
* – 1% line
About roe:
Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.
Allergens & Warnings:
For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Choking Hazard:
The cap may fit easily into small mouths. Keep out of reach of children to prevent accidental ingestion.
Scent: Unscented
Suggested Age: Newborn and Up
Health Facts: Vegan, Sulfate-Free, No Fragrance Added, Paraben-Free
Product Form: Cream
Active Ingredient(s): Zinc Oxide 15%
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Net weight: 3 Ounces
Features: Non-Irritating, Pediatrician Tested, Soothing
TCIN: 94724865
UPC: 850038901080
Item Number (DPCI): 007-08-8402
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
zinc oxide' '15.0%
Purpose
Skin ProtectantUses
Uses: Helps prevent irritation.Directions
Directions: After changing diaper, allow the area to dry, then apply diaper rash cream liberally to affected areas.Other information
Other Information: Store at 15° to 30 ℃ (59° to 86° F)Inactive ingredients
water, caprylic/ capric triglyceride, glycerin, c13-15 alkane, ethylhexyl olivate, propanediol, polyglyceryl-3 polyricinoleate, bis- octyldodecylhexyl dimer dilinoleate/ propanediol copolymer, cocoglycerides, meadowfoam estolide, disteardimonium hectorite, jojoba esters, hydrogenated caster oil, lactococcus ferment lysate, rhus verniciflua peel wax, squalane, 1,2- hexanediol, butyrospermum parkii (shea) butter, caprylyl glycol, pyrus malus (apple) fruit extract, sodium chloride, linoleic acid, betaine, sucrose, hydroxyacetophenone, phospholipids, phytosterols, sodium citrate, hydrolyzed rhodophyceae extract, bisabolol, panthenol, sodium dehydroacetate, stearyl glycyrrhetinate, tocopherol, tetrasodium glutamate diacetate, linolenic acid, avena sativa (oat) kernel extract' '
Shipping details
Estimated ship dimensions: 6.5 inches length x 2.1 inches width x 2.3 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the full ingredient list?
submitted by Time2livelife - 2 months ago
A: You can find the full ingredient list for our Diaper Rash Cream, including both the active and inactive ingredients, right in the “Product Description” section of this page. We like to keep everything fully transparent so you know exactly what’s going on your baby’s skin.
submitted byRoe Wellness - 2 months agoBrand expert
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4.6 out of 5 stars with 60 reviews
100% would recommend
3 recommendations
My two month old grandson
5 out of 5 stars
Lois W. - 5 days ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] My two month old grandson had an allergic reaction to something his momma ate, (he only gets momma's milk), and he developed a deep fissure on his bottom from it. She applied your Diaper Rash Cream and it was completely gone and you couldn't even tell it had been there within two days!
Best diaper cream I've used
5 out of 5 stars
Thumbs up graphic, would recommend
Danielle - 2 months ago
My baby will get diaper rashes every once in a while and this stuff is my secret weapon for them. Right when I notice a rash starting, I'll apply it and then it's at least 50% better by the next diaper change and completely gone in a day or two. Also the texture is wonderful and it goes a really long way so you only need a little bit each time. Love this product.
So glad I gave it a try
5 out of 5 stars
Thumbs up graphic, would recommend
Halpal - 2 months ago
I am obsessed with this diaper rash cream! It is so convenient, has no smell, and I love that there is zinc! It really helps heal and protect my little babe’s skin. It clears up redness so fast and left the baby soft skin. Honestly, this is the best one we have ever used, defenitly give it a chance if you are unsure!!
Neck rash
3 out of 5 stars
Varieur - 2 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Use it more for his neck rash and works great. For some reason doesn’t work the best for his little booty when he’s a little red.
Healing cream
5 out of 5 stars
Thumbs up graphic, would recommend
madisoncasey - 2 months ago
This has helped my baby in those desperate times! Such a great barrier cream when their little bodies need to heal!
Diaper Rash Cream
5 out of 5 stars
Kristen M. - 2 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Glides and spreads on smoothly. You don’t need a lot of product to cover the affected area. By the next diaper change, the redness is either gone or significantly improved.
Diaper Rash Cream!
5 out of 5 stars
Alexandria H. - 2 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] This cream is the perfect consistency as can be seen in the video! Not too thick but thick enough for great coverage, hydration and protection!
Favorite Diaper Rash Cream!!
5 out of 5 stars
Kaylee Z. - 2 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Love that this has clean ingredients and not a strong smell. It works great!
So worth it!!
5 out of 5 stars
Katie D. - 3 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] I’m a first-time mom and was trying different diaper rash creams that were not working. I always looked for clean products/brands and was getting very discouraged because I thought I would have to get an old school chemical filled cream that others said would work - then I stumbled on this, and I will never look back. its absolutely amazing and my daughter’s rash went away overnight !!! The best cream around!!
Nice diaper cream
5 out of 5 stars
Caitlin L. - 3 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Very smooth to go on and my toddler finds it very soothing.
Cream Separates
2 out of 5 stars
Annie - 3 months ago
originally posted on www.roewellness.com
we absolutely loved this diaper cream and set an alert for when they restocked it back in April, ordering 4 tubes. Every single one separated with over half of the bottle still left. Very sad because we loved this cream but can’t justify the price for half the product!
I wanted to like but the biome cream works better
1 out of 5 stars
Samantha H. - 4 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] I bought this because the biome cream did wonders for my babies diaper rash. I was disappointed in the diaper cream even tho I love so many other roe products. I would buy the biome cream and use it for diaper rash in the future tho
So helpful
4 out of 5 stars
Heidi - 4 months ago
originally posted on www.roewellness.com
Customer service is absolutely amazing. Diaper cream, we love it for our boy. It seems to work great for him and we are so thankful it has provided him relief! Clean ingredients put my mind as ease, too! The only thing is it got separated about half way through the tube so we have to have an extra cloth out to let the oils drip onto. We tried mixing it as best as we could but that didn’t help. Product is still worth it though, just an extra step to add! 4. 5 stars from us!
Disappointed with consistency
2 out of 5 stars
Morgan - 5 months ago
originally posted on www.roewellness.com
Was okay at first and really wanted to love it but it does not go on to my baby’s skin easily. Didn’t really notice much of a difference with her diaper rash after using it consistently. We’ve continued to use it and I guess it separated or was an older batch maybe, but it’s strait liquid when we try to use it now and goes everywhere. We’ve tried shaking it up and mixing it together but it will not mix.
The best
5 out of 5 stars
Anna R. - 5 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Absolutely love this clean diaper rash cream goes on easy and smooth. It’s just the best.
Rash cream
5 out of 5 stars
Kimberly S. - 5 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Love this stuff!! Best stuff for diaper rashes and my baby’s sensitive akin
Amazing! Buy this!
5 out of 5 stars
Holly B. - 8 months ago
originally posted on www.roewellness.com
This works so well! I wish I had known about it with my first baby. It works quickly, reduces redness and doesn’t leave a yucky residue. The smell is totally neutral/nonexistent which is great for this pregnant mama. I love how clean this cream is too! It’s basically impossible to find something that works and doesn’t contain ingredients I don’t want on my baby’s skin but this fits the bill perfectly.
Happy with the product
5 out of 5 stars
Marissa T. - 8 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Works well and quick
Skip buying hundreds of different
5 out of 5 stars
Melena V. - 8 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Skip buying hundreds of different brands and buy ROE now! I wish I would’ve known about this brand sooner. Seriously has made our life’s better. My daughter had a severe diaper rash due to her eczema we tried roe diaper cream and instant results! Such a creamy soft texture not to mention.
Love having this on hand
4 out of 5 stars
Norene - 8 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] This works great for my son's rash.