coolers
all
| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
$99.99 when purchased online
Target Online store #3991
About this item
Highlights
- RTIC Ultra-Tough Soft Cooler with 15 quart capacity holds 20 cans and keeps food cold for up to 2 days
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
- Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure
Description
The RTIC 20 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 20 Can Soft Cooler holds up to 20 cans or 15 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler". Some packaging may still reflect the old name as we work to reduce waste.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 20 Can Soft Cooler holds up to 20 cans or 15 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler". Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13.75 Inches (H) x 13.5 Inches (W) x 9.5 Inches (D)
Weight: 3 Pounds
Interior Dimensions: 10 Inches (H), 11.5 Inches (W), 7 Inches (D)
Liner Material: Nylon
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 20
Number of compartments: 1
Material: Nylon
Care & Cleaning: Wash With Soap and Water
TCIN: 89973466
UPC: 819260022567
Item Number (DPCI): 337-01-5436
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14.84 inches length x 11.02 inches width x 14.72 inches height
Estimated ship weight: 4.6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The cooler is praised for its durability and ability to keep items cold for extended periods, making it ideal for outdoor activities like camping and beach trips. Many guests appreciate its size and design, which fits well in various settings. However, concerns about the zipper's functionality have been frequently mentioned, with several guests experiencing issues that affect the overall usability of the cooler. Despite these challenges, the cooler remains a popular choice for its performance and style.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 3619 reviews
Broken zipper
1 out of 5 stars
Gary J. - 3 days ago
originally posted on RTIC Outdoors
The zipper on the cooler broke within a month or so of me purchasing it. It appeared to be good quality but didn’t hold up. I may have a defective product.
Critical for Summer
5 out of 5 stars
Andrew B. - 3 days ago
originally posted on RTIC Outdoors
Fantastic cooler that keeps meals & drink cold even in the blazing Summer heat.
Zipper messed
5 out of 5 stars
Jason M. - 3 days ago
originally posted on RTIC Outdoors
I’ve only had my cooler for maybe 3 weeks it is perfect size but yesterday the zipper messed up can I get this fixed
We love our RTIC!
5 out of 5 stars
Hillary G. - 4 days ago
originally posted on RTIC Outdoors
We love our RTIC cooler! Well made and thoughtfully crafted. The red white and blue is also very attractive. Looking forward to many fun beach days with our new cooler.
40 can
4 out of 5 stars
George B. - 5 days ago
originally posted on RTIC Outdoors
Good cooler keeps things cold do not like the zipper on the top gets stuck sometimes wish the top had a velcro easy access top
Soft coolers
4 out of 5 stars
Clifton C. - 6 days ago
originally posted on RTIC Outdoors
Good cooler as far as keeping things cold. I bought this because my previous RTIC soft cooler’s zipper is broken, won’t zip closed, and RTIC doesn’t do any repairs.
Condensation problems
2 out of 5 stars
Terrance J. - 6 days ago
originally posted on RTIC Outdoors
Outside of cooler gets a lot of condensation when filled with ice.
Father’s Day gift for boat
4 out of 5 stars
Anne B. - 6 days ago
originally posted on RTIC Outdoors
Husband loves it! It’s a great cooler. Perfect size. Only complaint is the design of zipper. As others say it takes 2 hands to open and is a tough pull. Otherwise it’s great.
Bought online, it was too
1 out of 5 stars
Jeff - 7 days ago
originally posted on RTIC Outdoors
Bought online, it was too big, bulky, and heavy for my hopes. . . looked like a good quality product!
Great cooler
5 out of 5 stars
Jim H. - 8 days ago
originally posted on RTIC Outdoors
This is my third rtic soft cooler, love them all> when cooler ships , there is styrofoam inserted in the corners of the cooler top to help keep its shape. I would make these permanent, it would extend the cooler life especially the zipper.
Inside liner at the bottom not finished properly
4 out of 5 stars
John S. - 8 days ago
originally posted on RTIC Outdoors
First time I used was June 18 2025 Item functions well and keeps things cold One issue; the liner inside in the bottom has raised edge appears it was not finished properly I hope it does not separate or pull loose
DO NOT BUY OR BUY EXTENDED WARRANTY IF THEY HAVE THAT
1 out of 5 stars
Kyle S. - 11 days ago
originally posted on RTIC Outdoors
Terrible product. Easy on my stuff and take care of it. Put the lubrication on the zipper before and during use. I had the 40 can and it lasted 2 trips. Zipper will separate where it’s like glued on the bottom and then it will jump a tooth and it’s done. The replaced my product and I’ve used this new one 4 times. On time 2 the rubber zipper part broke. They sent me a new one. Round 4 and it separated and the zipper jumped and now won’t seal and bottom 2 came apart. Now it’s outside of a year and won’t replace. So if anyone wants to have bags laying around that won’t seal get this product or holler at me. I’ve got 2 so far.
I like it
5 out of 5 stars
Chauncey J. - 11 days ago
originally posted on RTIC Outdoors
I'm delighted about my purchase and the cooler is holding up nicely. This is my second 1, and my next purchase should be the roller cooler.
Well-Made and Stylish, but Quite Heavy When Full
4 out of 5 stars
Jodi C. - 12 days ago
originally posted on RTIC Outdoors
I bought this cooler for my husband for Father’s Day 2025. It turned out to be much larger than I expected, but he doesn’t mind the size at all—he really likes the look and design. Personally, I wish I had gone with the 20- or 30-can version, since once it’s filled with beer and ice, it’s going to be pretty heavy and a bit awkward to carry. That said, it seems well-built and definitely looks great. Overall, a solid purchase!
Needs a bag strap
4 out of 5 stars
Cheryl - 12 days ago
originally posted on RTIC Outdoors
Perfect for us Flight Attendants who do multi-day trips with the exception of needing a luggage strap, the kind that goes over the roller bag handle. Thanks
Great cooler - 8 years running
5 out of 5 stars
Bigdumbandugly - 12 days ago
originally posted on RTIC Outdoors
Have used this cooler for 8 years for all things cold. Back and forth to vacation home, boat trips, vacations. Still fit as a fiddle. and keeping things cold. HIghly recommend.
Need a zipper that is
4 out of 5 stars
Joshua B. - 12 days ago
originally posted on RTIC Outdoors
Need a zipper that is easier to use and maintenance free. Good price and holds ice all day on the boat in Fl.
Good product
4 out of 5 stars
Benjamin R. - 13 days ago
originally posted on RTIC Outdoors
The quality feels good and it does maintain my cans cold the only thing I don’t like its the the strap made from leather it’s slippery on my shoulders while i am carrying it
Poor Zipper
1 out of 5 stars
Jose - 13 days ago
originally posted on RTIC Outdoors
This does not compare to the Otter box cooler. The zipper is a real struggle! I have already replaced the lunchbox twice and now of course I am ineligible for another replacement. . . So I guess if you do not need to use this item daily it will be okay. However, if you actually intend to use the item on the daily look elsewhere for something more durable and pay more. Like the saying says, You get what you PAY for!!!
Soft coolers zippers suck!
2 out of 5 stars
Matthew B. - 13 days ago
originally posted on RTIC Outdoors
So between me and my wife have bought 8 soft coolers total ranging from 2-40 can, 1-30can, 2-20can, 2-40 can wheeled everyday coolers, and 1 -12 can every day cooler, and 4 out of the 8 have broken zippers we have always used the lube they send with it we have purchased 4 other hard coolers from them and r very happy with those except the handles break on 65 or bigger those can’t handle a loaded cooler bust soft coolers have inferior zippers and I wish my wife would not have bought the latest go round of soft coolers as they r not going to last I suspect