coolers
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| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
$110.99 sale price when purchased online
$129.99 list price
Target Online store #3991
About this item
Highlights
- RTIC Ultra-Tough Soft Cooler with 20 quart capacity holds 30 cans and keeps food cold for up to 2 days
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
- Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure
Description
The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 12.75 Inches (H) x 15.5 Inches (W) x 11.5 Inches (D)
Weight: 4 Pounds
Interior Dimensions: 9 Inches (H), 13 Inches (W), 9.5 Inches (D)
Liner Material: Nylon
Number of Beverage Cans Held: 30
Capacity (Volume): 22 Quart
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973449
UPC: 840008250201
Item Number (DPCI): 337-01-1056
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 17.24 inches length x 13.23 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.9 out of 5 stars with 3696 reviews
50% would recommend
2 recommendations
nice look and feel, zipper
4 out of 5 stars
Eric R. - 3 days ago
originally posted on RTIC Outdoors
nice look and feel, zipper is clunky. needs more work than it should to open/close
Don’t spam email
4 out of 5 stars
Albert W. - 3 days ago
originally posted on RTIC Outdoors
Send like a great cooler but when you spam my emails did reviews… I knock off a star. Sorry just felt like an inconvenience to me and gives the feel of insecurity
Great cooler
4 out of 5 stars
Andrew F. - 3 days ago
originally posted on RTIC Outdoors
Overall the cooler is great and I’d say worth the money. Keeps everything cold for a long time. Straps are great. Make the part of the zipper you grab a little stronger though it broke off the first time I used it.
Best cooler we have owned.
5 out of 5 stars
Jason H. - 4 days ago
originally posted on RTIC Outdoors
Keeps our drinks and food cold for several hours with 2 ice packs. We bring it to the pool, out on the pontoon, and long trips. We love how it looks and how much it holds. Easy to clean inside and out. I have had several people stop me and ask where I purchased my cooler. Very pretty and patriotic.
Great Lightweight Cooler
4 out of 5 stars
Alex P. - 4 days ago
originally posted on RTIC Outdoors
The cooler is lightweight and keeps your beverages cold for a day. I bought two ice packs which I use for work every day. I would give it 5 stars except that the plastic pull on the zipper snapped after a few weeks. There is also a small pouch in front of cooler but I don’t know what it’s for it’s small and you can’t really put anything in there so it’s not very functional.
Good afternoon bag
5 out of 5 stars
Rob M. - 4 days ago
originally posted on RTIC Outdoors
Excellent cooler however it loses a star because the old model had more pockets and straps/D-rings to attach things and hold coozies
Great day cooler. I would
4 out of 5 stars
Mark M. - 4 days ago
originally posted on RTIC Outdoors
Great day cooler. I would like to see better ice retention.
Just what I needed to
5 out of 5 stars
Gary M. - 5 days ago
originally posted on RTIC Outdoors
Just what I needed to replace brand x, will never use brand X due to their Woke attitude.
Love this cooler. I bought
4 out of 5 stars
Cobey T. - 5 days ago
originally posted on RTIC Outdoors
Love this cooler. I bought it as a replacement because the zipper broke on the first one. I wish there was a way of replacing the zipper.
Great quality
5 out of 5 stars
AMANDA L. - 6 days ago
originally posted on RTIC Outdoors
Very well made and seems like it will last for years
Bad quality
1 out of 5 stars
Sara P. - 6 days ago
originally posted on RTIC Outdoors
The zipper already broke and we ca no longer use it. We have a few different rtic coolers and just replaced our old backpack with this and very disappointed in the quality
Must Have
5 out of 5 stars
Deborah M. - 8 days ago
originally posted on RTIC Outdoors
It just doesn't get any better than this cooler. The size is great ,big enough to hold a nice amount and even packed to the brim its still light enough to tote around. These coolers are a must have.
Poor quality
1 out of 5 stars
Joe S. - 8 days ago
originally posted on RTIC Outdoors
Zipper broke on first try. Asked for replacement cooler. Got sent a new zipper. Should have bought a Yeti.
The Best!
5 out of 5 stars
Gregory B. - 8 days ago
originally posted on RTIC Outdoors
Awesome product! Exactly what I needed for working 12 hour shifts and eating healthy as well as hiking 🥾 on the weekends I don’t work🤙🏻
Zipper is double stitched in
1 out of 5 stars
Karen p. - 9 days ago
originally posted on RTIC Outdoors
Zipper is double stitched in one spot so will not zip shut. Have to return it
This bag is exactly what
5 out of 5 stars
Kerry O. - 9 days ago
originally posted on RTIC Outdoors
This bag is exactly what I was looking for, I wanted something that was lightweight and didn't take up a lot of space to keep in vehicle.
Awesome lake cooler
5 out of 5 stars
Chris C. - 9 days ago
originally posted on RTIC Outdoors
Great cooler. Perfect for boat ride and floats in the lake.
Best soft cooler I’ve Used.
5 out of 5 stars
William F. - 9 days ago
originally posted on RTIC Outdoors
My second soft cooler from RTIC! Keeps drinks cold all day, with plenty of ice still useable! Holds my drinks and other items at a great temperature, especially in very hot days. Would highly recommend.
very difficult to unzip--will try
3 out of 5 stars
Steven K. - 10 days ago
originally posted on RTIC Outdoors
very difficult to unzip--will try adding the lubricant to the zip
Bought it for work, only
5 out of 5 stars
Eric H. - 10 days ago
originally posted on RTIC Outdoors
Bought it for work, only had it for a month but so far I’m very happy with the soft cooler.