coolers
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| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
Sponsored
RTIC Outdoors 30 Cans Soft Sided Cooler
$129.99
ColorWhite | Blue | Red
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- RTIC Ultra-Tough Soft Cooler with 20 quart capacity holds 30 cans and keeps food cold for up to 2 days
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
- Available in 12 can, 20 can, 30 can, and 40 can sizes to suit every adventure
Description
The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 40 can sizes.
Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 11.5 Inches (W) x 15.5 Inches (D)
Weight: 6 Pounds
Interior Dimensions: 9 Inches (H), 13 Inches (W), 9.5 Inches (D)
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973449
UPC: 840008250201
Item Number (DPCI): 337-01-1056
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 17.24 inches length x 13.23 inches width x 13.66 inches height
Estimated ship weight: 6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This cooler is designed for outdoor enthusiasts, offering excellent insulation to keep items cold for extended periods. Guests appreciate its sturdy construction and floating capability, making it ideal for boating and beach outings. While the cooler has received praise for its size and durability, some guests have noted challenges with the zipper and the lack of external pockets for convenience. Overall, it serves as a reliable companion for various adventures.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 3944 reviews
33% would recommend
3 recommendations
4 out of 5 stars
4 January, 2026
originally posted on RTIC Outdoors
So glad I purchased this item!
Love this cooler! A little hard to zip but otherwise great.
4 out of 5 stars
2 January, 2026
originally posted on RTIC Outdoors
30 soft cooler
Colors and layout was great. Ice melted a lot faster than expected plus thought i was getting a free cup like I did the week before when ordered the gray one.
5 out of 5 stars
2 January, 2026
originally posted on RTIC Outdoors
Solid quality materials, great colors
Solid quality materials, great colors and size. Even fits a wine bottle angled!
5 out of 5 stars
1 January, 2026
originally posted on RTIC Outdoors
Great size
Great size for grabbing drinks and a sandwich while on the road.
1 out of 5 stars
31 December, 2025
originally posted on RTIC Outdoors
Great gift
I purchased this for my son as a Christmas gift. He loved it and given his lifestyle I predict a lot of use. Will follow up if anything notable happens.
5 out of 5 stars
31 December, 2025
originally posted on RTIC Outdoors
30 Can Cooler
Amazing! Was my husband's favorite gift!
5 out of 5 stars
31 December, 2025
originally posted on RTIC Outdoors
Soft Cooler
This is my second cooler like this. The last one lasted for about 5 years. It finally fell apart. I love this cooler. It is light weight and keeps things cool.
5 out of 5 stars
31 December, 2025
originally posted on RTIC Outdoors
Rugged Cooler!
We have other Rtic products so not surprised we like this one. Got it for my husband for Christmas.
5 out of 5 stars
31 December, 2025
originally posted on RTIC Outdoors
Served its Purpose
It was a replacement in my hubby favorite color. He loved it and the color. It served its purpose.
5 out of 5 stars
30 December, 2025
originally posted on RTIC Outdoors
LIKE
I got this cooler for my kids as a Christmas gift, and they loved it! I filled it up with beer, and they liked it even more! LOL
5 out of 5 stars
30 December, 2025
originally posted on RTIC Outdoors
Great little cooler!
This cooler is awesome! It floats, keeps your stuff cold for days and doesn't cost a ton. Great cooler for water sports and traveling.
5 out of 5 stars
29 December, 2025
originally posted on RTIC Outdoors
Soft cooler
Absolutely love my 30 can soft cooler. Built well and very stylish. Even had it monogrammed!
4 out of 5 stars
29 December, 2025
originally posted on RTIC Outdoors
Cool cooler
Everyone like the soft coolers as gifts for Christmas. Will have to wait to see how quality and performance will be. Only disappointment is I missed free drinkware promo for each cooler I bought by a week
5 out of 5 stars
28 December, 2025
originally posted on RTIC Outdoors
I LOVE IT!!!
I’m so glad we treated ourselves
5 out of 5 stars
28 December, 2025
originally posted on RTIC Outdoors
Great gift
purchased as a Christmas gift, was much appreciated
5 out of 5 stars
28 December, 2025
originally posted on RTIC Outdoors
30 Can cooler
Worth every penny. This will make a great addition to the boat. We have never been disappointed with a single purchase.
5 out of 5 stars
27 December, 2025
originally posted on RTIC Outdoors
20 can cooler
Great cooler! My husband was so excited to get it as his Christmas gift!
5 out of 5 stars
26 December, 2025
originally posted on RTIC Outdoors
High quality! Great bachelor gift!
They have proven you don’t have to spend a small fortune to get a high quality cooler. These have blown all expectation and I couldn’t be happier with my purchase!
5 out of 5 stars
25 December, 2025
originally posted on RTIC Outdoors
Excellent
Awesome cooler. My man takes it everywhere. Worth the price.
1 out of 5 stars
25 December, 2025
originally posted on RTIC Outdoors
Absolutely horrible zippers. RTIC needs
Absolutely horrible zippers. RTIC needs to step up there game.