coolers
all
| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
$164.99 when purchased online
Target Online store #3991
About this item
Highlights
- RTIC Ultra-Tough Soft Cooler with 36.5 quart capacity holds 50 cans and keeps food cold for up to 2 days
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
- Available in 12 can, 20 can, 30 can, and 50 can sizes to suit every adventure
Description
The RTIC 50 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 50 Can Soft Cooler holds up to 50 cans or 36.5 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 50 can sizes.
Note: The packaging on this item may say 40 can, but don’t worry, it still fits up to 50 cans
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 50 Can Soft Cooler holds up to 50 cans or 36.5 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 50 can sizes.
Note: The packaging on this item may say 40 can, but don’t worry, it still fits up to 50 cans
Dimensions (Overall): 17.3 Inches (H) x 11.7 Inches (W) x 18.6 Inches (D)
Weight: 7.3 Pounds
Interior Dimensions: 13 Inches (H), 16 Inches (W), 9.5 Inches (D)
Features: Adjustable Straps, Leakproof
Liner Material: Vinyl
Capacity (Volume): 36 Quart
Number of Beverage Cans Held: 40
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973444
UPC: 850705007084
Item Number (DPCI): 337-01-6539
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 20.08 inches length x 12.95 inches width x 17.0891 inches height
Estimated ship weight: 7.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The cooler is praised for its durability and ability to keep items cold for extended periods, making it ideal for outdoor activities like camping and beach trips. Many guests appreciate its size and design, which fits well in various settings. However, concerns about the zipper's functionality have been frequently mentioned, with several guests experiencing issues that affect the overall usability of the cooler. Despite these challenges, the cooler remains a popular choice for its performance and style.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 3767 reviews
50% would recommend
2 recommendations
Great For Day Tripping
4 out of 5 stars
Patrice S. - 3 days ago
originally posted on RTIC Outdoors
I gave this four stars because of two things: The zipper closure is super tight and I fear the amount of pull needed will eventually break the zipper. The small pocket on the front is pointless. It is so tight to the bag, you may be able to slip a piece of paper in it. Not sure why it is on there?
12 pack Cooler with logo
5 out of 5 stars
Daniel M. - 3 days ago
originally posted on RTIC Outdoors
I love this purchase what it made it unique was they had an opt of putting a logo or picture on the bag
Love!
5 out of 5 stars
Briana S. - 3 days ago
originally posted on RTIC Outdoors
This cooler is so fun. I got it personalized and I get so many compliments on it.
Durable, quality, and gorgeous!!
5 out of 5 stars
Brian C. - 3 days ago
originally posted on RTIC Outdoors
This is my second one of these and will continue to spread the word on these superior products. The competition cannot match the quality and economic prices. The 20-can size keeps it lightweight so anyone can carry it with the comfortable and included shoulder strap.
Zipper comes apart while being zipped
2 out of 5 stars
Jessica P. - 3 days ago
originally posted on RTIC Outdoors
I was very excited to get this cooler. But after the first use, The front left corner of the zipper came apart while being zipped. It has happened every time we've used it since. I really wanted to love this purchase since we've had multiple hard coolers from your brand that seem everlasting, but this one has been a bust.
Great product.
4 out of 5 stars
Omer R. - 3 days ago
originally posted on RTIC Outdoors
I love the product and the company but it wasnt what i needed, it was to big/bulky. And the zipper was to tough to unzip. That doesn’t mean that it’s a bad product. It just wasn’t what i needed, i needed something’ smaller but with the same amount of room. I found something but i love rtic and there products. It just depends on what you need. I still have my 2 mugs and i use 1 of them everyday.
Little bit small
1 out of 5 stars
Juan D. - 3 days ago
originally posted on RTIC Outdoors
Good quality holds the cold pretty good The only complaint is That the the 12 can Yeti is bigger than the 12 can that I purchased this one looks like the 8 can yeti
great cooler
5 out of 5 stars
Rhett F. - 4 days ago
originally posted on RTIC Outdoors
looks cool, keeps things very cold and plenty of space
50 can
5 out of 5 stars
Ryan M. - 4 days ago
originally posted on RTIC Outdoors
Love it!! Zipper is easier to open than my original soft cooler. Love the colors and being able to personalize it!!
New boat cooler
5 out of 5 stars
MARGARET T. - 4 days ago
originally posted on RTIC Outdoors
Recently bought a new boat, needed a cooler. We keep it on the bough platform. It doesnt scoot around. Sits tall so it gives me something to hold onto when boarding the boat. And best of all, I freeze a gallon of water and add a 8 pound bag of ice. It keeps our lunch and drinks cold all day. We are really enjoying our new cooler. Highly recommend. Thanks. Elle. My age is 66
I really like it and
5 out of 5 stars
paula b. - 5 days ago
originally posted on RTIC Outdoors
I really like it and the colors but red is my favorite color
A Little Too Cooler
3 out of 5 stars
Sean S. - 6 days ago
originally posted on RTIC Outdoors
A little too small when using RTIC ice packs. A little too tough to zipper. A little isn’t enough.
I just like to thank
5 out of 5 stars
Jeremy T. - 6 days ago
originally posted on RTIC Outdoors
I just like to thank y'all for the cooler. I bought it for my granddaughter for when her mama has to pack her up and take her places she has her own bag for all her cold stuff and snacks. It came out wonderful. Definitely will be buying more products from y'all in the future.
RTIC soft cooler
5 out of 5 stars
John B. - 6 days ago
originally posted on RTIC Outdoors
This is my second cooler, lost the first one after using it about 3 years. The zipper on this one is so much easier. Much improved. Love the patriotic colors.
Love your coolers
5 out of 5 stars
Russell O. - 6 days ago
originally posted on RTIC Outdoors
Very happy with the coolers I replaced one whose zipper went bad after 4 years. Use it daily while on the road
Nothing special
2 out of 5 stars
Nathan A. - 6 days ago
originally posted on RTIC Outdoors
Loaded drinks and ice for 6hr car trip to beach and most of the ice had melted by arrival.
Cooler broke after 1 use
1 out of 5 stars
Jeremy B. - 7 days ago
originally posted on RTIC Outdoors
The zipper on this cooler broke after 1 use, and I used the lubricant on the seam as instructed
first time use at the
5 out of 5 stars
Randall P. - 7 days ago
originally posted on RTIC Outdoors
first time use at the Colorado River and cold ones floating right next to me!!!
50 Can Ultra Rtic
5 out of 5 stars
Jennifer J. - 7 days ago
originally posted on RTIC Outdoors
Large enough to carry substantial items (besides cans), not too big or awkward. Keeps everything very cold and is basically a great replacement for the very large cooler in the basement that we now need to give away.
Portable cooler
3 out of 5 stars
GT H. - 7 days ago
originally posted on RTIC Outdoors
Replaced old non brand cooler. Review still out on replacement