coolers
all
| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
$164.99 when purchased online
Target Online store #3991
About this item
Highlights
- RTIC Ultra-Tough Soft Cooler with 36.5 quart capacity holds 50 cans and keeps food cold for up to 2 days
- Floats in water making it the perfect cooler for the lake, pool, or boat
- Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
- Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
- Includes zippered storage pocket and adjustable shoulder strap for easy carrying
- Available in 12 can, 20 can, 30 can, and 50 can sizes to suit every adventure
Description
The RTIC 50 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 50 Can Soft Cooler holds up to 50 cans or 36.5 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 50 can sizes.
Note: The packaging on this item may say 40 can, but don’t worry, it still fits up to 50 cans
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.
With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.
Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.
This 50 Can Soft Cooler holds up to 50 cans or 36.5 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).
Available in 12, 20, 30, and 50 can sizes.
Note: The packaging on this item may say 40 can, but don’t worry, it still fits up to 50 cans
Dimensions (Overall): 17.3 Inches (H) x 11.7 Inches (W) x 18.6 Inches (D)
Weight: 7.3 Pounds
Interior Dimensions: 13 Inches (H), 16 Inches (W), 9.5 Inches (D)
Features: Adjustable Straps, Leakproof
Liner Material: Vinyl
Capacity (Volume): 36 Quart
Number of Beverage Cans Held: 40
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973444
UPC: 850705007084
Item Number (DPCI): 337-01-6539
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 20.08 inches length x 12.95 inches width x 17.0891 inches height
Estimated ship weight: 7.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The cooler is praised for its durability and ability to keep items cold for extended periods, making it ideal for outdoor activities like camping and beach trips. Many guests appreciate its size and design, which fits well in various settings. However, concerns about the zipper's functionality have been frequently mentioned, with several guests experiencing issues that affect the overall usability of the cooler. Despite these challenges, the cooler remains a popular choice for its performance and style.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 3720 reviews
50% would recommend
2 recommendations
Soft 20 can cooler
5 out of 5 stars
Linda P. - 11 days ago
originally posted on RTIC Outdoors
Very nice 29 can drink cooler! My husband loved it. . . . it's made very well. . . . hope it lasts. . .
Zipper needs improvement
1 out of 5 stars
Yelena M. - 11 days ago
originally posted on RTIC Outdoors
Zipper is awful. Hard to zip open and zip close the cooler.
Fits plenty, everything stayed cold
5 out of 5 stars
Renee M. - 12 days ago
originally posted on RTIC Outdoors
Fits plenty, everything stayed cold for a long time!
Broken zipper
1 out of 5 stars
Brennan L. - 13 days ago
originally posted on RTIC Outdoors
The zipper broke within a week and the cooler no longer stays shut or insulated , would absolutely not recommend.
Great cooler
5 out of 5 stars
Michael S. - 13 days ago
originally posted on RTIC Outdoors
This cooler is perfect for me. Great size for in the truck or boat.
Many ises
5 out of 5 stars
Randy H. - 13 days ago
originally posted on RTIC Outdoors
This thing has so many uses! From a day at the beach, camping, work potlucks or trips to the grocery store this thing works great!
Good product but durability could be worked on
4 out of 5 stars
Ron B. - 13 days ago
originally posted on RTIC Outdoors
Overall this was a good quality product, but the glue on the seams will eventually dissolve if place the sun over time. I use this product while canoeing the rivers and the seams parted at the zipper on a 30 can soft Rtic cooler.
I owned several of the
1 out of 5 stars
Ken S. - 14 days ago
originally posted on RTIC Outdoors
I owned several of the RTIC soft coolers and ALL zippers have failed. I also own several RTIC hard coolers and have enjoyed their durability and reliability. I have moved to another brand of soft coolers.
Don’t buy
1 out of 5 stars
Bryan m. - 14 days ago
originally posted on RTIC Outdoors
Used it twice so far, lubed up the zipper both times, the zipper has messed up twice. I stayed away from rtic for the past 7 years because I have an essentially brand new cooler in my garage with a bad zipper that they wouldn’t warranty. Looks like I need to start a return on this piece of junk
Terrible, very cheaply made. The
1 out of 5 stars
Scott W. - 15 days ago
originally posted on RTIC Outdoors
Terrible, very cheaply made. The zipper broke off on the third pull!!
Nice cooler but extremely hard
3 out of 5 stars
Carrie R. - 15 days ago
originally posted on RTIC Outdoors
Nice cooler but extremely hard to zip and unzip even after applying the zipper lubricant
Not too happy
1 out of 5 stars
Scott G. - 15 days ago
originally posted on RTIC Outdoors
Looks cool. Great size BUT my drinks didn’t stay cold. I’ve melted fast. I even prepped it a day before with ice. I lubed the zipper and it broke on me on the 2nd day of use.
Very practical and lives up to high standards and expectations!
5 out of 5 stars
Clara L. - 16 days ago
originally posted on RTIC Outdoors
Everything about this is perfect Especially bc it’s lighter to carry than a big cooler. It fits through the doorway so another person doesn’t have to assist with the weight and bulkiness of a larger Cabela cooler. I love the tray so lettuce and delicate veggies don’t freeze. Everything came well packaged and timely!
Cool cooler
5 out of 5 stars
Chris V. - 17 days ago
originally posted on RTIC Outdoors
I love the product/cooler however the toggle for the zipper, which is T shaped broke off the horizontal portion of it during our first use
Bigger then the picture looks!
4 out of 5 stars
Taryn N. - 17 days ago
originally posted on RTIC Outdoors
The picture made it seem much smaller I got the 40 can when it arrived it was huge!! I would have returned it for a smaller size but we were going on vacation on I needed a cooler right away!!! I have 3 ice packs in there and they melt fast!!!
Submitted return/replacement already
1 out of 5 stars
Stefanie R. - 17 days ago
originally posted on RTIC Outdoors
Sent it back in for a replacement. My previous purchases have always been great and lasted many years. The zipper completely broke after only a couple uses.
Zipper is horrible. Used once
1 out of 5 stars
Kristy S. - 18 days ago
originally posted on RTIC Outdoors
Zipper is horrible. Used once considering returning.
nice look and feel, zipper
4 out of 5 stars
Eric R. - 19 days ago
originally posted on RTIC Outdoors
nice look and feel, zipper is clunky. needs more work than it should to open/close
Don’t spam email
4 out of 5 stars
Albert W. - 19 days ago
originally posted on RTIC Outdoors
Send like a great cooler but when you spam my emails did reviews… I knock off a star. Sorry just felt like an inconvenience to me and gives the feel of insecurity
Great cooler
4 out of 5 stars
Andrew F. - 19 days ago
originally posted on RTIC Outdoors
Overall the cooler is great and I’d say worth the money. Keeps everything cold for a long time. Straps are great. Make the part of the zipper you grab a little stronger though it broke off the first time I used it.