RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Lilac Purple: Vinyl Liner, 6 lbs

Love my cooler, we have 3 different sizes. Rtic coolers are great! Keep ice for a long time.

I am pretty familiar with RTIC as a brand. We've had the hard versions in our Bronco, Jeeps, Raptors and off road vehicles for years. I want something with less bulk, that could have little weight,authentic contents were emptied. BUT, it still had to provide adequate insulation for my supplies. When these popped up on sale, I was IN! Loved the color scheme, and oersonalizatiin options, as well. Boy was it a score! I keep a LOT of drinks in these,to keep me hydrated,whike felling trees, landscaping, and doing tractor work over our properties. It has sat in the sun, on some of our HOTTEST DAYS. . and, NEVER FAILED ME EVEN ONCE. As its sat in the shade, on a few days, it has maintained all of the ice and cooling, with little melt. It is comfortable to carry on hand and over the shoulders. The straps are very high quality, as are the interior and exterior materials. Being career military, Im very hard to please. And this thing is IMPRESSIVE. The zipper will be standing, after a nuclear war, Im pretty sure! Let me say this, since Im doing a review, and not a "cant wait to get/use it" useless post. I hate it when people dont provide details for the actual product. Taking the time, is always appreciated for those of us attempting to glean PERTINENT info, on things we dont have in-hand. I was inspecting the graphic I had added on mine, and the product overall. While impressed, I noticed a small area inside, where the "seam tape" was slightly lifted. I ran water over it, to make sure that it wouldn't affect the seal, or allow moisture to get into the outer shell. Of course, there was no issue. I had a question about my graphic and mentioned it, and sent a pic. . . just to be sure. I was told vehemently, that that slight imperfection was a NO GO QC point. They LITERALLY redid an entire new order, even adjusted the question about the graphic, and had it to me in SUPERSONIC time. Not to mention, they gracefully afford a military discount. . . which I never used with their products before. So, Im BEYOND impressed and grateful to this absolutely professional group of COOLER EXPERTS. With ALL of that said, I PROBABLY would have been better suited for a 30 can. The 40 is great for a family and larger outings. And, its certainly not a problem. But, a slight less amount of bulk, would have been a little better, if just on solo. Im sure someone else unfamiliar, may find that tid bit, useful. These people and this company, earns many a hearty salute. I will buy from no others, knowing what RTIC does for me.

What can I say? This cooler is perfect for the multifamily trip to the pool where everybody can fit snack snacks drink drinks, and meal all in one place. Beautiful marriage of style and function with this cooler and looking forward to future usages along with other Rtic products I have also purchased.

It is great. But there was a mistake with the writing on it but other than that no issues

Only been using for 2 weeks and the zipper is not connecting together on one side.

Awesome cooler keeps its cold . Ice don't melt fast.

Looks great, seems to be of very good quality…holds a lot of drinks and still leaves plenty of room for ice. Used it a week on the beach, so it was opened a lot all day and kept ice great. Love it!

Awesome cooler. Does not leak. Made of thick material easy to clean. I’m 100% happy with it and the colors are really pretty.

These soft sided coolers are always a hit at our Custoner events. With our Company logo, they will be reminded every time they use this unique gift. We feel it is a good value and helps retain our B2B ustomers.

Love the cooler and everything about it. This is our second or third 50 can, we also have a 30 can 20 can and 10 can. These are super light, super convenient, easy to move and can stack in tight spaces unlike hard surface coolers. We host quite a bit, so it’s great for transporting or holding ice, use at the lake often, and the beach. Love this cooler, will definitely purchase again.

Stays cold even on 90°+ days in New England…inside a vehicle. I’d say that’s impressive!

I like the color, the strap is nice, and the zipper works pretty well. Verdict is still out on ice retention. Used it a couple times and it's been good. Wish there were a couple mesh pockets on the side

We love this cooler. We use it at the beach and keeps food and drinks ice cold

Seams separating, bottom leaks, and cooler does stay cold all day

I love the color, size, and almost everything about the cooler. I was so excited to get it. However, the zipper makes me hate it. Even with giving it time to soften up, it is hard to open and close. It makes me not want to use it.

LOVE IT!! Keep the ice and doesn't leak!!!!!!!!!!!!!!!!!!!! It's the best cooler EVER!!!

We LOVE this cooler!!! After 7 years of very frequent and heavy use, we finally ruined the zipper. We have tried to use several coolers and nothing compared to this. We just purchased it again. Perfect for camping and floating and small enough to tote along to family gatherings. VERY impressed with its ability to hold up for many years!!!

This new soft sided cooler from RTIC is extremely economic, well designed, and works extremely well!

Bought for getting frozen food home from the grocery as I live an hour away in 100° weather currently soft cooler is built well pleased with my purchase

This cooler is amazing holds ice overnight highly recommend it. Also love the color since I am a Patriots fan!!! Only negative is the shoulder strap being white. It is going to get filthy