$827.99 sale price when purchased online
$899.99 list price
Target Online store #3991
About this item
Highlights
- Enjoy vibrant colors in all your content and admire true-to-life artworks when you're not watching TV
- Virtually glare-free screen has a subtle, matte texture, specifically designed to make your favorite works look like a real prints
- Automatically turns on when someone enters the room and adjusts brightness and color based on the room's lighting
- TV tailored to you with AI-enhanced picture & sound and new personalized experiences
- Slim design that mounts flush to the wall with customizable bezels to look just like a real frame
Description
Featuring a matte screen for a print-like finish Pantone Validated colors and a slim customizable bezel that looks like a gallery frame the TV for art lovers has access to curated works from top-tier galleries and museums to blend into any style or dcor. Samsung Vision AI powers superb picture sound and personalized TV experiences.
Features
•Modern Frame Design
•Art Mode
•Artful Picture Quality with QLED
•Samsung Vision AI
•Anti-Reflection with Matte Display
Modern Frame DesignLooks like real art with a slim design that mounts flush to the wall customizable bezels to match your style and an external hub that connects the TV to power and your devices with a single wire.
Art ModeWhen you're not watching TV the Frame transforms into art. Access a curated collection from the Art Store or upload your own photos. Finish the look with various mat styles and colors.
Artful Picture Quality with QLEDEnjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
Samsung Vision AITV tailored to you with AI-enhanced picture sound plus revolutionary personalized experiences that let you engage more deeply with your content.
Anti-Reflection with Matte DisplaySee your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle matte texture making art look like a real print.
Motion Xcelerator 144HzPlay your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology it supports VRR games at up to 4K 144Hz providing incredible performance for your favorite games.6
Customizable FrameYour home your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home dcor or change it up based on your mood.3
Slim-Fit Wall Mount IncludedThe Frame looks like art for many reasons. When mounted flush against the wall the gap between the TV and the wall is minimal creating the illusion of a genuine piece of art.
Motion + Brightness SensorShow your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.4
Disclaimers
•Samsung Account log-in and Wi-Fi connection are required. Subscription is required to enjoy all the arts from the Art Store which offers 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
•Samsung Vision AI features vary by model; see individual model for more info.
•Customizable bezels sold separately.
•Samsung Account required for network based smart services including streaming apps and other smart features. Separate [connected] computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only externa
Features
•Modern Frame Design
•Art Mode
•Artful Picture Quality with QLED
•Samsung Vision AI
•Anti-Reflection with Matte Display
Modern Frame DesignLooks like real art with a slim design that mounts flush to the wall customizable bezels to match your style and an external hub that connects the TV to power and your devices with a single wire.
Art ModeWhen you're not watching TV the Frame transforms into art. Access a curated collection from the Art Store or upload your own photos. Finish the look with various mat styles and colors.
Artful Picture Quality with QLEDEnjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
Samsung Vision AITV tailored to you with AI-enhanced picture sound plus revolutionary personalized experiences that let you engage more deeply with your content.
Anti-Reflection with Matte DisplaySee your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle matte texture making art look like a real print.
Motion Xcelerator 144HzPlay your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology it supports VRR games at up to 4K 144Hz providing incredible performance for your favorite games.6
Customizable FrameYour home your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home dcor or change it up based on your mood.3
Slim-Fit Wall Mount IncludedThe Frame looks like art for many reasons. When mounted flush against the wall the gap between the TV and the wall is minimal creating the illusion of a genuine piece of art.
Motion + Brightness SensorShow your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.4
Disclaimers
•Samsung Account log-in and Wi-Fi connection are required. Subscription is required to enjoy all the arts from the Art Store which offers 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
•Samsung Vision AI features vary by model; see individual model for more info.
•Customizable bezels sold separately.
•Samsung Account required for network based smart services including streaming apps and other smart features. Separate [connected] computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only externa
Dimensions (Overall): 22 inches (H) x 38.2 inches (W) x 1 inches (D)
Weight: 19 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 200x200
Native screen refresh rate: 60 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: LED Full Array
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 6.7 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 7.7 inches
Product Height with Stand: 23.3 inches
Product Width with Stand: 38.2 inches
Screen Size: 43 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254587
UPC: 887276944647
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 27 inches length x 6 inches width x 43 inches height
Estimated ship weight: 34.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
5.0 out of 5 stars with 28 reviews
Great TV for above the fire place
5 out of 5 stars
NMOQP1 - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] My wife didn't want a big tv hanging over our fire place. With this we have a great TV to watch and when not watching the pictures displayed it looks like we just have a piece of art about our fireplace
Love this TV!
5 out of 5 stars
JStanc - 8 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] We purchase The Frame TV (75") a month ago and absolutely love it. The picture and sound are incredible. We love watching NBA basketball and Australian Rules Football (AFL) and it's amazing. The TV is in a bright area in our kitchen/lounge and the picture quality is outstanding. Having only one remote for all applications is fantastic. Thank you!
Ease of use
5 out of 5 stars
The Frame 65 - 11 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Great picture and very easy to install and features that make use a pleasure.
Great experience!
5 out of 5 stars
Dolwo - 11 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Wow! What an experience! I’ve gone from just watching tv to a full on cinema experience! Couldn’t be happier with the quality of picture and sound. Easy to navigate all the features and looks fantastic on the wall. It’s my first Samsung but it certainly won’t be the last! Well impressed!
A masterclass in subtle art
5 out of 5 stars
ItsRobby - 13 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I've always seen previous iterations at my friend's homes and have always loved the subtle art mode when the display is 'off.' I can say that this model does not disappoint in my home. While Samsung makes plenty of better TVs for movies, games, etc., the standout reason for getting this one is the art mode and the matte display. It also serves well as an additional TV when people come over. I love that we can customize the frame (I have an antique gold frame on order) to fit any style you choose. The new 43" iteration of The Frame TV mainly includes some new AI-specific features but is largely identical to last year's model. Unfortunately, the 43" version only comes in 60Hz and has the older processor, but the functionality and style definitely make up for it. There's a super cool live translation mode that uses AI to add subtitles to content that doesn't support them or is in a different language. The TV, with its brightness/motion sensor, will automatically brighten the display when movement is detected. You can also integrate these sensors into SmartThings to enhance your smart home, such as by turning on various lights, setting an alarm, or displaying custom art. The remote, with a solar panel, is super cool and stays charged all the time. The matte and anti-gloss display handles bright environments like a champ, showing no gloss at all. The included wall mount and hardware are straightforward and even come with a built-in template to pre-drill your holes. There's also a set of plastic TV legs included, so you can use the TV before drilling holes in the wall for the mount.
Samsung Gift to the Ladies: the Frame TV
5 out of 5 stars
stanmed1 - 14 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] If you are a guy and want your other half to be happy about the TV in your house - get the Samsung Frame TV! This will be an easy purchase for you as most women dig this type of the TV. I installed my Frame TV in the den and the 43" perfectly fit on the wall. This Samsung Frame TV hangs on the wall beautifully and displays Art like no other TV out there! I was really surprised when I chose to display Monet painting and saw every detail as well as clarity of the painting, especially when it is an oil based painting it literally looks like a real deal! Love that feature however there are more! The Samsung Frame is now shipping with Vision AI which will do a tons of things for you: from translating a foreign video to helping you choose a piece of clothing you may have noticed on one of the actors. Samsung SmartThings Hub is also a part of this TV and if you have a number of Samsung smart devices at home like a Washer, Dishwasher, etc - you are now in control and can monitor your washing machine progress and be notified when the load is done. Love the simple solar power remote too! No more batteries needed. Picture quality is great and your gaming experience will also be improved on this NEO QLED TV.
Why Did I Wait So Long?
5 out of 5 stars
thomasckeeneii - 15 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] My wife and I have been wanting this size frame for a long time but were hesitant to pull the trigger. We finally did and we both commented on why we ever waited so long. The artful picture quality with QLED is crystal clear whether watching something or using the picture mode. The user interface is an upgrade from pervious versions and super easy to use. This version is also slimmer so the modern frame design looks even more impressive. The slim fit wall mount hanging system is much improved too. These TVs are the absolute best!
Just incredible
5 out of 5 stars
Ss90 - 15 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Honestly, I have no words. Simply incredible!! I couldn’t be more satisfied. Now I look forward to come home so I can turn on this beautiful piece!
More Than a TV — A True Work of Art
5 out of 5 stars
njabar - 17 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I recently upgraded to the 2025 Samsung Frame TV, and I couldn’t be happier with the decision. The display is absolutely beautiful — crisp, vibrant, and it genuinely looks like a real piece of artwork hanging on my wall. Compared to my older Frame model, this one is even better in both clarity and how seamlessly it blends into the room. When displaying images, the Frame TV truly shines. Guests often don't realize it's a TV at all until I turn it on! The colors, texture details, and depth are so lifelike that it feels like I'm walking through an art gallery in my own living room. If I had one minor wish, it would be for the Samsung Art Store to offer even more variety and newer collections. That said, there is already a great selection of beautiful images to choose from, and it’s easy to find pieces that fit any mood or style. Overall, the 2025 Frame is a stunning combination of cutting-edge technology and elegant design. It has completely elevated the look of my space, and I highly recommend it to anyone looking for a TV that doubles as a true work of art.
1 reply from Samsung Specialist team - 17 days ago
Hi njabar, Thank you for your review! We’re thrilled to hear the Artful Picture Quality with QLED is enhancing your experience on The Frame TV. With vivid colors, enhanced contrast, and rich blacks, every moment — whether it’s TV or artwork — looks as lifelike and vibrant as a museum piece. We appreciate you choosing Samsung. If you ever have questions - big or small - we’re here to help. Call Samsung Support at 1-800-SAMSUNG any day from 8 AM to 12 AM EST, or visit our website to: • Chat with an agent • Access manuals, software, and warranty info • Register your product for quick support and promotions ~ Samsung Specialist
Sleek TV
5 out of 5 stars
NickTVTV - 17 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] We purchased another Samsung TV after our last passed away after 16 years of use. The 43 inch Frame TV has excellent picture quality and generally looks fantastic. Only thing left to do is pick out a magnetic frame that will suit out house.
I defnitely recommend it!
5 out of 5 stars
zhutopia - 21 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] Love love it. Put it in my home office, along with really picture frames. They look so consistent and coordinated! Nevertheless, I also like the screen quality - high resolution and matte display makes the visuals more eye pleasure. The vision AI function transforms the tradition TV to be smart - it works as a Siri or Chatgpt to help with the detailed questions and answers or interpretation of what's going on in the show. TV watching can be more interactive and intelligent.
(no review title)
5 out of 5 stars
Parisrome - 21 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] We have now enjoyed a month of viewing and are very impressed with the features and picture quality. The Matt screen in really great, no reflection and the ease of navigating around the vast array of channels apps, and home theatre is wonderful. It comes with a smart hub and. Samsung free tv/movie channel, great. Very easy to install and initiate all the software features and amazingly intuitive and easy to discover all the content, brilliant.
Excellent Bedroom TV!
5 out of 5 stars
saratakhim - 21 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I absolutely love my 43'' The Frame TV—it has completely transformed the vibe of my cozy one-bedroom apartment. Not only does it deliver a crisp and vibrant 4K UHD picture when I'm watching movies or streaming shows, but it also doubles as a stunning piece of wall art when it's off. The Art Mode is by far my favorite feature—I’ve curated a small gallery of classic and modern art pieces that reflect my taste, and it truly blends into my decor like a framed painting. The matte display eliminates glare, which is a huge plus in my sunlit living room, and the slim, bezel-like design makes it feel more like a framed print than a television. What makes this TV stand out beyond aesthetics is its functionality. The Tizen OS is fast and intuitive, allowing easy access to all my favorite apps like Netflix, Hulu, and YouTube. The One Connect Box keeps cables out of sight, contributing to a clean, minimalist look—ideal for small spaces like mine. I mounted it directly above a small console table with some plants and candles, and visitors often don’t realize it’s a TV until I turn it on. It’s the perfect mix of technology and design, and I genuinely feel it adds to the warmth and character of my home. I couldn’t be happier with it.
More than just a TV! I love it
5 out of 5 stars
alex2022rd - 23 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I have never been more excited about a TV, First of all, it was very easy to install since it comes with a slim-fit wall mount, the box is hidden and no cables are visible, so it looks like a masterpiece in my living room. I love the modern frame design which can be customized, the Art Mode is amazing, I can display any picture or the pictures that the Samsung art store has are amazing, great variety and quality, I can customize the mat and mat color, when using the art mode I've noticed that the screen brightness decreases making the picture to look more real, it definitely looks like a frame. I can definitely see the difference between this TV and my old one, this TV has anti-reflection with matte display which is great since I have it installed in my living room that has natural light and I see no reflection. The addition of Artful Picture Quality with QLED definitely shows, the colors, saturation, the details in the pictures are amazing. Another interesting new feature is that it comes with an AI button that you can use while watching live tv to get more information of the show,what's next, and other related content. The quality of the picture and speed is amazing, it has Motion Xcelerator 144Hz, I have been playing, streaming different platforms and it is amazing. It also has great endless free content in the Samsung tv plus button, like movies, live tv, music and content for kids. Lastly, as a parent I feel grateful for the design of the remote, no more batteries, the control remote can be charged solar or with a USB-C charger. I really feel like Samsung really went above and beyond with this TV. It is definitely worth it.
This product has a fabulous picture.
5 out of 5 stars
Smalls - 25 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Streaming,movies,games are all so clear. Color is amazing.
The best contrasts and vibrant colors and shadows.
5 out of 5 stars
TemptationsEnd - 27 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] It's vibrant and vivid colors are everything that a tech nerd like me needs. It's hues are amazing and each pixel seems to have perfect color matching. The pixel density is phenomenal too!
A Masterpiece on the Wall
5 out of 5 stars
Kdperry - 29 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The Samsung Frame TV has completely elevated our space! It’s more than just a TV, it’s truly a piece of art. The Art Mode is still the standout feature for us. We subscribed to Samsung’s art collection and love rotating pieces to reflect our mood or the season, it makes our living room feel like a curated gallery. Beyond the aesthetics, we’ve come to really appreciate the anti-reflection matte display. It significantly cuts down glare, even during the day with sunlight coming in. Artwork looks like actual canvas, and TV content remains crisp and vibrant from any angle. We have many windows in our living room and this tv performs magnificently with its brightness. The Slim-Fit Wall Mount that comes included is a major win. It was easy to install and allowed the TV to sit nearly flush against the wall. With the custom bezel, it blends into our photo wall so well, guests often don’t realize it’s a TV until it turns on. The built-in motion and brightness sensor has been a subtle but appreciated feature. It adjusts the display's brightness based on the room’s lighting and helps the art look more natural. It's those small touches that make a big difference in day-to-day use. We’ve also been impressed with the One UI Tizen platform and the amount of free content available. It's user-friendly, responsive, and we rarely feel the need to switch to another streaming device. Everything just works. All in all, this TV delivers on both form and function. It’s ideal for anyone who values tech that disappears into your space while still delivering high-end performance.
Looks great
5 out of 5 stars
mpani - 29 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] TV looks great. I don’t think much has changed from the 2024 model (besides the AI stuff which seems pretty irrelevant) but it’s a nice-looking TV. Setup was easy, the OS is easy to use, and it works very well in our bright room. The 50 inch might have fit in the spot but I am happy with the smaller size because it’s more convincing as a photo. I waited to buy the bezel til we got the tv and to be honest I think it looks fine without it. I liked that the mount came with it. The matte screen is great for our bright living room. No clue on the video game oriented features (144 Motion Xcelerator)
1 reply from Samsung Specialist team - 29 days ago
Hi mpani, Thank you for your review! We’re thrilled to hear Art Mode is transforming your Frame TV into a captivating piece of art. With access to a curated collection of masterpieces or the ability to upload your own, it’s the perfect addition to any room. We appreciate you choosing Samsung. If you ever need assistance, whether it’s optimizing settings or exploring new features, feel free to reach out to Samsung Support at 1-800-SAMSUNG, available from 8 AM to 12 AM EST, 7 days a week. You can also visit us online at the Samsung website, where you can access: • LiveChat with an agent • Manuals, software, and warranty info • Easy product registration for quick access to support, promos, and offers ~ Samsung Specialist
This is the best thing i have had in a long time.
5 out of 5 stars
Washingwindows95 - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I would recommend this product to anyone looking for a dependable and reliable tv i really am an actual customer this is not an ai making things up and i being truly sincere in saying you will be extremely happy with this tv.
Smart.. modern., nice
5 out of 5 stars
Elicea - 1 month ago
originally posted on Samsung US
Perfect tv outside and inward technology upgrade AI