$2125.95 when purchased online
Target Online store #3991
About this item
Highlights
- Quantum OLED HDR Pro
- Glare Free OLED
- Dolby Atmos And Object Tracking Sound+
- Motion Xcelerator 144Hz
Description
Samsung's Most Powerful OLED Yet. This premium TV features dramatic detail, reduced glare and our most powerful brightness. Smooth motion, depth, expert-validated colors, and 4K processing make for a non-stop, breathtaking picture. Vibrant Details Discover pure blacks, bright whites and Pantone-validated color. Combined with detail and brightness, this pixel-packed screen gives you a dramatic view for everything you watch. Brand New Glare-Free Finish Watch everything you love with nearly no glare. Anti-glare technology limits light distraction on your screen. Incredible Contrast Experience an infinite amount of brightness and dramatic detail across a wide range of Pantone-Validated colors with Quantum OLED HDR Pro. Your picture is optimized to make bright whites and pure blacks crisp and clear. Peak Motion Enhancements Play games and content with ultra-smooth motion and virtually no lag or blur with Motion Xcelerator 144Hz. Get uninterrupted action with crisp visuals rendered at top speeds, so you always have a seamless, non-stop picture when playing with a compatible connection to compatible PCs. Sound That Moves You. Enjoy in-depth audio immersion. Put yourself in the middle of the action with built-in Dolby Atmos. When cars are speeding across the screen, 3D sound moves right along with them thanks to Object Tracking Sound+. Real Depth Enhancer Enjoy 3D-like scenes and experience depth and dimension on screen just like you do in real life. For all content, Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast. A Speedy Processor Enjoy the built-in NQ4 AI Gen2 Processor featuring an up to 4x faster NPU and 2.5x greater AI Neural Networks, the power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos sound, and expertly upscaled 4K resolution..
Dimensions (Overall): 6.5 inches (H) x 32.2 inches (W) x 56.4 inches (D)
Weight: 73.0 pounds
Electronics Condition: New
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
VESA Mounting Standard: 400x300
Voice assistant built-in: Google Assistant Built-in
Backlight type: LED Direct Lit
Screen Mirroring Technology: SmartShare
High Dynamic Range (HDR): HDR10+
Stand Depth: 56.4 inches
Stand Width: 32.2 inches
Number of HDMI ports: 4
Product Depth with Stand: 56.4 inches
Product Height with Stand: 6.5 inches
Product Width with Stand: 32.2 inches
Screen Size: 55 inches
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92776623
UPC: 887276821702
Origin: made in the USA or imported
Energy Guide Label Not Required:
ENERGYGUIDE LABEL NOT REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 56.4 inches length x 32.2 inches width x 6.5 inches height
Estimated ship weight: 73 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Electronic Express
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Samsung 55 OLED S95D TV impresses with its outstanding picture quality, vibrant colors, and effective anti-glare technology, making it ideal for bright rooms. Guests appreciate its sleek design and user-friendly features, including easy setup and smart capabilities. While some have experienced issues with the component box design and sound quality, the overall viewing experience is highly praised, especially for gaming and movie watching.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 576 reviews
black levels: 1 out of 5
brightness: 1 out of 5
color quality: 1 out of 5
features: 1 out of 5
sound quality: 1 out of 5
0% would recommend
1 recommendations
This TV has the best colors and sharpest images.
5 out of 5 stars
LowCountryResident - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] My TV is used for watching sports, action movies and news. It most impressive images are ice hockey. The fast action and white ice background are always challenging for a TV to display. This TV is the best I have owned.
Truly Stunning Visuals, Unmatched Glare Contro
4 out of 5 stars
Godloveall - 8 days ago
originally posted on Samsung SG
[This review was collected as part of a promotion.] As an owner of the Samsung 55" OLED S95D 4K Smart TV (2024), I am genuinely thrilled with this purchase. My overall experience, from the initial research to setting it up, has been exceptional, cementing my belief in Samsung's commitment to cutting-edge display technology. What I love about this product is truly extensive. The picture quality is simply breathtaking. The QD-OLED panel delivers incredibly vibrant colors and truly inky blacks, creating a sense of depth and realism that pulls you right into whatever you're watching. HDR content, in particular, shines with dazzling highlights and intricate shadow details that elevate every scene. The NQ4 AI Gen2 Processor really makes a difference, upscaling content beautifully and ensuring everything looks crisp and clear, even if it's not native 4K. However, the absolute standout feature for me is the new "OLED Glare Free" technology. My living room gets a lot of natural light, and with previous TVs, reflections were a constant battle. The S95D's anti-glare screen is a game-changer. I can now enjoy movies and sports during the day without any distracting reflections, allowing the stunning picture to be the sole focus. This, combined with the impressive brightness for an OLED, makes it a joy to watch in any lighting condition. Beyond the visuals, the sound quality is surprisingly robust for a thin TV, and the Object Tracking Sound+ feature adds an immersive layer, making audio follow the action on screen.
Great Picture with a bad OS.
4 out of 5 stars
BestSongEver99 - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The TV was easy to setup and I liked how many options it gave me to with the TV box. The pictures quality is great. The only issues i have with it is the speakers on the back and the operating system the TV is running. With all the speakers on the back I felt like it should be able to have more deep base. The home screen and how they have their "app store" is horrible. Its hard to find anything you want and easy to find stuff they want you to find. Thankfully its something they can send an update over the air but I doubt they will.
Screen gets 5 stars, other things hold it back.
4 out of 5 stars
alexander - 10 days ago
originally posted on Samsung US
Fabulous performance, every bit as good as expected. Worst. Setup. Instructions. Ever. The Oneconnect box must have looked like a good idea on paper, but is weak in execution. Support were willing and friendly, but unimaginative.
The Main TV
5 out of 5 stars
Bigdee2332 - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use this TV for entertaining guest I use it for gaming on my old XBOX One.
4K Ultimatum
5 out of 5 stars
Leesyavionic - 12 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I had 4K TV for over 10 Years and several different Brand and Models. Well, this is what would be for the last one?? 4K resolution contents can any better these days? I wonder. This TV was very controversial due to Anti Glare coating. I worried when I ordered cause critics said something about it. Honestly I got no problem with it. When it was running you don’t see the glare at all cause it is so bright. I noticed 4K-OLED TVs have been gotten better than ever. More so in brightness and APP contents. 4K is as 4K has been…. I don’t see my self upgrading this for a while unless 8K contents are available more. I had LG OLED and it developed Burn in which bothered me. Samsung had good sales on this 2024 model and couldn’t passed it on.
Quality Lacking-2nd TV Died
1 out of 5 stars
Disappointed Samsung Fan - 12 days ago
originally posted on Samsung US
1st TV worked for about 5 min and died on 12/12/2024, received a replacement and now 6 months later 6/21/2025, 2nd TV died. The picture and anti glare are awesome, but the quality is extremely sub-par. I'm disappointed in this this purchase as I'm a long time Samsung fan and have several products.
1 reply from Samsung Specialist team - 10 days ago
Hi, It’s unfortunate to hear of your experience with Samsung’s S95D TV. Samsung is committed to providing the best possible product experience, quality, and value. We back this Samsung TV with a 1-year limited manufacturer's warranty, including authorized repair for manufacturer defect, if purchased brand-new directly from an authorized seller. You can enter your model number to review the full warranty details here: https://www.samsung.com/us/support/legal/LGL10000312/#standard-limited-warranty Please give us the opportunity to assist you by contacting Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
TV repaired 2x in 6 months.
1 out of 5 stars
Mytvsucks - 12 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Had tV for 6 months and its been repaired twice. Same issue. Would not power on. Replaced main board in the one connect box 2x in six months. Sure it will happen again. Samsung will not give me a new TV.
1 reply from Samsung Specialist team - 10 days ago
Hi, It’s unfortunate to hear of your experience with Samsung’s S95D TV. Samsung is committed to providing the best possible product experience, quality, and value. We back this Samsung TV with a 1-year limited manufacturer's warranty, including authorized repair for manufacturer defect, if purchased brand-new directly from an authorized seller. You can enter your model number to review the full warranty details here: https://www.samsung.com/us/support/legal/LGL10000312/#standard-limited-warranty Please give us the opportunity to assist you by contacting Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Beautiful Picture
5 out of 5 stars
SueTV1 - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love this TV The picture is perfect Samsung never disappoints!
Happy and disappointed with this tv
3 out of 5 stars
1975jth - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I gave this tv a 3 star review due to the fact that I had it 5 months and the tv would not turn on. I turned it into Samsung warranty. It took two weeks for it to get repaired. The tech installed a new power board into the box that controls the screen. The picture on the tv is great, but for the high cost of the tv I would have expected it to not have problems at 5 months. I reached out to Samsung to see if they would extend the warranty due to this issue and I was denied. I am the owner of 5 Samsung tv’s with this being the highest quality model. I’m hoping I don’t have any issues with it in the near future.
1 reply from Samsung Specialist team - 13 days ago
Hi 1975jth, We appreciate you sharing your experience you had in trying to resolve your TV issues, and I’m glad to hear that Service was able to assist you with troubleshooting. Please know that Samsung is committed to providing the best possible product experience, quality, and value, and your feedback will be shared with our product and customer care teams. If there’s anything we can do to further improve your experience, please let us know by calling Samsung Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Or visit us on the Samsung website and click on the ‘Support’ link for: • LiveChat • Manuals, Software, & Warranty Info ~ Samsung Advisor
Great picture when its working
3 out of 5 stars
Mmaryri - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love the picture quality but a few issues is Getting it to turn on and It does run hot. When your get near it the heat is up. I was wondering if other found this issue. I went with this brand on a recommendation for glare. But i may have yo go Back to LG ot Sony for ease and not getting hot
1 reply from Samsung Specialist team - 13 days ago
Hi Mmaryri, We appreciate you taking the time to let us know about your experience with your TV. So that we can better troubleshoot this issue and provide steps towards a solution, please contact Samsung Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Or visit us on the Samsung website and click on the ‘Support’ link for: • LiveChat • Manuals, Software, & Warranty Info ~Samsung Advisor
Great colors, contrast and clarity.
5 out of 5 stars
LowRider - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I mostly use the TV for sports, movies and streaming. The non-glare screen makes a big difference when there is a big window opposite and the sun beats in. The colors are outstanding and sound is amazing. The one connect box makes the wires easy to hide and makes for an ultra clean install.
S95D Best TV Ever
5 out of 5 stars
Mcottone10 - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Once I turned off the AI color adjustment, the TV by far has the best look of any TV.
Clear vibrant image
5 out of 5 stars
Eavu16 - 17 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Great TV, in love with it. A must buy. So so purchaee, samsung rep said they wrre givibg Me extra off but changed their mind. Aside from it, love it.
Best OLED TV from Samsung hands down!
5 out of 5 stars
Scottrow - 19 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I got this TV a few months ago for gaming and streaming and it's amazing for both. It's got a n impressive processor with crisp ultra high def 4K and goes well with console gaming even featuring a game mode. Impressive picture as well with smooth and crisp picture even watching sports there's no blur with camera panning or playing top of the line games in beautiful 4K. It's got a pretty good sound system and sounds impressive for just tv speakers. Id give it a 9.5/10 only because it's pretty pricey but worth every penny!
Perfect No Glare Screen on this Samsung Cracker
5 out of 5 stars
Sup6r - 21 days ago
originally posted on Samsung UK
This 77" Samsung TV is the best ever. Linked to a Sonus Arc it is just sensational. Only 11mm thick so when fitted to our Media Wall looks amazing.
1 reply from CX team - 21 days ago
We're over the moon to see you're loving the OLED S95D TV! The stunning display is perfect for watching films or playing games! With a wealth of apps and its sleek design, we can see why you've awarded us five stars! ^CH at Samsung Support
The product is amazing. I love the color & how it
4 out of 5 stars
Lilliana3 - 22 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The product is used for everyday watching. Amazingly the sports channels get used more but us women eventually get a chance to watch the soaps. The sound is like no other TV sound that I have purchased. The life of this TV goes beyond the life of other TV that I have had. Samsung is a great product carrier!!!!!
This product has the best features.
5 out of 5 stars
Love2cuddle - 23 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love everything about this TV. This TV really brings everything to life. It has some of the best features. And all for such a great price..
Power supply out at 2 mos after purchasing
1 out of 5 stars
Whocares2025 - 24 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] TV was working fine until power supply went out. Stranded without TV for a week. Not happy at all.
1 reply from Samsung Specialist team - 24 days ago
Whocares2025, We appreciate you sharing the details of your power issue and for your patience while waiting for your service appointment. Should you need further assistance after your service is complete, please contact Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
This TV ruined all other screens for me
5 out of 5 stars
ColorsGoBrrrrr - 26 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV is the greatest TV I have ever seen or had. I used to hate Samsung's built in UI for navigating the TV, but this TV's works flawlessly. Lots of app options and capabilities for streaming and cloud gaming. Samsung TV Plus is actually an underrated feature. I always put on the dog training channel for my dogs (I swear they watch it) or I'll put on some chill Bob Barker on Price is Right. The screen is incredible. Im not a big nerd on the specifics of the graphics but the colors are incredible on the OLED screen. It was worth the price and I barely ever go to the movies anymore, because this TV rivals a movie screen. I invited a few friends over to watch Ponyo by Studio Ghibli and the colors were so vibrant. I've never been complimented on how good my TV was before until then lol. When I was looking to purchase a new TV, I was originally looking for a Sony. In the store I saw the S95D and the new Sony Bravia OLED right next to each other. This TV's anti glare knocked it out of the park for me. Literally zero light reflects on this thing while the screen is on. Even when my overhead lights are on in the room right next to the TV you can't see it. I never thought I'd say it but I am a 100% satisfied customer of this Samsung TV.