$3499.99 when purchased online
Target Online store #3991
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
- OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
- AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
- Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen
Description
Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 77" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 77" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Dimensions (Overall): 38.9 inches (H) x 67.7 inches (W) x 1.8 inches (D)
Weight: 76.7 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Wi-Fi
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 12.3 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 14.1 inches
Product Height with Stand: 41.7 inches
Product Width with Stand: 67.7 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254626
UPC: 887276946054
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
Shipping details
Estimated ship dimensions: 45 inches length x 7 inches width x 74 inches height
Estimated ship weight: 103.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 95 reviews
Great TV - Needs better warnings
4 out of 5 stars
cmw20 - 7 days ago
originally posted on Samsung US
I am very happy with the TVs appearance and performance! Exactly what I was looking for in size, quality, color, brightness, etc. My two concerns that would probably push me to a 3.5 stars even though I love the TV are the Home Screen and an issue with sunlight. The Home Screen is simply not nearly customizable enough. The UI needs to be simplified and more flexible. Regarding the sunlight, I am happy to say that I have no issues with this TV’s brightness in the full bright light of day. You shouldn’t have any worries there. My complaint, and my warning, is something I did not know was a problem with OLEDs. Direct contact with sunlight can cause distortion in the picture, and I had to do a pixel refresh when a shaded imprint of my blinds got stuck on the screen. I understand now this is part of the technology I chose, so I can manage it because I want the OLED experience, but there should be much clearer and proactive warning about this when setting up the TV. I expect this could cause significant damage to the longevity of the TV if I didn’t manage it, so having the advanced knowledge to manage it would be incredibly helpful. Overall, love the TV! A couple frustrations with it.
1 reply from Samsung Specialist team - 6 days ago
cmw20, Thank you for your review. We’d like the chance to look into the distortion issue you mentioned and provide any helpful settings adjustments or troubleshooting support. We encourage you to reach out to us at 1-800-SAMSUNG so we can assist you further. Or visit the Samsung website and click on the ‘Support’ link for: • LiveChat with an agent • Manuals, Software, and Warranty Info • Creating a Service ticket ~ Samsung Specialist
Extremely satisfied
5 out of 5 stars
Maemee - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I went out of my way to get this product and this model because I have a friend that has the same thing and it connects to all my devices and I'm very happy thank you
Perfect Picture
5 out of 5 stars
DesertDave - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV has a crystal clear picture and syncs perfectly with the matched soundbar/Subwoofer. The blacks are rich and the color is dynamic. Watching sports on this TV is an awesome experience.
The color is vibrant and it's just been a treat.
4 out of 5 stars
PrivateAffairs97 - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Streaming films and shows alike for myself or the family that are in and out of my busy home has been a great plus for entertainment. The nieces and nephews love thier shows and we appreciate a good bit of distraction for the gossip.
Great screen, for three days.
2 out of 5 stars
A2Allen - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I'd be glad to update this review as this situation unfolds. Right out of the box, I loved the software, streaming, and the brightness of the screen. It is clearly a much higher quality TV than the Crystal UHDs I've had in the past. The price reflects that difference too, and it's the most expensive TV I've bought. I'm also a big fan of Samsung products, as all of our mobile devices, TVs, and monitors are Samsung products. However, only 3 days after installing the TV, the left side started flickering in a four-inch vertical strip. I've contacted warranty services and am hoping to get this resolved quickly. We had to wait a week to get an in-home appointment scheduled, as taking it down and out of the house is more than I'd like to do. It is a large TV! We're hoping for the best, communication has been good, and I've been able to submit the needed information easily.
1 reply from Samsung Specialist team - 13 days ago
A2Allen, Thank you for sharing your experience, and we truly appreciate your patience as you await your service appointment. If you need any additional help after the service is completed, Samsung Support is here for you. You can always reach us at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also chat with a LiveChat agent by clicking the ‘Support’ link on our website for: • Live Chat • Manuals, Software, & Warranty Info • Creating a Service ticket ~ Samsung Specialist
Best OLED out therep
5 out of 5 stars
Suzook - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Outstanding picture best we've ever had. OLED and Samsung is the way to go!
Beautiful Picture
5 out of 5 stars
MrButchDog - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] It's 2025 and we just upgraded from our [old] Sony Trinitron XBR CRT TV to the Samsung 65" S90F OLED TV (2025). We were holding out for an OLED TV, and wow, we were not disappointed at all in the picture and the price too!
One of the best affordable TVs
5 out of 5 stars
LoveSamsung808 - 14 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use this for gaming. I wish it could be bigger. Such an amazing TV.
Best picture of any tv I have ever bought.
5 out of 5 stars
Skylar - 19 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I have 7 children and work a ton, but when the weekend starts we can't wait for movie night. The best picture and brightest colors, me and my kids can't get enough of the quality and vivid detail that we have missed on previous television sets. Thank you SAMSUNG.
Perfect gaming tv
5 out of 5 stars
SamsungSteph - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Perfect for all content. I personally use it now for streaming and gaming. Sound projection isperfect. Sizing ratio again perfect. The big step up is the graphics and display. This tv I noticed definitely improved with its contrast and also love the bright, detailed picture that's incredibly color accurate!! The high refresh rate and cloud gaming support also make it an excellent gaming TV and I personally love the Anti- Reflection Screen. To those who arent aware its a cool glossy screen that helps blacks look deeper in mood lightings. Overall had to review. Samsung your killing it all over, as a loyal samusung user my entire life I have no complaints nor would ever change brands. Thankyou everyone.
great movie and sports watching tv
5 out of 5 stars
MA133 - 25 days ago
originally posted on Samsung US
just bought this tv a few weeks back and love the HDR mode when watching 4k movies and watching college football right now and it looks really amazing watching live
Best picture tv for bigger sizes, vivid colors..
5 out of 5 stars
NorthernMaineSnowOwl - 26 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Great choice for living room area, light and easy setup. Sound is better than the last television owned. Definitely recommend, picture of these newer television are amazing. Higher priced, but worth it after easy setup.
Gorgeous Tv
5 out of 5 stars
PegoFra - 26 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Nice colors and great quality simple controls what can I say it's amazing
Excellent tv
5 out of 5 stars
cooltv - 26 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Using for streaming and live tv. Movie nights are remarkable.
This product has a great picture
4 out of 5 stars
Bjstube - 26 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use it for movies only live the picture quality.
Great sound
5 out of 5 stars
Farrah - 26 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I absolutely love my tv. Perfect picture. Amazing sound. Easy to use. Love all the apps!
Great Device
5 out of 5 stars
abg343 - 26 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This was a great purchase. Its a solid device and yhe user interface is simple. I am planning on grabbing another in soon.
great display
5 out of 5 stars
NERO331 - 27 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use it to mostly watch YouTube and streaming services. beautiful display.
Great picture
5 out of 5 stars
Familygirl - 27 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We love streaming videos movies and television shows. Have had for a while now and love it.
Love the size and crystal clear picture
5 out of 5 stars
Trojan - 27 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The picture is crystal clear and the processor is blazing fast. Love the apps and the bright cinema view.