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$11.59When purchased online
About this item
At a glance
Clean
Black Owned or Founded Brand
Highlights
- SheaMoisture Raw Shea Butter Deep Moisturizing Shampoo is a hydrating shampoo that fortifies and restores dry hair that has been damaged, over-processed or is transitioning
- Blended with fair trade shea butter, argan oil and sea kelp, this deeply hydrating and nourishing shampoo helps to replenish and seal in moisture to damaged hair
- How to use: Apply this shea butter shampoo to wet hair, gently massage and work into a rich lather. Rinse thoroughly. For best results, pair with our Raw Shea Butter Restorative Conditioner
- This moisturizing, sulfate-free shampoo is great for 3A to 4C hair types as well as dry hair, damaged hair, transitioning hair and natural hair
- All SheaMoisture hair products are sustainably produced and cruelty-free
- Formulated with no silicones, no parabens, no phthalates, no mineral oil or petrolatum. This shampoo is also sulfate free
Specifications
Scent: Shea, Cocoa and Shea, Argan, Scented, Cocoa Butter
Hair Type: Thick, Textured, Curly, Coarse
Health Facts: Dye-Free, Nonylphenol Ethoxylate Free, Contains Shea Butter, Sodium Lauryl Sulfate-Free, Phthalate-Free, Contains Kelp, Sulfate-Free, Propylene Glycol-Free, Formaldehyde Donor-Free, Aluminum-Free, Contains Argan Oil, Silicone-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, No Fragrance Added
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals, Recyclable
Beauty Purpose: Strengthening, Basic Cleansing, Deep Hydration, Moisturizing, Damage Repair, Nourishing
Net weight: 13 fl oz (US)
TCIN: 12239777
UPC: 764302280200
Item Number (DPCI): 063-05-0955
Origin: Made in the USA or Imported
Description
Fortify and restore dry hair and damaged hair with SheaMoisture Raw Shea Butter Deep Moisturizing Shampoo, a sulfate-free shampoo great for 3A to 4C hair types. Our moisturizing shampoo delivers deep hydration to dry, damaged, over-processed and transitioning hair. Blended with fair trade shea butter, argan oil and sea kelp, this is a deeply hydrating and nourishing shampoo that helps to replenish and seal in moisture to dehydrated strands. Sustainably produced and cruelty-free, this shampoo is formulated with no silicones, no parabens, no phthalates, no mineral oil or petrolatum.
How to use: Apply this moisturizing shea butter shampoo to wet hair, gently massage and work into a rich lather. Rinse thoroughly. For best results, pair with our Raw Shea Butter Restorative Conditioner; used as a leave-in or rinse-out conditioner to provide added hydration to dry hair, damaged hair or transitioning hair.
SheaMoisture's Story: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase, you show support of our mission to reinvest back in our communities.
How to use: Apply this moisturizing shea butter shampoo to wet hair, gently massage and work into a rich lather. Rinse thoroughly. For best results, pair with our Raw Shea Butter Restorative Conditioner; used as a leave-in or rinse-out conditioner to provide added hydration to dry hair, damaged hair or transitioning hair.
SheaMoisture's Story: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase, you show support of our mission to reinvest back in our communities.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Black Owned or Founded Brand
Target recognizes Black owned brands as U.S. based enterprises that are at least 51% Black owned, operated and controlled while Black founded brands are those enterprises created, developed, and previously wholly or partly owned by Black Entrepreneurs.See how we make shopping for wellness even easier.
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Ingredients:
water, decyl glucoside, sodium lauroyl lactylate, glycol stearate, fragrance, glyceryl caprylate, guar hydroxypropyltrimonium chloride, panthenol, butyrospermum parkii (shea) butter (certified organic ingredient) (fair trade ingredient), macrocystis pyrifera (kelp) extract, argania spinosa (argan) kernel oil, glycine soja (soybean) oil, tocopherol, glycerin (vegetable), glyceryl oleate, coco-glucoside, lauryl glucoside, sodium phytate, stearamide amp, sodium benzoate, citric acid, glyceryl undecylenate.
Shipping details
Estimated ship dimensions: 6.26 inches length x 2.41 inches width x 2.41 inches height
Estimated ship weight: 0.96 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I have thick wavy hair, trying to transition after years of bleach/color. I did use the coconut & hibiscus shampoo/conditioner, though my hair does not respond well to coconut. Should this help my hair instead?
submitted by alice - 2 years ago
A: Thanks for asking! SheaMoisture Raw Shea Butter Moisture Retention Shampoo is formulated to help moisturize dry, damaged or over-processed hair. Perfect for transitioning chemically treated hair to natural. We hope this answers your question.
submitted bySheaMoisture - 2 years agoBrand expert
Q: I have thick and wavy/mild curly hair and I am debating if I should get this shampoo or the coconut hibiscus one?
submitted by Mandy - 2 years ago
A: Our Raw Shea Butter Moisture Retention Shampoo is a sulfate-free shampoo that helps moisturize dry, damaged or over-processed hair. Perfect for transitioning chemically treated hair to natural. Whereas our Coconut & Hibiscus Curl & Shine Shampoo may be the better option for you. Since it's loaded with everything you need to tame your wavy, curly hair. Coconut oil blended in this hydrating formulation moisturizes and protects hair while replenishing lost oil. Hibiscus flower extracts improve hair elasticity reducing the occurrence of breakages and split ends.Silk protein makes hair silky and soft while Neem Oil helps in repairing hair and gives your curls a brilliant shine! The rich, creamy lather of SheaMoisture’s Coconut & Hibiscus Curl & Shine Shampoo gently washes away impurities leaving you with naturally fragrant, frizz free, healthy wavy and curls! If you have any further questions, please reach out to support@sheamoisture.com.
submitted bySheaMoisture - 2 years agoBrand expert
Q: Could you please update the ingredients list?
submitted by Amis - 3 years ago
A: Thanks for reaching out- Please reach out to us directly at support@sheamoisture.com.
submitted bySheaMoisture - 3 years agoBrand expert
Q: Why has the formula changed and the list of ingredients grown longer? So many people now hate a shampoo they once loved. Do you listen to the reviewers who loved the old formula?
submitted by Art - 3 years ago
A: We appreciate your feedback. We're sorry to hear about your unsatisfying experience with this product. We would love to speak with you further regarding your concerns. Please feel free to contact us directly at support@sheamoisture.com.
submitted bySheaMoisture - 3 years agoBrand expert
Q: I am a Caucasian with wavy slightly curly hair and I want to try going without sulfate and silicone to help my hair naturally curl again. Would you suggest this product for me, or another from your brand?
submitted by Maddy - 4 years ago
A: Hi Maddy - thank you for the question. A great option from SheaMoisture is our SheaMoisture Curl and Shine Conditioner for Thick Curly Hair Coconut and Hibiscus.
submitted byOnlineTargetShopper - 2 years ago
Q: Hello. I’ve tried this product for the first time today. I’ve noticed a lot of the reviews say the shampoo is thick.. when I used mine, it was more watery. Do I have a bad batch or? I also have the conditioner and that is super thick for sure.
submitted by Jess Kay - 5 years ago
A: Our products are made with natural and certified organic ingredients and can vary from batch to batch. Depending on the time of year when we sourced them, the conditions under which they've been stored, etc., it can have an effect on the color and/or consistency of the product.
submitted bySheaMoisture - 5 years agoBrand expert
Q: Is Raw Shea Butter Moisture Retention Shampoo protein free?
submitted by KL - 5 years ago
A: This line does contain protein.
submitted bySheaMoisture - 5 years agoBrand expert
Q: is this a good product for people of color who have different textures of hair?
submitted by Ab - 5 years ago
A: Yes it is! This line is great for damaged, transitioning hair.
submitted bySheaMoisture - 5 years agoBrand expert
Q: Can this be used for dyed hair? Is it color safe?
submitted by Cce - 6 years ago
A: Hi Cce Yes, all our shampoos are sulfate free and will not impact hair color.
submitted bySheaMoisture - 6 years agoBrand expert
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value: 2.57 out of 5
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Best shampoo for curly hair
5 out of 5 stars
- 12 days ago
originally posted on influenster.com
The best shampoo for curly hair. This is the only shampoo I use that I actually love. It doesn’t dry out my hair. I use it with the conditioner as well. Smells really good.
Shea moisture raw Shea butter shampoo
3 out of 5 stars
lynnettel - 2 months ago
originally posted on influenster.com
I bought SheaMoisture raw Shea butter deep moisturizing shampoo w/ sea kelp & Argan oil to wash my hair. I use products like curly activating creams and gels to have curly hair and when I wash my hair I usually use clarifying shampoo to strip the products out of my hair to have my hair and scalp clean and it usually does but make my hair dry like straw.shea moisture cleans my hair without it drying out.i don't know if it keeps my hair moisturized but it doesn't dry my hair out
1 reply from Consumer Services team - 1 month ago
Thanks for reaching out! We're happy to hear our Butter Moisture Retention shampoo cleaned your hair without drying it out - we've shared your moisturizing feedback with our team.
New formula is great.
5 out of 5 stars
Would recommend
Dominique - 2 months ago, Verified purchaser
I love the new formula! I bounce back and forth from natural to relaxed hair. Natural curl pattern is 3c, relaxed hair texture is straight/wavy. I always wanted to love the brand because I love the ingredients but the old formula never worked for me it would just make my hair knot up and get matted when I would try to rinse the shampoo back out. This new formula, however, is awesome! The shampoo has good slip, no knots, no matting, and it makes my hair feel nice and moisturized. Pairs great with the matching deep treatment masque.
too watery & drying
2 out of 5 stars
Would not recommend
mgex - 2 months ago, Verified purchaser
this shampoo was very watery and didn’t feel like it actually cleaned my hair. my hair was dry after using despite it being a moisturizing shampoo. sheamoisture definitely has better options.
1 reply from SheaMoisture team - 2 months ago
We're sorry to hear our Raw Shea Butter Moisture Retention shampoo didn't leave your hair feeling clean and made it feel dry after using, and we'd like to help - please reach out to support@sheamoisture.com, and share ref ID: 43597779. We hope to hear from you soon!
Highly recommend
5 out of 5 stars
yeniferb6 - 2 months ago
originally posted on influenster.com
This is one of the products I highly recommend, especially to people who have curly hair with low prosody. Its DEEPLY hydrating, sulfate free , paraben free and more. It also has really nourishing ingredients such as : sea kelp, raw shea butter , and argan oil. Enjoy!
Formula change
2 out of 5 stars
Would not recommend
Targetluv - 2 months ago, Verified purchaser
I been using this conditioner for years. They change the formula. I hate the new smell and its more watery. Why shea mositure? I rather you went up in price then to change the formula.
1 reply from SheaMoisture team - 2 months ago
We truly appreciate you taking the time to share your feedback about our SheaMoisture Raw Shea Butter Moisture Retention Shampoo, and we're sad to hear you're not a fan. We're really sorry for letting you down with this change, and we've made sure to let our team know.
Good shampoo
4 out of 5 stars
divya_joseph - 3 months ago
originally posted on influenster.com
Good basic shampoo - very moisturizing and didn’t leave my hair dry. I didn’t particularly enjoy the smell though. Paired with the conditioner, a solid option.
Works
5 out of 5 stars
brownskinmom - 3 months ago
originally posted on influenster.com
I use shea for my kids and it works for them, leaves their hair smooth and tangle free. My kids are mixed if that helps. One with curly hair and other with loose curls
Smells great!!
5 out of 5 stars
tyeb42b1 - 3 months ago
originally posted on influenster.com
It's has such a beautiful and enticing scent that lingered in my hair for the entire week. It has no sulfates, no parabens, no phthalates, no mineral oil, no petrolatum, and it's cruelty free. It has a light foamy texture and I had to apply a generous amount to cover my long and slightly coily hair. After rinsing thoroughly my hair felt moisturized, hydrated and I'm hoping it stays that way lol. I did experience a little after residue but i'm assuming it's because I used too much or maybe I need the Shea Butter conditioner for maximum results like the bottle states. Overall my hair smells fantastic and it's starting to look and feel slightly healthier so it's definitely an improvement
It the best
5 out of 5 stars
thayke - 3 months ago
originally posted on influenster.com
It hydrate my curls very nicely. It make my hair feel very soft after day 3 I love how my hair last and feel. With using this product I love how it last after I purchase this product
Very smooth
5 out of 5 stars
malako5 - 4 months ago
originally posted on influenster.com
It is such a nice texture onto your hair and it makes your hair so smooth and has no bad chemicals as scanned on this app I have. Totally recommend
sheamoisture shampoo sea kelp & argon oil
4 out of 5 stars
- 4 months ago
originally posted on influenster.com
very nice shampoo!!! if your hair is on the dryer side, i definitely recommend purchasing this!! it gives you so much moisture back into your hair
Love How My Hair Feels
5 out of 5 stars
lifewithkaymarie - 4 months ago
originally posted on influenster.com
I've been coloring my hair consistently for 12 years, so I'm always looking for products to restore and hydrate my locks. This does the trick!
Clean and Affordable
5 out of 5 stars
caitlyn__jane - 4 months ago
originally posted on influenster.com
For anyone looking to clean up their hair care but on a budget look no further than she’s moisture. I will say that some formulas are easier to use than others. This specific shampoo is may favorite out of these products. Especially when paired with the conditioner.
works great
5 out of 5 stars
- 4 months ago
originally posted on influenster.com
Every single ingredient in this product is natural! Usually with "natural" shampoos and conditioners, there is a few questionable ingredients, but this shampoo is 100% natural so that makes me so happy.
Did the formula change?
2 out of 5 stars
Would not recommend
Nlmr - 4 months ago
I have used SheaMoisture hair products probably over a decade. This was my favorite shampoo. I had been rotating using the Castor Oil one from their line and I recently came back to this. I have very long, wavy hair wash my hair 2 times a week. My hair was greasy and smelled off after like 1 day. I was confused and kept having to wash my hair more often. Unfortunately, ended up giving up on this shampoo and am in the search of something else.
1 reply from SheaMoisture team - 4 months ago
Thanks for reaching out! We're sorry to hear our Raw Shea Butter Moisture Retention shampoo left your hair feeling greasy and have an off smell. and we'd like to learn more - please reach out to our team at at support@sheamoisture.com, and share ref ID: 42828855. We hope to hear from you soon.
Love this!
5 out of 5 stars
vielka_208 - 5 months ago
originally posted on influenster.com
A must try for damaged curly hair! So hydrating without being oily. Smells amazing too! The entire line of this product is great.
Black women - this is not the same formula
1 out of 5 stars
- 5 months ago
originally posted on sheamoisture.com
My hair was so tangled and I lost so much hair trying to detangle it was ridiculous… I’ll need to do multiple protein treatments to reverse the damage… This product is horrible and based off the you tube videos many black women have experienced the same issues … with all of shea moisture products… Run … it’s no longer the same formulas
1 reply from Consumer Services team - 5 months ago
We're so sorry to hear you've had this experience with our Moisture Retention shampoo, and we'd like to speak with you further regarding your concerns, and invite you to email us at support@sheamoisture.com, and share ref ID: 42774004. We'll watch for your email!
Boo
2 out of 5 stars
Would not recommend
hi - 5 months ago, Verified purchaser
Never felt my hair so brittle and stringy until I bought this shampoo and conditioner.
1 reply from SheaMoisture team - 5 months ago
We're so sorry to hear our Moisture Retention shampoo left your hair feeling brittle and stringy, and we'd like to learn more - please reach out to us at support@sheamoisture.com, and share ref ID: 42724269. We'll watch for your email!
Dry hair approved
5 out of 5 stars
haileyd90 - 5 months ago
originally posted on influenster.com
Love this! It’s so moisturizing, no harsh ingredients. Can always trust that anything shea moisture will be a good product.