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Similac Pure Bliss Organic Infant Formula Powder - 20.6oz
$26.99 ($1.31/ounce)
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About this item
Highlights
- GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a Reward
- MADE WITH HIGH-QUALITY INGREDIENTS: Our Pure Bliss infant formulas are modeled after breast milk and crafted with care
- USDA-CERTIFIED ORGANIC: Pure Bliss by Similac Organic is complete organic nutrition for your baby’s first year
- ALSO AVAILABLE IN CONVENIENT READY TO FEED: Great for on-the-go and late-night feeding; no mixing required
- MADE WITHOUT: Artificial growth hormones, palm olein oil, corn syrup, and is non-GMO
- SUPPORTS BRAIN & EYE DEVELOPMENT: Our unique blend of DHA, lutein, and vitamin E, ingredients also found in breast milk, helps support baby’s brain and eye development
- FROM SIMILAC: The #1 infant formula brand fed in hospitals
Description
Pure Bliss by Similac infant formulas are modeled after breast milk† and crafted with care for your little one. As the makers of Pure Bliss, we’re inspired by the idea that providing nutrition for your baby should be simple. We’re here to support you on your journey with baby—to nurture their growing body and cradle them with love. Pure Bliss by Similac Organic* infant formula is easy to digest and USDA-certified organic. It has no palm olein oil and no corn syrup. Our products are made with high-quality ingredients and our unique blend of DHA, lutein, and vitamin E that helps support baby’s brain and eye development. * Not for infants or children with galactosemia. † Designed as a complete or partial breast milk substitute. ‡ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows. § Ingredients not genetically engineered.
Amount :
% Daily Value*
Protein 2.07g
Total Carbohydrate 10.4g
Omega-6 (linoleic acid LA) 860mg
Total Fat 5.63g
Water 133g
Vitamin A 300mcg
Riboflavin 150mcg
Pantothenic Acid 450mcg
Vitamin D 60iu
Vitamin B6 60mcg
Biotin 4.4mcg
Vitamin E 1.5iu
Vitamin B12 0.25mcg
Vitamin C 9mg
Vitamin K 8mcg
Niacin 1050mcg
Choline 24mg
Thiamin 100mcg
Folic Acid 15mcg
Inositol 24mg
Calcium 78mg
Zinc 0.75mg
Selenium 2mcg
Phosphorus 42mg
Manganese 5mcg
Sodium 24mg
Magnesium 6mg
Copper 90mcg
Potassium 105mg
Iron 1.8mg
Iodine 15mcg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic sunflower oil, organic soy oil, organic coconut oil; less than 2% of: schizochytrium sp. oil,* m. alpina oil,* beta-carotene, lutein, short-chain fructooligosac- charides,* potassium citrate, calcium carbonate, ascorbic acid, ascorbyl palmitate, ferrous sulfate, salt, choline chloride, choline bitartrate, taurine, inositol, magnesium chloride, zinc sulfate, mixed tocopherols, d-alpha-tocopheryl acetate, niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, copper sulfate, thiamine hydrochloride riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d3, vitamin b12, potassium iodide, potassium hydroxide, and nucleotides (adenosine 5'-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5'-monophosphate). *source of dha. *source of ara. *prebiotic.' '
Allergens & Warnings:
NOT FOR INFANTS OR CHILDREN WITH GALACTOSEMIA, DIRECTIONS FOR PREPARATION AND USE DO NOT USE IF OUTER QUALITY SEAL OR INNER FOIL SEAL IS DAMAGED YOUR BABY'S HEALTH DEPENDS ON CAREFULLY FOLLOWING THESE DIRECTIONS. PROPER HYGIENE, HANDLING, AND STORAGE ARE IMPORTANT WHEN PREPARING INFANT FORMULA. FAILURE TO FOLLOW THESE DIRECTIONS COULD RESULT IN SEVERE HARM. ASK YOUR BABY'S DOCTOR IF YOU NEED TO USE COOLED BOILED WATER FOR MIXING AND IF YOU NEED TO BOIL (STERILIZE) BOTTLES, NIPPLES, AND RINGS BEFORE USE., WARNING POWDERED INFANT FORMULAS ARE NOT STERILE AND SHOULD NOT BE FED TO PREMATURE INFANTS OR INFANTS WHO MIGHT HAVE IMMUNE PROBLEMS UNLESS DIRECTED AND SUPERVISED BY YOUR BABY'S DOCTOR. NEVER USE MICROWAVE TO WARM FORMULA. SERIOUS BURNS CAN RESULT., CONTAINS MILK INGREDIENTS.Baby Formula Focus: Immune System Support, Brain Development, Eye Development, Standard Nutrition
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Halal, Kosher, Organic Certified
Features: Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Capacity: Total Volume Prepared: 20.6 Ounces
Net weight: 20.6 Ounces
Beverage container material: Plastic
TCIN: 91530278
UPC: 070074680934
Item Number (DPCI): 007-09-0074
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 6 inches length x 5.1 inches width x 4.3 inches height
Estimated ship weight: 1.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Similac Pure Bliss Organic Infant Formula has garnered positive feedback from guests for its clean ingredients, ease of mixing, and gentle effect on babies' stomachs. Many guests appreciate its organic certification and the absence of corn syrup, which contributes to a more comfortable feeding experience. The convenient packaging and scoop design enhance usability, making it a preferred choice for parents seeking a nutritious formula that their little ones enjoy.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 90 reviews
easy on tummy: 3.91 out of 5
easy to prepare: 4.09 out of 5
quality: 4.64 out of 5
value: 4.17 out of 5
61% would recommend
13 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025
Finally...Best Formula for my BF baby!
Finally! A formula my breastfed baby tolerates seamlessly! We tried several different types of Similac (360, total care, and another), Enfamil (2 kinds, can't remember which), and everything we tried made her gassy and fussy. I breastfeed her but this time, I have 2 older kids to care for too so I'm not as well rested as I'd like to be and eat on the go a lot more often, so my supply isn't as good as it was my last 2 pregnancies/babies, and it doesn't help that baby girl lives to eat! She will breastfeed all day if she can. Even with that, my supply still gets low and once or twice a day or every few days, I have to supplement. I read that this formula is closest to breastmilk and think it's so cool that it's sourced from cows in Ireland. We love it!! Thanks Similac for making a formula my baby girl tolerates so easily!
5 out of 5 stars
29 October, 2025Verified purchase
Really like this formula
Smells great, and my baby loves the taste. He suffers from reflux and surprisingly does good on this formula.
5 out of 5 stars
7 October, 2025
originally posted on similac.com
Organic!
My baby took this well. She was on the regular Similac 360 total care before switching to this when it came out. I felt better about using this because it's organic. Although we do not use this product anymore, I will use it with the baby I am currently pregnant with too if I need to use formula.
4 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2025Verified purchase
Bubbly
I’m assuming baby liked it , he never had issues drinking it. Except it’s a very bubbly formula. So if you shake it too much sooo many bubbles will form and take long to go away. Like hours. Weird. But just don’t shake it a lot. Maybe 5 shakes and then swirl it the rest of the way if you need to. Baby is really gassy with this formula. Not sure if it’s the organic milk base or the bubbles so I’m not buying again. Went through 3 containers, baby was way too gassy.
3 out of 5 stars
16 August, 2025Verified purchase
Fishy
I appreciate the clean ingredients. However, the smell and taste was too fishy and made me gag. I couldn’t imagine feeding this to a baby
5 out of 5 stars
1 August, 2025
originally posted on influenster.com
Never disappoints 👩🏽🍼
[This review was collected as part of a promotion.] Similac never disappoints, quantity to the top , taste apparently delicious because my little one loves it every time . Worth every dollar ? ABSOLUTELY! still indecisive check the ingredients all beneficial to you little ones .
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2025Verified purchase
My daughter loves this formula
My daughter is a breast fed baby. Rarely do I give her bottles. 1 a night. This formula is perfect for her. No gas or spit up. Easy to mix. Seemed to take it just fine from 2 weeks old.
5 out of 5 stars
24 July, 2025
originally posted on influenster.com
Excellent peoduct
[This review was collected as part of a promotion.] Pure Bliss has clean ingredients, mixes easily, gentle taste, effective, secure tub, and baby loves it. premium quality for the price. produc
5 out of 5 stars
19 July, 2025
originally posted on influenster.com
Great formula!!
[This review was collected as part of a promotion.] I picked this up for a friend’s baby, and it turned out to be an absolute win. Her little one took to it immediately — happy tummy, no fussiness, and such a noticeable difference in comfort and contentment. She was so impressed, she went back and bought more tubs the very next week! The packaging is super convenient and easy to scoop from, and it seals tightly to keep everything fresh. Mixing was a breeze, no clumps at all. And the fact that it’s organic and gentle on tiny tummies gives everyone peace of mind. If you’re looking for a clean, reliable formula that babies love and parents trust, Pure Bliss truly lives up to its name. Total game changer!
5 out of 5 stars
19 July, 2025
originally posted on influenster.com
USDA certified Organic!!!! Say no more!
[This review was collected as part of a promotion.] Our child loves this formula powder. It’s easy to use and it’s USDA certified organic. We try to make sure our child eats healthy, so Pure Bliss is perfect!
5 out of 5 stars
18 July, 2025
originally posted on influenster.com
Great formula
[This review was collected as part of a promotion.] My baby absolutely loves the Similac Pure Bliss formula. It is so convenient and very easy to mix. I love that it mimics breast milk and has so many nutritional benefits for my baby
5 out of 5 stars
18 July, 2025
originally posted on influenster.com
Good formula!
[This review was collected as part of a promotion.] I have been trying multiple organic formulas for my baby. I gave him Pure Bliss by similar, and he really liked it. If you are looking for an organic formula, you should give it a try.
5 out of 5 stars
17 July, 2025
originally posted on influenster.com
Does my little one well
[This review was collected as part of a promotion.] My little one has such an easy job absorbing/digesting this milk. It’s much better than the typical Similar or Enfamil us parents are used to. Really love this product.
5 out of 5 stars
15 July, 2025
originally posted on influenster.com
Great natural formula
[This review was collected as part of a promotion.] My babe is pretty picky with formula and prefers breast milk but I'm sure mamas understand how hard it can be to produce. He really enjoys this !! I love the ingredients as it does not contain corn syrup which upsets his tummy. It's a great value for the size!! Will buy more!!
5 out of 5 stars
12 July, 2025
originally posted on influenster.com
No stomach upset!
[This review was collected as part of a promotion.] My baby was less gassy and had a lot less spit ups when using this formula. The value is definitely there considering this is organic. It doesn’t smell as unpleasant as a lot of other formulas. The packaging is appealing.
5 out of 5 stars
24 May, 2025
originally posted on influenster.com
Organic formula to feel good about feeding to baby
[This review was collected as part of a promotion.] I so appreciate this baby formula has no corn syrup and is organic. It makes me feel more comfortable about feeding my 9 month old this formula. He liked it! The tub is nice and wide which makes it easy to scoop out and prepare a bottle. I would buy this. Also this was one that was recommended by our pediatrician.
5 out of 5 stars
20 May, 2025
originally posted on influenster.com
Baby formula organic
[This review was collected as part of a promotion.] Great ingredients and love that its organic. My baby seemed to like this formula. Packaging is nice and easy to use when hands are full. It's more costly but worth is for the ingredients.
4 out of 5 stars
9 May, 2025
originally posted on influenster.com
Great product !!
[This review was collected as part of a promotion.] It’s a great formula for infants. I have been given this to my child and there was no issues. It’s not very expensive and the packaging is also really great.
5 out of 5 stars
4 May, 2025
originally posted on influenster.com
Good formula
[This review was collected as part of a promotion.] My baby tolerated the formula well. I like the packaging. Scoop is easy to use. My baby didn’t seem to get constipated or gassy from this compared to other formula he’s used.
5 out of 5 stars
4 May, 2025
originally posted on influenster.com
It’s organic formula
[This review was collected as part of a promotion.] Great ingredients great taste mom tried it. The packaging is ok, the effectiveness I mean it removed the gas’s from the baby. And lastly the value