Sponsored
Similac Pure Bliss Ready to Feed Organic Infant Formula - 16 fl oz/8pk
$10.39 ($0.65/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- MADE WITH HIGH-QUALITY INGREDIENTS: Our Pure Bliss infant formulas are modeled after breast milk and crafted with care
- USDA-CERTIFIED ORGANIC: Pure Bliss by Similac Organic is complete organic nutrition for your baby’s first year
- CONVENIENT & READY TO FEED: Great for on-the-go & late-night feeding, and no mixing required
- MADE WITHOUT: Artificial growth hormones, palm olein oil, corn syrup, and is non-GMO
- SUPPORTS BRAIN & EYE DEVELOPMENT: Our unique blend of DHA, lutein, and vitamin E, ingredients also found in breast milk, helps support baby’s brain and eye development
- FROM SIMILAC: The #1 infant formula brand fed in hospitals
Description
Pure Bliss by Similac infant formulas are modeled after breast milk† and crafted with care for your little one. As the makers of Pure Bliss, we’re inspired by the idea that providing nutrition for your baby should be simple. We’re here to support you on your journey with baby—to nurture their growing body and cradle them with love. Pure Bliss by Similac Organic* infant formula is easy to digest and USDA-certified organic. It has no palm olein oil and no corn syrup. Our products are made with high-quality ingredients and our unique blend of DHA, lutein, and vitamin E that helps support baby’s brain and eye development. * Not for infants or children with galactosemia. † Designed as a complete or partial breast milk substitute. ‡ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows. § Ingredients not genetically engineered.
Serving Size: 5 fl oz
Amount 5 fl oz:
Calories: 100
% Daily Value*
Total Fat 5.63grm0%
Total Carbohydrate 10.4grm0%
Protein 2.07grm0%
Vitamin A 3000%
Vitamin D 600%
Vitamin E 1.50%
Vitamin K 8mcg0%
Thiamin (Vit. B1) 100mcg0%
Riboflavin (Vit B2) 150mcg0%
Vitamin B6 60mcg0%
Vitamin B12 0.25mcg0%
Niacin 1050mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 4.4mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 24mg0%
Inositol 24mg0%
Calcium 78mg0%
Phosphorus 42mg0%
Magnesium 6mg0%
Iron 1.8mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 90mcg0%
Iodine 15mcg0%
Selenium 2mcg0%
Sodium 24mg0%
Potassium 105mg0%
Chloride 65mg0%
Water 133grm0%
Linoleic Acid 860mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
water, organic lactose, organic nonfat milk, organic high oleic sunflower oil, organic soy oil, organic coconut oil; less than 0.5% of: schizochytrium sp. oil,* m. alpina oil,(a) beta-carotene, lutein, short-chain fructooligosaccharides,(b) potassium citrate, calcium carbonate, calcium citrate, ascorbic acid, organic soy lecithin, ferrous sulfate, salt, choline chloride, choline bitartrate, taurine, inositol, magnesium chloride, zinc sulfate, d-alpha-tocopheryl acetate, niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, copper sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d3, vitamin b12, potassium iodide, potassium hydroxide, and nucleotides (adenosine 5'-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5'-monophosphate). * source of dha. (a) source of ara. (b) prebiotic.
Allergens & Warnings:
Contains milk and soy ingredients., Do not add water. Warning: Never use microwave to warm formula. Serious burns can result. Not for infants or children with galactosemia.Baby Formula Focus: Eye Development, Brain Development, Easy to Digest, Standard Nutrition
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: Non-GMO
Form: Liquid
State of Readiness: Ready to Drink
Package Quantity: 8
Age Stage: Infant
Net weight: 16 fl oz (US)
TCIN: 92685192
UPC: 070074682211
Item Number (DPCI): 007-09-2763
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.67 inches length x 4.57 inches width x 7.28 inches height
Estimated ship weight: 1.72 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Does this formula package come with the nipple?
submitted by Emily - 7 months ago
A: Yes 1 nipple & ring.
submitted byLucy - 4 months agoA: Yes, package had only 1 nipple
submitted byStickyWicky1450 - 4 months ago
Q: Do these come with the nipples or are they sold seperately?
submitted by Lolabee - 8 months ago
A: There is only 1 nipple in the package
submitted byStickyWicky1450 - 4 months ago
Q: What is the difference between this and pure bliss Irish farms?
submitted by Ashlang1 - 3 months ago
Q: What is the shelf life for the liquid formula
submitted by X - 8 months ago
Trending Formula
Discover more options
Related Categories
Guests are saying
Similac Pure Bliss Organic Infant Formula offers a convenient and gentle feeding option for parents seeking a high-quality alternative to traditional formulas. Many guests appreciate its organic ingredients, easy-to-digest formula, and ready-to-feed packaging, making it ideal for on-the-go situations. While some infants may not take to the taste, the overall feedback highlights its effectiveness in supporting digestion and providing essential nutrients, making it a worthy choice for many families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 61 reviews
easy on tummy: 3 out of 5
easy to prepare: 4.5 out of 5
quality: 3 out of 5
value: 5 out of 5
33% would recommend
3 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2025
Constipation
Horrible constipation. We went through 7 of 8 bottles as an evening feed and she was backed up for 2 days which was not normal at all for her. She eventually stopped eating breastmilk because of how hard and bloated her stomach was. I had to use gas/colic drops and use a windi twice. Her poops were so thick and gross
5 out of 5 stars
22 September, 2025
originally posted on influenster.com
Convenient for on the go
[This review was collected as part of a promotion.] It’s very compact and convenient to have on the go. It has iron so i know it has minerals for my baby. It wouldn’t be my first pick but it gets the job done.
5 out of 5 stars
11 September, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] My baby tested Pure Bliss by Similac and was pleasantly surprised at how gentle and easy to digest it was—the texture mixes smoothly without clumping, and the taste is mild compared to other formulas; it feels like a high-quality option made with care, and I appreciate that it’s modeled after European-style standards, making it a great choice for parents looking for something clean, simple, and nourishing for their little ones.
2 out of 5 stars
7 September, 2025
originally posted on influenster.com
Infant didn’t want jt
[This review was collected as part of a promotion.] My infant did not really like this to be honest. Love the concept but he didn’t take to it. Cannot really give a thorough reviews since my baby didn’t want to drink kt.
1 reply from Consumer Relations team - 3 months ago
We know finding the right formula can be a challenge, but our team is here to help. Feel free to give us a call so we can learn more: 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04876755. Thanks, and we hope to hear from you soon!
2 out of 5 stars
10 August, 2025
originally posted on influenster.com
Not really "ready-to-feed", baby refused it
[This review was collected as part of a promotion.] We tried the 2 fl oz Pure Bliss by Similac Organic so called "ready-to-feed" formula. At first glance it seems like a grab-and-go solution, but it does not come with nipples, so you still have to buy some. I found that a standard narrow-neck nipple from a bottle fit perfectly. My baby refused it several times, so it was a fit for us. The formula is organic, non-GMO, and free from corn syrup (which they market like a selling point). It also contains soy, which I’m not a fan of. Overall, it’s a nice concept in theory, but between the missing nipples and my baby’s reaction, it’s not something I’d keep on hand.
1 reply from The Consumer Relations Team team - 4 months ago
We would like to learn more about your baby's experience with Pure Bliss by Similac Organic and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04864075 when you call.
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
No vomit no spit
My baby loves this formula looks light and gentle for the baby. He didn’t spit
5 out of 5 stars
30 July, 2025
originally posted on influenster.com
My baby loves it
[This review was collected as part of a promotion.] The packaging on this formula is so convenient it's easy to put in your bag and take it on the go . My daughter loves this and didn't have any issues with it . I love that it's organic also and doesn't have all these crazy ingredients as others . The scent to it to me personally it smelled just like regular formula it helps get through the day and giving her the nutrients she needs
4 out of 5 stars
27 July, 2025
originally posted on influenster.com
Gentle on baby’s tummy
[This review was collected as part of a promotion.] Gentle on baby’s tummy, organic, no corn syrup or palm oil. Mixes well and baby loves it. Worth the price! Our baby is growing well and seems to enjoy the taste. It’s a little more expensive, but totally worth it for the quality and how well our baby is doing on it. Highly recommend!
5 out of 5 stars
26 July, 2025
originally posted on influenster.com
It’s awesome!
[This review was collected as part of a promotion.] My babygirl loved it so much. It came in an 8 pack and she gobbled it up. The ingredients were organic which as a parent made me love it more. There was no weird scent and it did the job!
5 out of 5 stars
26 July, 2025
originally posted on influenster.com
Baby approved
[This review was collected as part of a promotion.] My son loved these and he is picky. They smell sweet like oatmilk and yummy. The ingredients are milk-based which I appreciate. The packaging made it super easy to feed him. Also they are organic which I don’t find often.
5 out of 5 stars
15 July, 2025
originally posted on influenster.com
Great for on the go!
[This review was collected as part of a promotion.] Unfortunately, I am not producing enough to exclusively breast-feed my baby. The Similac pure bliss appeals to me because it is organic, milk based, comes in super convenient packaging, and is ready to go! I almost gave it four stars was because it does not come with the nipples that attached directly to the bottle. Really not a problem. I just poured it in one of his regular bottles. My baby took it without hesitation, and no GI upset! Currently breast-feeding, but supplementing with Pure Bliss and Kendamil.
5 out of 5 stars
3 June, 2025
originally posted on influenster.com
Baby formula for the win!
[This review was collected as part of a promotion.] Great packaging, easy on babies stomach, not a bad smell to it! My daughter was very picky until I got to try this! She has been hooked on it ever since!
5 out of 5 stars
31 May, 2025
originally posted on influenster.com
Give it a try!
[This review was collected as part of a promotion.] I was a bit worried for my sons first time trying organic milk-based formula but I’m glad we did. This formula didn’t make him fussy as the other brand would. The premixed formula is always convenient for when on the go or just exhausted.
5 out of 5 stars
22 May, 2025
originally posted on influenster.com
Makes feeding easier
[This review was collected as part of a promotion.] This product is a game-changer. I love that you don’t have to mix it with water; it’s ready in just a few seconds. It’s great for traveling or at night. If you’re formula-feeding, I’d definitely consider this one.
5 out of 5 stars
13 May, 2025
originally posted on influenster.com
Great Product
[This review was collected as part of a promotion.] Very convenient and easy to use. The packaging makes it so you don’t have to mix anything on the go, which is great and super helpful. Would buy this.
5 out of 5 stars
1 May, 2025
originally posted on influenster.com
Great infants formula
[This review was collected as part of a promotion.] I received this item for free in exchange for my honest opinion thank you influenster and Similac. As always never disappointed with Similac 's milk for infants. No odor ,very little ingredients. If your going to have a baby or your thinking to switch formula and have looked into this one I highly recommend it. You'll get value for your money and a happy baby.
5 out of 5 stars
24 April, 2025
originally posted on influenster.com
Easy on babies tummy!
[This review was collected as part of a promotion.] This formula has been a game-changer for my granddaughter. It has supported her digestion effectively and ensures she receives the essential nutrients she needs each day.
4 out of 5 stars
23 April, 2025
originally posted on influenster.com
Convenient
[This review was collected as part of a promotion.] Love the packaging and simple ingredients. Love how convenient the bottles are and how many you get for the price. Would purchase again for sure!
4 out of 5 stars
21 April, 2025
originally posted on influenster.com
Good formula option
[This review was collected as part of a promotion.] The Pure Bliss by Similac line is an excellent option for parents who need a quick and convenient breast milk alternative without the corn syrup. I prefer the premade bottles because they are easy to store in a diaper bag and don’t require heating up. It smells and looks similar to traditional formula. My baby still prefers breast milk but it’s good to have in case of an emergency.
5 out of 5 stars
21 April, 2025
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] The packaging on this is great and I like how convenient this is. I also like the shelf life length and how it doesn’t need to be used immediately after purchase.