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Skip Hop Forma Diaper Bag Backpack
$78.99
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Eligible for registries and wish lists
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About this item
Highlights
- Front section allows easy access to storage cubes
- Insulated cube is perfect for bottles
- Multipurpose mesh cube for clothing and
- Changing pad pocket holds tablets and laptops
- Extra wide dual zip opening
- Insulated side bottle pockets
- Elasticized interior pockets and cell phone
- Cushioned shoulder straps
- Stroller straps
- Cushioned changing pad
Description
The Forma bag is lightweight, quilted backpack hands-free convenience and special packing cubes for baby's essentials. The spacious interior has room to tote everything from snacks to spare outfits and the extra wide opening makes it easy to find essentials in a pinch. The front compartment includes 2 multi-purpose packing cubes and allows for extra storage. Everything stays in reach with elasticized interior pockets and insulated side bottle pockets. The changing pad pocket performs double-duty, acting as a laptop holder when traveling. With the Forma backpack, function meets fashion to take you from birth to toddlerhood and beyond in style.
Dimensions (Overall): 14 Inches (H) x 16 Inches (W) x 8 Inches (D)
Weight: 1.4 Pounds
Includes: Changing Pad
Industry or Government Certifications: No Certifications
Material: Polyester
Care & Cleaning: Hand Wash, Air Dry, Spot or Wipe Clean
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 79610451
UPC: 816523025532
Item Number (DPCI): 030-04-6451
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14.7 inches length x 12.4 inches width x 9.5 inches height
Estimated ship weight: 1.75 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 199 ratings
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Guests are saying
This diaper bag is highly versatile and functional, with many guests praising its spacious compartments, stylish design, and practical features like built-in stroller straps and packing cubes. However, some guests have experienced issues with durability, such as broken straps and zippers, which is a concern given the price. Overall, it is well-received for its organization and ease of use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 383 reviews
design: 4.23 out of 5
quality: 4.29 out of 5
safety: 4.55 out of 5
81% would recommend
71 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025Verified purchase
Too small for the price
Pretty bag but too small for the price
2 out of 5 stars
Thumbs down graphic, would not recommend
5 April, 2025Verified purchase
Not as described !!
This seems to be a theme with this brand. I tried buying the same diaper bag from different sellers and they ALL did match the pictures or description of the bag. This particular one doesn’t have the front zipper. I intend to actually call Skip Hop and see if they’ll be willing to send me what they claim to have as a product. In other words, if you don’t care about the color or the appearance of the bag ignore my review.
1 reply from Skip Hop Team team - 8 months ago
Please reach out to Corporate Consumer Affairs at 888.782.9548 and select option #4 at the prompt or send an email to contactus@cs.carters.com.
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2025Verified purchase
Spacious, Stylish, and Super Functional!
The Skip Hop Forma Diaper Bag Backpack has been an absolute staple since becoming a first-time parent. From my baby’s newborn days to now at 7 months, this bag has carried everything we’ve needed and has remained the best choice. The spacious compartments and included packing cubes make organizing diapers, clothes, and bottles effortless. The lightweight, water-resistant material is easy to clean, and the padded straps make it comfortable to carry, even when fully packed. The side pockets perfectly fit bottles, and the front zippered pocket provides quick access to essentials. Even as my baby grows, this bag continues to meet our needs, proving to be both durable and practical. Highly recommend for any parent looking for a reliable, stylish, and functional diaper bag!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 March, 2025
Poor quality strap broke
Only lasted one year even though it wasn't my main diaper bag. The zipper was poor quality, so I used a different bag most days. I took this on an international trip and the shoulder strap detached within a week. My Itsy Ritzy bag is still good as new despite being used more often.
1 reply from Skip Hop Team team - 9 months ago
Hello, We apologize for the troubles. Please send an email to Carter's Corporate Consumer Affairs at contactus@cs.carters.com to the attention of Denise. Thank you!
5 out of 5 stars
Thumbs up graphic, would recommend
28 February, 2025Verified purchase
Good value and quality
Great storage and good quality. Love the storage options it comes with. And good stroller straps too.
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2024Verified purchase
Cute and practical
Great color, lots of space and a solid choice for a diaper bag for the price!
3 out of 5 stars
Thumbs down graphic, would not recommend
5 December, 2024Verified purchase
Decent Diaper bag
I got this to replace our previous diaper bag. We use it for 2 toddlers and it’s a bit smaller than I would like. It still fits the main essentials but I really have to keep it organized to do so and can’t fit anything extra.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2024Verified purchase
Pump bag
I use this everyday as a pump bag. It can comfortably fit my spectra S1 with bottles and breast pump wipes. As well as my medela hands free with a ceres chill, pump wipes, 3 bottles, and two extra cups. With plenty of room to spare.
5 out of 5 stars
13 October, 2024
originally posted on Carters
Best diaper bag !
Perfect diaper bag exists❤️❤️we love this bag! Super durable , colors are perfect! If you need a bag this one is a way to go for you and your baby
2 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2024Verified purchase
Not Worth The Hype
For the decent price tag on this bag, I expected better. I bought one and then received an additional one from my shower, so I’ll be returning the one I bought since I haven’t touched either of them. Cheaply made, really nothing special. Design is there, quality is not. I’m so happy I splurged on an Itzy Ritzy, the quality difference is astounding. And I only got a smaller Itzy… spend the extra money and get a better bag is all I can say.
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2024
Best diaper bag for a twin mama
This has been the best diaper bag with twins! Plenty of room to hold enough diapers, clothes and essentials for two babies. I even used it to haul around my spectra breast pump when my twins were in the NICU and it worked great for that. I can’t recommend this bag enough as a mama of twins! Sure it’s got its stains (as does any diaper bag that has been well loved), but I have been using it for 19 months now with no issues!
2 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2024Verified purchase
eh
it’s a beautiful color but it didn’t even last 3 months, it’s pretty thin and cheap feeling (compared to other bags the same price range) and frayed really quick. i would not recommend.
1 reply from Skip Hop Team team - 1 year ago
Please reach out to Corporate Consumer Affairs at 888.782.9548 and select option #4 at the prompt or send an email to contactus@cs.carters.com.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 June, 2024
Poor quality
I would never spend $80 for this there are so many better ones out there for that price
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2024Verified purchase
Perfect Bag
Love this backpack and have it in Green and Black. Definitely unisex so my husband doesn’t mind wearing it, and has lots of good pockets to store items. I have used this as a computer bag / baby bag and love it for both purposes.
2 out of 5 stars
17 June, 2024
originally posted on Carters
Quality is meh, not worth the price
[This review was collected as part of a promotion.] The pockets and features are nice but I was quite disappointed in the quality for the price. The changing pad was very flimsy and the outside of the bag had many strings and felt cheaply made.
1 reply from Consumer Affairs team - 1 year ago
We're sorry you are disappointed. We are very appreciative of your feedback and want you to know it will be shared with our product development teams.
5 out of 5 stars
15 June, 2024
originally posted on Carters
Great product!!
[This review was collected as part of a promotion.] Perfect size, great features, extremely lightweight, pretty and pretty color. I bought it when I became mother of two and works perfectly.
5 out of 5 stars
Thumbs up graphic, would recommend
7 May, 2024Verified purchase
So Boho So functional
Let me preface this by saying I’ve tried so many high diaper bags such as Caraa, Fawn design, luli Bebe, lululemon, etc and none of them are as functional as this skip hop bag. I think it’s pretty sleek as well. Doesn’t feel like it takes up too much space. As for aesthetics the sage color is such a fun boho color and looks a bit more dressed up than the other colors offered. My friend has this exact bag in black and was so impressed by the monochromatic color of this bag. So she went and bought this color but she wished they had one in beige like the interior color (so listen to the new moms of today they want neutral functional bags!) as for the function of the bag, I have yet to find a bag that’s easier to organize. It just makes sense. Perfect size, stands by itself, good size pockets, great zipper, opens wide, doesn’t slip off one shoulder. The front pocket is the perfect snack pocket. I’m using this bag daily for a young toddler (17m) and it works great.
3 out of 5 stars
1 May, 2024
Alright
Okay bag. The storage compartments in the main part don’t hold as much as I thought - wipes and diapers don’t fit well. The small storage bags that are included are nice, but not once you start using tall 8oz bottles, they don’t fit. Biggest complaint is the changing pad that is included. It is not water resistant don’t understand that.
1 out of 5 stars
26 April, 2024Verified purchase
Not convenient
Not convenient at all. The main compartment is not big. You cannot fit a pump and pump parts.
2 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2024
Cute but not functional
The bag is cute. But the pockets suck. There’s not much in terms of internal organization. Everything kind of gets stuffed in the main compartment. The little organizers for the middle pocket are useless. Most of all, this bag does not open easily with one hand!! That’s a terrible feature for a diaper bag. I wish I’d registered for something a bit more practical.