Sponsored
Snuggle Fabric Softener - Blue Sparkle
$6.99 ($0.11/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Snuggle® liquid fabric softener offers Snuggle® softness and a long-lasting, familiar fresh scent with every use.
- Enjoy softness and lasting freshness* in every load of laundry. That's the Snuggle Promise™.
- *out of storage
- Snuggle® liquid fabric softener helps bring you the familiar comfort of home—wherever you go.
- Just measure and add the liquid laundry softener to your load of laundry to soften fibers in fabric.
- Fresh and clean scents of white floral and bright green citrus notes snuggle up to warm, woody notes with a soft musk.
- Using fabric softener can provide better softness and freshness while reducing wrinkles and static cling in your clothes, towels, and sheets.
- Bottle contains 50% recycled material excluding cap, spout, and labels
Description
Bring the familiar comfort of home with you wherever you go, with Snuggle® Blue Sparkle® Cuddle-Up Fresh™ Liquid Fabric Conditioner. Add Snuggle® softness and a long-lasting, familiar fresh scent to your favorite clothes with laundry softener liquid that softens fibers in fabric to make them feel cozy against your skin. Our Snuggle® Blue Sparkle® scent is a fresh and clean blend of white floral and bright green citrus notes, which snuggle up to warm, woody notes and a soft musk—fusing to create a comforting, long-lasting freshness.* See how Snuggle® Blue Sparkle® liquid fabric softener gives your family's laundry that little extra boost of softness, protection,** and a long-lasting fragrance. That's the Snuggle Promise™.
*out of storage
**Snuggle® Liquid Fabric Softener helps protect against color fading.
(Packaging May Vary)
*out of storage
**Snuggle® Liquid Fabric Softener helps protect against color fading.
(Packaging May Vary)
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Eye irritant, do not ingest
Product Form: Liquid
Number of uses: 97
TCIN: 94466919
UPC: 072613474523
Item Number (DPCI): 003-07-4071
Origin: Made in the USA
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water; diethyl ester dimethyl ammonium chloride; fragrances; polyquaternium-37; lactic acid; glutaral; colorants; calcium chloride.
Shipping details
Estimated ship dimensions: 7.1 inches length x 3.7 inches width x 10.5 inches height
Estimated ship weight: 4.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 1620 reviews
quality: 4 out of 5
scent: 4 out of 5
value: 3.67 out of 5
50% would recommend
4 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025
Corporate Greed
Corporate Greed….Corporate Greed…I Will No longer Purchase This Product Or Any Of Theirs. All Snuggle Bottles, No Matter What Size Used To Have A Spout On Them. The Large Size No Longer Does. I Have Always Bought The Larger Size And Poured Into A Smaller One Because I Am Getting Older And The Large One Is Difficult To Hold. Now Without A Spout You Will Need To Use A Funnel To Pour Into A Smaller Bottle. Then You Would Have To Clean The Funnel. The Smaller Ones With A Spout (that is if they haven’t done away with that too) Are To Dang Expensive. Anyway, They Spent Money To Have The Bottles Retrofitted Because They Will Save Money In The Long Run. I Am Fed Up With These Companies Providing Inferior Products And Cutting Corners To Pad Their Pockets Even More. Good Time For Me To Stop Using Fabric Softener. It Is Extremely Toxic And Bad For Your Health & The Environment, too.
1 reply from Snuggle Team team - 4 days ago
We appreciate your support for our Snuggle product and completely understand the inconvenience you have experienced with the bottle design. Your feedback is very important to us, and we would like to learn more about your experience. Kindly reach out to us through our website www.henkel-northamerica.com/contact-us. Our Team Clean advisers will be able to assist you further. Thank you and have a great day! Jay - Advisor
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
Soften
I was very pleased with my order. Target always gives me, but I mean. I did place the order for delivery but it can't. I had to go pick it up. I don't know what happened, but target never fails, they do a great job.
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025Verified purchase
Snuggly soft!
Great, affordable softener with a lasting scent!
5 out of 5 stars
1 October, 2025
originally posted on influenster.com

Love the smell
I have tried several different kinds of scent beads, but these are by far my favorite. I’m having a hard time finding them in stores right now. I’m hoping this is a temporary situation.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025
Shrinkflation & Inflation
Then 90 fl oz was $6.79 Dec 2024 ($0.07 per oz) 90 fl oz was $7.79 Jan 2025 ($0.09 per oz) 75 fl oz was $7.79 May-August 2025 ($0.10 per oz) Now 93.8 fl oz is $9.19 Sept 2025 ($0.10 per oz) 66 fl oz is $6.99 Jan 2025 ($0.11 per oz) Smh! I honestly think my clothes smell better without this stuff. Not sure if I’ll be wasting my money on it anymore.
1 out of 5 stars
20 July, 2025
originally posted on henkel.com
THE CHANGED SCENT STINKS!
I have used Snuggle Fabric Softener for many years and have received so many compliments because it made my wash smell great and it lasted long. THE NEW SCENT FOR THE ORIGINAL BLUE SPARKLE STINKS TO HIGH HEAVEN - EVEN AFTER A WEEK IR SO, THE SMELLNIS HORRIBLE. IT SMELLS STRONG LIKE A CHEAP PERFUME. Why did they change it???? I won’t even use the rest of my new bottle - the smell is gross. My husband came to me and said, why do our clothes smell so bad? It’s the new Snuggle scent - it stinks! As they say, you shouldn’t try to fix what isn’t broken unless somehow your company has figured out that this scent is cheaper to use than the original. That was my last purchase - smells like all the rest - horrible.
1 out of 5 stars
19 June, 2025
originally posted on henkel.com
Don't like the new Fragrance!!!
I've been using the snuggle blue sparkle for years! So, what happened to the fragrance that I loved? I'm going to finish the bottle that I bought but will search for something else. Don't like the new fragrance at all!!! CHANGE IT BACK!!!
5 out of 5 stars
19 May, 2025
originally posted on henkel.com
Mikedf
Please get in touch with me at your earliest convenience.
5 out of 5 stars
15 May, 2025
originally posted on henkel.com
Awesome Scent!
I love the softer scent I notice since the label and bottle changed! It now smells more similar to the cuddle up fresh scent of Snuggle when I was a kid. Thanks for the change!
1 out of 5 stars
8 May, 2025
originally posted on henkel.com
Fresh and cuddly soft
It smells awful I used blue sparkle for years I use no other. Why would you change it. I smelled everything to replace and nothing compares
2 out of 5 stars
14 August, 2024
originally posted on henkel.com
Scent changed
Did you change the scent? This went from smelling oh so very fresh to smelling awful. Why would you do this? Definitely switching brands now.
1 reply from Raine - Team Clean Adviser team - 10 months ago
We appreciate your support of our Snuggle product and completely understand how frustrating it must be for you to notice a different scent than expected. Your feedback is very important to us, and we would like to learn more about your experience. Kindly reach out to us through our website www.henkel-northamerica.com/contact-us. Our Team Clean advisers will be able to assist you further. Thank you and have a great day!
4 out of 5 stars
3 July, 2024
originally posted on Shopper Army

Great fabric conditioner
[This review was collected as part of a promotion.] I don't usually use much fabric conditioner but I keep some on hand for certain items. This fabric conditioner has a great smell that is not overbearing like some can be. It still smells fresh after drying and still has a great smell days later. I would buy this product again and I recommend this product! I tried this product and received a full rebate in exchange for my honest opinion.
5 out of 5 stars
2 July, 2024
originally posted on Shopper Army

Would purchase again!
[This review was collected as part of a promotion.] When I first looked at the Snuggle Blue Sparkle bottle I was drawn to it because it says the product has "long lasting softness" right at the top of the label! That was very intriguing to me. The bright blue appearance of the bottle and the ber mascot also made me want to purchase this item. I then tried the product with my next load of laundry. I used the Snuggle fabric softener in my washing machine dispenser, and when the clothes were done with the wash cycle I put them into the dryer. Once the clothes were dry, they felt so soft and smelled so fresh and clean. The Blue Sparkle scent is not overpowering and made my clothes smell amazing. I would purchase this product again and definitely recommend it to others. I was very happy with the way my clothes felt and smelled after using this fabric softener. If you are not a huge fan of scents, this product may not be for you. Otherwise, definitely consider purchasing and you will not be disappointed! I tried this product and received a full rebate in exchange for my honest opinion. I tried this product and received a full rebate in exchange for my honest opinion.
3 out of 5 stars
24 June, 2024
originally posted on henkel.com
Not a fan of this new scent
I thought this scent would smell light and fresh. It smells too industrial to me.
5 out of 5 stars
18 June, 2024
originally posted on henkel.com
I Love Snuggle
I love all the snuggle fabric softeners & dryer sheets but my overall favorite is the Snuggle Plus Super Fresh. Snuggle is the only brand that I purchase for my household.
4 out of 5 stars
18 June, 2024
originally posted on Shopper Army

Blue Sparkle freshness
[This review was collected as part of a promotion.] Snuggle's Blue Sparkle liquid Fabric Softner was amazing. It left my laundry smelling fresh and so soft. I'm wearing a top now and it's so soft against my skin with no allergic reactions. With this sized bottle and how little product is needed to be effective,I can wash more than 40 loads! That's cost savings. I tried this product and received a full rebate in exchange for my honest opinion.
5 out of 5 stars
18 June, 2024
originally posted on Shopper Army

Budget friendly fabric softener
[This review was collected as part of a promotion.] Snuggle Blue Sparkle fabric softener leaves your clothes feeling soft and static free. The scent is just right. It keeps my clothes smelling fresh and clean for an extending amount of time. I also love how it's budget friendly but still gets its job done. It's easy and quick to use and I love how the cap acts as a measuring tool. I tried this product and received a full rebate in exchange for my honest opinion.
5 out of 5 stars
17 June, 2024
originally posted on Shopper Army

Smells Amazing!
[This review was collected as part of a promotion.] I tried this product and received a full rebate in exchange for my honest opinion. This Snuggle Fabric Softener in the scent Blue Sparkle made my clothes smell so good! I am really glad I got to try this fabric softener out because I will now continue to purchase and use this product. It leaves you clothes feeling so soft and the scent is just amazing. If you are looking for something to help give your clothes that lasting scent then this is it! I tried this product and received a full rebate in exchange for my honest opinion.
5 out of 5 stars
17 June, 2024
originally posted on Shopper Army

Smells amazing
[This review was collected as part of a promotion.] This product was absolutely amazing! I love snuggle products. They always leave my clothes smelling fresh for days. I would recommend this product to everyone. You would not be disappointed with this fabric softener. It makes your clothes feel soft and helps brighten your clothes. This softener smells amazing I tried this product and received a full rebate in exchange for my honest opinion.
5 out of 5 stars
17 June, 2024
originally posted on Shopper Army

Lightly scented and leave clothes soft
[This review was collected as part of a promotion.] The fabric softner work well in leaving your clothes feeling soft. It also makes your clothes have a fresh and clean scent. You can either pour it straight into the compartment for your softner or use the cap. It's not too thick or too thin. It doesn't take a lot of the product, which is a plus. I would recomment this product to family and friends. I tried this product and received a full rebate in exchange for my honest opinion.