Sonic Power Brush Heads - up&up™
$19.54 ($3.91/count) reg $22.99
Clearance save $3.45 (15% off)
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Guests are saying
These replacement brush heads for sonic toothbrushes offer a cost-effective alternative to name brands, providing a satisfying clean while being gentle on teeth and gums. Many guests appreciate the quality and fit, noting that they work well with various models. The pack size is also a highlight, ensuring guests have enough replacements on hand. However, some guests experienced issues with fit and durability, suggesting caution when using with certain models.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 285 reviews
ease of use: 3.87 out of 5
quality: 3.53 out of 5
value: 3.71 out of 5
79% would recommend
116 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
13 January, 2026Verified purchase
(no review title)
I just had a whole grouping of the bristles come out of the toothbrush head and get lodged at a weird angle in the back of my throat while brushing my teeth. This was my first time buying the non name brand replacement heads—I wouldn’t say they were durable at all from this experience
1 reply from the Product Manufacturer team - 3 days ago
We are sorry to hear about your experience with the Up & Up Brush Heads. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374 or email by going to www.perrigo.com/contact-us and reference case number 2120551. We look forward to addressing your concerns and hearing from you!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2025Verified purchase
You get what you pay for
I bought these instead of the Philips because, like a lot of people, I don't have the financial freedom to be spending $35 on just two brush heads. Honestly, the quality for this price shows. The brush heads aren't as sturdy, and the bristles are rough and slightly painful. The Up & Up brand is usually really good at providing good products at a fraction of the leading brands' prices, but this item isn't one of them.
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with the Up & Up Sonic Power Brush Head. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-866.373.7374 or via email by going to www.perrigo.com/contact-us and reference case number 2095906. We look forward to addressing your concerns and hearing from you!
2 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
Dye Bleeds Off
Was delighted to find an affordable alternative to the Sonic toothbrush heads- however disappointed to find that the blue dye on the toothbrush bleeds! Everytime I brush my teeth I spit out bright blue dye.... can't imagine that's good for my health or teeth.
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with the Up & Up Brush Heads. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-866-373-7374 or email by going to www.perrigo.com/contact-us and reference case number 2095126. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2025
great substitute
Bought these today and tried already they fit perfectly and the brushes are not too hard really made my teeth feel clean had no problems
1 out of 5 stars
14 June, 2025Verified purchase
Missing a replacement head
my box only had 4 replacement heads in it.
1 reply from the Product Manufacturer team - 7 months ago
We are sorry to hear that there was a brush head missing. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We encourage you to reach out to our contact center at 1-866-373-7374 or email by going to www.perrigo.com/contact-us and reference case number 2053634. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2025Verified purchase
Toothbrush heads
I recently discovered this alternative to Philips Sonicare heads which can be a costlier option and I’m so glad I did! They fit my toothbrush perfectly and work great!
5 out of 5 stars
6 March, 2025Verified purchase
Good dupe
Just as good as the name brand for way cheaper!
1 out of 5 stars
Thumbs down graphic, would not recommend
26 November, 2024Verified purchase
Not as good as others
These wear out sooo fast. 2-3 weeks and you need to replace them for your teeth to feel clean.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 November, 2024
Choking Hazard!
DO NOT BUY! Six blue bristles dislodged and stuck to inside of throat within the first 15 seconds of brushing on my brush’s lowest setting…
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2024Verified purchase
Get a better deal for toothbrush needs
I really like the target up and up brand for these toothbrush replacement, they work really well, and a fraction of the name brand.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2024
Broken toothbrush
This toothbrush head broke my sonicare toothbrush!! These toothbrushes are far too expensive to be breaking with off brand toothbrush heads, so use caution! I was removing the head for travel and the whole pin that it attaches to came out with it due to the difficulty of removal.
5 out of 5 stars
Thumbs up graphic, would recommend
20 April, 2024Verified purchase
Works great!
Fits the sonic are toothbrush perfectly for cheaper. They work great!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 January, 2024Verified purchase
Missing one
I purchased these brush heads because they were cheaper per unit than the brand ones. But I was missing one, so I got 4 instead of 5.
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2023Verified purchase
Good brush head
A little firmer than sonicare brush heads. Good quality
4 out of 5 stars
15 July, 2023
originally posted on yourfavoritesamples.com
As good as name brands
[This review was collected as part of a promotion.] These are as good as name brands. They are easy to install, the bristles are firm enough to clean well, but not too firm to damage your teeth. They leave teeth feeling smooth. Quantity for price is fair.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 April, 2023
These do NOT fit Sonicaire 4100 - can cause damage
These don't fir, period! They do not go on all the way and leave a considerable gap. If you are desperate to try to get them on a git further/close that obvious gap, you will put too much pressure on the brush mechanism and break it, or cause it to not move freely. I had to buy a new brush. Stick with actual Philips brand; do not buy these for a 4100.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2022
Doesnt fit Sonicare Protective Clean 5100
These replacement heads do not fit the Philips Sonicare ProtectiveClean 5100 series. I did not force it to clip on, so I wouldn’t break my toothbrush. It didn’t come close to clicking on correctly. The weight and style of the opening where it clicks on is much different than the actual brand name replacements. These are heavier and thicker. The design/structure of the opening is very narrow compared to the brand name. Overall did not work for me. Loved the extra 2 heads for the price of 3 brand name but can’t enjoy a savings if it didn’t work.
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2022Verified purchase
Works just as well as name brand
Works just as well as the name brand product. Much more cost effective.
5 out of 5 stars
22 November, 2022
originally posted on yourfavoritesamples.com
These are a great value!
[This review was collected as part of a promotion.] These are high quality replacement heads made by Target. They are just as good as the brand name and are much cheaper! I love that these come in a 5 pack so I have replacement heads for a little while!
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2022Verified purchase
Great alternative to name brand
Great alternative to name brand. Works just as well, at half the cost!