Sponsored
Adult Soft Replacement Heads - 2pk - up&up™
$7.99 ($4.00/count)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 2pk sonic replacement brush heads
- Soft antibacterial bristles
- Help remove plaque, prevent and reduce gingivitis
- Compatible with Philips® Sonicare® click-on brush heads system: 1100, 2100, 4100, 5100 and all up & up™ sonic toothbrushes
Description
Keep your teeth and gums clean with this 2-Count Sonic Replacement Brush Heads from up&up™. Designed with multilevel, antibacterial bristles, the two-pack replacement brush heads helps gently clean teeth to help remove plaque and prevent or reduce gingivitis. These replacement brush heads are compatible with Philips Sonicare click-on electric toothbrushes.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 18 Years and Up
Health Facts: BPA-Free
Sustainability Claims: Post-Consumer Recycled Material
Package Quantity: 2
Industry or Government Certifications: ADA Seal of Acceptance
Material: Plastic
TCIN: 89935734
UPC: 810186490973
Item Number (DPCI): 049-11-4315
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.8 inches length x 2.4 inches width x 4.68 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is the ADA seal for brush head or brush? and if brush head - what is the claim that is accepted
submitted by ss - 10 days ago
A: Hello ss - We appreciate your interest in this item. The ADA seal on the up&up Adult Soft Replacement Heads is for the brush head. Happy shopping at Target. – Alvin
submitted byAlvin - 7 days agoTarget staff support
Q: What is the age recommendation for using these brush heads?
submitted by AI Shopping Assistant - 23 days ago
A: The suggested age for using these brush heads is 18 years and up.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What materials are used in these brush heads?
submitted by AI Shopping Assistant - 23 days ago
A: The brush heads are made from plastic and include post-consumer recycled material.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: How do these brush heads help with oral health?
submitted by AI Shopping Assistant - 23 days ago
A: The antibacterial bristles help remove plaque and prevent or reduce gingivitis.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: Do these brush heads have any certifications?
submitted by AI Shopping Assistant - 23 days ago
A: Yes, these brush heads have the ADA Seal of Acceptance certification.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: Are these brush heads compatible with all Sonicare models?
submitted by AI Shopping Assistant - 23 days ago
A: These replacement brush heads are compatible with Philips Sonicare click-on electric toothbrushes.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: The description says that these brushes are anti-bacterial. What chemical is used to make them anti-bacterial?
submitted by avedai - 5 months ago
A: Hi avedai, the antibacterial properties of the bristles come from an antibacterial additive that is incorporated into the bristle material during manufacturing. These additives are designed to inhibit bacterial growth on the bristle surface and are commonly used in oral care products. The material used complies with FDA regulations for safety in consumer products.
submitted byCHUG, Inc. / GEMS - 5 months agoBrand expert
Q: Will this fit a smile direct toothbrush?
submitted by Chi - 7 months ago
A: These replacement heads are designed for up&up™ and similar brush handles, so they likely won’t fit a Smile Direct toothbrush.
submitted byCHUG, Inc. / GEMS - 7 months agoBrand expert
Q: I have an Up rechargeable power toothbrush with Replace-Me bristles that was purchased in October, 2022. Is this compatible?
submitted by SueWizz - 1 year ago
A: Hi SueWizz - Thank you for the inquiry. These replacement brush heads are compatible with Philips Sonicare click-on electric toothbrushes. Hope this helps! - Kris
submitted byKris - 1 year agoTarget staff support
Q: Will these fit the Philips Sonicare 4100?
submitted by catloverd - 1 year ago
A: Hello catloverd - Thank you for taking an interest in this product. This is Compatible with Philips Sonicare click-on electric toothbrush. Hope this helps! Happy Shopping - Amy
submitted byAmy - 1 year agoTarget staff support
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Guests are saying
These replacement brush heads offer a cost-effective alternative to name-brand options, providing a good balance of softness and cleaning power. Many guests appreciate their compatibility with various electric toothbrushes, ease of use, and sturdy construction. While some noted minor fitting issues and the absence of brush head covers, the overall sentiment leans towards satisfaction with their performance and value, making them a solid choice for maintaining oral hygiene.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 101 reviews
ease of use: 2.9 out of 5
quality: 3 out of 5
value: 3.3 out of 5
84% would recommend
69 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025Verified purchase
10/10
Love how soft and easy it is to replace the tooth brush when it’s time on the machine.
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2025Verified purchase
Multi use replacements at great cost!
This toothbrush head scrubs like it's mad at plaque for something personal. My teeth are so clean they squeak—I'm one brush away from blinding people with my smile. Even my dentist asked if I’ve "been seeing someone else."
3 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025Verified purchase
Meh
Did not fit my Sonicare, which in its defense, the box says what model #’s it fits and mine is not listed (6100). I’ve had my toothbrush for almost 10 years & had no idea what the model # is (it’s listed on the bottom of the charger) It technically “fit” on, but when I tried to brush the head kept popping off. The brush is also way too firm and I do not like how big the brush is. I’ll go back to the Kid’s Up&Up heads. Those “fit” better and the brush is softer
2 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025
Not a review about thw quality
This review isn’t really about the toothbrush heads but rather its packaging. Wish it was more secured or at least enough so that the consumer knows if the package was already open by someone else. Got home and opened the package just to find one toothbrush head. I guess someone stole the other one. Lame!!
1 reply from the Product Manufacturer team - 4 months ago
Hello Stephanie, thanks for your honest feedback. We understand how frustrating it must have been to find the package not fully sealed. We appreciate you sharing this experience, and please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 June, 2025Verified purchase
HARD BRISTLES
Ignore the “soft bristle” marketing because they are far from it! They are so hard! Had to discontinue use it hurt my gums!
1 reply from the Product Manufacturer team - 5 months ago
Hello, thank you for your honest feedback. We’re sorry the bristles didn’t meet your expectations and caused discomfort. We appreciate you sharing your experience, and please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 June, 2025Verified purchase
Not worth it
Doesn’t fit my sonicare toothbrush
1 reply from the Product Manufacturer team - 5 months ago
Hello Hana, thanks for your feedback. We’re sorry to hear the replacement heads didn’t fit your toothbrush. We appreciate you taking the time to share your experience. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
2 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2025Verified purchase
Just get name brand for this
Just buy the name brand. These are too big and did not make cleaning my teeth very easy/:
1 reply from the Product Manufacturer team - 7 months ago
Hello Em, thanks for sharing your thoughts. We're sorry to hear that the product wasn't the right fit for you. We appreciate your feedback and are always looking to improve. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2025Verified purchase
Replacement Head
My husband and I switched to the Up & Up replacement heads because of the incredible price point, little did we know that we actually prefer these heads over the name brand.
2 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2025Verified purchase
Yes it does "fit," technically
To all the people saying the heads don’t fit: yes they do. They just fit on BACKWARDS. If you put it on facing the correct position it will just sit on the metal piece. But, if you put it on backwards it will click into place and it will technically “fit.” Enjoy.
1 reply from the Product Manufacturer team - 10 months ago
Hello, thank you for your feedback! We appreciate you sharing your experience and insights with us. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2024Verified purchase
Does not fit on Philips Sonicare
Purchased because it was way cheaper than the official Sonicare replacement head and said it fits Philips Sonicare click-on toothbrush. Tried to replace the brush on my sonicare, it did not fit. So I'm not sure which sonicare brush it will work on.
1 reply from the Product Manufacturer team - 1 year ago
Hello! Thank you for reviewing our product; we appreciate your input. We’re sorry to hear the replacement heads didn’t fit your Sonicare toothbrush as expected. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2024Verified purchase
not soft
These brush heads are not soft and they do not fit my electric toothbrush. I liked the up and up brand sensitive brush heads but I can no longer find them.
1 reply from the Product Manufacturer team - 1 year ago
Hello! Thank you for reviewing our product; we appreciate your input. We're sorry to hear these brush heads didn't meet your expectations and understand how important finding the right fit and feel is. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2024Verified purchase
No cover!
Returning because they don’t come with brush head covers and the sonicare brand covers don’t fit on these brushes. They also don’t seem to vibrate as well as the sonicare ones when the toothbrush is turned on.
1 reply from the Product Manufacturer team - 1 year ago
Hello! Thank you for reviewing our product as we appreciate your input. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 June, 2024
Does not fit any of my 4 sonicare toothbrushes
This is one of my first Target branded products that I am completely unimpressed with. First, the brush heads came in the box, unwrapped, with no brush head covers. Fine. But second, they did not fit/would not click onto 3 of my sonicare toothbrushes at all (Phillips One, Sonicare for kids, Sonicare diamond clean). The one they did click and stay attached to, they left a large gap between the head and body. The bottom looks completely different so it’s no wonder they don’t click into place. The brushes themselves are comparable to the normal sonicare ones in shape and quality. They may work on the up&up branded ones just fine.
1 reply from the Product Manufacturer team - 1 year ago
Hello, thank you for your honest feedback. In order to minimize waste in disposable items this product does not come with a hard plastic head cover or the metal insert for the base sensor and the associated metals required. We encourage you to re-use your existing head cover and clean it when necessary. Please feel free to reach out to us at customersupport@gemsfindyours.com for additional support!
5 out of 5 stars
Thumbs up graphic, would recommend
7 June, 2024
Great!
I love this toothbrush head. It is very easy to put on and take off. It cleans my teeth very well. It is very sturdy and made very well. I get compliments on my teeth all the time. I recommend this to anyone.
1 reply from the Product Manufacturer team - 1 year ago
Hello, thanks for your honest review! We're excited to hear that you are enjoying your new toothbrush replacement heads. Please feel free to reach out to us at customersupport@gemsfindyours.com for future support.
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2024
Toothbrush
These are great! My dentist recommended a soft tooth brush head for my electric tooth brush and these fit the bill with a more reasonable cost. My teeth feel nice and clean after brushing my teeth. They are a go!
1 reply from the Product Manufacturer team - 1 year ago
Hello, thank you for your honest review! We're happy to hear that you are enjoying your recent purchase. We value your input and are always striving to improve our products. Please feel free to reach out to us at customersupport@gemsfindyours.com for future support.
4 out of 5 stars
Thumbs up graphic, would recommend
28 May, 2024
Affordable replacement
I love my toothbrush, but seriously it gets a workout! Replacing the the head was something I kept putting off because I had no idea where to get a replacement or kept forgetting. This product solved my problem and provided a spare. Quality construction, with soft bristles interchanges well with my toothbrush. Ease of use and availability locally is a win win!
1 reply from the Product Manufacturer team - 1 year ago
Hello, thank you for your honest review! We're happy to hear that you are enjoying your new toothbrush replacement heads. We value your input and are always striving to improve our products. Please feel free to reach out to us at customersupport@gemsfindyours.com for future support.
4 out of 5 stars
Thumbs up graphic, would recommend
27 May, 2024
Nice product
These Target brand toothbrush heads are very nice. They fit my electric toothbrush perfectly. I am hopeful that they will last for a decent amount of time. I will definitely buy these again if they hold up and are good quality. Just don't know about them yet since they were just received.
1 reply from the Product Manufacturer team - 1 year ago
Hello, thank you for your honest review! We're happy to hear that you are enjoying your new toothbrush replacement heads. We value your input and are always striving to improve our products. Please feel free to reach out to us at customersupport@gemsfindyours.com for future support.
5 out of 5 stars
Thumbs up graphic, would recommend
25 May, 2024
Good clean
These heads are advertised as "soft," but I found the bristles to be more on the medium side. They weren't harsh, but they definitely lacked the gentle touch I prefer for my gums. The cleaning power was decent. My teeth felt noticeably cleaner than with a manual brush, but it wasn't a night-and-day difference. The Up & Up brush heads have indicator bristles that supposedly fade to signal it's time for a replacement. However, I found these faded inconsistently, making it difficult to tell exactly when to swap heads. Brushing for too long with a worn-out head can be counterproductive, so a more reliable indicator would be appreciated.
1 reply from the Product Manufacturer team - 1 year ago
Hello, thank you for your honest review! We're happy to hear that you are enjoying your new toothbrush replacement heads. We value your input and are always striving to improve our products. Please feel free to reach out to us at customersupport@gemsfindyours.com for future support.
3 out of 5 stars
Thumbs up graphic, would recommend
25 May, 2024
Doesn't for my Phillips sonicare
It seems good quality. I would say it's soft bristles. The brush head is bigger than the normal sonicare brushes I get. It also doesn't come with the brush head cover like my sonicare ones. Unfortunately it didn't fit/work with my Phillips sonicare tooth brush as you can see in the pictures.
1 reply from the Product Manufacturer team - 1 year ago
Hello, thank you for your honest feedback. In order to minimize waste in disposable items this product does not come with a hard plastic head cover or the metal insert for the base sensor and the associated metals required. We encourage you to re-use your existing head cover and clean it when necessary. Please feel free to reach out to us at customersupport@gemsfindyours.com for additional support!
5 out of 5 stars
Thumbs up graphic, would recommend
25 May, 2024
Not too soft
These replacement heads are perfect for the Sonicare base. They fit great, do not wiggle around while brushing. They are a soft bristle that isn’t so soft it feels like it isn’t cleaning. I would choose these over Sonicare replacements.
1 reply from the Product Manufacturer team - 1 year ago
Hello, thank you for your honest review! We're happy to hear that you are enjoying your new toothbrush replacement heads. We value your input and are always striving to improve our products. Please feel free to reach out to us at customersupport@gemsfindyours.com for future support.