SquishPillow by Original Squishmallows Firm Bed Pillow and Ultra Soft Pillowcase Cover
$29.99 when purchased online
Target Online store #3991
About this item
Highlights
- AVAILABLE IN 3 FIRMNESS LEVELS: This is the FIRM SquishPillow, best for side sleepers and those looking for extra neck support. Looking for something squishier? MEDIUM (best for back sleepers) and SOFT (best for people who already sleep on their Squishmallows) will be available soon.
- INCLUDES PILLOW AND PILLOWCASE - Ultra-soft…Just like a Squishmallows!
- SQUISH YOUR SLEEP - Stuffed with the same signature fill as Squishmallows, SquishPillow is designed for comfort and support — more ergonomic than Cam the Cat (sorry, Cam!).
- FOR SLEEPY HEADS - Back sleeper? Side sleeper? Jetsetter? Lounger? SquishPillow comes in standard and king sizes, perfect for everyone and every sleep style.
- CARE INSTRUCTIONS - SquishPillow are spot clean only, extending the life of the Squishy in your pillow for a continual ultimate sleep performance night after night. Pillowcases wash cold (30°C or below), tumble dry low for maximum squishiness.
- SQUISH SPECS - SQUISH SPECS - The SquishPillow features a 250 thread count organic cotton cover, filled with down alternative polyester fiberfill. Both SquishPillow and pillowcase are Oeko 100-certified.
Description
For the first time ever, Squishmallows is extending into the world of sleeping pillows to transport you into the dreamiest of nights. Filled with the same fluffy goodness found in Squishmallows, SquishPillow is offered in 3 “Squishiness” levels for the perfect amount of head support. The perfect blend of comfort and function, it’s truly the best thing to happen to sleep since counting sheep. Pair it with a unique SquishPillow Pillowcase and get ready to snooze in squishy style!
Features: Rectangle (shape)
Dimensions (Overall): 22.2 Inches (L), 22.2 Inches (W), 4.7 Inches thick
Weight: 1.38 Pounds
Fill Material: 100% Polyester
Fabric Name: Microplush
Textile Material: 100% Organic Cotton
Fill Density: Firm
Thread Count: Non-Woven Fabric
Pillow style: Universal Sleeper Pillow
Care and Cleaning: Spot or Wipe Clean, Tumble Dry
Street Date: June 15, 2025
TCIN: 94243405
UPC: 191726908869
Item Number (DPCI): 062-05-6927
Origin: Imported
Shipping details
Estimated ship dimensions: 22.87 inches length x 16.22 inches width x 7.75 inches height
Estimated ship weight: 2.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: So currently as a 54 year-old female, I took my daughter Squishmallow and I’m using currently as my pillow. Which firmness should I purchase that will equal my large Squishmallows squishiness?
submitted by Deekayjo - 2 months ago
A: Soft. If you like sleeping on a Squishmallow.
submitted byASYOUWISH - 1 month agoA: It says SOFT is the same density as the squishmallow creatures. Not released yet though.
submitted byttygrr - 1 month agoA: Thank you for your feedback! Please reach out to our Customer Service team who can help at https://jazwarescs.zendesk.com/hc/en-us/requests/new
submitted byJazwares - 23 days agoBrand expert
Q: Do you take out the filling to make it less firm or are there other pillows that you buy that are the medium and softer?
submitted by DKC - 2 months ago
A: Nope, there’s no zipper or opening to do so. Currently there’s just the standard firm, and the king medium. The soft hasn’t been released yet.
submitted byPix - 2 months agoA: There are soft and medium firmness pillows coming soon just read the description.
submitted by - 2 months agoA: Thank you for your review! SquishPillow has three firmness levels - Firm, Medium, and Soft. The Medium and Soft will be available to purchase in the coming weeks. We're excited to help you find your perfect Squish sleep.
submitted byJazwares - 23 days agoBrand expert
Q: Where is the listing for the medium and soft pillows?
submitted by Peppersmom - 2 months ago
A: I was able to get a king size but it is "firm". Soft and medium king size have not been released yet.
submitted byHockeymom - 13 days agoA: Thank you for your review! SquishPillow has three firmness levels - Firm, Medium, and Soft. The Medium and Soft will be available to purchase in the coming weeks. We're excited to help you find your perfect Squish sleep.
submitted byJazwares - 23 days agoBrand expertA: The medium is currently only available in king size and the soft has yet to be released.
submitted byPix - 2 months ago
Q: How much pillows do they come with ?
submitted by Ria - 2 months ago
A: It comes with one pillow
submitted byMarie Claire Denz - 2 months agoA: It comes with 1 pillow and 1 pillowcase
submitted by - 2 months agoA: It’s a single pillow with a pillowcase.
submitted byPix - 2 months ago
Q: How do I know which pillowcase design I'm getting?
submitted by Veronica - 3 months ago
A: Hello Veronica, Please reach out to our Customer Service team who can assist you. https://jazwarescs.zendesk.com/hc/en-us/requests/new
submitted byJazwares - 3 months agoBrand expertA: It’s a standard plain white case
submitted bymamamia8 - 2 months agoA: You have to buy the colorful pillowcases separately because this only comes with 1 white pillowcase.
submitted by - 2 months ago
Q: Hi, I'm not seeing the details on organic certification - there's a GOTS logo on your Vinyl packaging, but no certification number. Can you please share the certification details? Dubious.
submitted by John D - 1 month ago
A: Thank you for your feedback! Please reach out to our Customer Service team who can help at https://jazwarescs.zendesk.com/hc/en-us/requests/new
submitted byJazwares - 23 days agoBrand expert
Q: Is this pillow hypoallergenic?
submitted by Christine - 2 months ago
A: Thank you for your feedback! Please reach out to our Customer Service team who can help at https://jazwarescs.zendesk.com/hc/en-us/requests/new
submitted byJazwares - 23 days agoBrand expert
Q: How do I know what Dan I'm getting because in the name I see firm but what if I want the squish soft one?
submitted by Marie Claire Denz - 2 months ago
A: Thank you for your review! SquishPillow has three firmness levels - Firm, Medium, and Soft. The Medium and Soft will be available to purchase in the coming weeks. We're excited to help you find your perfect Squish sleep.
submitted byJazwares - 23 days agoBrand expert
Q: When to replace old with new?
submitted by cmccauley37 - 2 months ago
A: Thank you for your feedback! Please reach out to our Customer Service team who can help at https://jazwarescs.zendesk.com/hc/en-us/requests/new
submitted byJazwares - 23 days agoBrand expert
Q: Is this a king size pillow?
submitted by Thebiebz999 - 2 months ago
A: Thanks for your question! This listing is for the Standard Firm Bed Pillow and Ultra Soft Pillowcase Cover.
submitted byJazwares - 2 months agoBrand expert
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3.6 out of 5 stars with 304 reviews
53% would recommend
176 recommendations
Goes Flat Quickly :(
3 out of 5 stars
Thumbs down graphic, would not recommend
Nicole125 - 1 day ago, Verified purchaser
It was very comfortable at first but after 2 weeks it's completely flat and uncomfortable
Not the same
1 out of 5 stars
Thumbs down graphic, would not recommend
Lubina3 - 2 days ago, Verified purchaser
The only similarity between this pillow and squishmallows is the pillowcase, which can actually be bought separately. It comes with like a $5 pillow, which is OK with the pillowcase on it, but definitely not worth the marked up price.
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Kendall - 2 days ago, Verified purchaser
LOVE, now my son wants one too
Soft and squishy with perfect firmness!
4 out of 5 stars
laurenk272_9108 - 3 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I am have always loved squishmallows and actually would use them as pillows when laying down or taking a nap, now that it is in pillow form - it’s a dream come true! This pillow is perfectly firm (my preferred pillow softness) but also squishy like an actual squishmallow. It’s reasonably priced for pillows these days and the comfort is unbeatable. Very lightweight for warm nights!
Not a Squishmallow
3 out of 5 stars
jasssywazzzy_7020 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This pillow is by no means my favorite. There is no way this is the same filling used in Squishmallows. I feel as if my neck is kinked sideways the whole night. I realize this is suppose to be a firm pillow, but it is too bulky for my personal preference. The case on the other hand is exactly the same material as Squishmallows. The fabric feels very thick and of good quality. It is also extremely soft. I would save your money and buy the pillowcase by itself instead of the pillow.
Incredibly soft
5 out of 5 stars
shelbyberry95_1430 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This pillow is super comfortable and supportive. The firmness is the perfect amount. Great value for the quality of the product. The pillowcase that came with it is the most incredibly soft pillowcase I have ever felt.
Comfortable
5 out of 5 stars
zoejanereviews_5184 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Tried it out and love it, I put it back in the casing to remain perfect until I put it on my bed permanently. So soft and spells great, perk is they sent it with a pillow case. Great support for your neck.
Soft as a cloud
5 out of 5 stars
samantham1069_2753 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This pillow is so so soft. It is like a cloud. The pillow cover that comes with it completely adds to that wonderful cloud feeling. This is the pillow I didn’t know I needed
Love!
5 out of 5 stars
lavi03_8885 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Like the name says, SquishPillow is an amazing pillow. I got the standard/king in firm. Even though it says firm, the pillow is very squishy firm, so it doesn't feel hard on my face. I am a back sleeper and love this pillow. My husband, who is a side sleeper, tried it and loved it as well. The pillow comes with a 250-thread-count organic cotton cover with soft fibers found in Squishmallows. The pillow is super lightweight. I love it!
Don't do it
1 out of 5 stars
Thumbs down graphic, would not recommend
Kerk76 - 4 days ago
Literally nothing like a cloudy squishmallow. It’s just an average pillow with brand pricing.
1 reply from Jazwares team - 4 days ago
Thank you for your review! SquishPillow has three firmness levels - Firm, Medium, and Soft. This is our most firm option, but Medium and Soft will be available to purchase in the coming weeks. We're excited to help you find your perfect Squish sleep.
Supportive and soft as warm butter!
5 out of 5 stars
heidic92_4244 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have been a loyal MyPillow owner for as long as i can remember so believe me when i say i was a little nervous about trying a new pillow but this pillow is amazing! Is is soft but still supportive on my neck and the pillow case that came with it is soft as butter. It doesn’t have a “cooling” effect so i may try it with a different pillow case to see if that helps in that aspect but overall it is extremely comfortable!
BUY IT!
5 out of 5 stars
Thumbs up graphic, would recommend
Ally - 6 days ago, Verified purchaser
So comfortable!! I haven’t changed my pillow in around 10 years because I couldn’t find one that comfortable enough! This one has changed the game!
Perfect pillow
4 out of 5 stars
Thumbs up graphic, would recommend
Frenchyt - 7 days ago, Verified purchaser
Love this so much! It’s the perfect pillow! The cover that’s included is super soft too.
Soft and cushy, yet also supportive
5 out of 5 stars
jans22_6457 - 7 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have been sleeping with my new squish pillow for a few nights now, and it is my new favorite. My old pillow was a name brand downfield pillow that was OK but once I tried my squish pillow, there’s no turning back. It is firm yet fluffy, and the best part other than being extremely comfortable is the pillowcase that comes with it. It is super soft and feels great against your skin. Being in New England with a cold winters, I know I will love it even more when the temps get cold at night. I like this pillow so much, I think I will buy it for family members this Christmas!
Nope
5 out of 5 stars
Thumbs down graphic, would not recommend
Terri - 8 days ago
After feeling the pillow and realizing it wasn’t made out of whatever the Squismallow is made of, I decided to just purchase the pillowcase that was sold separately. If they ever make a pillow out of the actual Squishmallow stuffing, I would definitely buy it.
1 reply from Jazwares team - 7 days ago
Thank you for your review! SquishPillow has three firmness levels - Firm, Medium, and Soft. This is our most firm option, but Medium and Soft will be available to purchase in the coming weeks. We're excited to help you find your perfect Squish sleep.
This is GIANT win for this brand
5 out of 5 stars
Thumbs up graphic, would recommend
Bug - 8 days ago, Verified purchaser
Love it love it love it!
10/10 recommend
5 out of 5 stars
chloec256_6779 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I'm a side sleeper so this pillow helps me sleep so much better. Its soft yet firm enough to support my neck. Comes with a soft pillow case. I need to purchase more for guests.
So soft yet firm enough, pillowcase is absolutely
5 out of 5 stars
mylesm7_9592 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This pillow is absolutely fantastic! I love the size of it. It is a nice standard large pillow. I love that it is an extremely soft pillow. But it is a firm pillow. At the same time. The feeling is soft but it's a firm pillow but it doesn't feel rock hard. It feels absolutely comfortable! And then we have the incredible pillowcase! This pillowcase is so soft and comfy. It really is like one of the squishmallows stuffed animals. It is also wonderful as it has the inside pouch like part where you can put the pillow inside part of it and then bring the whole pillowcase over so there's really no opening on either end of the pillow. I really like this feature, I have it on another pillowcase and it makes it stay on and not move around. Again, this pillowcase is so incredibly soft that it's like sleeping on a cloud or a stuffed animal! These two combined, the pillow and the pillow case, make for four for the best night's sleep ever! The firmness of the pillow keeps your neck from getting sore but it's still soft and squishy and then the softness of the pillowcase puts you right into Dreamland! I can't get over how amazing both of these are and I look forward to sleeping on them every night now! Don't think twice about it and get yourself one of these, you will not regret it!
Comfortable and Durable
5 out of 5 stars
nicoleb672_6473 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The SquishPillow by Squishmallow is a really durable pillow. I had a great amount of support for my neck. Extremely comfortable, it even came with a pillowcase. The breathable fabric kept me cool and comfortable throughout the night .
Just like a Squishmallow!!
5 out of 5 stars
stacyb197_409 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This pillow feels exactly like sleeping on a Squishmallow! The pillow itself is firm, and the cover is white and super soft. Feels supportive and breathable. It feels like it’s stitched strongly and won’t fall apart. Definitely not flimsy! The packaging is amazing! I love that it has its own carrying case, and that you can sample feel the cover without having to open the case.