SquishPillow by Original Squishmallows Firm Bed Pillow and Ultra Soft Pillowcase Cover
$29.99 when purchased online
Target Online store #3991
About this item
Highlights
- AVAILABLE IN 3 FIRMNESS LEVELS: This is the FIRM SquishPillow, best for side sleepers and those looking for extra neck support. Looking for something squishier? MEDIUM (best for back sleepers) and SOFT (best for people who already sleep on their Squishmallows) will be available soon.
- INCLUDES PILLOW AND PILLOWCASE - Ultra-soft…Just like a Squishmallows!
- SQUISH YOUR SLEEP - Stuffed with the same signature fill as Squishmallows, SquishPillow is designed for comfort and support — more ergonomic than Cam the Cat (sorry, Cam!).
- FOR SLEEPY HEADS - Back sleeper? Side sleeper? Jetsetter? Lounger? SquishPillow comes in standard and king sizes, perfect for everyone and every sleep style.
- CARE INSTRUCTIONS - SquishPillow are spot clean only, extending the life of the Squishy in your pillow for a continual ultimate sleep performance night after night. Pillowcases wash cold (30°C or below), tumble dry low for maximum squishiness.
- SQUISH SPECS - SQUISH SPECS - The SquishPillow features a 250 thread count organic cotton cover, filled with down alternative polyester fiberfill. Both SquishPillow and pillowcase are Oeko 100-certified.
Description
For the first time ever, Squishmallows is extending into the world of sleeping pillows to transport you into the dreamiest of nights. Filled with the same fluffy goodness found in Squishmallows, SquishPillow is offered in 3 “Squishiness” levels for the perfect amount of head support. The perfect blend of comfort and function, it’s truly the best thing to happen to sleep since counting sheep. Pair it with a unique SquishPillow Pillowcase and get ready to snooze in squishy style!
Features: Rectangle (shape)
Dimensions (Overall): 22.2 Inches (L), 22.2 Inches (W), 4.7 Inches thick
Weight: 1.38 Pounds
Fill Material: 100% Polyester
Fabric Name: Microplush
Textile Material: 100% Organic Cotton
Fill Density: Firm
Thread Count: Non-Woven Fabric
Pillow style: Universal Sleeper Pillow
Care and Cleaning: Spot or Wipe Clean, Tumble Dry
Street Date: June 15, 2025
TCIN: 94243405
UPC: 191726908869
Item Number (DPCI): 062-05-6927
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 22.87 inches length x 16.22 inches width x 7.75 inches height
Estimated ship weight: 2.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this a king size pillow?
submitted by Thebiebz999 - 15 days ago
A: Thanks for your question! This listing is for the Standard Firm Bed Pillow and Ultra Soft Pillowcase Cover.
submitted byJazwares - 15 days agoBrand expert
Q: How do I know which pillowcase design I'm getting?
submitted by Veronica - 23 days ago
A: Hello Veronica, Please reach out to our Customer Service team who can assist you. https://jazwarescs.zendesk.com/hc/en-us/requests/new
submitted byJazwares - 22 days agoBrand expert
Q: How do we choose what pillowcase we want?
submitted by Danielle - 24 days ago
A: Hello Danielle, Please reach out to our Customer Service team who can assist you. https://jazwarescs.zendesk.com/hc/en-us/requests/new
submitted byJazwares - 23 days agoBrand expert
Q: Will you be able to choose the pillowcase cover you receive?
submitted by Ray - 29 days ago
A: Hello Ray, Please reach out to our Customer Service team who can assist you. https://jazwarescs.zendesk.com/hc/en-us/requests/new
submitted byJazwares - 28 days agoBrand expert
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3.5 out of 5 stars with 52 reviews
54% would recommend
37 recommendations
Overall An Average Rating
3 out of 5 stars
Thumbs down graphic, would not recommend
Empress Rose - today, Verified purchaser
I agree with the other reviews saying this is just like a regular pillow but with the "Squishmallow" fabric (minky fabric, to be exact) as a pillowcase. Don't get me wrong, they are nice pillows but I was expecting the pillows to be more squishy and soft like actual Squishmallows. I think they are overpriced for what you get. Overall, an average rating.
Misleading
1 out of 5 stars
Thumbs down graphic, would not recommend
etcaldwell - 21 hours ago, Verified purchaser
Super misleading! Save your money and just buy a cheap pillow! It is nothing like a squishmallow. Disappointing to say the least!
Pillow insides are NOT the same at SquishMellos
1 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 1 day ago
BEWARE! This is a regular pillow you can get for $5. The inside is not squishy like the SquishMellows. Only the cover is soft like them. SAVE YOUR MONEY! I pre-order and was so excited to get it. :(
Best pillow!
5 out of 5 stars
Thumbs up graphic, would recommend
ImNotOrdinary - 1 day ago, Verified purchaser
So soft and comfy! My neck hasn't hurt since I got this pillow! My family loves theirs too!
Best pillow ever!
5 out of 5 stars
Thumbs up graphic, would recommend
K Harm - 1 day ago, Verified purchaser
I absolutely love this pillow. Probably the best pillow I have ever purchased. I slept so well the first night I used it.
Not as expected
3 out of 5 stars
Thumbs down graphic, would not recommend
Laura Ann - 1 day ago, Verified purchaser
I had high hopes for this. Unfortunately it doesn’t feel like a squishmallow. it’s very firm and overstuffed, so my neck was laying at an uncomfortable angle (to the point I got a bad neck cramp). The pillowcase however is very soft!
Comfy but firm
4 out of 5 stars
Thumbs up graphic, would recommend
Gaby - 2 days ago, Verified purchaser
I didn’t realize this was the firm version, it’s definitely comfy but not as squishy as I expected and too firm for me to use for bed, once the medium and soft versions release, I will definitely give those a try
A big hit!
5 out of 5 stars
Thumbs up graphic, would recommend
KRM - 2 days ago, Verified purchaser
We pre-ordered this to give as part of a birthday gift to our daughter. She is quite a stuffie/squishmallow collector and we thought she would love it. She is obsessed! Its squishy like the toys but also supportive like you'd want in a pillow. The pillowcase is soft and cozy. We are just hoping for pillowcases to be released in other colors than white! We highly recommend this!
does not squish
1 out of 5 stars
Thumbs down graphic, would not recommend
Angela - 2 days ago, Verified purchaser
pillow does not squish like a squishmallow the fabric of the pillowcase is the only thing that’s similar such a disappointment
Long awaited
5 out of 5 stars
Thumbs up graphic, would recommend
TA - 3 days ago
Please disregard these comments. The firm one feels just like a more filled out squishmallow as described and it is SOO comfy im obsessed. Ive been waiting for this for the longest time and i am not disappointed. People are acting like its as hard as a brick, its not its still so soft and comfy even as a stomach sleeper. I cant wait for them to drop the medium and soft ones too ill probably get them as well bc im obsessed lol. Im so happy i got one!
squish pillow is a D R E A M come true!
5 out of 5 stars
Thumbs up graphic, would recommend
SleepyMimi - 3 days ago, Verified purchaser
i like a firm pillow so this one’s perfect for me! the squish pillowcase makes it feel just like my favorite fifi squish :) i hugged it all night and slept great. i’ll get the softer version for my daughter when it comes out. she sleeps on her squish every night and doesn’t need the extra support
Used to sleeping on a squishmallow? Well this isn't one! Stay away!
1 out of 5 stars
Thumbs down graphic, would not recommend
Pix - 3 days ago
I was really wanting to like this pillow, and I bought one after reading through all the reviews. It genuinely sucks. The name is misleading and really scummy, because this is NOT a ‘squishmallow pillow’, it’s a hard, uncomfortable pillow with a velvet pillowcase that barely feels like the squishmallow fabric. I read one review where the lady said it gave her headaches, thought it was bull, but no, she was right, it gives me headaches. This genuinely feels like a moneygrabbing scam on their part. Will be returning it and seeing if I’m able to contact the manufacturer to give direct feedback, because this is ridiculous.
Love!! Don't be deterred.
5 out of 5 stars
Thumbs up graphic, would recommend
kaykay - 3 days ago
I just got the firm squish pillow in the standard size, and I love it! I've always loved the feel of squishmallows but honestly, they're slightly too soft for me to sleep on consistently without neck pain. This is great for me as a side sleeper and the pillow case feels just like a squishmallow! It has the same squishy feel too, but I prefer this because I think it'll hold better over time as well without getting flattened. People are saying negative things about this because it is firm, but if you just take the time to read the description if you're looking for the exact same feel as a squishmallow you should wait for them to release the medium or soft models, like it says.
Save your money and wait till they sell the pillow cases separately
3 out of 5 stars
Anonymous - 3 days ago
Mannn this is kind of a scam it’s a regular pillow, that comes with a pillow case that makes it feel like a squishmallow. Yall could have just sold the pillow case and saved us all time and money lol
FALSE ADVERTISING! NOT LIKE A SQUISHMALLOW!
1 out of 5 stars
Thumbs down graphic, would not recommend
Grace - 3 days ago
The concept had me so excited, I actually pre-ordered it. I would love to have the comfort of the squishmallow without looking like a child. The pillowcase feels just like the outside of a squishmallow. but the pillow DOES NOT. It is THICK and not as soft. Over stuffed. It props my head up in a way I don't like it. If not for the pillowcase, I'd think this was just a regular random cheap pillow. Going to return, so dissapointed.
BUYER PLEASE READ
4 out of 5 stars
Thumbs up graphic, would recommend
X - 3 days ago
People are purchasing without reading the description. There will be 2 other densities releasing soon. While this might not feel like a squishmallow they specifically state a SOFT density pillow that feels the most like a squishmallow wil be releasing soon…Ignore those reviews.
Disappointing
2 out of 5 stars
Thumbs down graphic, would not recommend
SadSquish - 4 days ago, Verified purchaser
My husband & I love using the large stuffed animals as pillows because they’re ridiculously comfortable. I purchased these pillows thinking they’d feel like exact same, but look like a normal pillow so we didn’t look like adult children. Haha. Unfortunately, the pillow itself feels nothing like squishmallows. It honestly feels no different than a cheap pillow. The only thing that feels like a squishmallow about this pillow is the pillow case it came with. I will be returning both of ours and continuing to use our stuffed animals.
Miss
5 out of 5 stars
Thumbs up graphic, would recommend
Nikki - 4 days ago, Verified purchaser
Very comfortable and soft. The pillowcase does feel like a squishmallow
Brilliant idea; terrible execution
2 out of 5 stars
Thumbs down graphic, would not recommend
Sara H - 4 days ago, Verified purchaser
I have been waiting for this pillow since I used my daughter’s squishmallow as a pillow on a camping trip years ago. Unfortunately, this misses the mark. At first glance the stuffing seems just like the stuffed animals and the pillowcase was a nice bonus (JUST like the outside of a squishmallow). However, this pillow is packed MUCH fuller than a squishmallow. The pillowcase says ‘firm’ and it’s being very literal. There is very little give and my head was propped way too high as a side sleeper. I’ve used it for a couple of nights now and it hasn’t changed. I’m going to return it. If they come out with an option that isn’t “firm” I would be first in line to try it. A king size wouldn’t be terrible, either.
A must have
5 out of 5 stars
Thumbs up graphic, would recommend
Dulce - 5 days ago, Verified purchaser
I love it I was thinking it may be to squishy but it’s perfect! Got it for my one year old and he’s obsessed! Hopefully they make different colors