LIGHTEN AND TONE KIT. Lighten up all year round with our Lighten & Tone products, perfect for bringing out your blonde side or adding a few sun-kissed highlights. We’re stoked to share one of our best secrets with you.
GOOD VIBES FOR YOUR HAIR. Keeping your mane tame is easy with our products made specifically for blonde babes! Protect against frizz, humidity, UV oxidation and dullness with our color-enriching regimen. Perfect for natural or color treated hair.
HOW TO USE. Spray tone enhancer directly into clean, wet hair or spritz into your palm, rub together, run fingers through hair and comb. Spray our hair lightener throughout your hair just before some exposed sun time for some fresh blonde tones.
PROTECT YOUR HAIR. The key to maintaining healthy locks is healthy ingredients. Our Blonde hair products are enriched with Costa Rican Pineapple and Meyer Lemon, and are Gluten, Cruelty and Paraben Free. They’re gonna be your new fav!
TRUST THE BUM. What does that mean? It means trust us, the ones who live on the beach and need products that work on the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.
Description
Hair Lightener: Our Hair Lightener is specifically formulated to brighten our hair by amplifying the natural highlighting effects of the sun. Infused with pineapples and honey, our special UV-activated blend creates natural subtle tones and beautiful highlights without brassiness. We're stoked to share one of our best secrets with you. While we like using straight lemon and pineapple juice to lighten our hair, we've added a little hydrogen peroxide to give us faster results. We didn't feel good about bottling straight citrus juice and charging you for it, so if you want to go au naturel, pick some lemons off your neighbor's tree and squeeze the juice into your hair, old school.And yes, the blonde results are permanent.Tone Enhancer: Our Blonde Tone Enhancer leave in treatment helps remove brassiness to bring out cooler blonde tones while also hydrating and conditioning hair. It helps control frizz and slows color fading, and will leave your hair silky smooth and shiny. Perfect for natural and color treated blonde hair.
Hair Type: All Hair Types
Trial/Mini/Travel Size: Yes
Health Facts: Gluten-Free, Paraben-Free, Phthalate-Free, Sulfate-Free
Product Warning: Eye irritant, keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Recommended Use: Weekly
Beauty Purpose: Tone Correction, Hydrating
TCIN: 81031932
UPC: 871760008182
Item Number (DPCI): 063-00-0911
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Warnings: For external use only. Avoid eye contact. Use only as directed. Keep out of reach of children. If any irritation occurs, stop use and consult your physician. If swallowed, seek medical help or contact a Poison Control Center immediately.
Shipping details
Estimated ship dimensions: 7 inches length x 4 inches width x 2.5 inches height
Estimated ship weight: 0.53 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: The Sun Bum Blonde Formula Hair Lightener is best suited for blonde and light brown hair types. Everyone's hair is different so we recommend consulting with your stylist when it comes to what works best for your hair! xo, SB
This hair lightening product has received enthusiastic praise from guests for its ability to enhance blonde hair, especially in areas with hard water. Many guests appreciate the pleasant scent and the natural-looking highlights it provides. The product is easy to use and works effectively, especially when combined with the toner to reduce brassiness. Guests love how it keeps their hair looking vibrant and healthy between salon visits, making it a summer essential.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
75 star ratings
4.7 out of 5 stars with 75 reviews
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
100% would recommend
2 recommendations
5 out of 5 stars
26 May, 2026
originally posted on sunbum.com
Excellent product! I live in
Excellent product! I live in an area with high-mineral, hard water that makes it especially tough to keep my blonde looking good. This product is a lifesaver and keeps me away from the salon a lot longer.
Stanzie C.
1 guest found this review helpful. Did you?
5 out of 5 stars
10 May, 2026
originally posted on sunbum.com
Works great!!!! Love this product,
Works great!!!! Love this product, the smell isn’t great but not bad.
Jeffery M.
Did you find this review helpful?
5 out of 5 stars
13 January, 2026
originally posted on sunbum.com
Smells amazing compared to most
Smells amazing compared to most hair lighteners. I’m a natural brunette but I’ve been using it since August 2025 and the result is some beautiful highlights that I used to get when I surfed. The graduation picture is before and the rest are after using for a while.
Evy M.
3 guests found this review helpful. Did you?
5 out of 5 stars
2 August, 2025
originally posted on sunbum.com
Just got this kit and
Just got this kit and am very excited to use it for the summer!! I am a blond and love the purple toner. will definitely be trying the lightening formula very soon!!
Susan G.
1 guest found this review helpful. Did you?
5 out of 5 stars
3 June, 2025
originally posted on sunbum.com
It smells great. The results
It smells great. The results are phenomenal. My hair feels perfect.
Angela B.
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 November, 2024
Well worth the price.
I use this all the time. Of course it works faster in the sun, but if I put it on after styling in the morning it works all day & lightens the top as if my hair's sun kissed. Works better than Sun-in ever did. It doesnt stain or irritate. Smells good too. I would not be without it.
Chilifilly
3 guests found this review helpful. Did you?
5 out of 5 stars
14 October, 2024
originally posted on sunbum.com
I’m old with mouse’s blonde
I’m old with mouse’s blonde hair and it lighten it!!!it’s perfect!!! I use the shampoo and conditioner too! Smells amazing
Vicki H.
2 guests found this review helpful. Did you?
5 out of 5 stars
24 September, 2024
originally posted on sunbum.com
LOVE IT 💖
Made my hair super blond with no damage, my hair turned blond mostly just on top but it still looks good. Lot of compliments
Olivia
2 guests found this review helpful. Did you?
5 out of 5 stars
15 April, 2024
originally posted on sunbum.com
Great! The yellow one’s smell
Great! The yellow one’s smell isn’t great but then u put the purple one in and it doesn’t matter. I combed it through my hair and it made highlights throughout which was surprising because I have thick curly hair. I recommend to anyone who wants lighter hair.
Hannah D.
3 guests found this review helpful. Did you?
5 out of 5 stars
4 December, 2023
originally posted on sunbum.com
I love this product it
I love this product it smells so good. I bought it for my sister for for Christmas because she really wants highlights and I also bought two of the pineapple lip balms and some sunscreen and they are just great!!
berry f.
4 guests found this review helpful. Did you?
5 out of 5 stars
12 September, 2023
originally posted on sunbum.com
my hair is perfection, with
my hair is perfection, with sunbum! i keep my highlights fresh and happy between hair cuts with this product, it’s incredible
christopher s.
1 guest found this review helpful. Did you?
5 out of 5 stars
11 September, 2023
originally posted on sunbum.com
Been using it a little
Been using it a little over a week - not noticing a difference but it smells great! Im blonde and was trying to get my tones a little lighter before winter so hopefully it ends up working!
Katlyn C.
1 guest found this review helpful. Did you?
5 out of 5 stars
15 August, 2023
originally posted on sunbum.com
love the blonde hair lightener,
love the blonde hair lightener, for a great way to energize your blonde locks, or to buy you some time in between hair appointments! I use the purple spray at the beach to keep my blonde hair soft and supple. My hair tends to get really dry from the salt water, so the purple spray is a great conditioner for me to use while at the beach!
jane s.
3 guests found this review helpful. Did you?
5 out of 5 stars
10 August, 2023
originally posted on sunbum.com
Love both products!! Already seeing
Love both products!! Already seeing results after a week and a half! Definitely have to be in the sun though for a little. They also make my hair softer
Elle V.
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5 out of 5 stars
31 July, 2023
originally posted on sunbum.com
I feel like this worked
I feel like this worked well and also was not harsh on my hair.
Lindsay B.
1 guest found this review helpful. Did you?
5 out of 5 stars
14 July, 2023
originally posted on sunbum.com
Wow. This really works. It's
Wow. This really works. It's fast too. I love the very subtle highlights and they look natural. My hair doesn't feel dry either.
Maria O.
1 guest found this review helpful. Did you?
5 out of 5 stars
2 July, 2023
originally posted on sunbum.com
The smell is a bit
The smell is a bit odd, but not bad. It never damages my hair and I trust it every time. I use it every summer to give my hair highlights and it works wonders.
Matthew L.
1 guest found this review helpful. Did you?
2 out of 5 stars
19 June, 2023
originally posted on sunbum.com
I’ve only used it once.
I’ve only used it once. Applied and added heat with blow dryer but didn’t seem to have any results.
Kristy B.
2 guests found this review helpful. Did you?
4 out of 5 stars
3 May, 2023
originally posted on sunbum.com
I am a natural blond
I am a natural blond who died my hair black/dark brown the last three years. Rather than bleach it i've been opting for natural options, and I can see bright highlights and a few shades lighter already. Have used 2 days pretty extensive days outside. Love it!
Becca D.
4 guests found this review helpful. Did you?
3 out of 5 stars
25 April, 2023
originally posted on sunbum.com
Meh! but decent
First day looks light but then even with toner started to look orange.
