$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- ultra-black, flake-free vegan mascara
- instantly lifts, lengthens & volumizes lashes
- delivers fully loaded flutter for 16 hrs with lash lovin’ formula that nourishes & conditions lash hair
- SKINVIGORATING™ INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally
Description
For a false lash effect! big ego™ vegan mascara’s ultra-black, flake-free formula lifts, lengthens & volumizes lashes for up to 16 hours. Lash-loving formula nourishes & conditions each lash with every application. Featuring the ConfiDENSE booster brush™, it mimics the natural lashline for effortless precision, seamless coat & a clump-free finish. Whether you want a subtle look or bold volume, its unique formula allows for multiple coats without buildup, delivering lashes that feel as good as they look. Vegan, ophthalmologist tested, safe for contact lens wearers, dermatologist tested, flake-free & lengthening + volumizing + curling. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .23 fl oz (US)
Features: Non-Flaking, Ophthalmologist Tested, Conditioning
TCIN: 82608791
UPC: 846733035236
Item Number (DPCI): 342-02-8967
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.945 inches length x 1.142 inches width x 5.118 inches height
Estimated ship weight: 0.099 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered a mix of enthusiastic praise and some criticism from guests. Many appreciate its ability to add volume and length to lashes, with a smooth application and a beautiful finish. However, some guests have noted issues with clumping, smudging, and difficulty in removal. The unique wand design is often highlighted, making it a favorite for those seeking dramatic lashes. Overall, it stands out for its vegan formula and impressive results, though some guests recommend caution for those with oily skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2750 reviews
63% would recommend
22 recommendations
Best Volume Ever!!!
5 out of 5 stars
Toni G. - 6 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I love this mascara!!! Big Ego gives me the volume I was looking for without the clumping. This is my new go to.
looks nice, feels awful
2 out of 5 stars
Kandi - 14 days ago
originally posted on http://www.ulta.com
I liked how it made my eyelashes look, but my eyes would start to hurt throughout the day. It was like an uncomfortable ache. This is the only mascara that happens with so I do not use it anymore.
Compliments all around!
5 out of 5 stars
Becca - 19 days ago
originally posted on http://www.ulta.com
Got many compliments! My lashes has gotten very sparse as well as my hair from weight loss. I love how this formula combined with the brush have made my lashes look! Long and fanned.
Great
5 out of 5 stars
Brittany C. - 23 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Great mascara. Doesn’t clump. Nice full brush. Easy to take off.
Huge eyelashes for hours!
5 out of 5 stars
Gabriela C. - 23 days ago
originally posted on tartecosmetics.com
I only got this because I wanted a travel size mascara, but was wowed by how it made my eyelashes looked so much longer and fuller. Loved this and will keep buying it!
My favorite mascara, lasts all
5 out of 5 stars
Rory T. - 25 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] My favorite mascara, lasts all day and makes my lashes look fuller and longer
Racoon Eyes
1 out of 5 stars
Kat - 26 days ago
originally posted on http://www.ulta.com
Wanted a small mascara for travel, but this was NOT IT! It wasn't even hot but I sweated it off on the first day, and bought some cheap Elf mascara to replace. Do not recommend unless you like racoon eyes.
Flakes
1 out of 5 stars
Thumbs down graphic, would not recommend
questions - 28 days ago, Verified purchaser
It flakes really bad even brand new
Seems like the tube is dried out a bit.
3 out of 5 stars
Christine D. - 30 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I've loved this mascara for years? However, this tube seems dry. Not a lot of mascara comes out on the brush. I'm disappointed. I hope it's just a random bad tube.
Won't last throughout the day
3 out of 5 stars
Josie - 1 month ago
originally posted on http://www.ulta.com
It looks nice on the lashes on the first application but doesn't last a whole day without smudging and flaking. After about four hours, I always end up with raccoon eyes. Sadly, I won't purchase it again.
I have continued to purchase over and over
5 out of 5 stars
Annie - 1 month ago
originally posted on http://www.ulta.com
It's my daily user for a long lash gal that extends but doesn't inhibit my lashes! They are perfectly curled without tools or other unnecessary work! My lashes are near invisible without mascara, so it's a must even if nothing else goes on! It also works great to add a second coat for maximum glamour!!
I would buy this again and again
5 out of 5 stars
Tiffani - 1 month ago
originally posted on http://www.ulta.com
Love ! Keeps eyelashes long / doesn't clump . Lots of compliments
Favorite Mascara!
5 out of 5 stars
Maria j. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] My all time favorite mascara! No clumps, lengthens, and volumizes!
Not worth the money
1 out of 5 stars
Katrina B. - 1 month ago
originally posted on tartecosmetics.com
It isn’t great at all. Nothing special for the price and the raccoon eyes it leaves is horrible
Great Mascara!
5 out of 5 stars
Shelby L. - 1 month ago
originally posted on tartecosmetics.com
Tarte was so kind to give me this mascara for free with my order. I really like this mascara and the length and volume it adds to my lashes. I like to use the tubing mascara first then put this on top for full looking lashes. I like that it doesn’t flake off during the day.
Big Ego is the best
5 out of 5 stars
Linda M. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Beautiful mascara!!!!! Easy to apply and also easy to remove
LOVE
5 out of 5 stars
Chrissy C. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Such a great mascara especially if you want a dramatic look.
Glad to have this mascara
4 out of 5 stars
Donna M. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Glad to have this mascara in packable travel size.
Not the best
1 out of 5 stars
Kenzie M. - 2 months ago
originally posted on tartecosmetics.com
Really hard to wash off and very clumpy. Won’t be buying again.
My absolute favorite mascara!
5 out of 5 stars
Hannah W. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This is the best mascara I’ve ever used, It makes my lashes look so full and longer!