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Sponsored

Tide Plus Ultra Oxi HE Compatible Liquid Laundry Detergent Soap

Tide Plus Ultra Oxi HE Compatible Liquid Laundry Detergent Soap - image 1 of 4
Tide Plus Ultra Oxi HE Compatible Liquid Laundry Detergent Soap - image 2 of 4
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Tide Plus Ultra Oxi HE Compatible Liquid Laundry Detergent Soap - image 4 of 4
Tide Plus Ultra Oxi HE Compatible Liquid Laundry Detergent Soap - image 1 of 4
$12.99 when purchased online

About this item

Highlights

  • From America's #1 Trusted Detergent Brand* *Tide is Consumers' #1 Trusted laundry detergent brand in Readers Digest survey
  • Built-in pre-treaters to remove even the toughest stains
  • With a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formula
  • Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
  • Helps tackle tough set-in odors

Description

Tide Ultra OXI liquid laundry detergent provides built-in pre-treaters to remove even the toughest stains. It is now more concentrated to provide more stain removal and freshness and less water*. From America's #1 detergent brand,** to cover your many laundry needs. Also try our small but powerful Tide PODS laundry pacs. Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer. * vs. previous formula ** Tide, based on sales
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, seek medical help if product is swallowed, keep container tightly sealed
Features: With Oxi, Dermatologist Tested
Product Form: Liquid
Formulation: High Efficiency
Sustainability Claims: Recyclable
Net weight: 84 fl oz (US)
Number of uses: 59
TCIN: 52881368
UPC: 030772122402
Item Number (DPCI): 003-08-0633
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

c10-16 pareth, sodium and mea c10-16 alkylbenzenesulfonate, sodium lauryl sulfate, mea laureth sulfate, c10-16 alkyldimethylamine oxide, c10-16-alkyldimethyl, sodium cumenesulfonate, calcium formate, hydrogenated castor oil, sodium and mea salts of c12-18 fatty acids, simethicone, dimethicone or both phenylpropyl ethyl methicone and trimethylsiloxysilicate, sodium and mea citrate, amylase enzyme, cellulase enzyme, mannanase enzyme, polyethyleneimines alkoxylated, tetrasodium glutamate diacetate, methyl di-t-butyl hydroxyhydrocinnamate, alcohol, propylene glycol, ethanolamine, benzisothiazolinone, colorants, fragrances, water

Allergens & Warnings:

CAUTION: MAY IRRITATE EYES. DO NOT GET IN EYES. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED.

Shipping details

Estimated ship dimensions: 12.126 inches length x 4.4882 inches width x 4.0157 inches height
Estimated ship weight: 5.9 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.7 out of 5 stars with 2072 reviews
81% would recommend
174 recommendations
scent: 4.19 out of 5
cleans effectively: 4.62 out of 5
value: 4.31 out of 5
quality: 4.48 out of 5

Stained Clothes & Chemical smell - Will not use again.

1 out of 5 stars
Thumbs down graphic, would not recommend
D - 13 days ago
I used to use the tide pods but they stained my clothes so I switched to others. Decided to try the liquid version today and after the wash, I realized the detergent stained 5 pairs of Abercrombie jeans that won’t be able to be worn again. I noticed the stains before the dryer and rewashed them with no soap twice, but nothing was giving. Now, the pants are sitting in hot water but it isn’t looking promising. Be careful with your clothes and pick another detergent so you’re not replacing $500 worth of jeans or more. Also smells extremely chemically
1 reply from Tide team - 12 days ago
Thank you for sharing this with us. Our team strives to provide you with the best laundry experience by performing extensive quality checks on our Tide products. The stains can sometimes be a result of overloading your washer, and we recommend not to overload your washer to allow water and detergent to circulate properly. You can remove the stain by running it under water, and rubbing out as much of the stain as possible. Then apply antibacterial hand gel or rubbing alcohol, and allow it to sit for 10 minutes. Then re-wash you clothes at the highest temperature permitted by the care label. You're experience is very important to us, and we'd like to learn more. Please give us a call at (800) 879-8433.
cleans effectively: 1 out of 5
quality: 1 out of 5
scent: 1 out of 5
value: 1 out of 5
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Jappy Mom

5 out of 5 stars
Thumbs up graphic, would recommend
Arlenerod - 22 days ago, Verified purchaser
This is amazing take out all the dark spot from my kids clothes.
cleans effectively: 4 out of 5
scent: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

BEST SMELLING TIDE DETERGENT

5 out of 5 stars
Thumbs up graphic, would recommend
Angel - 25 days ago
Always used the brand method by target but that changed once I found the scent of this detergent to be so sweet, citrusy, and clean. I bought 3 big bottles while shopping and washed everything. Hopefully tide doesn’t change the scent. It’s the little things in life that give me joy now. Not sure how the old bottles used to smell like but they for sure knew what they were doing with the new reformulation. I recommend giving this a try, smelling it from the bottle at first smells your typical laundry smell. Wait until you start your washer and then start drying. That’s when the magic happens and the notes change into something more unique. Tide, do not change this. Or else, I will stop buying this forever.
scent: 5 out of 5
quality: 5 out of 5
cleans effectively: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

New Scent is a NO!

1 out of 5 stars
- 25 days ago
originally posted on tide.com
I have been a faithful Tide user for decades. Tide Oxi has been my go to for the last few years, purchased a new bottle and this "new clean" scent is awful!! I do not want my clothes to linger of this cheap smelling scent of expired perfume. I'm now forced to look for a new detergent.
1 reply from Customer Care team - 25 days ago
Thank you for sharing your feedback with us. We are committed to researching, and relying on consumer feedback to help us improve our products in ways that we believe everyone will love. We appreciate you sharing your dislike for the upgraded scent, and will be sure to share this with our team. If you would like to share more, please feel free to give us a call at (800) 879-8433. -The Tide Team
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Use it everyday

5 out of 5 stars
Thumbs up graphic, would recommend
MSlaf - 30 days ago, Verified purchaser
Great for all clothes and helps get stains out.
scent: 4 out of 5
value: 4 out of 5
quality: 5 out of 5
cleans effectively: 5 out of 5
1 guest found this review helpful. Did you?

84 instead 92floz

1 out of 5 stars
new size - 1 month ago, Verified purchaser
I reorderdered my detergent. New bottle is smaller 84 vs 92. Scent is different. No notification on product about a new size. Price was the same. Not happy about a sneaky way to sell a new size and not notifying customers.
1 reply from Tide team - 30 days ago
We know how important it is to get the best value and a scent you love from your laundry detergent, and are happy to help. Earlier this year, we did a formula compaction on the detergent in our bottles, however, with this reformulation, you’re still able to get the same amount of loads per bottle. In October of last year, we also changed the scent of our Tide PLUS Oxi to provide you with an updated smell of clean. So that we can help further and learn more about your experience, please give us a call at (800) 879-8433.
1 guest found this review helpful. Did you?

Scent induced an asthma attack

1 out of 5 stars
- 1 month ago
originally posted on tide.com
My husband just purchased this product and my dress was in the first load. I hated the smell, but tried to ignore it. Bad idea! Started with a throat tickle, then coughing, used my inhaler and changed clothing. Breathing better, but my lungs hurt. I came to your site to see if it is only me…guess not!
1 reply from Customer Care team - 1 month ago
Thank you for bringing this to our attention, and we hope you are feeling much better. Please know that safety is at the heart of everything we do, and our team is committed to ensure our products are safe for use by performing extensive research, and safety testing on our products. We understand that everyone has varying scent sensitivities, and appreciate you sharing that the scent was too strong. If you are having a reaction to the scent, we recommend discontinuing the use of your Tide Ultra Oxi. We want to learn more about your experience, and ask that you give us a call at (800) 879-8433, any time from 9:00AM-6:00PM EST.
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Shrinkflation

3 out of 5 stars
S - 2 months ago, Verified purchaser
Good detergent but bottle sizes are shrinking while prices remain the same. Purchased one bottle (146 fl.oz) at $19.99. In April the bottle is now 132 fl. oz and the price remains $19.99
1 reply from Tide team - 2 months ago
We're very sorry for any confusion. With our liquid detergents, we compacted the formula. This means you can use less per load making the detergent easier to store and carry. Your feedback isn't something we take lightly, and we'd like to make a report to our team. Please call us at (800) 879-8433.
value: 1 out of 5
quality: 4 out of 5
scent: 5 out of 5
cleans effectively: 5 out of 5
4 guests found this review helpful. Did you?

Changed the scent

1 out of 5 stars
Curl - 2 months ago
originally posted on tide.com
We only used tide oxy and the smell was perfect until recently. The scent has been changed and is so overpowering. Please bring back the previous scent. It was fresh and definitely didn’t make you feel nauseous. This new scent is over the top and just stinks.
1 reply from Customer Care team - 2 months ago
Curl, our goal is to provide each and every one of our fans and users an exceptional laundry day. We know just how much the scent of their go-to laundry detergent plays a roll in that, which is why in October of 2023, we upgraded our scent to give users an updated smell of clean. We're sorry that you weren't a fan of this change, and while scent preferences will always vary from person to person, it should never be too strong that it makes our users nauseous. Please discontinue using it. You're one of our loyal Tide Oxi users, so be assured that this isn't something we take lightly. We'd like to tell you more about our unscented Free & Gentle detergent, and make a detailed report to our Quality and Safety Team to ensure your feedback and the experience you had are heard. We can be reached at (800) 879-8433.
2 guests found this review helpful. Did you?

Works well!

5 out of 5 stars
Thumbs up graphic, would recommend
ShopMom - 2 months ago, Verified purchaser
Cleans clothes great without having to use a bunch of detergent. Gets stains out and keeps laundry smelling good.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Tiide laundry soap

5 out of 5 stars
Thumbs up graphic, would recommend
Country - 2 months ago
Item arrived in a plastic bag with ties to keep it from spilling. I appreciate the extra time spent. Tide is my favorite laundry detergent.
quality: 5 out of 5
value: 5 out of 5
scent: 5 out of 5
cleans effectively: 5 out of 5
4 guests found this review helpful. Did you?

Ultra Oxi!

5 out of 5 stars
Thumbs up graphic, would recommend
KDP - 2 months ago, Verified purchaser
Tide with Oxi is the only detergent we use. Cleans great and is still gentle on clothing and skin.
scent: 5 out of 5
cleans effectively: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Nothing better than tide

5 out of 5 stars
Thumbs up graphic, would recommend
Smallz - 2 months ago, Verified purchaser
Cleans really well and smells fresh. Our clothes never smell dingy or feel stiff.
cleans effectively: 5 out of 5
scent: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Scent

2 out of 5 stars
Salt7 - 2 months ago
originally posted on tide.com
I bought a new jug of Tide Ultra Oxi and was alarmed when I opened it as the odor was so strong. I thought I would get used to it, but it is so strong I will not buy more. I have used Tide for many years and have found your scent changes to be poor on many occasions. Unscented is still preferable.
2 guests found this review helpful. Did you?

Tide

5 out of 5 stars
Thumbs up graphic, would recommend
JB1125 - 2 months ago, Verified purchaser
Great price and available
quality: 5 out of 5
scent: 5 out of 5
cleans effectively: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Tide OXi Scent

2 out of 5 stars
GMAC - 2 months ago
originally posted on tide.com
This new scent is overpowering!! Why?? Just like other Tide detergents there should be a scented and unscented OXIclean
1 reply from Customer Care team - 2 months ago
We're sorry to hear you aren't a fan of the scent and assure you that we're letting our team know your feedback. We'd like to find the right Tide for you in the meantime, so when you have a minute, please get in touch with us at (800) 879-8433.
1 guest found this review helpful. Did you?

Musty smell and watery formula

1 out of 5 stars
Thumbs down graphic, would not recommend
McKenzie - 2 months ago, Verified purchaser
The scent leaves clothes smelling musty, especially athletic materials like leggings and sports bras. I thought my load of laundry had mildewed based on how pungent the smell was so I rewatched it all, only to learn it was the detergent interacting with the fabric types. Also, this version of Tide (specifically the one with Oxi) is very watery. I had a bit left in my other bottle of regular Tide (non-Oxi) so I compared it to this batch and found that the consistency is remarkably different. I don’t know if that’s due to the other bottle being plain Tide and this one being Tide with Oxi or if Tide has changed their formula since I last bought detergent about four months ago. But if this is how all the Tide detergents are now, then I am off to find another brand.
1 reply from Tide team - 2 months ago
We appreciate you taking the time to share your experience with us, McKenzie. Our team performs extensive quality checks to ensure they arrive to you in the best condition. You Tide Ultra Oxi being watery can be a result of being exposed to extreme hot temperature, and we recommend storing them in a cool dry place. We understand that everyone has their own preferred scent, and appreciate you sharing that it left your clothes smelling weird. We'd like to learn more, and would appreciate you giving us a call at (800) 879-8433.
cleans effectively: 2 out of 5
quality: 1 out of 5
value: 1 out of 5
scent: 1 out of 5
1 guest found this review helpful. Did you?

Tide oxi

5 out of 5 stars
Thumbs up graphic, would recommend
MeMaw - 2 months ago, Verified purchaser
Great product! Would recommend to everyone!
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Awful scent!

2 out of 5 stars
Thumbs down graphic, would not recommend
Vivien2222 - 2 months ago, Verified purchaser
Hate the new scent, I’m not sensitive or allergic but I used to buy it for its scent mainly and now it’s different and I feel awful I bought the biggest bottle of it. Clothes now smell old and musty, not nice at all!!!
1 reply from Tide team - 2 months ago
Thank you for sharing your feedback with us, Vivien. Our team is always taking in consumer feedback to help us make improvements to our Tide products. We understand that everyone has their own scent preference, and appreciate you sharing that you dislike the upgraded scent change for your Tide Plus Ultra Oxi. We'd love to hear more of your feedback, and if you would like to share more with us, please feel free to give us a call at (800) 879-8433.
quality: 4 out of 5
scent: 1 out of 5
cleans effectively: 4 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?

Not happy with scent change

3 out of 5 stars
Dtsui - 2 months ago
originally posted on tide.com
I used to love this detergent but the scent recently changed and is overpowering and not pleasant.
1 reply from Customer Care team - 2 months ago
We're sorry to hear that you're not a fan of this scent change. We do put a lot of thought into creating long lasting scents that we think you'll enjoy, though we do understand that preferences can vary from person to person. We'll be sure to share your comments with the rest of our team.
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