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Tide Plus Ultra Oxi Liquid Laundry Detergent - image 1 of 4
Tide Plus Ultra Oxi Liquid Laundry Detergent - image 2 of 4
Tide Plus Ultra Oxi Liquid Laundry Detergent - image 3 of 4
Tide Plus Ultra Oxi Liquid Laundry Detergent - image 4 of 4
Tide Plus Ultra Oxi Liquid Laundry Detergent - image 1 of 4
$12.99 when purchased online

About this item

Highlights

  • From America's #1 Trusted Detergent Brand* *Tide is Consumers' #1 Trusted laundry detergent brand in Readers Digest survey
  • Built-in pre-treaters to remove even the toughest stains
  • With a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formula
  • Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer
  • Helps tackle tough set-in odors

Description

Tide Ultra OXI liquid laundry detergent provides built-in pre-treaters to remove even the toughest stains. It is now more concentrated to provide more stain removal and freshness and less water*. From America's #1 detergent brand,** to cover your many laundry needs. Also try our small but powerful Tide PODS laundry pacs. Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer. * vs. previous formula ** Tide, based on sales
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, seek medical help if product is swallowed, keep container tightly sealed
Features: With Oxi, Dermatologist Tested
Product Form: Liquid
Formulation: High Efficiency
Sustainability Claims: Recyclable
Net weight: 92 fl oz (US)
Number of uses: 59
TCIN: 52881368
UPC: 037000752646
Item Number (DPCI): 003-08-0633
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

sodium and mea c10-16 alkylbenzenesulfonate, c10-16 pareth, sodium lauryl sulfate, mea laureth sulfate, c10-16 alkyldimethylamine oxide, c10-16-alkyldiméthyl, sodium borate, calcium formate, hydrogenated castor oil, sodium cumenesulfonate, sodium and mea citrate of c12-18 fatty acids, phenylpropyl ethyl methicone, simethicone, trimethylsiloxysilicate, sodium and mea citrate, subtilisin, amylase enzyme, pectate lyase, mannanase enzyme, polyethyleneimines alkoxylated, tetrasodium glutamate diacetate, fluorescent brightener 71, diethylenetriamine, methyl di-t-butyl hydroxyhydrocinnamite, propylene glycol, alcohol, enthanolamine, colorants, fragrances, water

Shipping details

Estimated ship dimensions: 11.21 inches length x 7.36 inches width x 5.31 inches height
Estimated ship weight: 6.66 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Which product eliminates sweat odor the best?

submitted by Deborah - 4 years ago
  • A: We would recommend the Tide PLUS Febreze SPORT Active Fresh.

    submitted byTide - 4 years ago
    Brand expert
  • A: Tide Plus Febreze Sport Active Fresh should remove sweat odor but it may have a different scent then this Tide Plus Ultra Oxi Liquid Tide Laundry Detergent, which has the Original Tide scent.

    submitted byBJBlood - 1 month ago

Q: How well does this work with cold water? Wondering if this is better or actual Tide ColdWater?

submitted by Frank B - 4 years ago
  • A: Not that this is a correct answer, but I use Tide Ultra Oxi Liquid and I use it in cold, hot & warm washes, My whites are still white regardless, I "think" it can be used in hot, cold & warm water.

    submitted byBJBlood - 1 month ago

Q: Does this product contain 1,4 dioxane- a known carncinogen?

submitted by Kalikara - 1 month ago
  • A: Carcinogen is not intentionally added ingredient in any of P&G’s products. Because arsenic is in the naturally occurring in the environment, arsenic is found in trace amounts widely across many products such as food and cleaning products. The results shared by CR are very low, safe levels, well below any established safety limits for a cleaning product.

    submitted byTide - 1 month ago
    Brand expert

Q: Tide Plus Ultra Oxi Liquid detergent in my cart now and a message shows its already in my cart, the other Tide in my cart is Tide+OXI plus Eliminates Odors are these the same product different name ?

submitted by BJBlood - 1 month ago
  • A: That's a great question. Our Tide Plus Ultra Oxi Laundry detergent is not the same as Tide+Oxi.

    submitted byTide - 1 month ago
    Brand expert

Q: When washing a white load can bleach be used with this? Typically bleach and Hydrogen Peroxide cancel each other out so I don't use Oxi when using bleach. Does that same rule apply here too?

submitted by Yourmagicgirl - 2 years ago
  • A: Thanks for a great question. Yes, you can use bleach with our Tide Plus Ultra Oxi. Always be sure to read care tag instructions on clothing before using additional product as well as reading instructions of all products before using. We recommend you use your bleach dispenser when using bleach.​​ If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.

    submitted byTide - 2 years ago
    Brand expert

Q: What did you guys change about the product? It smells different and leaves a strong chemically scent on clothes.

submitted by holidays - 2 years ago
  • A: Earlier this year we did change the scent of the Tide Plus Ultra Oxi Liquid. It now carries the scent of our Tide original. We're here to help you if you have further questions, give us a call at (800) 879-8433.

    submitted byTide - 2 years ago
    Brand expert

Q: Can I use this detergent in a non-HE machine?

submitted by Jen329 - 4 years ago
  • A: Yes, you can certainly use HE (High Efficiency) detergent in a regular washing machine. You might notice fewer suds, but your clothes will still come out fresh and clean! If you have any questions please give us a call at (800) 879-8433.

    submitted byTide - 4 years ago
    Brand expert

Q: Is it safe for color clothes?

submitted by Pita - 4 years ago
  • A: Yes, the Tide Plus Ultra Oxi is safe for colored clothes.

    submitted byTide - 4 years ago
    Brand expert

Q: Does this detergent work as well as expected when washing in cold water? I don't want to waste time/money on this detergent if it isn't going to work as well as Tide Coldwater.

submitted by Andrea K - 5 years ago
  • A: Our Ultra Oxi Liquid can be used in any water temperature!

    submitted byTide - 5 years ago
    Brand expert

Q: how much money per ounce

submitted by youseef - 9 months ago
4.7 out of 5 stars with 2642 reviews
82% would recommend
156 recommendations
scent: 4.21 out of 5
cleans effectively: 4.66 out of 5
value: 4.37 out of 5
quality: 4.51 out of 5

New Scent is Vomit Inducing/Ruins Darks

2 out of 5 stars
Thumbs down graphic, would not recommend
Lulu - 19 days ago
AVOID … NEW FORMULA! It smells awful and ruined my darks. Never had this issue until I got a new bottle and used it for the first time today. The other reviews confirmed my suspicions. Now trying to figure out remove the vomit inducing scent from my clothes.
1 reply from Tide team - 17 days ago
Thank you for sharing your experience with us, Lulu. Our team is constantly performing research, and taking in consumer comments to help us improve our products to ensure they are safe to use for whites and colored clothing. We understand that everyone has a scent they enjoy, and appreciate you sharing your dislike for the change we made in our Tide Plus Ultra Oxi. The best way to remove the scent from your clothing is to re-wash your clothes at the highest temperature permitted by the care label using detergent, or using one cup of vinegar. We'd like to learn more about your experience, and would appreciate you giving u a call at (800) 879-8433.
cleans effectively: 4 out of 5
scent: 1 out of 5
value: 3 out of 5
quality: 1 out of 5
4 guests found this review helpful. Did you?

Smells REALLY Strong Now

3 out of 5 stars
Peggy30 - 22 days ago
originally posted on tide.com
LOVED the old smell of this product. Just bought a new container and was dismayed at the new scent. It's extremely strong, and reminds me of dish soap---very sharp and permeates much farther around my laundry room even with the door closed. I can describe the older scent as a warmer leaning aroma that was contained only to the laundry room area. Once I'm done with this container, I will be looking at other products to buy.
1 reply from Customer Care team - 21 days ago
Thank you, Peggy, for commenting on the scent of your Tide Ultra OXI Liquid Laundry Detergent. In October 2023 we upgraded the fragrance of this detergent, giving users a fresh, clean scent. We're sorry you're not finding it to your liking, but hope you'll consider staying with Tide. We have many different detergents, and if this one isn't working out for you, there's others we'd be happy to introduce to you. Give us a call any day of the week, let's talk more about this weekdays between 9 AM and 6 PM, EST. Weekends - 9 AM to 5:30 PM, EST. Our number is 1 (800) 879-8433.
Did you find this review helpful?

Tired of self checkout

5 out of 5 stars
None - 23 days ago, Verified purchaser
I don’t like that I have to check myself out. Self checkout lines are so long
4 guests found this review helpful. Did you?

New Fragrance

1 out of 5 stars
Sweetp6373 - 24 days ago
originally posted on tide.com
This has a new fragrance that is not good. I can't even use it. It gives my family and I headaches. This is very disappointing as this was our go to detergent.
1 reply from Customer Care team - 22 days ago
We appreciate you bringing this to our attention, and we hope your whole family is feeling much better. We're dedicated to providing you with products that are safe by putting our products through rigorous safety testing, While we didn't change the fragrance, we did upgrade our Tide Ultra Oxi to improve cleaning and product aesthetics. We understand that everyone has varying levels of scent sensitivity, and if you and your family are getting headaches, we recommend discontinuing the use of your Tide ultra Oxi. Your families safety is our highest priority, and want to learn more about your experience. Please give us a call at (800) 879-8433, any time from 9:00AM-6:00PM EST. -The Tide Team
Did you find this review helpful?

Awful smell

1 out of 5 stars
Thumbs down graphic, would not recommend
Vicki - 27 days ago, Verified purchaser
They changed the smell on this formula. I had to rewash all the clothes in a different brand of detergent. I just bought 2 of the 115oz that I will now throw away. Please TIDE...STOP changing the smell of the detergent. First you did it with Tide with Bleach and now this. I am changing brands now. Ugh!
1 reply from Tide team - 27 days ago
Thank you, Vicki, for reaching out to Tide and sharing you're not happy with your recently purchased Tide +Ultra Oxi Liquid Laundry Detergent. We're sorry about that, and want to assure you that we'll gladly share your comment with the Team. We did change the scent of this detergent October 2023. The scent was upgraded to provide a better clean scent. We'd be happy to help you further with this purchase. Please, give us a phone call any Monday through Friday, from 9 AM to 6 PM, EST. On Saturdays and Sundays, we're here until 5:30 PM, EST. Our number is 1 (800) 879-8433.
quality: 1 out of 5
scent: 1 out of 5
value: 1 out of 5
7 guests found this review helpful. Did you?

smell

1 out of 5 stars
Thumbs down graphic, would not recommend
r - 28 days ago, Verified purchaser
smells terrible, way too strong
1 reply from Tide team - 27 days ago
Your happiness is very important to us, and we're sorry to learn you're not a fan of the scent of Tide +Ultra Oxi Liquid Laundry Detergent. When we design our products, we do extensive research and consumer testing to create features that we think you'll love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. It would be our pleasure to help you with this as best we can; call us any day of the week, starting at 9 AM, EST. During the week, we're taking calls until 6 PM, EST. On the weekends, we're here until 5:30 PM, EST. Give us a call at 1-800-879-8433.
scent: 1 out of 5
3 guests found this review helpful. Did you?

Changed scent 🤮

3 out of 5 stars
Thumbs down graphic, would not recommend
Tina G - 1 month ago, Verified purchaser
The scent has been changed and It's awful! I saved my old bottle just to make sure it wasn't just me
1 reply from Tide team - 1 month ago
Thank you for sharing this with us, Tina. Our team is continously researching, and taking consumer feedback to help us improve our products. We understand that everyone has their own scent preference, and appreciate you sharing your dislike for the upgraded scent of our Tide Plus Ultra Oxi. We'll be sure to share your comments with our team. We also would like to learn more, and if you would like to share please give us a call at (800) 879-8433.
5 guests found this review helpful. Did you?

Trusted clean

5 out of 5 stars
Thumbs up graphic, would recommend
SC - 1 month ago, Verified purchaser
I count on Tide to get my clothes clean. The OXI added helps remove stains.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 3 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?

Will ruin clothes

1 out of 5 stars
Thumbs down graphic, would not recommend
MBS314 - 1 month ago, Verified purchaser
I rarely write review but I must with this one to spare others. This detergent has left what seems like bleach spots on my darker clothes and also left blue stains on others. Had ruined so much before I was able to figure it out. So it will end up costing you much more than the price of the detergent. Not worth it. I may switch back to Percil by P&G… no issues with it. Avoid this product unless you want to take a chance. Trust me.
1 reply from Tide team - 1 month ago
Thank you for taking the time to share your experience with us. Please know that our team has performed extensive research, and quality tests on our Tide Plus Ultra Oxi to ensure they are safe for both color and whites. To prevent this, we always recommend ensuring to follow the dosing instructions. We truly value your feedback, and would like the opportunity to learn more. When you can please give us a call at (800) 879-8433.
quality: 1 out of 5
value: 1 out of 5
scent: 1 out of 5
cleans effectively: 1 out of 5
1 guest found this review helpful. Did you?

Horrible New Scent

3 out of 5 stars
Jules15 - 1 month ago
originally posted on tide.com
I have a monthly subscription to Tide Oxi clean. I opened my new bottle today and it is markedly different than my old bottle. It is an awful perfume smell like Persil. Where did my good old Tide scent go. It stinks the house and doesn’t go away. No one in the family wanted to wear their clothes after I did the wash. I am so disappointed .seeing all the complaints, I hope they decide to stop trying to be Persil and bring back the old scent. This is not an upgrade but a disastrous downgrade.
1 reply from Customer Care team - 1 month ago
We're so sorry you and your family dislike the change in fragrance, Jules. A lot of thought goes into the design of our products to create features that we think you'll love, and our Tide Ultra Oxi has upgraded its scent to give users an updated smell of clean. Still, we realize that preferences can vary from person to person, and we appreciate you reaching out. Your loyalty is appreciated and we'd like to gather a few details so we can further help. Please give us a call at 1-800- 879-8433 from 9AM -- 6PM EST Monday–Friday.
6 guests found this review helpful. Did you?

New scent is awful

1 out of 5 stars
K1221 - 1 month ago
originally posted on tide.com
I’ve used this for years and in the past couple weeks the scent changed and it gives me a headache and a rash. The smell is so strong and smells like a cheap woodsy air freshener. I wish I hadn’t bought a big jug.
1 reply from Customer Care team - 1 month ago
We're so very sorry to hear about this. We upgraded its scent to give users an updated smell of clean. We do extensive quality and safety testing to ensure it's safe and effective when used as directed, so be assured this isn't what we expect. Please discontinue using it. Please give us a call at (800) 879-8433 for further assistance with this.
5 guests found this review helpful. Did you?

athlete's foot, ring worm, jock itch

5 out of 5 stars
Fungus Killer - 2 months ago
originally posted on tide.com
I add even more oxy and super hot water and soak for at least 30 minutes. I was using Tide and Oxy and now I have this! Would I use this on delicates or wool or black? No, have some common sense. How long have you been doing laundry? I just came back from a funeral where there was Covid, flu, and I had Athlete's foot. Great product for getting this stuff killed. If it's white use bleach. And you have the internet, so why don't you research? I'm surprised at all the negativity. For those of us dealing with a fungus that can live 20 months, this is the detergent I'm using and you can see the oxy sudsing. If you ;need to kill stuff, research what kills it. Oxi kills a lot of stuff by soaking it in hot water. This detergent also has enzymes. There are desperate people that have to kill stuff and have clean clothes and this will work!
2 guests found this review helpful. Did you?

Loved the old scent, hate the new one!!!

2 out of 5 stars
Laundryuser - 2 months ago
originally posted on tide.com
I absolutely loved the way this detergent smelled. But earlier this month I bought it and it smells completely different and not in a good way. Will you ever go back to the original scent? Or is there another tide product that smells like the old scent?
1 reply from Customer Care team - 2 months ago
Firstly, thank you so much for being a loyal user of our TIde Ultra Oxi Liquid Laundry Detergent. We're so sorry that you're not a fan of this new scent. We upgraded its scent to give users an updated smell of clean, so your feedback is important, especially since we do extensive testing to get the scent just right. Please call us at (800) 879-8433 for further assistance.
7 guests found this review helpful. Did you?

Ruined towels and comforter!

2 out of 5 stars
Momof32024 - 2 months ago
originally posted on tide.com
I could not figure out what was ruining 2 brand new sets of towels. After washing out new comforter in our new washing machine (never has had bleach in it) the dark gray comforter came out with what looks like bleach spots on it! It is definitely this detergent because it has not been dried yet and that is the only thing I have used in this washing machine. SO DISAPPOINTED that my new and expensive comforter is now ruined!!
1 reply from Customer Care team - 2 months ago
Thank you for sharing your experience with us. Our products are put through many quality checks to provide you with the clean you know and trust. We appreciate you sharing that your clothes had discolored streaks after using the Tide Ultra Oxi. Please know that our Tide products are designed to be safe for colors and whites, and we would not expect this. We'd like to gain a better understanding of your experience, and would appreciate you giving us a call at (800) 879-8433. -The Tide Team
2 guests found this review helpful. Did you?

Great Product with coupon Savings

5 out of 5 stars
Thumbs up graphic, would recommend
Bob - 2 months ago, Verified purchaser
This is a product that I haves used for years
scent: 5 out of 5
quality: 5 out of 5
cleans effectively: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

New stronger smell

1 out of 5 stars
Makeyourlaundrycount - 2 months ago
originally posted on tide.com
I'm so disappointed to learn this product has changed. We've used Tide Ultra Oxi for years but will no longer purchase due the overpowering scent causing headaches and skin reactions at the first load used. I wish I knew how to safely get rid of the rest of this container or get a refund.
1 reply from Customer Care team - 2 months ago
Your loyalty to Tide is appreciated, and we're truly sorry you're having this experience with our Tide Ultra Oxi laundry detergent. Because your safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed. We have recently upgraded the Tide Ultra Oxi scent to give users an updated smell of clean, however, with the reaction you described we recommend discontinuing use. While it's usually safe to throw unused laundry detergent away with regular household waste or to pour it down the drain, we ask that you please hang onto the product and contact our Tide Team. We hope you're feeling better, and our team would like to gather some details to further assist you. Please give us a call at 1-800-879-8433, and we'll be glad to help.
7 guests found this review helpful. Did you?

Sweet and clean

5 out of 5 stars
Thumbs up graphic, would recommend
Precious - 2 months ago, Verified purchaser
This stuff gets your clothes really clean and they smell so good after too. Highly recommend. I like this more than the regular tide
cleans effectively: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
scent: 5 out of 5
4 guests found this review helpful. Did you?

Tide Liquid

5 out of 5 stars
Thumbs up graphic, would recommend
Marco - 2 months ago, Verified purchaser
Great product and the shipping was fast.
scent: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
cleans effectively: 5 out of 5
3 guests found this review helpful. Did you?

Stay Clean w /Tide

5 out of 5 stars
Thumbs up graphic, would recommend
Detergent - 3 months ago, Verified purchaser
Price point (w/promotional items)
scent: 5 out of 5
3 guests found this review helpful. Did you?

Allergic

1 out of 5 stars
Thumbs down graphic, would not recommend
J Fam - 3 months ago
Fragrance in this Tide made me severely allergic!
1 reply from Tide team - 3 months ago
There's nothing more important to us than your safety and satisfaction, so we're very sorry to hear about your experience. Extensive quality and safety testing is done to get the scent of our products just right, so we're sorry to hear about what happened. Please discontinue using it and give us a call at (800) 879-8433. We'd like to make a report to our Quality and Safety Team and help.
scent: 1 out of 5
3 guests found this review helpful. Did you?

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