$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- WHAT YOU'LL GET: One 5.1-ounce tube of Tom's of Maine Kids Fluoride Toothpaste in Silly Strawberry Flavor
- FIGHT CAVITIES: Fluoride toothpaste provides cavity protection while calcium and silica gently clean teeth
- TASTE THEY LOVE: The fruity flavor of this children's toothpaste makes brushing a fun habit
- RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
- TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals
Description
Goodbye artificial sparkles and bubble gum flavors. Hello natural cavity protection! Tom's of Maine Natural Kids Fluoride Toothpaste uses calcium and silica to gently clean your little one's teeth. Plus, the yummy Silly Strawberry flavor of this natural children's toothpaste makes brushing fun. With no artificial flavors, colors or preservatives, this fluoride toothpaste is silly enough for kids and effective enough for parents. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin.
At Tom's of Maine, we want to empower families to live more naturally. With more than 5 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 1% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
At Tom's of Maine, we want to empower families to live more naturally. With more than 5 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 1% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
Suggested Age: 2 Years and Up
Health Facts: Artificial Color-Free, Vegan, Gluten-Free, Dye-Free, Contains Fluoride, Artificial Preservative-Free, Artificial Flavor-Free, BPA-Free, Contains Naturally Derived Ingredients
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Cruelty-Free, Recyclable, Not Tested on Animals
Package Quantity: 1
Net weight: 5.1 Ounces
TCIN: 76626522
UPC: 035000971234
Item Number (DPCI): 049-09-0038
Origin: Assem USA w/foreign/dom. parts
Ingredients:
inactive ingredients: glycerin, water, calcium carbonate, hydrated silica, natural flavor*, carrageenan, sodium lauryl sulfate, *strawberry juice and other natural flavor' '
Shipping details
Estimated ship dimensions: 1.756 inches length x 2.3 inches width x 7.75 inches height
Estimated ship weight: 0.353 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this safe for peanut and sesame allergy? Does it contain any sesame?
submitted by Ccc - 4 years ago
A: This product does not contain any peanut or sesame, and should be safe fr use by individuals with these allergies.
submitted byTom's of Maine Consumer Affairs - 3 years agoBrand expert
Q: Can this be used by a 2.5 year old that doesn’t know how to spit it out? Can small amounts be swallowed?
submitted by Ccc - 4 years ago
A: We would typically recommend that you use one of our fluoride free varieties until your child has learned to spit.
submitted byTom's of Maine Consumer Affairs - 3 years agoBrand expert
Frequently bought together
Guests also viewed
$4.49($1.07/ounce)
was $4.99 New lower price
4.6 out of 5 stars with 1397 ratings
$4.49($1.07/ounce)
was $4.99 New lower price
4.6 out of 5 stars with 865 ratings
Discover more options
$4.49($1.07/ounce)
was $4.99 New lower price
4.6 out of 5 stars with 865 ratings
$4.49($1.07/ounce)
was $4.99 New lower price
4.6 out of 5 stars with 1397 ratings
Related Categories
4.6 out of 5 stars with 1837 reviews
effectiveness: 4.56 out of 5
quality: 4.35 out of 5
value: 4.16 out of 5
81% would recommend
58 recommendations
Toddler loves this
5 out of 5 stars
Thumbs up graphic, would recommend
Mamabee23 - 18 days ago, Verified purchaser
My kiddos love this stuff. They won't use anything minty!
adults with minty issues
5 out of 5 stars
Thumbs up graphic, would recommend
fruitbat - 1 month ago, Verified purchaser
I have major sensory issues trying to use regular toothpastes that are all minty and staticky in my mouth and bleghh. Although this is designed for kids and I am an adult, this is really my only option for practicing dental hygiene. I’ve been buying it for years now!! I agree with the reviews saying the cap is hard to open though.
List the full ingredients in your products.
1 out of 5 stars
- 1 month ago
originally posted on tomsofmaine
I see here that the watermelon wiggle toothpaste has not only sorbitol but xylitol, both are sugar alcohols, & both I’m allergic to. Both are also not included in the ingredients list on the actual toothpaste package that I purchased. I’m assuming the sorbitol and xylitol is considered “natural flavor” to this company. Very odd that the ingredients would be listed here on the website, but not on the product itself. I would expect this from a Colgate or crest company, but not a “natural” company. Very disappointed. This will be another ER visit for me because of this.
1 reply from Customer Care team - 1 month ago
Oh no! We're so sorry to hear about your unpleasant experience with our toothpaste. We'd love to learn more as well as answer any questions you may have about our ingredients. Please give us a call at 1-800-367-8667, Monday to Friday from 9 AM to 5:30 PM.
Great taste
5 out of 5 stars
Nanlee5 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Great product very effective and taste great. My kids love it and I will be getting more for the whole family. Very easy to get my young children to brush and I loved the taste as well.
So loves the taste
5 out of 5 stars
Britt1 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This is a good sized toothpaste and the price is not bad. The ingredients are decently clean and I feel better about using this toothpaste than some other brands. My son really liked the taste of the toothpaste. I'm for using fluoride but my son still isn't the best at spitting so we are working on that. Would buy again, maybe just once my son spits out better.
Fruity taste
5 out of 5 stars
tjg204 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I love the color, it makes my daughter happy. Not much foam build up when use this to brushed her teeth which is good to prevent messiness. I personally as an adult tried it too and I like it. It tastes like real fruit without any bitter flavor. So far my daughter enjoyed to use this product everyday.
Parent and Kid Approved!
5 out of 5 stars
Kelso3 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] We’ve tried a handful of natural toothpastes for our son, and Tom’s of Maine Watermelon Wiggle is by far the favorite! The flavor is a fun, fruity twist that actually gets my son excited to brush his teeth, no more morning and bedtime struggles. I love that it’s fluoride-free and made with natural ingredients, so I can feel good about what he’s using every day. The texture is smooth, not gritty, and it rinses easily without leaving a weird aftertaste. Highly recommend for any parent looking for a kid-friendly, parent-approved toothpaste!
Good flavor
4 out of 5 stars
Yaya4 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My kids liked the taste and honestly, that was the most important part to let me brush their teeth. It was runnier than other toothpastes but not a big deal just made sure to press it into the toothbrush. I liked that it had fluoride and would purchase this in the future.
Great flavor
5 out of 5 stars
Coastalgirl70710 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] The watermelon flavor was such a hit with the kids! It made me a little jealous that the adult toothpastes don't come in fun flavors. Anything that makes brushing teeth for the little ones more fun or less of a chore is a win in my book.
A new staple for my child
5 out of 5 stars
Spencer9 - 3 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Tom’s of Maine absolutely has a new customer in myself with this toothpaste. It has been a great choice when using on my little one. It has a good taste and has clean ingredients which is very important in my household. Since starting to use this toothpaste on my toddler’s teeth, it has made major improvements for her dental. Total win
Love it!
5 out of 5 stars
Lighting9 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I received this product for free in exchange for my honest opinion. My kids loved the taste and brushed well with the toothpaste!
The toothpaste that taste like summer
5 out of 5 stars
Candie5 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My child loves the taste of the watermelon toothpaste. It generates the perfect amount of foam and makes my son's teeth shine. His breath smells better, and I love the organic aspect of it. He is no longer complaining about the taste of the toothpaste and enjoys it! This is all a parent can ask for! I will be purchasing this again!
Kid and mom approved!
5 out of 5 stars
HeatherC5 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My kids really like the flavor of this toothpaste- so much so that they don’t complain when I tell them it’s time to brush! I really like the stand-up, easy-squeeze tube because they don’t get as much toothpaste all over the cap and sink. I also feel better giving them a natural product, so this one is an all around win!
Great toothpaste
4 out of 5 stars
Kwebs6 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My children love brushing teeth and all the good toothpastes and mouth washes to go with it! This one checks the good flavor and healthy benefit box and we love it!
Great Fluoride Toothpaste for kids.
4 out of 5 stars
Mampu882 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I’ve been using Tom’s of Maine Kids Fluoride Anti-Cavity Toothpaste for my child, and it’s been a great choice. The watermelon flavor tastes fantastic—my kid actually looks forward to brushing! I love that it’s dye-free and contains fluoride to help fight cavities. It’s gentle, effective, and gives me peace of mind knowing it’s made with more natural ingredients. Highly recommend for parents looking for a healthier toothpaste option that kids actually enjoy using!
Dragon Breath no more!
5 out of 5 stars
Carmen43 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] No more dreaded dragon’s breath with Watermelon Wiggle toothpaste. My kids really enjoy this toothpaste as do I lol. It has a yummy watermelon bubblegum taste which makes brushing teeth the all more enjoyable. I will definitely be using this toothpaste for my kids again.
Great toothpaste
5 out of 5 stars
Britt2 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This product was great for my toddler. She enjoyed this toothpaste it was great and easy to use. We loved the tube and how easy it was to store and squeeze out what was needed.
Kid love it
5 out of 5 stars
Ashleyd9 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] My kid loves it not only does it smell like watermelon he says it taste like watermelon. I love that It’s die free and it fights cavities and it makes his breath smell really good. Definitely recommend if you’re looking for a fun way to brush your kids teeth.
Kids didn’t like the flavor
1 out of 5 stars
Slik423 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] The kids tried this, and said they didn’t like the flavor! My kids are very picky, and use this brand of toothpaste already…they just didn’t like this flavor.
1 reply from Customer Care team - 4 months ago
Hi there, we are so sorry to hear that our Watermelon Wiggle Toothpaste missed the mark for you. Thank you for trying it and we will be sure to give your feedback to our Business Development Team.
Solid Kids Toothpaste
3 out of 5 stars
Kate3 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] To get the best overall view of Tom’s of Maine kid’s natural toothpaste (in watermelon wiggle), not only did both my kids tried it, but so did I! The watermelon flavor is nice. I expected something more reminiscent of watermelon bubblegum but this is more subtle and natural. My picky child wasn’t a fan and my not currently picky child was happy as a clam using it (he will brush his teeth 10x a day if given the chance). Our teeth felt clean after using it. Nothing substantially different than other drugstore toothpastes. I probably won’t repurchase this particular tube because it wasn’t a home run for my family, but I also wouldn’t try to talk anyone else out of using it.
1 reply from Customer Care team - 4 months ago
Hey there, thank you for giving our toothpaste a try! We'd love to learn more. Please give us a call at 1-800-367-8667 from Monday to Friday, 9 AM to 5:30 PM.