$36.00 when purchased online
About this item
Highlights
- Oil-free formula
- Use for concealing, contouring, highlighting, and retouching
- Non-comedogenic
- Longwearing for 12 hours
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.
- Paraben free, Cruelty free & Vegan
Description
Too Faced Born This Way Super Coverage Concealer is a hydrating, full-coverage, weightless 4-in-1 concealer that covers, contours, highlights, and retouches. This is the ultimate multi-use formula for a modern and hydrated photo-ready complexion. Fully loaded pigments provide maximum coverage with an undetectable finish for a look so flawless they’ll think you were BORN THIS WAY.
How to Apply: To Retouch/Conceal under eyes & hide Hyperpigmentation: place a dot from the flat side of the diamond doe-foot applicator directly on area of discoloration and blend into skin with fingers, concealer brush or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Conceal blemishes: place a dot from the tip of the diamond doe-foot applicator on blemish for precision coverage.
Use edge or tip of applicator to sculpt with a finer line for precision highlight and contour.
Use flat side for fuller delivery.
How to Apply: To Retouch/Conceal under eyes & hide Hyperpigmentation: place a dot from the flat side of the diamond doe-foot applicator directly on area of discoloration and blend into skin with fingers, concealer brush or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Conceal blemishes: place a dot from the tip of the diamond doe-foot applicator on blemish for precision coverage.
Use edge or tip of applicator to sculpt with a finer line for precision highlight and contour.
Use flat side for fuller delivery.
Suggested Age: All Ages
Health Facts: Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Medium Tones, Light Tones, Dark Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Full
Skin Tone: All Skin Tones
Beauty Purpose: Concealing, Brightening, Smoothing, Color Correction
Net weight: .45 fl oz (US)
TCIN: 85561668
Item Number (DPCI): 342-02-4750
Origin: Imported
Ingredients:
water\aqua eau, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, isoamyl laurate, triethylhexanoin, trimethylsiloxysilicate, cetyl peg/ppg-10/1 dimethicone, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, methyl trimethicone, dimethicone, glycerin, butylene glycol, disteardimonium hectorite, acrylates/polytrimethylsiloxymethacrylate copolymer, sodium hyaluronate, cocos nucifera (coconut) liquid endosperm, cocos nucifera (coconut) fruit juice, rhododendron ferrugineum extract, dimethicone/vinyl dimethicone crosspolymer, silica, sodium chloride, triethoxycaprylylsilane, 1,2-hexanediol, caprylyl glycol, trisodium ethylenediamine disuccinate, sodium dehydroacetate, sodium benzoate, potassium sorbate, [+/- iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]
Shipping details
Estimated ship dimensions: 4.54 inches length x 1.38 inches width x 1.37 inches height
Estimated ship weight: 0.17 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Where is the ingredient list / label info?
submitted by MR - 6 months ago
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Guests are saying
This concealer is highly praised for its full coverage and buildable formula, making it a favorite among guests for concealing imperfections and dark circles. Many appreciate its versatility, using it as a foundation substitute. While some guests noted issues with creasing and shade matching, the overall sentiment leans towards satisfaction with its performance and longevity. It's a go-to product for those seeking a reliable concealer that delivers excellent results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1449 reviews
73% would recommend
23 recommendations
My Everyday concealer/foundation
4 out of 5 stars
Sam - 8 days ago
originally posted on http://www.ulta.com

I use this concealer everyday and I own a total of 3 bottles. I use it on my forehead, around eyes, around mouth and nose. I find that it creases on the top of my eyes and under my eyes but I assumed its because I don't know how to avoid it and because irs natural. I do find that at the top of the bottle the concealer seems to be darker after having it for a while but im not sure what it is or if it affects the actual product.
LOVEE!
4 out of 5 stars
bear - 14 days ago
originally posted on http://www.ulta.com

absolutely love the amount of coverage it provides! can get even more as you continue to apply more due to it being so buildable. i like to let my concealer sit before blending unfortunately with this one i cant do it for long cause it does get difficult to blend. i bought shade almond and it is a little to pale for me and slightly yellow but def will work for my undereyes! wish the shades werent so yellow/orange!
Love this Product
2 out of 5 stars
Symrah - 15 days ago
originally posted on http://www.ulta.com

Hear me out….read my entire review. Im 52 years old, dry undereye with some lines. Ive tried a lot of different concealers and i always end back up with Too Faced. So i can say that i love it and it gives my mature undereyes the coverage that i need when set with oowder. You must be very lighthanded with powder of you can end up with caking. The reason for one star!!!!!!!!! The travel size that is $16 is an absolute joke. Dont buy this travel size. You might as well try the full size - return it if it doesnt work for you. But this travel size is like a sample. This shoukd not even be sold as a travel size.
I simply love my Born This Way products!
5 out of 5 stars
Runni - 20 days ago
originally posted on http://www.ulta.com

My Born This Way concealer and foundation works so well and stays in place! Tell all the women who don't wear make up because of hot-flashes, that Born This Way has broke the code for us to have a flawless foundation even with perspiration. Thank you- Runni "the hot flash slayer"
Anything darker than Snow runs seriously yellow. Go lighter than your actual shade.
5 out of 5 stars
Thumbs up graphic, would recommend
DeeDee - 23 days ago, Verified purchaser
I first bought Light Beige, but it was dark and orange. I am 128 in Maybelline Fit Me, and 27s in Tarte. Tried Vanilla and Almond and Creampuff in the mini form, all of these shades were slightly yellow, but gave me a nice, slightly bright undereye without being too pale. Vanilla was almost too dark. I would say if you are very rosy and fair, stick to the first 3-4 shades. Anything else will be very very yellow. Coverage is incredible, but can look drying based on how you set, and I have oily skin so it takes a lot for me to look dry. As it oxidizes it does turn a bit dark, go a bit lighter if possible.
I would keep buying
5 out of 5 stars
Berenice - 24 days ago
originally posted on http://www.ulta.com

It fits my skin perfectly, I don't know if wearing any makeup is that good.
It's too yellow orange, so yellow
3 out of 5 stars
Vanesaa - 25 days ago
originally posted on http://www.ulta.com

Maybe lighten the shades
Concealer
5 out of 5 stars
Natalie - 27 days ago
originally posted on http://www.ulta.com

I got this product for free using a coupon and my expectations were low, but this surprised me. I love this product!!! I don't ever order any type of foundation or concealer online. when I received this it matched my skin perfectly and geezzzz a lot goes a long way! I will be buying this in the full size! Great product that feels super lightweight!
Greatttt
4 out of 5 stars
love - 1 month ago
originally posted on http://www.ulta.com

Yes
Too faced concealer
3 out of 5 stars
Les - 1 month ago
originally posted on http://www.ulta.com

Ok. This concealer is literally just Okay its not to bad, i would not recommend if you have purplish eyebags because this did Not cover mine. It does pretty well covering up my red spots tho, i give it a 7.5/10.💕🩷
I love it but…
5 out of 5 stars
J - 1 month ago
originally posted on http://www.ulta.com

I really love this concealer like when i started wearing makeup I didnt know what or how to use any product until i found this concealer and it has sticked on to me ever since! I recommend this product but the only problem is it is too pricey for just a small bottle like that and also they tend to say its full coverage and when i hear "full coverage" im talking like full coverage to where it also fully covers moles and all that. Yea, this concealer covers dark under eyes and red spots really good but it does not cover some things like a mole and all that.
Ok for winter, bad for summer
2 out of 5 stars
A.L.LovesLipstick - 1 month ago
originally posted on http://www.ulta.com

This product is best applied with a damp beauty blender, otherwise it will start separating and appear cakey. Even when i apply with a beauty blender, it separates worse in the summer months. In the winter, it manages. Wouldn't repurchase. Def prefer the NYX concealer in the pump. Or even tarte shape tape.
oxides completely different color
2 out of 5 stars
oily - 2 months ago
originally posted on http://www.ulta.com

it says neutral or neutral golden undertone and that's not what this is It's just orange undertones no matter what neutral I picked they all turned orange on me or extra yellow I got chestnut and chai and they change colors I liked the coverage at first but it made my skin tone look really crazy and off and also highlighted my blemishes that I was trying to cover up as far as concealing I put it under my eyes and it just seemed to accentuate my pores on my cheeks and I wasn't sure if it was concealing anything under my eyes or not it was concealing but you could still see like the invitation under my eyes what was the point of that I tried this for about 2 weeks I let it set I changed moisturizers it just seems to be greasy it doesn't dry down. brush it never seemed to go into the skin under my eyes it just seemed to spread out more and more no matter what I did I couldn't beat it into my skin I love that it's so creamy but it's not doing enough I have oily skin so I can't just be greasy looking and I don't want to highlight the things that are wrong with my face I want to use this as a concealer and it just seems to work that's a highlighter the undertones are off and the coverage under the eyes of empty if you put it anywhere else on your face it just highlights it doesn't conceal
Best concealer !
5 out of 5 stars
Lili - 2 months ago
originally posted on http://www.ulta.com

Okay where should I begin? I bought my first born this way concealer in Jan 2024 and I've been loving since day one, they didn't match me to my color the first time i got it (vanilla) and thats why i stopped using it because it was really yellow on me and its okay, ulta lights are not the best in some areas, but Whenever i got more into makeup and to know more my shades thats when I got to matched myself again and finally got my right color (Cream Puff) at first I didn't use it because I was already using the MAC radiant one already but here where i live it started to get too hot and my mac concealer was not lasting long enough so now that I've been using it I know its amazing again! I use it all day and it stays there ALL DAY, I cry and ITS STILL THERE!! Last night I went to the gym and I obly put concealer and blush on and girl I was sweating a lot and IT STAY THERE, so this is a every girls NEED, this concealer changed my life and I love it because the coverage it has its the best and even tho its matte and im super dry it still works for me because of my skincare routine ! I just love it so much please never never discontinued this concealer bc idk what to do, yall already did it to my foundation so at least leave this one lol 🫶🏼
Not the worst concealer but not the best
3 out of 5 stars
Rhonda - 2 months ago
originally posted on http://www.ulta.com

I bought this concealer and initially liked how it looked when I applied it. But after about an hour, it settled into my fine lines and ended up making me look older like I had aged a few years overnight. Unfortunately, it just didn't wear well.
Amazing formula but deep shades need a lot of work
3 out of 5 stars
PolliePocket - 2 months ago
originally posted on http://www.ulta.com

This is literally the best concealer formula on the market. Ive been using it for almost ten years now, but I've recently realized that it's so YELLOW. I went to try out more deep shades and literally none of them cater to neutral skin. We've come too far to be neglecting diverse undertones. Please rework this.
it's ok
3 out of 5 stars
r - 2 months ago
originally posted on http://www.ulta.com

great overall no problems on the rest of my face except my undereyes it does crease a little but the coverage is nice and leaves my skin looking flawless
it's ok
3 out of 5 stars
r - 2 months ago
originally posted on http://www.ulta.com

great overall no problems on the rest of my face except my undereyes it does crease a little but the coverage is nice and leaves my skin looking flawless
I would buy this product again
5 out of 5 stars
Suzie - 2 months ago
originally posted on http://www.ulta.com

Great product
Love this
5 out of 5 stars
- 3 months ago
originally posted on http://www.ulta.com

This is my favorite concealer. A little bit goes a long way.