Sponsored
TULA SKINCARE Filter Moisturizing & Blurring Primer - Ulta Beauty
$38.00 ($38.00/fluid ounce)
ColorSunrise- Fair/Medium
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Face Filter Blurring & Moisturizing Primer -Sunrise
- Instantly primes, blurs & smooths skin for a filter-like finish
- Evens out the look of skin tone over time
- Creates a radiant base for makeup
- Non-comedogenic
- Cruelty-free
- 96% agreed their foundation goes on smoother/more evenly (*Self assessment on 122 subjects after 1 use)
Description
Available in sheer, buildable tints that blur skin & create a radiant base for makeup, plus an untinted priming formula that doubles as a sheer, golden illuminizer. Instantly prime, smooth & even out the look of skin while getting a glowy, “filter-like” finish. Formulated with S6Pro Complex, a TULA-exclusive proprietary super six blend of prebiotics & probiotic extracts to help improve skin smoothness & maintain skin balance. All Filter Primers are powered by clean & effective ingredients like licorice to target an uneven complexion, plus probiotic extracts to help balance skin. Non-comedogenic. Won’t clog pores. Find your blur!
cosmos
deep
magic hour
medium / deep
sunrise
medium
luna
fair / light
first light
non-tinted
Does not contain live cultures.
How To Use:
Apply 1-3 pumps of this buildable primer & blend thoroughly to release its special skin-blurring “glow particles.” Use as the last step in skincare routine before makeup.
Filter Primer Sunrise
Aqua/Water/Eau, Isododecane, Cyclopentasiloxane, Phenyl Trimethicone, Cyclohexasiloxane, Dimethicone, Ethylhexyl Palmitate, Glycerin, PEG-10 Dimethicone, PEG-9 Polydimethylsiloxyethyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Lactococcus Ferment Lysate, Lactobacillus Ferment, Lactobacillus, Beta Vulgaris (Beet) Root Extract, Inulin, Alpha-Glucan Oligosaccharide, Polymnia Sonchifolia Root Juice, Pinus Pinaster Bark Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Curcuma Longa (Turmeric) Root Extract, Salvia Hispanica Seed Oil, Lactic Acid, Maltodextrin, Butylene Glycol, 1,2-Hexandiol, Propanediol, Tocopherol, Tocopheryl Acetate, Xanthan Gum, Caprylic/Capric Triglyceride, Cellulose Acetate, Docosahexaenoic Acid, Eicosapentaenoic Acid, Acrylates/Ammonium Methacrylate Copolymer, Boron Nitride, Ethylhexylglycerin, HDI/Trimethylol Hexyllactone Crosspolymer, Magnesium Stearate, Mica, Phosphatidylcholine, Phytosphingosine, Polyglyceryl-4 Isostearate, Polymethylsilsesquioxane, Propylene Carbonate, Propylene Glycol Stearate, Silica Silylate, Sodium Benzoate, Sodium Chloride, Sorbitol, Tetrasodium Glutamate Diacetate, Phenoxyethanol, May Contain: +/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499)
cosmos
deep
magic hour
medium / deep
sunrise
medium
luna
fair / light
first light
non-tinted
Does not contain live cultures.
How To Use:
Apply 1-3 pumps of this buildable primer & blend thoroughly to release its special skin-blurring “glow particles.” Use as the last step in skincare routine before makeup.
Filter Primer Sunrise
Aqua/Water/Eau, Isododecane, Cyclopentasiloxane, Phenyl Trimethicone, Cyclohexasiloxane, Dimethicone, Ethylhexyl Palmitate, Glycerin, PEG-10 Dimethicone, PEG-9 Polydimethylsiloxyethyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Lactococcus Ferment Lysate, Lactobacillus Ferment, Lactobacillus, Beta Vulgaris (Beet) Root Extract, Inulin, Alpha-Glucan Oligosaccharide, Polymnia Sonchifolia Root Juice, Pinus Pinaster Bark Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Curcuma Longa (Turmeric) Root Extract, Salvia Hispanica Seed Oil, Lactic Acid, Maltodextrin, Butylene Glycol, 1,2-Hexandiol, Propanediol, Tocopherol, Tocopheryl Acetate, Xanthan Gum, Caprylic/Capric Triglyceride, Cellulose Acetate, Docosahexaenoic Acid, Eicosapentaenoic Acid, Acrylates/Ammonium Methacrylate Copolymer, Boron Nitride, Ethylhexylglycerin, HDI/Trimethylol Hexyllactone Crosspolymer, Magnesium Stearate, Mica, Phosphatidylcholine, Phytosphingosine, Polyglyceryl-4 Isostearate, Polymethylsilsesquioxane, Propylene Carbonate, Propylene Glycol Stearate, Silica Silylate, Sodium Benzoate, Sodium Chloride, Sorbitol, Tetrasodium Glutamate Diacetate, Phenoxyethanol, May Contain: +/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499)
Scent: Unscented
Health Facts: Contains Probiotics
Product Form: Cream
Beauty Purpose: Nourishing, Smoothing, Skin Texture Improvement
Recommended Skin Type: Combination
Net weight: 1 fl oz (US)
TCIN: 82557493
UPC: 850014698683
Item Number (DPCI): 342-01-0076
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, isododecane, cyclopentasiloxane, phenyl trimethicone, cyclohexasiloxane, dimethicone, ethylhexyl palmitate, glycerin, peg-10 dimethicone, peg-9 polydimethylsiloxyethyl dimethicone, cetyl peg/ppg-10/1 dimethicone, disteardimonium hectorite, lactococcus ferment lysate, lactobacillus ferment, lactobacillus, beta vulgaris (beet) root extract, inulin, alpha-glucan oligosaccharide, polymnia sonchifolia root juice, pinus pinaster bark extract, glycyrrhiza glabra (licorice) root extract, curcuma longa (turmeric) root extract, salvia hispanica seed oil, lactic acid, maltodextrin, butylene glycol, 1.2-hexandiol, propanediol, tocopherol, tocopheryl acetate, xanthan gum, caprylic/capric triglyceride, cellulose acetate, docosahexaenoic acid, eicosapentaenoic acid, acrylates/ammonium methacrylate copolymer, boron nitride, ethylhexylglycerin, hdi/trimethylol hexyllactone crosspolymer, magnesium stearate, mica, phosphatidylcholine, phytosphingosine, polyglyceryl-4 isostearate, polymethylsilsesquioxane, propylene carbonate, propylene glycol stearate, silica silylate, sodium benzoate, sodium chloride, sorbitol, tetrasodium glutamate diacetate phenoxyethanol, may contain: +/- titanium dioxide (ci 77891), iron oxides (ci 77492), iron 0xides (ci 77491), iron oxides (ci 77499).
Shipping details
Estimated ship dimensions: 1.25 inches length x 1.25 inches width x 5.5 inches height
Estimated ship weight: 0.14 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This product is highly praised for its lightweight feel and ability to provide a natural, glowy finish. Many guests appreciate its versatility, using it as both a primer and a foundation. It effectively evens out skin tone and minimizes the appearance of pores, making it ideal for those seeking a no-makeup look. However, some guests have raised concerns about the packaging and product amount, suggesting improvements could enhance the overall experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 6345 reviews
Smoothens Skin: 4.93 out of 5
Improves Skin Texture: 4.92 out of 5
Moisturizing: 4.83 out of 5
Nourishing: 4.75 out of 5
Accurate Scent: 5 out of 5
81% would recommend
22 recommendations
5 out of 5 stars
6 September, 2025
originally posted on https://www.tula.com
Love this! It goes on whi
Love this! It goes on white, but immediately matches your skin tone. Its a perfect match when covering up the sun spots on my face, while also blending beautifully with the rest of my skin. And its so lightweight. My new favorite makeup product.
5 out of 5 stars
5 September, 2025
originally posted on https://www.tula.com
This is my ride or die. I
This is my ride or die. I use it daily under make up or alone for a smooth, even tone and slight glow!
5 out of 5 stars
4 September, 2025
originally posted on https://www.tula.com
I love it! how it evens o
I love it! how it evens out m complexion without caking.
5 out of 5 stars
4 September, 2025
originally posted on https://www.tula.com
Great product!
Great product!
5 out of 5 stars
30 August, 2025
originally posted on https://www.tula.com
I have been using this pr
I have been using this primer for a while. It's my favorite and my go to every time. It gives my face the perfect glowy looking skin. I love it and I seriously can go without it!
5 out of 5 stars
22 August, 2025
originally posted on https://www.tula.com
I love this product so mu
I love this product so much and recommend it to all of my friends. In the past I have tried other similar products but always come back to the Filter Primer. I typically use it alone but find it works wonders when I use under foundation.
5 out of 5 stars
20 August, 2025
originally posted on http://www.ulta.com
I would buy this product again.
Good coverage.
5 out of 5 stars
1 August, 2025
originally posted on https://www.tula.com
Evens out skin tone very
Evens out skin tone very nicely. The bonus being that it is moisturizing.
5 out of 5 stars
12 June, 2025
originally posted on http://www.ulta.com
Perfect matching to skin. Color
This product is awesome and quickly changes to match skin color. also super light feeling on your skin can definitely wear all day!!!
2 out of 5 stars
10 June, 2025
originally posted on http://www.ulta.com
Just Alright
Really of disappointed in this stuff. The formula is runny and the pump bottle doesn't work super effectively. Despite having a runny consistency, the product gets clogged a lot.
5 out of 5 stars
7 June, 2025
originally posted on http://www.ulta.com
Two for One
This product goes on so nicely. I use it not only as a Primer, but because it blends in with the skin, I also use it as my foundation. Most foundations are too heavy or fake looking for me. This leaves a beautiful finish to my skin without looking fake.
5 out of 5 stars
29 May, 2025
originally posted on http://www.ulta.com
1 oz lasted 8 months
I don't use this every day but at least 3-5 times a week. A little goes a long way. I'm writing this review because I just purchased the super size and noticed all these reviews saying the bottle is not full. It's frustrating to me that so many people are complaining about that when my 1 oz lasted me 8 months. I use this in place of moisturizer and primer. It has something in it that eats up the oils on my face and in my makeup. It keeps me matte all day.
4 out of 5 stars
29 May, 2025
originally posted on https://www.tula.com
Works well
Works well / softens the look of your skin!
4 out of 5 stars
26 May, 2025
originally posted on http://www.ulta.com
It's good but expensive
Goes on smooth and definitely blurred. Good covering and the tint it seriously helps if don't wanna use foundation. It's light but you gotta be careful when you're pumping.
2 out of 5 stars
25 May, 2025
originally posted on http://www.ulta.com
Does not blur my pores at all.
I don't understand how this has such great reviews and 4.5 stars. It does absolutely nothing for my pores. Does not blur AT ALL. So glad I got it 50% off.
5 out of 5 stars
20 May, 2025
originally posted on https://www.tula.com
Love this product!
I'm 65 & this is all I need to help hide a few sun spots & refresh my face.
5 out of 5 stars
20 May, 2025
originally posted on https://www.tula.com
Perfect for No Makeup days
Evens my skin and gives me that little bit of a glow when I don't wear makeup.
5 out of 5 stars
17 May, 2025
originally posted on https://www.tula.com
Primer
Great only wear everyday no makeup needed.
5 out of 5 stars
16 May, 2025
originally posted on https://www.tula.com
Filter Primer
Love the filter primer products on days I don't want to wear foundation. Highly recommend!
5 out of 5 stars
15 May, 2025
originally posted on https://www.tula.com
Great product
Light weight